Master Video Marketing for Your Business

Lesson 19 of 30

Mobile Tools for Video

 

Master Video Marketing for Your Business

Lesson 19 of 30

Mobile Tools for Video

 

Lesson Info

Mobile Tools for Video

We have a special guest coming up soon, and we'll talk about ipad. I want to show you an app I mentioned earlier, but I do want to show you an app on the ipad that's like I say, worth buying at ipad for, um, let me just advance this a little bit first and see where I met. Oh, before you go what you like the content you just saw, then you'll love my best video tips evil, and you can get it for free instantly just by going to best video tips. Dot com so go grab your free gift right now. It's full of quick, easy tips to help you create great video and let's, be sure to connect so we can stay in touch on social media. You'll find all my contact info here have a look forward to talking with you soon and hope to see you online. Theo reason I showed you that quick little video is because it was made with a nap, a free app for the ipad called adobe voice, and I'm gonna pull that up on my ipad so that I could give you a quick demo so that little video that you saw that, what, twenty thirty seco...

nds, whatever it wass I really literally created that in ten minutes um, what you could do on adobe voice the free app for the ipad is you can go there and pick out a template and tell a story with your voice so you record directly into your ipad and for each line of that story that you want to create you khun ad text or image or icons so I can go to create new story say what my story about and wherever it may be about you khun ad that in here creative live and then it's going to give you a couple of different ways to approach this you know do you want to promote an idea do you want explain something do you want to do a hero's journey a show and tell what do you want to just say you know what I'll just make up my own because I'm that creative so click that and then you've got basically a template here so this is a nice lovely green background I can change the theme if I want to see all these themes actually why don't you guys pick out one for me so I've got relaxed where is that okay that's cool so now that's my theme and now what I want to do is um I'm gonna click on the record button and record the first line of my script then you can add an image to to that line that you just recorded so you say if you want to learn cool stuff check out creative life dot com now I can add text um or an image or an icon see how it automatically reduces the tech so it fits in the thing that's pretty cool I'm gonna click done I'm going to play I think it's because this thing is in here but normally the voice thing would come up so that's ok though because we can still do a demo once I'm done with that, I go to the next one and add another frame hello and for this one I might say, you know, I don't really want the photo here I'd rather have I mean, I don't really want text I'd rather have like a photo so I can add a photo, okay? And then I'm gonna do another one so I can show you how to add a photo. Creative life has all kinds of cool courses all right, so that's my next line now in the little plus button here I can say add a photo now I can bring in a photo from my ipad I can take a picture, I can begin a photo from facebook or dropbox um or I can add an icon and they've got all kinds of really cool icon so if I just such business, then I click search it's going to give me a whole bunch of icons that I can add to my story so if I want to do all kinds of cool I can't hear let's to show me the money so now I've got that and your whole story will come frame by frame line by line as you record it again you can add photos you can add all kinds of icons just about everything you can imagine and play it all the way through it's not going to play the audio because the audio's not recording but you can see how the stuff's coming in there normally it would be called the audio I believe it's the cable that's not letting it but that's okay because we can still do this and let's say okay that's pretty cool but I don't want to like the blue and oh I don't really like the music you could just go in here and without changing your story and your script in your voice you can change the entire theme so let's change that to runge right same thing except now it's on a different background no way but stays still not quite there it's like ok now I like the background I liked the story but I don't like the music I want to change the music okay no problem go in and find some different music e can usually tell it about two bars with about when you guys here when you like you ceo you guys too young and I was called come pick cotton so I'm gonna say yes that's the one we want wear cotton I can also volume or not green green theme is like the grunge theme so that's going to be its calling one color but I could again for any of these if I want to do a photo um I can go to facebook not sure this will connect, but it might and I can add this photo I know fast is that by all these are all my little cartoon photos aiken change that photo if I don't want it to a different one but I think the coolest thing is once you tell your story line by line, you record it with your own voice and add the music like I say, if you decide you want a totally different theme it's just one click and with each theme you've got different transitions and different text and all kinds of cool stuff so play once more theme music will play out as long as you know if you have, you know, ten photos or, you know ten images, the music will match it as long as you know you can't be like twenty minutes or something, but within reason every time you want to add a new slide or a new line, you just click that plus button down here and then you click and hold the record button to narrate your story and you can always find something to match that part of the story like, oh, I can't find a picture for that that's fine, you can use text no problem um done another one at a photo I could go back and I can add me and rocco, wait um and um uh, again you know what I think that deserves it a different theme. So many things to choose from here. It's pretty cool right now it matches all right? I'll play one more time and then e could play from the beginning. Wait the voice you know, video tero and the charm just told me that you they can actually hear the voice out on the internet, so we can't hear it here in the studio, such as the magic of tethering, sometimes that's amazing well and again, once you're done, you can share it to facebook or twitter or copy the link and send the link to somebody. Can you take the created by adobe voice thing off the end? If you bring it into your editing program, you can so you would share it like by email and that would give you the file. Yeah, the down the only downside of this adobe voice there's always something with adobe is that you can't actually download it to your ipad photo library, so to get it to get it onto a file on your hard drive to edit this, you know, kind of all kinds of work arounds like I said it to facebook and then I downloaded from facebook or something like that and I'm kind of surprised I don't have a youtube share up here but still for a free app that you can make a video in five minutes with your voice and then match all the cool graphics to it, I think it's pretty groovy, so I use this for, um oops let me go to my home page here. I use it to promote webinars. Um what did you save the date kind of things and again I can I can use the same, um, message with different themes to make the video look different. So, um, I can do this one because it was for mine, so I can do like I can go to this video and play this video hey it's, the boer tone and I'd like to invite you to a special webinar this thursday, june fifth at two p m I'm teaming up with my friend and colleague felicia slattery to talk about how to use video to get paid speaking gigs felicia and I are gonna be talking about how to create a great speaker real but going beyond that and other ways to use video to get speaking cakes we'll be talking about building your speaker platform using online video, leveraging video and social media and making the most of youtube so join us for this free webinar thursday at two p m eastern just click on the link below to sign up and we look forward to see there so that would go on my sales page for the webinar and I told felicia that that took me six hours but now if you know is it took me about five minutes but I could go in here and change the day to change the theme and have a whole new video and then just, you know, it's really like having a completely different video just like that pretty cool, huh? All right, so so yeah, I mean, you know I say for his father's having a free app if that's the worst that has to happen because I have a free app I'm totally fine with that. So it's adobe dot com get voice adobe dotcom get voice I do want to mention um because we've been talking a lot about youtube and big video and longer videos. I want to at least give kind of a shout out to vine and instagram, which are micro video sites and when I say micro I mean really short videos so instagram, which is now owned by facebook, has two hundred million users so it's not some little teeny site anymore two hundred million users and while it's primarily a photo site you can upload fifteen second videos I have to admit that I have not used this to the extent that I should be and I know my friend and colleague susan berman is going yell at me she has a whole course here on creative life on instagram and another one coming up so she's thie instagram gal but as far as using it um you know fifteen seconds is not too bad so um can we go to mike in just a second and let me just address his questions so just giving you a little bit more feedback on vine there's people that go on vine that are actually famous now really like they're the top liners like people that do videos that people love and they're famous it's really wild so that might be another place do videos I don't know how long fine lets you do six seconds okay merry go so uh but you know still find his owned by twitter now and you know it's not a small site I have to go back and look at my notes to see how many viewers they have here buying has forty million view users and two of them on my teenagers so I'm not really allowed on fine because that's their thing but still you see a lot of I'm kind of those gift kind of repeatable lubell videos. So if you say you can't do anything in six seconds, there's, aa sponsor. I won't mention a company recently did a six second vine spot on monday night football. So that just shows you that it's reached branding in the corporate world.

Class Description

Video can bring your business to life. When you produce a video to market your business, you can connect more deeply with your audience. Join video marketing expert Lou Bortone for a course that will cover everything you need to know about using video to grow your business.

In this course, you’ll learn the basics of easy, seamless video production, and how to create video that’s reflects your brand and resonates with your audience without requiring advanced gear. You’ll also learn the most effective ways to distribute and share videos online and how to convert views into customers and fans.

Join us for a comprehensive workshop on marketing your business by creating video that is compelling, distinctive, and profitable. 

Reviews

a Creativelive Student
 

One of the best video marketing courses! Lou presented a comprehensive overview of the best and latest technologies that make video more accessible and doable - for beginners and advanced users. The course is filled with terrific resources and how-to guides that save hours of searching on your own. I watched the live broadcast and purchased the course for ongoing reference. Lou's expertise and years of experience really make this course an amazing value. It's well organized, fun and includes fantastic guest speakers. Thanks CL and Lou!

a Creativelive Student
 

This was a really great course. I am definitely going to apply what I learned. It was so much information that it will literally take me months to apply it all, but building a business is a long game. I loved how Lou mixed high level strategy with the specifics of how to use key tools and recommended a variety of useful resources. This course was very practical. I've already started applying it and have a basic blueprint for my way forward that I will flesh out as I make more progress. I definitely know I'm going to add a lot of success to my business through what I learned in this course.

a Creativelive Student
 

Hi Lou, I bought the replay up sell so that I could listen and watch when it fit my schedule. So far I've watched the first 3 videos. It's great and I'm so glad you put all this together. The handouts and bonuses are useful, too. It's obvious you are a master at video and I'm happy to learn from you.