Skip to main content

Sell More With Instagram

Lesson 13 of 31

Your Profile is Your Storefront

Sue B. Zimmerman

Sell More With Instagram

Sue B. Zimmerman

Starting under


Get access to this class +2000 more taught by the world's top experts

  • 24/7 access via desktop, mobile, or TV
  • New classes added every month
  • Download lessons for offline viewing
  • Exclusive content for subscribers

Lesson Info

13. Your Profile is Your Storefront


  Class Trailer
Now Playing
1 Make Money on Instagram! Duration:36:19
2 The 7 Steps to Instagram Duration:41:11
3 Stand Out In Your Business Duration:30:08
5 Making & Finding Connections Duration:23:21

Lesson Info

Your Profile is Your Storefront

creating storefront and building momentum. This is the segment. So on Instagram, your storefront is your profile. And we talked a lot about your bio and your bio strategy. You heard what Hillary's was earlier. Um, and we showcased some yesterday and we're gonna continue to talk about that because when people land on your instagram account and see your bio, you have seconds to bring them in. And you want that perfect avatar. You want to have those keywords, you want to let them know what you're called to. Action is. And obviously you want that link and to take them toe where every you want to sell or build your list as Hillary talked about earlier. So the things that you need to consider are your contact information some people use, you know, they used the emoji, the little envelope with ee on it for their email. And again, I want to really bring to everyone's attention that emojis on instagram don't have to be cute. They can be purposeful and they save you characters because you have 1...

50 to use in your bio. So ah, finger pointing down is the same thing as saying click here. So you're saving characters, maybe to promote something else in your bio. So if you're using the right emojis, it's great. And there's some people that are masters at the Emojis. So I really endorse the emojis and making sure that you have the perfect contact information on your bio. And you also want to let them know that your directions to make that purchase again. We're talking about that call to action that c t A. In your bio. A lot of people don't have one. And, um, I think everyone in the audience now does. And I hope that all of you will soon if you don't. And then if you're selling a product, a product, you want to not let them know what you return policy is or what? Yeah, like shower shared yesterday. If you're not kind of comment, if you're gonna leave your email that you're gonna buy it and, you know, buy in the 1st 12 hours, the next person gets to buy it. So what are your rules on your bio that are going to make that sale clear? And if you have the terms and conditions so that would fall under the same places that so here's an example that we brought in. I think I shared this. Yes, they want to bring it to everyone's attention today because I love this bio for who she is and what she sells. She uses the emojis perfectly because all of her portrait's are of animals and she's telling you to go over to this featured account locally in canvas, and that's where she does her pet portrait's. She used the little emoji of the envelope to let you know that you email her and she's telling you where she's based out of. You know, some people that are based on in another country don't want to ship out of country. You need to make that clear. And I like that. She even used the flag as an emoji to make that more clear. And then, um, I don't quite know where that you are. You are all takes you, But I'm assuming it takes you right to that. Her website associated with her featured account so locally in has her personal account with all her art and then her featured account that you should definitely check out, and the retail of rebellion you're gonna be hearing from Natalie later in a Google hang out. She was also a featured guest on my last course. She's amazing, and she has an online shop. It's called the Retail Rebound Bellion, and it's a designer consignment shop, and she makes it very clear exactly what her terms are here and what she does. And she, you know, she even he played with the color a little bit to do a little more of a call to action. It's exactly reselling online. That's the blue icon, the blue emoji that you confined in the numbers on the phone. I can actually go there a little bit later to show you where that is. And, um, she also says to comment with your email to buy and search her unique cash tax. We're gonna be hearing more from, um Natalie later. But I just thought this is another great example for you all to jot down her user name to get your eyes there. So remember yesterday I talked about Scooby Doo and how I'm seriously thinking about doing away with my website, um, and just focusing on instagram comfortable of instagram and um and what you heard best say earlier that it takes so much more effort toe. Upload your pictures to your website. Make sure that they're perfect. Put the description in and then try to get eyeballs on it. Well, on in screams. If you have the right followers attract the ideal followers, they absolutely come. So I am gonna workshop with you now. So I'm in my Cape Cod account, and I'm gonna kind of workshop with you what I do to change up this bio. Because, um, me and my team, Rachel who you met and Morgan, who you're gonna meet soon on stage that we decided last night that this would be really great thing to teach. So what you do toe edit your profile is you click on, edit your profile, and it takes you to the back end. So I'm putting my finger on the bio. I currently have. I'm selecting all I'm gonna copy this and paste it in notes so that I just have it there in case I want a reference it. And that way you don't go. Oh, gosh, what did? Or you can take a screenshot of it if you want to Just make sure that you've saved it somewhere. So we decided that we were gonna add, um, my email sue at sue be doo dot com. So just like I have six instagram accounts, I think I have six emails and this is one of them. Um, So I put this there, and then I'm gonna I said, share your port purchase with the tag Scooby Doo. Because this is where I want people. If someone bought something in my store, I want them Teoh share it. And so that's called user generated content. Um, so you d g c is the acronym that you often hear. So I'm gonna go back to the one that I just put here, and I'm gonna, um let me say I want a copy it one more time. This is like making sure that you have a copy of a copy. We heard Caroline talk about backup your back up and get it all in the cloud. This is kind of that idea. So I'm gonna go in here and change the last part of my bio. Now, remember, you have characters, so I'm not sure if I'm gonna hit it or be over it when I do this. So I'm keeping the top. I'm adding the email and the call the tags. I'm selecting all I'm copying it. I'm putting it back in the new one that I'm creating in notes and I'm pasting it. So now that's my new bio in notes. So I'm gonna tap my thumb on this select all before I bring it over. I need to delete the old one. Some doing that. So I'm gonna go back to notes, and I'm gonna select all copy and paste. And I have I've used 33 so I'm all good there. I'm gonna press done. And there it is with the new bio makeover. The other thing I did last night, I downloaded. Um, might be so this be is from an app I have. So it's not perfect. You can see the pink, and then it's a little orange around it. I downloaded it with a white background and I downloaded my soupy do. And I'm gonna have the live audience vote on which one you guys like best. Okay, All right. So edit your profile again to go to the avatar this time to edit your avatar. It says Edit right under the B. I'm clicking on that and I'm gonna upload from my library and let's find that be so there's two. So here's my little B, and it's not sized properly. I pulled this from Dropbox, so the wings air getting clipped a little bit so I would go back and re size it. But let's just see what that looks like. And so that's my B. And you guys think that's more clear than it was with the pink in the orange. You guys like that? Okay, so that's number one. Number two is my Scooby Doo logo, which remember, you know, I really liked avocados logo. It was Justin avocado. So the bees and element of my logo. This is my soupy do brand on the cape. And so because you have the size smaller than a dime, you don't really see this. So let's look at it, and that's actually looks pretty good. So do you guys like the 1st 1 with the orange and pink, which I'm not gonna be able to go back and find? Or do you like this one? Better. Guys like that one Yeah. Okay, so that's me saying Okay, I'm gonna have people now shop here on Instagram and I changed it. So just like all of you, I am constantly tweaking, changing, editing, redoing my logo, redoing my bio, redoing my emojis that go with my bio. I found the wave for beach inspired. I found the anchor for the nautical vibe and the preppy pink bow for that so that not only would you get a sense of those words, but you see those icons, you know, people seed visuals 66,000 times faster than text. So some people just might process those emojis much more than the words. So you can really get both sides of the brain or, you know, however people think and I think visually so I think adding emojis especially to an account like mine, where colors so relevant is important. So that's me redoing my bio. Does anybody in the live audience have any questions with thereby on what they might want to be do or anybody online say they're finding very frustrated. They're limited to buy 150 characters, and I think a lot of people are thinking that have you got any tips for? How you think this is why you know, you don't spell out words like you do in your bio on Twitter or LinkedIn or Facebook Instagram. It's very different. Its brief. You don't need sentences. You don't need commas. You don't need punctuation. You really need to get the words across of what you dio. I don't think anything's missing here for my store. Seriously, you've been in my store. Does this represent absolutely everything right? Is there anything you can think I should be adding? Because I think about this regularly. More anchors like anchors all over. Well, the spirit of the the essence of the account is in is in the feed when you look at it, Yeah, So, um, I think it's bright. It's colorful. It represents the essence of your stool. Yeah, so, yes, So I think it really works. But this one, I want to hang it up. So you have a question that I have a question and I think we've all been finding this Our friends back home are all like throwing us questions on instagram and Facebook. And so one of my mom's photography groups, they're talking about their bios and everyone's posting screenshots of Is this okay? Is this OK? One of the discussions we were having No, like, I know that I'm a warm fuzzy and I try to communicate that to my clients with everything that I dio. But one of my friends has something on her bio where it says, Follow me here. It's very direct. This is just in a bio. It's very direct and very specific. What do you What have you seen? Works better. Like to communicate that warm, fuzzy or to just be very direct. Follow me. Click here like, what have you? Because I know you. The warm fuzzy is so much a part of you. And I would have that be represented in some way by, like, cause you use when you post you do post with a warm, fuzzy, um, image in Burbage. So I think I would need to know that because literally you have. If someone's discovered you on Instagram, you've been tagged or you showed up in the new state and they go over to your bio and there's not a good avatar. It's blurry. It's blank as sometimes I see there's no like it's a private setting, which it absolutely shouldn't be if you're in business like you're not gonna get someone click to follow you, okay? You gotta make it compelling. Okay. And then the then 50 needs to represent that, right? Yeah. Great. Think question back, Eliza, you help me with my bio, and I'm still going back and forth with the photo on I covered your face. I should be your art. Exactly. And I have my branding for my logo. Yeah, so I think for you, because you sell jewelry. If you have this amazing piece, that would be foot that would photograph. Well, I think you wearing it and smiling could work for you. It's certainly something you can change up. I usually say Try to match whatever you're doing. And if you guys saw my my video with Nathan for creativelive, we were talking about profile pictures and how you need to be consistent on multiple platforms. So people recognize you no matter where they are. So if you're happy with the profile picture you have on Facebook and it works for instagram, it makes sense for people have that familiar face to see when they get there. So being consistence really important and investing in a professional photo is really, really important. I think I vaguely remember seeing a picture of you with a hat on and one. Yeah, that's my Facebook. Yeah. So that doesn't rap to me. That doesn't really represent what you do. So that would be a disconnect from a Yeah, I would like to do people on Instagram. People like to see faces like avocado shirt company. It works because it's more than one person. This works for Sue be doo. Because people, I mean, people call me Sue be doo on the cape and they call my husband, Mr Scooby Doo. Um, it's kind of funny. I you know, I am one with my brand, as you can see and when you know, um, I think it's important to be, no matter what your business is. Okay, Thank you. Questions coming from online. Their elegant B is Look at your site. They're saying you haven't added price tastes like Shastri did on in session one. Would you ever consider adding prices to your photos of your folks on my suit? BDO Probably not. I would probably put it in the description. I think that works really well, especially for her, because she's trying to get rid of close that she doesn't want. I think we've talked about this. You don't want to be to Sales E. And I don't want to be about the price. I want to be about the relationship. But for shower, that's her closet. And she made it very clear that those are closed, that she's been given or worn once, and she just wants toe make money doing it. So we're gonna hear from Carrie if this. Then that later, who's gonna come onstage to talk about that application? And she sells an eBay again similar to shower, where it's a one off and having a price because you can only buy it at that price. And then it sold. Makes sense. So I won't do that to sue be Doo. It doesn't go with my branding. Um, it's good sense. What about phone numbers? The same question. Elegant. So she's saying she's seen some people post that s a dog walkers. I've seen it for people that have a service based business, and they let people know that they're geographically in X location and they put their number as that mark geo tag. And I think that smart especially should get a number just for your business. Because if you're looking to get booked and your phone is how you're getting booked, Ah, phone number is a great idea. Now your logo is obviously very you. It's very clear on Do you establish that over time people recognize that as you, but making money is asking. She has a cartoon drawing of her. But do you recommend, really, she should have a real drawing or or logo. What is she sounded? She said she hasn't actually said Okay, let's get on so that Yeah, So if her effort, you know, cartoons, I see a lot of cartoons on Twitter as well. I mean, if that's part of your branding and that's consistent on other platforms and that's the avatar that using, then it makes sense. It's all about branding and being one with your brand and being consistent and not confusing when you're confusing. That's when you lose people. Yes, Jackie, Is there a way to format like you can in your post in your comments or not? Your comments, but your actual post you conform at the text. You put the lines in two separate paragraphs and so on. Is there a way to format in the bio? Yes, there is. And you can do it in notes. And that's actually a service that I offer on my website. It's called Insta bio on and formatting it and creating it. So it's perfect is something that I offer us a service. I've gone back and forth whether I should use a picture of myself with a dog versus a year so beautiful I would use yourself. Thank you. Yes. If you had a puppy knew your face like that cookie dog like or something is a little and cute. That would be adorable. Yes, I would. Absolutely. I want to visit with you. Okay. Not your logo. Okay. Thank you.

Class Description

Instagram® is a powerful tool for marketing to potential customers – but how can business owners turn that attention into sales? Join Sue B. Zimmerman for an introduction to leveraging Instagram® to drive sales.

In this course, you’ll take advantage of the full scope of what Instagram has to offer as a tool for landing more sales. Sue will extend on lessons from her Instagram Marketing for Small Businesses class and teach you about using Instagram® to build communities and create giveaways and contests that drive traffic from Instagram to your online shop – and how to get your customers to stick around and buy once they’ve clicked over. Sue will also coach you on how to position your work to encourage commissions. You’ll also learn how to make money on Instagram using advanced features like in-app sales and analytics, ensuring you’ll be able to use this powerful platform to its fullest potential.

If you’re ready to take your Instagram followers’ likes and comments and transform them into sales, commissions, and profit, this is the class for you!



What a phenomenal course. Thank you, Ann, and the team at Creative Live for this jam-packed class. I'll be honest, when I signed up I wasn't sure how there could be three days worth of information on Instagram. However this content-rich class was filled to the brim with wonderful ideas, tools and inspiration for cultivating success on the platform. I'd been struggling with attuning as to how to best use Instagram for my business - I didn't want to be posting pictures of my lunch, cat or shoes; and I didn't want to simply recycle graphics from Facebook. What I really wanted was to learn how to fully utilize this platform to build my tribe, market my business and connect with others. This course delivered all that and more. Sue is a great teacher and her heartfelt style of marketing and sales really fits with my own approach to business. Every day I learned dozens of ideas that I could immediately implement and my mind is buzzing with inspiration and ways to authentically use Instagram to connect with my tribe. I've been recommending this class to everyone I know. I loved it so much that I purchased Sue's first class, Instagram Marketing for Small Businesses. A lovely bonus of taking Sue's classes is that you can connect with her Instagallive tribe, too. I've been meeting wonderful people and making great connections in the community. If like me, you're a solo-entrepreneur looking for a way to bring authentic marketing to your business, I highly recommend Sue's classes. (P.S. I was blessed to get to attend this class in studio at Creative Live. It was beyond amazing. If you ever get the chance to go to a Creative Live event in-studio or take one of Sue's live classes or events, do it. You will come away feeling inspired and energized for sure!)


Thank you to Sue and to Creative Life and everyone who helped for this course. I enjoyed every minute. So many great tips, amazing guests, useful informations. The amount of information is amazing! I could watched all over again. I'm so grateful for Creative Life community to have such a great course like Sell more with Instagram with Sue was. the course really have helped me grow my Instagram account. I have leared so much from the first course, but now I learned even more and I'm doing on IG better and better every day.

a Creativelive Student

Buy Sue';s course. It's a no-brainer that you will NOT regret! Sue highlights real people with real businesses and demonstrates how they are building their brands and sales on Instagram. She walks you through the process of effectively setting up your Instagram page, teaches you about different types of accounts and how to determine what is best for you, highlights how to develop strategies for growing your presence on Instagram, and shares information about how to implement engagement strategies. Also included: the importance of being authentic and how to do that, providing value to engage followers, running contests, encouraging user-generated content, creating graphics, the best apps for creating graphics and managing accounts, how to get and interpret analytics, how to improve your account based on analytics, and so much more. Her enthusiasm is contagious and you'll look forward to the new content and audience interaction in each new video. These videos are FUN to watch! Every business should be on Instagram, but first watch Sue's course to learn how to be there effectively and sell your product or service. You will not regret this purchase!