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4 Pillars of Social Media Strategy

Lesson 3 from: Social Media: Build Engagement Across Top Platforms

Carlos Gil

4 Pillars of Social Media Strategy

Lesson 3 from: Social Media: Build Engagement Across Top Platforms

Carlos Gil

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Lesson Info

3. 4 Pillars of Social Media Strategy

Lessons

Class Trailer

Chapter 1: Course Introduction

1

Class Introduction

03:27
2

Making Your Content go Viral

03:29
3

4 Pillars of Social Media Strategy

03:58
4

Engage Influencers, Brand Advocates, and Customers of Competitors

02:23
5

How Often You Should Post on Social Media

02:26
6

Personal Branding Must Have's to Build Your Influence

02:18
7

Become an Influential Personal Brand by Sharing Stories

02:18
8

Storytelling and Humanizing Your Brand In The Age of AI and Robots

03:15
9

What Does Your Content Say About Your Brand

01:17
10

Recap Video

01:25
11

Quiz - Chapter 1

Chapter 2: Social Media Tips

12

Chapter Introduction

01:58
13

Become an Industry Authority on LinkedIn

03:14
14

Build Your Personal Brand by Optimizing Your LinkedIn Profile

03:33
15

How to Find Prospects on LinkedIn

01:56
16

Types of Content Facebook Favors

00:32
17

Strategies for Organic Facebook Reach

05:13
18

Build Your Presence on Twitter

02:41
19

Grow Your Youtube Channel

01:05
20

The Benefit of Using New Social Networking Sites

01:59
21

Recap Video

00:49
22

Quiz - Chapter 2

Chapter 3: Social Media Tools

23

Chapter Introduction

02:12
24

Agorapulse for Social Media Management

02:05
25

Optimize Your YouTube Channel with TubeBuddy

03:30
26

Discover Trending Topic Ideas with BuzzSumo

02:12
27

Make Animated GIFs with Giphy

01:47
28

Posting Long-Form Video Content on Instagram

01:48
29

Create a Podcast with Anchor

01:22
30

Recap Video

01:12
31

Quiz - Chapter 3

Chapter 4: Social Media Management

32

Chapter Introduction

00:59
33

How to Use Hashtags Effectively

03:17
34

Save Twitter Search Results for Prospecting

02:10
35

Engage "Missing" Facebook Fans

02:13
36

Strategies to Build Strong Engagement

03:20
37

Get Your First 10K YouTube Subscribers

02:48
38

Social Listening Strategies

02:23
39

Community Management Must-Have's

01:59
40

Growing Your Reach Through Advocacy

01:49
41

Recap Video

01:16
42

Quiz - Chapter 4

Chapter 5: Social Media ROI

43

Chapter Introduction

00:44
44

KPI's to Measure

04:07
45

Built-in Channel Analytics

03:47
46

How to Find Work as A Freelancer

03:44
47

Instagram Growth Hacks

04:52
48

Facebook Business Manager

01:07
49

Maximizing Facebook ROI with Ads

00:31
50

How to View YouTube Analytics

02:23
51

How to Use Instagram and Facebook For E-commerce

02:20
52

Recap Video

00:58
53

Bonus Lesson: How to Optimize Your Fiverr Seller Account

04:28
54

Bonus Lesson: Hire Fiverr Sellers

06:58
55

Quiz - Chapter 5

Chapter 6: Conclusion

56

Closing Video

03:06

Final Quiz

57

Final Quiz

Lesson Info

4 Pillars of Social Media Strategy

when using social media for business creating content that converts is a must that means you need to post more than once a day. However, content must be engaging and provide value to the end user. Also, if you're not creatively savvy, keep in mind that fiber has a large talent pool of creatives to help you design right and create content for you by creating content that converts on a consistent basis. People will start paying attention to what you post. Those people will become a community of engaged fans and followers. As brand advocates always remember, an active social media strategy must include the four pillars content community, consistency and conversion. Write this down contents. What users see from your brand on social media when posting content, remember is what the end user sees and potentially engages with online that includes photos, videos, blogs, music, podcasts, e books and even text based posts or conversation threats. When developing a content marketing strategy, you ...

want to think about what purpose does your content serve by finding creative ways to tap into human emotion Savvy marketers use their content to get a reaction from their audience. They know how to get a reaction from their audience even just a like or a share because they studied what type of content performs the best because you are marketing to humans. You need to understand human behavior, which means you must know your audiences needs marketing is about building a brand or community that people want to follow first and advertising your product or service second, write this down your community is the users who regularly consume and engage your content. While many online marketers like to say that content is king, your online community not only matters more than your content, but it matters the most, the more your community consumes and engages with your content, the more you will cut through the digital noise by making it a goal to create community of super fans who share your content, you will expand your reach outside your core following. It will take time and effort, but it will be worth it one way to cut through the digital noises to join existing communities like facebook groups and twitter chats. You can also cut through the digital noise by posting comments on accounts with large followings, write this down, having a consistent schedule will determine how often you appear in the news feeds of others. While it is easy to neglect social media, you cannot cut through the digital noise if you only post once or twice a day, the more consistent you are about publishing content on a regular schedule. The more effective your content will be online. That also means checking in throughout the day and engaging in conversations with users. You follow users who follow you and engage with your content. Always remember playing the field of social media marketing means you're competing for attention against company and personal brands. That means your strategy needs to focus on the visibility of your content and the engagement of your community with your content. The more you stay top of mind by posting relevant content to your community, the more you will cut through the digital noise, write this down conversions are KPI S in the form of website clicks, purchases, comments, shares and likes. Whether your goal is to increase your web traffic or to get more comments on your posts. The content you post must include a conversation metric. You will know how effective each of your posts are by the conversations those posts elicit, which is why community is critical to the success of your brand. Always remember you want to create a strategy for each pillar, content, community, consistency and conversion. Each pillar is equally important and each one is interconnected. That means posts that don't convert are a sign of inconsistency and how often you create community or how often your community wants to see content from you.