Master Video Marketing for Your Business

Lesson 14 of 30

Video Editing: How to Make It Easy

 

Master Video Marketing for Your Business

Lesson 14 of 30

Video Editing: How to Make It Easy

 

Lesson Info

Video Editing: How to Make It Easy

I meant to hand these out earlier, but I don't have emmys, but I would like to award volunteers. Tony, this is the, uh, not exactly an emmy, but come on up and accept your award. Now we will play you off if your speeches too long. So I got a conventional speech. What? You don't have a speech, but, you know, this is so unexpected. I really wasn't expecting to win, but on sydney, get your many video would, so can I say I'm award winning now e I want to thank lose dawg. Okay, thanks. You guys. Thanks. There. There aren't the emmys, lou. They're the louise louise so on. And when we do more later on, well, we'll get to we'll hand out some more wood. So, yes, we're going to talk about editing a subject that strikes fear and terror into the hearts of all onto preneurs. It used to be really complicated and expensive to do editing, but this's a theme that's running throughout this thing. It used to be hard now, it's easy, so we're gonna talk about editing. It usually involves some time and tech...

nology, but the good news is that you don't necessarily need a lot of time and technology, and the other good news is that even a little editing goes a long way so if used working and editing a project and you're like you know this just needs a little something I don't know what it is even if you used to add music under your video that can really go a long way in making your production seem a little bit better so there are easy ways to clean things up and there are a few sort of standard traditional ways of editing there's also a famous I guess it's a famous saying in production and hollywood where they always say we'll fix it in post and this is kind of a cliche but I can't tell you how many times when I worked at e and we were shooting somebody and they screwed up just say we'll fix it in post we'll fix it in post and what that means is basically whatever you do when you're shooting you khun typically repair or fix or a manned in editing so even no matter how bad you mess up a good editor editor can usually make you look pretty good and make the results of good so editing is kind of the magic behind the scenes where you know I mean and honestly as I've done some video editing and I know that people give me this footage and I'm like oh my god what I'm not going to do with this stuff and somehow you take all that stuff and edited into ah really professional looking and result you guys made it easy for me because you're very professional when you're doing your videos, but the point I want to make you, you know you don't even necessarily need to edit some videos like an expert tips siri's you might just be able to kind of wing it. You might just need to cut off the very beginning in the very end, so a little editing goes a long way, and I don't want anybody to kind of get freaked out about this, but I will go through a few of the sort of basics, and the first thing an editing is, I kind of call it cutting I don't know if there's a technical term for it or trimming your video and that's basically, if you're by yourself and you're turning on your camera and turning off your camera, you want to clean up that little beginning peace in that little ending piece and that's simply a matter of sort of trimming the beginning or the end of the video, you may also want to cut out parts in the middle. We made a mistake, and we'll show you how to do that in the software. So that's basically cutting is kind of the basic most basic thing you could do in editing it's trimming it's, cleaning up the pieces it's kind of stitching it altogether. You can also add graphics like I say you can use that to cover things up what you may have made mistakes or you khun ad for instance a lower third graphic which we see a lot on the news where the person's name is there and called lower third because it usually it sits on the lower third of the screen you may have seen that in our google hangouts google hangouts has a nice little lower third graphic that they allow you to have um so graphics is always a great way to dress up your video and to clean it up a bit and you khun you know go crazy with it at all kinds of stuff or you could just stay fairly basic and just keep your lower third it's a good idea to have a lithographic because it it brings people back to you and again we're branding we want people to know who we are and what we do so you may say you know your name small business expert or whatever it is you do and that's your lower third identify her that should usually be in the early part of the video so people know who they're watching um music is another way as I mentioned to kind of spice up the video a bit yesterday we mentioned a resource audio jungle dot net is a good place to find music that you can use in the background of your videos um, video blocks dot com I mentioned before has video footage, but they also have music. So you confined the mood that you want the genre that you want and add that to your video, and if you're speaking on the video, you want the music obviously to be lower and in the background and sometimes that's called, you know, having your music under your vocal b roll footage, people is kind of the the industry term it's, really background footage, and if you watch a news story or, you know really any kind of tv show a documentary, you might hear the story being told why you seeing the person do something else? So that's b roll, it just breaks up the footage it's the way if you have a talking head video and you don't want the talking head there all the time. So for instance, if you're talking about what you do, you might show a photo of doing what you do on an image or video. It could be any kind of sort of coverage or footage that you want to add to your video, and then finally you, khun d'oh and what I call an outro all the call to action, you can make that a graphic as well to reiterate your call to action. You can make it, you know, lower third again, you can have the lowest that would be the call to action because you want to really drive that call to action home, especially in a welcome video now, as I said, I would probably in a perfect world since I shot those videos on an ipad I'd probably edit them in my movie, but because we want to stay sort of platform neutral uh I'm gonna use and look at a site called we video dot com w e video dot com and there are a lot of ways to edit your video you can edit it if you're shooting on an ipad, you can edit it in my movie youtube actually has a pretty decent editor within youtube that's free to use um so if you want to edit a video, you upload it to youtube if you just want to chop out the beginning of the end, do it a little bit of editing to it youtube's fine, but we're going to look at we video dot com so if you, uh playing along at home, you can click over to we video dot com and see the site that we use, they do have a free version, which is great in which is why I wanted to demonstrate it here where you can basically just kind of, you know, edit your footage that you have. If you want a paid version, which is what? A whopping four dollars a month. You get a few more bells and whistles with that. And what we'll do now is we'll switch over to the internet, and we'll go to the video.

Class Description

Video can bring your business to life. When you produce a video to market your business, you can connect more deeply with your audience. Join video marketing expert Lou Bortone for a course that will cover everything you need to know about using video to grow your business.

In this course, you’ll learn the basics of easy, seamless video production, and how to create video that’s reflects your brand and resonates with your audience without requiring advanced gear. You’ll also learn the most effective ways to distribute and share videos online and how to convert views into customers and fans.

Join us for a comprehensive workshop on marketing your business by creating video that is compelling, distinctive, and profitable. 

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