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Sell More With Instagram

Lesson 27 of 31

Building Your Tribe

Sue B. Zimmerman

Sell More With Instagram

Sue B. Zimmerman

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Lesson Info

27. Building Your Tribe


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1 Make Money on Instagram! Duration:36:19
2 The 7 Steps to Instagram Duration:41:11
3 Stand Out In Your Business Duration:30:08
5 Making & Finding Connections Duration:23:21

Lesson Info

Building Your Tribe

So this is all about building your tribe. So do we have a tribe here? Let's see it. Awesome. Here we are, sharing the love the hashtag love. Sorry, I know where you were. We get your makeup off so you absolutely want to build a tribe. And we've talked about this for the past two days, and it's it's the engagement from your tribe. That really kind of makes you a little addicted to instagram what you say when you get those comments. And those likes in those shares from people that really are attracted to the value of what you're serving in the business that you have has any more greatness happens since you guys have checked in with me with I mean, we hear it about $2000 with her revenue over here from Julie. Anybody else having some success? Yes, Theresa, I've been obviously checking the messages and I got on Facebook and I had somebody following me now, here on Instagram and connect with me on Facebook. And when Paul was talking earlier, had just read her message and it was so heartfelt...

, so sweet. She was like, you know, thanks a bunch of people said Thanks for talking about community and not competition, but her message was, like, so heartfelt, and she attached an article actually, like teared up. And so I knew the cameras might be on because you were talking and I was like, OK, but it's just cool to see people responding to what we're saying. Like finding those people who are like minded and cheering each other on right collaboration community, not competition, Absolutely. We hope we all make it right like absolutely patient. There was somebody who was connected to the hashtag insta get alive, And I saw that she was doing yoga yoga bags for the mat, and I've really liked them. They're different than what I've seen. And, um, I like like her personality. And I just messaged her and I said, You know, would you want to do a promo together? If that resonates with you, let's connect. And she's like, Absolutely so That's really fun to like, find other people that are connected to the kind of vibe that I wanna put on the world, right? Absolutely, Yes. Well, you know, being in the pet industry, there's a lot of different ways to try to reach people, but, um and I'm not 100% sure if these have come from taking this course during these three day period. But, um, the orders that have come in for both of our businesses is just skyrocketed, and it's just I mean, it could just be serendipity, or it could be this. I'm not 100% sure, but there's probably has a lot to do with this, which is just so exciting. And that's one of the things we're launching our new website, and I'm going to try to figure out a way toe track. The Instagram leads going into the website through Google Analytics. I'm sure there's got to be a way to do it, and that's what I am most excited about to really see and use this tool in a like an analytical way. Yeah, so that we talked about Billy and Google analytics another, and we talked about all these amazing efficiencies that you can put into place so that you can, you know, really make money, doing what you love and spending less time marketing. Morgan did such a great job, didn't she fasching an icon, a square so that was all good. So there's a cycle of communication that happens on Instagram, and a lot of it happens as we've talked about from tagging. And I want to stop here and talk about tagging cause that's really how you get that at mentioned that notification and just to review, you can tag a picture. You can put the tag in the description. You can put a tag in the comments, and any time you tag someone, it's like giving a shout out to them to get their eyeballs on the post. And I frequently do this as a strategy for Rachel, who creates a lot of content for us on Instagram. I'll tag post that, you know, especially now. There's a lot of insta gal. I've great posts out there with people watching from all over the world, and we love seeing all of them. And if I really want to get Rachel's eyes on something, that's crazy that someone showing us I will tagger, knowing that she might repost that and share that toe are feed and give a shout out so you can strategically use it all different ways. But the idea is that you wanna you want to give a shout out to give the, um, Teoh give a shout out to the person with the continent to get their attention. And you also want to give it a shot out to someone that's giving you value and especially the what happened last time when I set thought you guys had a re swag and I said that I couldn't give the tag in the picture, but I wanted to give the credit. So just really remember that the action of tagging is really, really profound when you do it with a strategy. So I created this triangle, which I think is like beautifully sums up instagram and the different levels that you can climb in the pyramid. And I got this impairment concept from Pat Flynn, who did a great, um, keynote at Agents of Change. And he had this affinity pyramid and just got my brain thinking about, like, How do you get to your raving fans? It was that concept, so I took it, and I thought about what that meant in Instagram. So at the very bottom and we've talked about this, you could just simply double tap, and that's the easiest thing to do. And you heard Morgan talk about Well, if you don't have time to get in there and comment, double tap and then use hoot suite to check out, you know, to organize all those likes that you've done, and then you can go back in a comment later, engaged later. But in the very least of someone, if you don't have time for the comments like Show some love, give the double tap right, and when you dio you might not. We didn't really talk about this in detail, but on Instagram, when you go to, um, your explore button and you look at your news, I mean, you look at who you're following. So there's the news and the following in the explore button on instagram the compass 2nd 1 from the left, and when you click on following, that's where you see who you're following and what their liking. So, for example, if you know like and respect me and you see that I'm double tapping and liking certain posts, you'll say, you know, if Sue like this, I want to check it out because I like what you know. I like what's who's teaching I want to see who she's following and who she's liking. So the double tap absolutely is important to get eyeballs more eyeballs on your post from people that might not. I have seen your post or being your network yet. So how many of you knew about this following like that? You can go in and look and see what your friends. So this is all who you're following and who, What? Their liking. Okay. What? It's limited 80 minutes to the Lord of the last eight. Yes. Yes. Actually, there's a little I think that there's more. Oh, the last eight post that they've like that they like. Yes. So you see, Yes. You see the last? Yes. Exactly. So you see the last airport. So I do go in there and people that I admire and respect, I'll check out who their liking, and I'll see. Oh, that's good. Account toe. Like, Do you do that? Yeah, absolutely. On a daily basis. Because that there is a lot of correlation between who I'm following and their their ah, accounts that they've like, right, right, So the second level up the pyramid is leaving a comment and we've talked about this. It's like if someone has inspired you educated, you entertained you, giving you value. Leave a comment if you don't have time to type, talk to Siri and leave the comment. We love the comments and that. And you get that notification that you got a comment. So, um, I really want encourage everyone to leave comments, especially when they're getting value, and then to go up to the green is the repost. So I want everyone watching to go out and actually find five accounts to double tap to comment on. In this instance, I live community with the hashtag and I want you to do one repost. Okay. I want to see the I want you see. See all of you to repost something not just for the sake of re posting, but find that post that resonates with you that you would want to repost to your feed, to give value to your followers. So I'm having everyone take action on that one and then growing a hash tag, huh? So instigate alive is our hashtag hub. This is our community. We're all connected forever. Isn't that cool on instagram with the hashtag so If you want to go back and see what people are posting, keep using that hash tag on your post. My eyes will get on it, and I will constantly be checking in with all of you. And then we at the very top we have are raving fans. That's all of you and all of you, the fans that love what you share. They value your content and they will cheer you on. And if someone says something that's not so nice about you, they will have your back. They will be there like suited. That's not true. Or, you know, I have people often bringing things to my attention because they just want me to know what's being said about something. And it's like people have your back. Those of your those are your lifers of those your fans that really care about you and want to protect you. So I I think this is a great example of going up the pyramid and great screenshot, one that you guys can share and really should strive to get to that point where you have raving fans and they don't that doesn't happen overnight. You all are going to start re posting, and that will be cool. You'll be, you'll be at the green and some of you will move into at Hashtag Hub as you create your hashtag community. But it takes a while to get to the top, and that's OK as long as you're being authentic. So you do you have a question? Other people's content? Is there, uh, a break point where you're re posting too much? Like what? What's your strategy? That's a great question. So on my account, Sue, be doo dot cape cod. I'm not there other than on the summer, and that's what my accounts really active. So if I don't, I don't post there frequently after the summer. And if I can't think I don't want to posting products I'm not selling in the summer. But now that we talked about moving my website, moreover, to Instagram, my strategy might shift. I, in fact, this morning reposted a beautiful sunset with three people jumping off a cliff on and it wasn't on the cape, But I basically said, you know, take the leap, take the jump and it might not be summer on the Cape, but everyone loves a beautiful sunset. So as long as the contents relevant to the account, it's fine to repose. I would not be re posting mawr than twice a week. Somebody else's content, because it makes it. It seems like you're being lazy and you don't know what to dio. Yes, so we have about four minutes. Questions have been coming into the way that we sort of held off because they're not specific to any particular subject. Is this a good time to Seo? I'm sure. Let's do that, Shelley Shelley saying. If we change our instagram name, is the old one available for use by someone else, or does it go into like an instagram graveyard? Should we be concerned about that? That's a good question. I think it becomes available to someone else, not 100% positive, But that would be my guess. I like Sheriff Sheriff Style Blog's shared with us. She kept her account and just held it, knowing someday she might want it. I know on account that changed their name and kept the old name saying we've moved our account to this account because people would go toe look for them and they had ah hundreds of thousands of followers. But they just changed their name, and if they didn't keep their old account, someone else could get it. And then there'd be some confusion. Good. Now a lot of our viewers who has crafters and they're selling jewelry, etcetera so they use etc. Shops on a lot of the same. Is instagram good for driving traffic to etc. Or do you think it's better to drive it to your website? What's your Well, if you didn't etc. Is your website. It's fine and we heard from Natalie yesterday. That is where she drives all of her traffic. Ah, lot of her traffic. No, I'm sorry. From Holly from Holly the fashion illustrator mean etc is her shop and she drives traffic there. So that would be the bit lee that you would put in your link. If you want people to click to go buy something from you now Hawaii weddings that we met her from just the top of this segment. They're asking if people are conversing with each other about your post but they're not really commenting on the post itself. Do you tag them and thank them or something? Or do you just let the conversation flow. Oh, it depends on the conversation that unfolds. And if it's relevant for me to get in there and comments, I really I do get in there and comments when I want to show gratitude or, you know, thank them for sharing content. It all depends on what is being said, but I definitely try to get into ah threat, especially if there's a lot of comments. One thing I'm just particularly curious about myself, because should we be afraid of these things? I see now a lot of corporations spend a lot of money and a lot of time on Twitter on Instagram trying to redirect negative conversations. If we see that developing it, suddenly we should be fear off it. It's all good commentary, good commentary. Well, when you say negative, I mean, I try to get rid of any negative comments on my feet. I don't I delete them. I blocked them. I don't want them there, and you can control that. So, um, I wouldn't spend if your account get so big and you're getting a lot of negative comment and you could just block those people. Yeah, it just intrigues me to see these big corporations clearly spending a lot of money to try and redirect conversations something. Well, why are they afraid of the message? Right. Advice? Any questions from the studio audience? Good stuff. Because we have a very special guest coming up. Yeah, So I'm gonna move through this just again to reiterate this sense of community. I love this. This is thistles on my This is on my feet. It is a I forget the sort where it was made. But this is a handmade instagram flag, and I gave credit to the artists and I sourced it. But I often see this was from an instagram meet up. And I often see art like this, which is amazing. So this is just this represents community and everyone reaching for the same. I just want to give you guys that visual. Okay, so this is the guest I've been waiting for, right? This is my daughter, Lila Zimmerman. And I have to stop here first because I have three daughters and like, ah, lot of you out there with kids. Moms with kids, balancing everything. It's not easy. We're cooking. We're cleaning, were loving them. We're supporting them, and my daughters are very close. I have twins Lila and Kira and the oldest is Amanda. And Amanda is the best big sister in the world. And she protects her sisters in every way to the point where she mothers them sometimes more than Ideo. And they go to her more than they go to May. And I absolutely love that. My kids are all social media savvy. My husband is not. I think we all make up for him and and Lila and Kira, as I've mentioned before in the first class in this class, you know, they're always throwing their eyes at me when I'm doing something not right, you know, mixing up, mixing up words and not quite getting the names of the movies right and look, watching them on their with their fashion and on their mobile habits. And I told you this earlier that I've discovered Instagram from them so I would not be here speaking if it wasn't for my kids and watching their trends and paying attention to their habits. And I'm just so thrilled Teoh be introducing you all to Lila because she has personally found some serious passion in Instagram, and I wanna go from the three of them. So Amanda is the big sister in the middle. Lila's in the pink, and care is on the left. And this is a little flashback for a Lila. Okay, So I wanna welcome while out of the stage and talk about this, you have to have May. Things is a rare occasion. So the light you're standing in the spotlight, which is right here, right here, front center. Okay. So, um, raising twins, as you can imagine, was a challenge. Complete chaos in my life, I have always worked and been entrepreneur. And when the twins were babies, at that time I was teaching art class and my basement. Amanda was there with her friends, and it was great. I always need to be doing something other than just changing diapers and feeding them. It's just who I am. And Lyla was the twin that walked at nine months that climbed out of her crib. It nine months that was always doing what she wasn't supposed to be doing. And Kira was, you know, laughing at her while she was doing that. And often in trees or on the roof of our house when she shouldn't be and very fearless and but also really fun and having a fun loving heart. And she, um you know, she gonna go to the next slide. So she discovered as she got older, the you know, the value of fitness and food and how it really fuels your body and keeps you going. And she's taken on this passion and has created an INSTAGRAM account around it. And I want her to share with you her story of her discovery with Instagram cause I don't even know when you first got on it. So I want you to share with that first. And then when you decided to start a featured account, I did not tell it started featuring completely on her own. She didn't even let me start falling her on instagram until six months ago. I said, Please, as long as you don't comment, you can follow me so I get to follow her. So excited. Yes, I told you so. My account features the healthy food I eat. I enjoy eating healthy. I enjoy finding healthy restaurants and I enjoy cooking and finding recipes. So basically my account coming coming. Yes. So, while you're talking, I'll have them switch to the phone so I can scroll and show people your account. Yes. Okay. So usually I wake up in the morning. First thing I do is make breakfast, and I find that posting my breakfast is one of the easier things because the lighting is really good in the morning. So okay, here's my morning oatmeal, and usually when I take a picture, I like Teoh. Either take a bird's eye view picture or, like, broadsides you or I'll hold something out in front of me, and I find that it makes it much more like clear and easy for people to see. This is this is an example of holding like a smoothie out in front of me. And I've made sure the background is white, so you can see what the set the focus of the subject that I'm taking a picture of. So, um OK, so for first, tell everybody why you decided to start this, Like, what was the reason that you wanted this account? Well, I've always had a passion for eating healthy, and I kind of followed other accounts that shared their healthy food. And one day I decided, I think about a year ago I decided I'd make my own. And I just was kind of a hobby at first. And then I started to interact and engage with other accounts, and it kind of grew from there. So when you say interact and engage with other accounts, what were you doing with your engagement? Was it to try to bring him over to start following you? Was it commenting on their posts because you were learning from what they were doing? Yeah, I was more, I think, commenting and liking their pictures and gaining inspiration from their posts. I don't think it was to gain followers for me, but with interacting with other people, you gain followers just by right. So in a community, Yes. Oh, yes. 01 of the stories that you share with me. Waas Um the Taco Post. What? Can you tell that? Can you Can you talk about that post? Yes, that's right. Here was that the 1st 1 might go. Let's go back to the feed. You don't put the name of money. Okay, So I was at a farmer's market and there were these local tacos, and I figured, Why not try it? So here's a picture there. Vegetarian tacos and they were delicious. So I was going about my day, and I decided to post a picture. And when I post a picture, I make sure to Geo tag the location and also use hashtags that are either like either of the company's name or just like what it is. So for this one, I used the company's name. But I also use, like local farmers market or vegetarian, because those hashtags will attract people who are also interested in seeing that type of posts. And what ended up happening was the company direct messages me on instagram and they said, We love your post. Um, would you be interested in, like, possibly in having internship with us? So basically what this taught me was you couldn't gain so many opportunities through instagram. And just by showing a company that you're interested in their product. Yeah, definitely. So before I move on to the next question, does anyone here have any questions for Lila yet? Tameka. So I'm Tameka, and my handle is out for a walk to I'm a dog walking in pet sitting service. But I'm wondering, um, is there a certain amount of followers I wonder that these companies are looking for? Did you feel like Did you have a lot of followers at the time that the company approached you? I think that more than the followers, they were just interested in my overall feed. And they noticed that I had consistent three consistency through all my posts, and they were intrigued by the way I posted pictures. So just by sharing, yeah, I think I was more like, Oh, they liked my instagram feed in general, Not as much as how many followers I. So a lot of the elements we talked about the photography that's extremely well done, and Lila took photography in high school. Andi. She really has a great artistic eye. I actually love the one where she cut the bananas and like that, did this. So she has color and texture and, as she said, natural light in a lot of pictures. And because she's a student at University of Maryland, breakfast is what you shared with me. Breakfast is the meal that you can spend your time making and sharing. Where is the light at night for dinner is dark, so she doesn't wanna go ahead. Why don't you want to post your meals that well? Sometimes I will post my dinner. But it's also I have more time in the morning and the lighting is a lot better. And I think it's I'm not gonna post a picture that I don't think is good quality just because it will attract less followers. And I also would like to point out that I if it's not a restaurant or if I'm not geo tagging, I also will tag like company. So a product that if you go toe like the leg Lara bar, picture Mom. Oh, yeah. Or if it's a juice that I like. Yeah, there you. So I tagged the company and that will also like sometimes, even if they don't comment, I noticed that the company will like the picture so I can tell that they saw what I posted, which is really cool. Came in Lila from Marina Measure. Do you always hashtag both the picture away the comments or both? Yeah, so I usually do both. I usually will tag them on the picture and then also hash tag it in the comments. Now, here's a chocolate come from Lina. Um, well, I think I've always been artistic. Like my mom said. She taught art classes in our basement when I was little. Um, and I've always been more creative then My twin sister. She's not watching eso. I kind of took up photography. I did black and white photography. And it's just something I enjoy and love to dio you shoot with your IPhone, is that? Yeah, I dio. But something that I think makes my pictures stand out is I use Maine ap. I used to edit my pictures. It Zbyszko cam and I don't expect that v S c o yeah, BSE a camp can. It's one. Yeah, one word. So a lot of what's your goal? How long do you plan on monetizing this account is that you'll go ultimately? Um, yeah, So I think my goal for the account right now it's just a hobby in a passion, but I would love to eventually share my recipes. So whether that means making and selling an e book or an app where people can see recipes. So for breakfast or a snack or baking and people will be able to download it and they'll get the chance toe make the recipes. Have you taken steps to that already? Well, so have you sort of got a plan of action that you're already developing? Yeah. So my older sister has helped me create a blawg It's in. It's in the process. It's not completely finished yet, but I think starting by posting either, like sharing what I post on instagram to a Balog as well and making another, um, a place where people be able to go toe, see the recipes. So if that's the first step and then maybe eventually making it into an e book, yeah. So, like you were saying like E books for college students so that they can eat healthier because she's a college student. It's really hard when you're in college to eat healthy, and Lila does such a good job at constantly eating healthy and it's a job. Paul, I'd love for you talk about this in a second cause I've watched you bring all your food with you here. Teoh always eat healthy and have healthy food with you. And I think college students, especially, would love to get an e book for 9 99 to download with her recipes. Because every time she post something, I say, Wait. When you come home, I want you to make that for me. How did you do it? Right? Yeah. Having you here, I think you've really excited. Are online ordinances. Was just showing what somebody is Just very young with a lot of talent. A lot of big ideas come really achieved by following mom's. Good. I'm sure you'll be teaching her some advice. Really? Lila, thank you so much for being with us. Thank you. Yes. So So the follow up. So, Paul, I just wanted you to comment and say, you know, you it takes it takes an effort to eat healthy all on the go, and you have to plan. And and Lila doesn't really good job but planning. And I think a 18 years old planning your food, which is your fuel, um, for the day is is a job, and you have to be committed to it. So I'm really respect that and learn from her with that. Yeah. And if you can, like what she was talking about, if she puts together something to make it easier for people because that was one of the hardest things for me just learning because I wasn't always like this. I had to learn what's healthy, what's not healthy. What do I get it and what do I look for high and for her toe or recipes. If I want to make a smoothie or juice or something, And so for her to put something like that together, I think it's fantastic, right?

Class Description

Instagram® is a powerful tool for marketing to potential customers – but how can business owners turn that attention into sales? Join Sue B. Zimmerman for an introduction to leveraging Instagram® to drive sales.

In this course, you’ll take advantage of the full scope of what Instagram has to offer as a tool for landing more sales. Sue will extend on lessons from her Instagram Marketing for Small Businesses class and teach you about using Instagram® to build communities and create giveaways and contests that drive traffic from Instagram to your online shop – and how to get your customers to stick around and buy once they’ve clicked over. Sue will also coach you on how to position your work to encourage commissions. You’ll also learn how to make money on Instagram using advanced features like in-app sales and analytics, ensuring you’ll be able to use this powerful platform to its fullest potential.

If you’re ready to take your Instagram followers’ likes and comments and transform them into sales, commissions, and profit, this is the class for you!



What a phenomenal course. Thank you, Ann, and the team at Creative Live for this jam-packed class. I'll be honest, when I signed up I wasn't sure how there could be three days worth of information on Instagram. However this content-rich class was filled to the brim with wonderful ideas, tools and inspiration for cultivating success on the platform. I'd been struggling with attuning as to how to best use Instagram for my business - I didn't want to be posting pictures of my lunch, cat or shoes; and I didn't want to simply recycle graphics from Facebook. What I really wanted was to learn how to fully utilize this platform to build my tribe, market my business and connect with others. This course delivered all that and more. Sue is a great teacher and her heartfelt style of marketing and sales really fits with my own approach to business. Every day I learned dozens of ideas that I could immediately implement and my mind is buzzing with inspiration and ways to authentically use Instagram to connect with my tribe. I've been recommending this class to everyone I know. I loved it so much that I purchased Sue's first class, Instagram Marketing for Small Businesses. A lovely bonus of taking Sue's classes is that you can connect with her Instagallive tribe, too. I've been meeting wonderful people and making great connections in the community. If like me, you're a solo-entrepreneur looking for a way to bring authentic marketing to your business, I highly recommend Sue's classes. (P.S. I was blessed to get to attend this class in studio at Creative Live. It was beyond amazing. If you ever get the chance to go to a Creative Live event in-studio or take one of Sue's live classes or events, do it. You will come away feeling inspired and energized for sure!)


Thank you to Sue and to Creative Life and everyone who helped for this course. I enjoyed every minute. So many great tips, amazing guests, useful informations. The amount of information is amazing! I could watched all over again. I'm so grateful for Creative Life community to have such a great course like Sell more with Instagram with Sue was. the course really have helped me grow my Instagram account. I have leared so much from the first course, but now I learned even more and I'm doing on IG better and better every day.

a Creativelive Student

Buy Sue';s course. It's a no-brainer that you will NOT regret! Sue highlights real people with real businesses and demonstrates how they are building their brands and sales on Instagram. She walks you through the process of effectively setting up your Instagram page, teaches you about different types of accounts and how to determine what is best for you, highlights how to develop strategies for growing your presence on Instagram, and shares information about how to implement engagement strategies. Also included: the importance of being authentic and how to do that, providing value to engage followers, running contests, encouraging user-generated content, creating graphics, the best apps for creating graphics and managing accounts, how to get and interpret analytics, how to improve your account based on analytics, and so much more. Her enthusiasm is contagious and you'll look forward to the new content and audience interaction in each new video. These videos are FUN to watch! Every business should be on Instagram, but first watch Sue's course to learn how to be there effectively and sell your product or service. You will not regret this purchase!