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Action - Calculate The Basic Criteria Score For Each Product

Lesson 20 from: How to Sell on Amazon: Step-By-Step to FBA

Erik Rogne & Eric Campbell

Action - Calculate The Basic Criteria Score For Each Product

Lesson 20 from: How to Sell on Amazon: Step-By-Step to FBA

Erik Rogne & Eric Campbell

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Lesson Info

20. Action - Calculate The Basic Criteria Score For Each Product

Lessons

Class Trailer

Chapter 1: Part 1 - Introduction

1

Quick Overview of the Perfect Product System

06:15
2

Course Design & Resources

03:50
3

Amazon FBA Monthly Earnings

02:59
4

Meet Your Instructors

03:59
5

Setting Expectations

04:17
6

Key Concepts (Learn What Private Labeling Is And More)

08:16
7

Steps To Complete Before We Start

04:15
8

Chapter 1: Quiz

Chapter 2: Part 1 - Mini-Goal 1 | Understand What To Look For In A Product

9

Everything You Need To Know About China

09:40
10

The Worst Categories (And Why Must Avoid Them!)

08:58
11

The Best Categories To Focus Your Product Search On

02:21
12

Basic Product Criteria (20 Different Things To Look For In A Product)

08:36
13

Advanced Product Criteria (9 Different Things To Look For)

05:40
14

Chapter 2: Quiz

Chapter 3: Part 1 - Mini-Goal 2 | Use Our Basic Product Criteria To Find 3 Products

15

Action - Choose A Product Category To Start With

02:51
16

Action - Install Unicorn Smasher Chrome Extension

02:59
17

Action - Find A Product To Run Through Our Choosing A Product Cheat Sheet

16:16
18

Action - Find 3 Products That Pass Our Choosing A Product Cheat Sheet

11:11
19

Action - Add Chosen Products To Our Product Comparison Sheet

02:13
20

Action - Calculate The Basic Criteria Score For Each Product

10:45
21

Chapter 3: Quiz

Chapter 4: Part 1 - Mini-Goal 3 | Decide on 1 Product To Import

22

Action - Find Out If Our Products Pass The 5X Rule

08:21
23

Action - Find Out If Our Products Have A Low MOQ

03:07
24

Action - Find Out If Our Products Are Not Patented

04:42
25

Action - Find Out If Our Products Have A High RPR

07:24
26

Action - Find Out If Our Products Pass The Keyword Test

03:32
27

Action - Find Out If We Can Create A Listing That Would Beat Our Competitors

11:54
28

Action - Find Out If Our Products Are Trending

02:39
29

Action - Determine If We Can Brand And Add Bonuses To Our Products

02:55
30

Action - Calculate The Advanced Criteria Score For Each Product

02:29
31

Action - Use Our Product Comparison Sheet To Make Our Final Product Decision

03:47

Chapter 5: Part 1 - Mini-Goal 4 | Find 2-3 Suppliers To Import A Sample From

32

Action - Find 5 Potential Suppliers On Alibaba

06:24
33

Action - Send A Message To 5 Suppliers

15:57
34

Action - Evaluate Supplier Offers

06:13
35

Action - Create Counter Offers

06:01
36

Action - Run Suppliers Through The Supplier Scoring Rubric

12:27
37

Action - Decide On 2-3 Suppliers To Import A Sample From

04:45

Chapter 6: Part 1 - Mini-Goal 5 | Complete Final Research For Your Product

38

Action - Calculate Profit Margin Estimate

11:24
39

Action - Research Competition For Our Product

05:32
40

Action - Find Possible Product Improvements

02:51

Chapter 7: Part 1 Conclusion

41

Review Of What You Did In This Course

01:56
42

Your Next Steps

00:25

Chapter 8: Part 2 Introduction

43

Welcome to Part 2!

01:33
44

Course Design & Class Materials

07:05
45

Why Speed Is Critical to Your Success On Amazon

01:58
46

How to Communicate & Build a Relationship With Your Supplier

02:00
47

Module Review

00:58

Chapter 9: Part 2 - Mini-Goal 1 | Order 2-3 Product Samples

48

Module Introduction

01:12
49

Why You Must Get Product Samples

03:11
50

Why You Need to Establish a Relationship With Your Supplier

01:44
51

The Importance of Product Quality & Negotiating

01:29
52

Action - Place an Order for 2-3 Product Samples

07:22
53

Module Review

00:40

Chapter 10: Part 2 - Mini-Goal 3 | Create Your Barebones Listing On Amazon

54

Module Introduction

01:03
55

Action - Evaluate Your Samples Using Our General Criteria

06:42
56

Action - Create Your Own Sample Evaluation Criteria

06:33
57

Action - Take Product Pictures

07:01
58

Action - Use the Quality of Your Product Sample to Negotiate

02:25

Chapter 11: Part 2 - Mini-Goal 4 | Place Your Order & Ship It To Amazon

59

Module Introduction

00:55
60

Action - Create an Amazon Seller Account

01:47
61

Action - Choose Your Product Category to List In

01:27
62

Action - Buy a UPC Code (Barcode)

03:27
63

Action - Create Your Barebones Product Listing

03:44
64

Module Review

00:55

Chapter 12: Part 2 - Mini-Goal 5 | Complete Your Product Listing

65

Module Introduction

01:39
66

Erik's Experience With U.S. Customs

02:01
67

Action - Complete Supplier Checklist

06:44
68

Action - Pay Your Supplier

01:06
69

Action - Select a Single FBA Warehouse

02:12
70

Action - Prepare to Send Your Amazon FBA Inventory

04:52
71

Action - Send Your Supplier Amazon Shipping Labels & FNSKU Barcodes

00:49
72

Module Review

00:48

Chapter 13: Part 2 Conclusion

73

Module Introduction

00:41
74

Action - Add Vital Product Information

03:01
75

Action - Add Product Variations (Optional)

00:45
76

Action - Update Product Offer

01:02
77

Action - Add In Compliance Information (Optional)

00:44
78

Action - Upload Product Images

00:49
79

Action - Update Product Description

03:34
80

Action - Add In Product Keywords

02:42
81

Action - Fill Out 'More Details' For Your Product

02:40
82

Module Conclusion

01:14

Chapter 14: Part 3 - Mini-Goal 1 | Find Product Keywords For Optimization

83

Module Introduction

00:43
84

How to Contact Amazon Seller Support

01:31
85

Action - Upgrade Your Amazon Seller Account

01:36
86

Review Of What You Did In This Course

01:55
87

Module Review

00:39

Chapter 15: Part 3 - Mini-Goal 2 | List Your Product On Jumpsend

88

Quick Overview of Part 3 Structure

02:44
89

Viral Launch Fundamentals

03:54
90

Understand Amazon Seller Central

05:03
91

Search For Product Keywords For Future Optimization

07:11

Chapter 16: Part 3 - Mini-Goal 3 | Setup An Amazon PPC Campaign

92

Action - Create a Coupon For Your Product

06:54
93

Action - Share Product On 3+ FB Groups

03:36
94

Action - List Product On Jumpsend

07:11
95

Action - Setup JumpSend Email Campaign

03:39

Chapter 17: Part 3 - Mini-Goal 4 | Create An Autoresponder For Your Listing

96

Introduction to Amazon PPC

02:48
97

Campaigns, Adgroups, & Keywords Overview

04:21
98

Amazon PPC Key Metrics & Terminology

05:58
99

What the Bid Price Does

02:59
100

Ideal ACoS Calculator

04:06
101

Action - Export Keyword Report & Put in Google Sheets

03:25
102

Action - Add in Negative Keywords

01:45
103

Action - Set Your Listing Autoresponder Up For Maximum Reviews

02:35
104

Choosing the Right Fiverr Seller for Amazon FBA

04:26
105

Next Steps On Where to Go From Here

01:42

Final Quiz

106

Final Quiz

Lesson Info

Action - Calculate The Basic Criteria Score For Each Product

in this video, we're going to calculate the basic product criteria score for each of those three products that we chose earlier. Now that we've run these products and we know that they pass are choosing our product cheat sheet, it's worth it for us to give them a deeper look and to do that, we're using this basic product criteria sheet and you can find this in your course road map or download it as an attachment to this video. The first product we're going to go through is the double dog leash and of course you're gonna want to go through this with your own products. So I'm just going to put in the product name and now let's answer the questions just like we did before with the choosing a product cheat sheet and once all the questions are answered, we're going to tally up the scores and see how these three products compare. The first question is is the product smaller than eight x 8 x eight And we know the answer is yes, because we saw this question on our choosing a product cheat shee...

t. The next question is does the product way less than £2. And to find this out, we can go to an internet browser and go back to amazon. I'm just gonna type in amazon, then I'm going to type in the name of the products we're looking at and I'm gonna look at a similar listing and if we scroll down it'll tell us the product weight. So here it says the shipping weight is 8oz Which if we were to convert to pounds is less than £2. So I'm gonna check yes and we know that sales price can average between 15 and 75 because that was a question we answered on the choosing of products so I can click yes here, stress test, the product is durable and won't break. I would say yes for a dog leash, simple product is simple. No moving parts, Yes, This isn't some kind of electronic dog leash where there's internal moving parts that can break and then I'm gonna fill in the product name again. And the next question is none of the top 15 products have over 1000 reviews and we already know the answer is yes, because we saw this question on our choosing a product cheat sheet And the same with this question, 10 of the top 15 products have less than 200 reviews, so we can check yes Now, here's a new 1. 3 of the products on the first page have less than 75 reviews. So let's find out if the answer is yes or no. We're gonna go back to amazon and we're gonna load up our unicorn smasher plug in and by default it will automatically pull up all the items on the front page So we can just look at the reviews here and see if we can find three that have less than 75 reviews. I'm just gonna move it to get that picture out of the way and we have one, two, 34, five. So yes, five Products have less than 75 reviews And the next one each of the first three items have less than 400 reviews. And if we look at the first three items, The answer is no, this one has over 400 reviews. That's the first criteria so far that our product doesn't pass. But with the basic product criteria sheet, it's okay to check off. No, for some of the criterias, it just means that when we tally up the score it's going to be a little bit less. So the next question is none of the top 10 products have a bs are below 500 and we already know the answer is yes, because we saw that on our choosing a product cheat sheet. The next question is five of the top 10 products have a bs are between 2500 and 25,000. And by using unicorn smasher we can look under rank and do a quick count. No, that's not in the range. Yes, that's one. Yes, that's 2, 3, 45. So we know at least five of the 10 products fall in this range, so we can check off. Yes A customer can understand your product without instructions and for something as simple as a double dog leash. I think the answer is yes. The next question is about branding. There are no household name selling this product. Well, let's check to see if that's true. Let's go back to amazon and in our unicorn smasher, we can see the brand name for the different products. And I'm gonna skim through these brand names and see if there's any that I recognize. And just by taking a look at these, I don't recognize any of these brand names for that reason, I think the answer is yes, there are no household names selling this product. And finally, we have our last set of questions and the first question is the product cannot be purchased easily from a big box store and I'm gonna go with my gut and say yes, I don't think you can purchase double dog leash is from a big box store, like walmart, for example, the next question is seasonality, can the product be sold all year long? And I'm gonna say yes for this dog leash because people need to walk their dogs all year long, not just during certain periods of the year. And for the next question, I'm gonna say no, I don't think this product leads to re orders and subscriptions. Once you buy a dog leash, you don't need to order another dog leash. And I also think that the item is not likely to be purchased as a gift. And the reason is if your friend needs a double dog leash, they're probably gonna buy it themselves, it's not the kind of thing that a friend would give to another friend and then we have two more questions left and the first is the product is listed for sale on Ebay. And I'm gonna show you how you can check if the answer is yes or no right now. So let's open up a new tab and go to Ebay dot com From here. We're going to type in double dog leash and let's just scroll down and it looks like the product is selling on Ebay. This looks familiar. So I'm gonna say yes, the product is being sold on Ebay. And finally, advertising sponsored listings appear when you search for the product and to determine if that's true or not, we're going to go to amazon Close, unicorn smasher and if there are sponsored listings, you'll see them at the top. So right here we see the word sponsored and sponsored and that means these sellers are paying money to have their products show up right at the top and that means that we can click yes. There are sponsored listings for this product. Now that we've answered yes or no for all of these criterias, it's time to add them up. And we're gonna start at the top here. And the way this basic product criteria sheet works is there's a score of importance for every single criteria. And if the answer is yes, we're going to add that score to our total and if the answer is no, we're going to ignore that number, give it a zero and move on to the next one. So for example, these are all checks. Yes, so we can add four plus four is eight plus three is 11 plus two is 13 plus two is 15. So so far our product has a score of 15. Yes. So we add another 5 20 Yes. 24 Yes. 28. No. So we're gonna skip this and just give it a zero And so that we're still at 28 Over here. We did yes. So we're gonna add five and that's 33. Another yes. So it's 37 Another yes. So it's 41 And here we have a yes as well. So we can add four more. So the total is now 45 and we go to the next page And we're at 45 and this is also a yes. So we had three more and we're at And this is a yes. So we can add three more. So now we're at 51 total. Here is a no. So we'll ignore this two at zero points and we're still at 51. Same with gifting. That's a no. So we're not going to add this, that's a zero And we're still at 51. Yes. So that makes 52 And finally, yes, we had one point. So that makes 53 total. The total basic product Criteria score for the double dog leash is 53. Now we can add that to our product comparison sheet. So I'm gonna add 53 to our double dog leash here and will be really interesting to run through the same criteria for the other two products and see how their scores compare. I did the same process with the other two products that I chose earlier and here are their final basic scores. I want to make a note that this is by no means a perfect measure, but it does give you a general idea how one product stacks against another product. And based on this criteria it seems like the double dog leash is the best product in the next minute goal. We're gonna score these products against the advanced score and it'll be really interesting to see how they stack up on that criteria. In this video we calculated the basic product criteria score for our three products, congratulations, you have just finished mini goal too and used our basic product criteria to select three products. That's awesome. In the next video we're gonna get started with mini goal three which is decide on one product import. And our first task in that new mini goal is to see if our products past the five X. Rule, pause this video now and don't move on until you've calculated the basic product criteria score for each of your products

Class Materials

Free Download

AFBA 2.4 - Basic Product Criteria.pdf

Bonus Materials with Purchase

AFBA 1.1 - All Course Resources.zip
All Course Resources.zip
AFBA 2.2 - Product Categories.pdf
AFBA 2.3 - Product Categories.pdf
AFBA 2.5 - Advanced_Product_Criteria.pdf
AFBA 3.1 - Product Categories.pdf
AFBA 3.3 - Choosing_Product_Cheatsheet.pdf
AFBA 3.4 - Choosing_Product_Cheatsheet.pdf
AFBA 3.6 - Basic_Product_Criteria.pdf
AFBA 4.1 - Advanced_Product_Criteria.pdf
AFBA 4.2 - Advanced_Product_Criteria.pdf
AFBA 4.3 - Advanced_Product_Criteria.pdf
AFBA 4.4 - Advanced_Product_Criteria.pdf
AFBA 4.5 - Advanced_Product_Criteria.pdf
AFBA 4.6 - Advanced_Product_Criteria.pdf
AFBA 4.7 - Advanced_Product_Criteria.pdf
AFBA 4.8 - Advanced_Product_Criteria.pdf
AFBA 4.9 - Advanced_Product_Criteria.pdf
AFBA 4.10 - Product_Comparison_Sheet.pdf
AFBA 8.2 - All Course Resources.zip
AFBA 10.2 - General Sample Questions.pdf
AFBA 10.3 - Create Your Own Sample Criteria.pdf
AFBA 10.4 - Taking Product Pictures.pdf
AFBA 10.5 - Communication Cheat Sheet.pdf
AFBA 11.4 - Buying a UPC Code.pdf
AFBA 11.5 - Creating Your Barebones Listing.pdf
AFBA 12.3 - Supplier Order Checklist.pdf
AFBA 12.5 - Selecting a Single FBA Warehouse.pdf
AFBA 12.6 - Send _ Replenish Inventory Guide.pdf
AFBA 13.2 - Listing Your Product.pdf
AFBA 13.3 - Listing Your Product.pdf
AFBA 13.4 - Listing Your Product.pdf
AFBA 13.5 - Listing Your Product.pdf
AFBA 13.6 - Listing Your Product.pdf
AFBA 13.7 - Listing Your Product.pdf
AFBA 13.8 - Listing Your Product.pdf
AFBA 13.9 - Listing Your Product.pdf
AFBA 15.2 - Why You Need a Viral Launch.pdf
AFBA 16.1 - Create a Coupon.pdf
AFBA 16.2 - Facebook Product Promotion Spreadsheet.xlsx
AFBA 16.2 - Facebook Review Group Templates.pdf
AFBA 16.2 - List of Facebook Review Groups.xlsx
AFBA 17.1 - Introduction to Amazon PPC.pdf
AFBA 17.2 - Campaigns, Adgroups, Keywords.pdf
AFBA 17.3 - Amazon PPC Key Metrics _ Terminology.pdf
AFBA 17.4 - What the Bid Price Does.pdf
AFBA 17.5 - Ideal ACoS Calculator.xlsx

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