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Storytelling and Humanizing Your Brand In The Age of AI and Robots

Lesson 8 from: Social Media: Build Engagement Across Top Platforms

Carlos Gil

Storytelling and Humanizing Your Brand In The Age of AI and Robots

Lesson 8 from: Social Media: Build Engagement Across Top Platforms

Carlos Gil

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Lesson Info

8. Storytelling and Humanizing Your Brand In The Age of AI and Robots

Lessons

Class Trailer

Chapter 1: Course Introduction

1

Class Introduction

03:27
2

Making Your Content go Viral

03:29
3

4 Pillars of Social Media Strategy

03:58
4

Engage Influencers, Brand Advocates, and Customers of Competitors

02:23
5

How Often You Should Post on Social Media

02:26
6

Personal Branding Must Have's to Build Your Influence

02:18
7

Become an Influential Personal Brand by Sharing Stories

02:18
8

Storytelling and Humanizing Your Brand In The Age of AI and Robots

03:15
9

What Does Your Content Say About Your Brand

01:17
10

Recap Video

01:25
11

Quiz - Chapter 1

Chapter 2: Social Media Tips

12

Chapter Introduction

01:58
13

Become an Industry Authority on LinkedIn

03:14
14

Build Your Personal Brand by Optimizing Your LinkedIn Profile

03:33
15

How to Find Prospects on LinkedIn

01:56
16

Types of Content Facebook Favors

00:32
17

Strategies for Organic Facebook Reach

05:13
18

Build Your Presence on Twitter

02:41
19

Grow Your Youtube Channel

01:05
20

The Benefit of Using New Social Networking Sites

01:59
21

Recap Video

00:49
22

Quiz - Chapter 2

Chapter 3: Social Media Tools

23

Chapter Introduction

02:12
24

Agorapulse for Social Media Management

02:05
25

Optimize Your YouTube Channel with TubeBuddy

03:30
26

Discover Trending Topic Ideas with BuzzSumo

02:12
27

Make Animated GIFs with Giphy

01:47
28

Posting Long-Form Video Content on Instagram

01:48
29

Create a Podcast with Anchor

01:22
30

Recap Video

01:12
31

Quiz - Chapter 3

Chapter 4: Social Media Management

32

Chapter Introduction

00:59
33

How to Use Hashtags Effectively

03:17
34

Save Twitter Search Results for Prospecting

02:10
35

Engage "Missing" Facebook Fans

02:13
36

Strategies to Build Strong Engagement

03:20
37

Get Your First 10K YouTube Subscribers

02:48
38

Social Listening Strategies

02:23
39

Community Management Must-Have's

01:59
40

Growing Your Reach Through Advocacy

01:49
41

Recap Video

01:16
42

Quiz - Chapter 4

Chapter 5: Social Media ROI

43

Chapter Introduction

00:44
44

KPI's to Measure

04:07
45

Built-in Channel Analytics

03:47
46

How to Find Work as A Freelancer

03:44
47

Instagram Growth Hacks

04:52
48

Facebook Business Manager

01:07
49

Maximizing Facebook ROI with Ads

00:31
50

How to View YouTube Analytics

02:23
51

How to Use Instagram and Facebook For E-commerce

02:20
52

Recap Video

00:58
53

Bonus Lesson: How to Optimize Your Fiverr Seller Account

04:28
54

Bonus Lesson: Hire Fiverr Sellers

06:58
55

Quiz - Chapter 5

Chapter 6: Conclusion

56

Closing Video

03:06

Final Quiz

57

Final Quiz

Lesson Info

Storytelling and Humanizing Your Brand In The Age of AI and Robots

the key success on social media is not only auditing your content strategy but also knowing how to audit your content strategy, you need to pay less attention to metrics like how many friends and followers you have and more attention to the effectiveness of the content that you post at the end of the day, If your audience is not engaging with your content, it's getting lost in the digital noise. That means you need to audit yourself at the very least once a year to make sure you stay relevant and top of mind to your audience, Here's how you do an audit step one. Who is your competition? Everyone has competition. And the sooner you identify who your competition is, the better, the more that you know about your competition, the more you can set yourself apart from your competition. You do that by giving people a better reason to follow, engage with and buy from you or do business with you than your competition. Here's how you audit yourself. Why are you on facebook Or any other social ne...

twork? Who are your top three competitors? What are your 2 to 3 key objectives? What are your top three competitors doing? Right Step two, analyze your competition. What are they doing well and not doing well. To set yourself apart from your competition, you need to analyze their behavior online. That means you need to know what they are doing well and not doing well, emulate what they are doing right and improve on what they are doing wrong. When you see that competing brand is receiving a high volume of engagement by comparison to your brand, you need to stop and analyze how their content varies from yours. Remember, social media is like the Wild Wild West and there are no rules. The more you make your own rules such as engaging with people on your competition's post, before your competition does, the more you will cut through the digital noise step three, analyze your own content. What are you doing well and not doing well? You need to have a presence on the platforms that your audience uses and you need to post content that your audience engages with. Ask yourself is your content reaching the right audience. Is your audience engaging with your content? Is your audience talking about you or your company, your competition or your industry, are your followers promoting you or your brand on their channels? Are you building relationships with your followers online? You want to use the data you collect to make informed decisions. That means you want to pay attention to those metrics that show whether or not your online activity is leading to an R. O. I. In other words, you need to consider whether or not the content you post is leading to you collecting phone numbers and email addresses. One way to do that is to set up a landing page with a free offer only available to people that give you your information. You want to identify your top performing content by identifying your top performing content. You can make informed decisions about what content you should post online, and the more informed you are about what content performs best on your social media channels, the more you will know what type of content not to post. In other words, the less time you waste posting content that does not perform well, the more you can focus on posting content that drives your bottom line.