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Key Concepts (Learn What Private Labeling Is And More)

Lesson 6 from: How to Sell on Amazon: Step-By-Step to FBA

Erik Rogne & Eric Campbell

Key Concepts (Learn What Private Labeling Is And More)

Lesson 6 from: How to Sell on Amazon: Step-By-Step to FBA

Erik Rogne & Eric Campbell

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Lesson Info

6. Key Concepts (Learn What Private Labeling Is And More)

Lessons

Class Trailer

Chapter 1: Part 1 - Introduction

1

Quick Overview of the Perfect Product System

06:15
2

Course Design & Resources

03:50
3

Amazon FBA Monthly Earnings

02:59
4

Meet Your Instructors

03:59
5

Setting Expectations

04:17
6

Key Concepts (Learn What Private Labeling Is And More)

08:16
7

Steps To Complete Before We Start

04:15
8

Chapter 1: Quiz

Chapter 2: Part 1 - Mini-Goal 1 | Understand What To Look For In A Product

9

Everything You Need To Know About China

09:40
10

The Worst Categories (And Why Must Avoid Them!)

08:58
11

The Best Categories To Focus Your Product Search On

02:21
12

Basic Product Criteria (20 Different Things To Look For In A Product)

08:36
13

Advanced Product Criteria (9 Different Things To Look For)

05:40
14

Chapter 2: Quiz

Chapter 3: Part 1 - Mini-Goal 2 | Use Our Basic Product Criteria To Find 3 Products

15

Action - Choose A Product Category To Start With

02:51
16

Action - Install Unicorn Smasher Chrome Extension

02:59
17

Action - Find A Product To Run Through Our Choosing A Product Cheat Sheet

16:16
18

Action - Find 3 Products That Pass Our Choosing A Product Cheat Sheet

11:11
19

Action - Add Chosen Products To Our Product Comparison Sheet

02:13
20

Action - Calculate The Basic Criteria Score For Each Product

10:45
21

Chapter 3: Quiz

Chapter 4: Part 1 - Mini-Goal 3 | Decide on 1 Product To Import

22

Action - Find Out If Our Products Pass The 5X Rule

08:21
23

Action - Find Out If Our Products Have A Low MOQ

03:07
24

Action - Find Out If Our Products Are Not Patented

04:42
25

Action - Find Out If Our Products Have A High RPR

07:24
26

Action - Find Out If Our Products Pass The Keyword Test

03:32
27

Action - Find Out If We Can Create A Listing That Would Beat Our Competitors

11:54
28

Action - Find Out If Our Products Are Trending

02:39
29

Action - Determine If We Can Brand And Add Bonuses To Our Products

02:55
30

Action - Calculate The Advanced Criteria Score For Each Product

02:29
31

Action - Use Our Product Comparison Sheet To Make Our Final Product Decision

03:47

Chapter 5: Part 1 - Mini-Goal 4 | Find 2-3 Suppliers To Import A Sample From

32

Action - Find 5 Potential Suppliers On Alibaba

06:24
33

Action - Send A Message To 5 Suppliers

15:57
34

Action - Evaluate Supplier Offers

06:13
35

Action - Create Counter Offers

06:01
36

Action - Run Suppliers Through The Supplier Scoring Rubric

12:27
37

Action - Decide On 2-3 Suppliers To Import A Sample From

04:45

Chapter 6: Part 1 - Mini-Goal 5 | Complete Final Research For Your Product

38

Action - Calculate Profit Margin Estimate

11:24
39

Action - Research Competition For Our Product

05:32
40

Action - Find Possible Product Improvements

02:51

Chapter 7: Part 1 Conclusion

41

Review Of What You Did In This Course

01:56
42

Your Next Steps

00:25

Chapter 8: Part 2 Introduction

43

Welcome to Part 2!

01:33
44

Course Design & Class Materials

07:05
45

Why Speed Is Critical to Your Success On Amazon

01:58
46

How to Communicate & Build a Relationship With Your Supplier

02:00
47

Module Review

00:58

Chapter 9: Part 2 - Mini-Goal 1 | Order 2-3 Product Samples

48

Module Introduction

01:12
49

Why You Must Get Product Samples

03:11
50

Why You Need to Establish a Relationship With Your Supplier

01:44
51

The Importance of Product Quality & Negotiating

01:29
52

Action - Place an Order for 2-3 Product Samples

07:22
53

Module Review

00:40

Chapter 10: Part 2 - Mini-Goal 3 | Create Your Barebones Listing On Amazon

54

Module Introduction

01:03
55

Action - Evaluate Your Samples Using Our General Criteria

06:42
56

Action - Create Your Own Sample Evaluation Criteria

06:33
57

Action - Take Product Pictures

07:01
58

Action - Use the Quality of Your Product Sample to Negotiate

02:25

Chapter 11: Part 2 - Mini-Goal 4 | Place Your Order & Ship It To Amazon

59

Module Introduction

00:55
60

Action - Create an Amazon Seller Account

01:47
61

Action - Choose Your Product Category to List In

01:27
62

Action - Buy a UPC Code (Barcode)

03:27
63

Action - Create Your Barebones Product Listing

03:44
64

Module Review

00:55

Chapter 12: Part 2 - Mini-Goal 5 | Complete Your Product Listing

65

Module Introduction

01:39
66

Erik's Experience With U.S. Customs

02:01
67

Action - Complete Supplier Checklist

06:44
68

Action - Pay Your Supplier

01:06
69

Action - Select a Single FBA Warehouse

02:12
70

Action - Prepare to Send Your Amazon FBA Inventory

04:52
71

Action - Send Your Supplier Amazon Shipping Labels & FNSKU Barcodes

00:49
72

Module Review

00:48

Chapter 13: Part 2 Conclusion

73

Module Introduction

00:41
74

Action - Add Vital Product Information

03:01
75

Action - Add Product Variations (Optional)

00:45
76

Action - Update Product Offer

01:02
77

Action - Add In Compliance Information (Optional)

00:44
78

Action - Upload Product Images

00:49
79

Action - Update Product Description

03:34
80

Action - Add In Product Keywords

02:42
81

Action - Fill Out 'More Details' For Your Product

02:40
82

Module Conclusion

01:14

Chapter 14: Part 3 - Mini-Goal 1 | Find Product Keywords For Optimization

83

Module Introduction

00:43
84

How to Contact Amazon Seller Support

01:31
85

Action - Upgrade Your Amazon Seller Account

01:36
86

Review Of What You Did In This Course

01:55
87

Module Review

00:39

Chapter 15: Part 3 - Mini-Goal 2 | List Your Product On Jumpsend

88

Quick Overview of Part 3 Structure

02:44
89

Viral Launch Fundamentals

03:54
90

Understand Amazon Seller Central

05:03
91

Search For Product Keywords For Future Optimization

07:11

Chapter 16: Part 3 - Mini-Goal 3 | Setup An Amazon PPC Campaign

92

Action - Create a Coupon For Your Product

06:54
93

Action - Share Product On 3+ FB Groups

03:36
94

Action - List Product On Jumpsend

07:11
95

Action - Setup JumpSend Email Campaign

03:39

Chapter 17: Part 3 - Mini-Goal 4 | Create An Autoresponder For Your Listing

96

Introduction to Amazon PPC

02:48
97

Campaigns, Adgroups, & Keywords Overview

04:21
98

Amazon PPC Key Metrics & Terminology

05:58
99

What the Bid Price Does

02:59
100

Ideal ACoS Calculator

04:06
101

Action - Export Keyword Report & Put in Google Sheets

03:25
102

Action - Add in Negative Keywords

01:45
103

Action - Set Your Listing Autoresponder Up For Maximum Reviews

02:35
104

Choosing the Right Fiverr Seller for Amazon FBA

04:26
105

Next Steps On Where to Go From Here

01:42

Final Quiz

106

Final Quiz

Lesson Info

Key Concepts (Learn What Private Labeling Is And More)

in this video we will cover key concepts. So what exactly is amazon FB A. So to start amazon FB A means, amazon fulfillment by amazon amazon has created one of the most advanced fulfillment centers in the world and your business can benefit from their expertise. With F. B. A. You store your products with amazon's fulfillment centers and amazon will pick pack ship and provide customer service for these products. So for logistics, amazon FB a business model allows you to leverage amazon's robust network distribution and customer base. Amazon will warehouse your products, fulfill orders and even provide customer service for you so you don't have to be hands on on every aspect of the business. What this means for entrepreneurs is that you can act like a big corporation without actually being one. You can focus on finding product opportunities while amazon handles the rest on your behalf. In typical e commerce business, you have to figure out the logistics of scented products to your custom...

ers in a timely manner. However, with FB A prime members get most of the order shipped to the door within two days. Another common challenge with an e commerce store is that inventory and listing products for sale can increase the complexity of your business with FDA. All you need to do is ship the products to amazon's warehouse and the company will take over from there. You can easily increase your product selection without significantly adding to your workload. Amazon FDA is the same as the traditional e commerce business but instead of having to fulfill orders one by one, amazon stores your products for you and even picks, packs and ships them out to your customers. So what's the most important part about this whole thing? It's amazon prime. This is the key element that is missing from some other aecom worse businesses is that amazon kills that. So people spend almost $100 per year, so they can have unlimited free two day shipping on their items sold on amazon dot com. If you spend $ on free shipping are gonna choose to buy from the seller who gives you free shipping or someone you have to pay shipping for. And then if you have to wait more than two days, what's the point? So let's get a little bit more into amazon FB A with an infographic. So first you find the product you want to source which comes from a supplier. Once you find that product, which in this case is a small buddha bracelet from the supplier, we ship it directly to you. At this point, you can inspect the item and determine if it meets your quality standards. If it does take all the pictures you need and then once you have it already impact, you go ahead and ship it to amazon directly. Once amazon gets it in the inventory, they will put into a special location. Once it's in that location, it's live on amazon dot com And next at amazon buyer places in order for your product, the amazon warehouse workers or robots locate and ship your product to the customer. So go straight over to the customer and your customer will receive the item in one or two days. If they are a prime member, what if you want to cut you out of the process? What if you want to just go from your supplier straight to amazon? Well, this is the best part your real work ends once you find the product you want to get from your supplier. So all you have to do is make sure you have the right product from your supplier and you can ship it directly to amazon. This is incredibly important to go from your supplier to amazon, especially if you're outside of the United States and you want to ship on the U. S. Site instead of going through you and spending all that money and then ship it directly to amazon. Your supplier can take care of this all for you. Once it's in amazon's possession, your buyer can place the orders and they can be shipped straight to them. Next, let's talk about a white label product, white label product better known in the amazon industry as a private label product is a product or service produced by one company, such as the producer and other companies, the marketers rebranded to make it appear as if they had made it. This is exactly what we were doing this process. So let's get into the product chain. The first part of the product changes the manufacturer. A manufacturer is someone or a company who buys materials, typically raw materials or components and transfer them into a sellable product. Next is a wholesaler. A wholesaler is someone who really sells in large quantities. They buy in medium to high quantities directly from the manufacturer and sell these two retailers. A retailer is the purchaser of products in small to large quantities from manufacturers or wholesalers and then they sell them into smaller quantities to public or customers. So what this means is retail is signed in small quantities. Next is the consumer. The consumer is an individual who buys products or services for personal use and not for manufacturer sale repurpose. And finally, there's you you will be working with either wholesalers or retailers between the process and typically on the wholesale side you will be buying from them which is your supplier And you will be going directly to the retail, which is Amazon. So let's talk about why prices are sometimes higher on Amazon say, than Walmart, you can get an item on Amazon for $15, whereas the same item on Walmart would be only $7.67. What's up with this? Well, walmart works directly with the manufacturer and forces them to reduce their price to as low as possible. This reduces the margin to nothing for the manufacturer and you're pretty much giving your product a discount because you're assigned to walmart for so cheap and they are marking them up for the retailer margin, whereas on amazon, you pick your price. Amazon doesn't buy the I am upfront from you, but rather they take a percentage. When it sells bottom line, you get to choose your margin with amazon, but you risk having excess inventory. Well, with wal mart, you sell out of your inventory but risk reduced in margins to unsustainable lows. So let's talk about the amazon FB A pyramid. This is an interesting concept because there are three different levels to this. Let's start at the top level. So the top level is optimizing your amazon listing and product. So this is where people usually start, they're like, oh, I want to list on amazon to, I'll find a product and get it and then optimize my listing and sell well the next level, which is the middle is really getting your product on amazon. At this point, people will see, oh, I want this product on amazon. Let's figure out how to get my product on amazon. Okay, so how do you actually get the product and that's on the lowest level? The researching and sourcing aspect of it. Typically people work top down, they see the top, they see the amazon listing and they would just work their way down and try to finagle it, see if it works. This is a huge problem. Most people put too much importance on the top of the pyramid, but that's a completely wrong way of thinking. If you were building a house and you want to make the house look as pretty as possible so that when visitors come over it looks great. But you don't have that much money. You're gonna skimp out on the foundation level. For example, you might want to cut costs and reduce it and just get it done as quick as possible. But the problem is what happens when there is an earthquake or some other natural disaster. Your house may look nice, but it won't hold up when it has a shaky foundation. We really need to take a bottom up approach. Bottom up is piecing together the systems that give rise to more complex systems working from the bottom, which is researching, sourcing all the way to the top, which is getting your product onto amazon by flipping the pyramid upside down and focusing more on the researching and sourcing aspect. You will win every time in this video we covered about the key concepts and in the next video we will cover steps to complete before we start

Class Materials

Free Download

AFBA 2.4 - Basic Product Criteria.pdf

Bonus Materials with Purchase

AFBA 1.1 - All Course Resources.zip
All Course Resources.zip
AFBA 2.2 - Product Categories.pdf
AFBA 2.3 - Product Categories.pdf
AFBA 2.5 - Advanced_Product_Criteria.pdf
AFBA 3.1 - Product Categories.pdf
AFBA 3.3 - Choosing_Product_Cheatsheet.pdf
AFBA 3.4 - Choosing_Product_Cheatsheet.pdf
AFBA 3.6 - Basic_Product_Criteria.pdf
AFBA 4.1 - Advanced_Product_Criteria.pdf
AFBA 4.2 - Advanced_Product_Criteria.pdf
AFBA 4.3 - Advanced_Product_Criteria.pdf
AFBA 4.4 - Advanced_Product_Criteria.pdf
AFBA 4.5 - Advanced_Product_Criteria.pdf
AFBA 4.6 - Advanced_Product_Criteria.pdf
AFBA 4.7 - Advanced_Product_Criteria.pdf
AFBA 4.8 - Advanced_Product_Criteria.pdf
AFBA 4.9 - Advanced_Product_Criteria.pdf
AFBA 4.10 - Product_Comparison_Sheet.pdf
AFBA 8.2 - All Course Resources.zip
AFBA 10.2 - General Sample Questions.pdf
AFBA 10.3 - Create Your Own Sample Criteria.pdf
AFBA 10.4 - Taking Product Pictures.pdf
AFBA 10.5 - Communication Cheat Sheet.pdf
AFBA 11.4 - Buying a UPC Code.pdf
AFBA 11.5 - Creating Your Barebones Listing.pdf
AFBA 12.3 - Supplier Order Checklist.pdf
AFBA 12.5 - Selecting a Single FBA Warehouse.pdf
AFBA 12.6 - Send _ Replenish Inventory Guide.pdf
AFBA 13.2 - Listing Your Product.pdf
AFBA 13.3 - Listing Your Product.pdf
AFBA 13.4 - Listing Your Product.pdf
AFBA 13.5 - Listing Your Product.pdf
AFBA 13.6 - Listing Your Product.pdf
AFBA 13.7 - Listing Your Product.pdf
AFBA 13.8 - Listing Your Product.pdf
AFBA 13.9 - Listing Your Product.pdf
AFBA 15.2 - Why You Need a Viral Launch.pdf
AFBA 16.1 - Create a Coupon.pdf
AFBA 16.2 - Facebook Product Promotion Spreadsheet.xlsx
AFBA 16.2 - Facebook Review Group Templates.pdf
AFBA 16.2 - List of Facebook Review Groups.xlsx
AFBA 17.1 - Introduction to Amazon PPC.pdf
AFBA 17.2 - Campaigns, Adgroups, Keywords.pdf
AFBA 17.3 - Amazon PPC Key Metrics _ Terminology.pdf
AFBA 17.4 - What the Bid Price Does.pdf
AFBA 17.5 - Ideal ACoS Calculator.xlsx

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