Storytelling and Humanizing Your Brand In The Age of AI and Robots
the key success on social media is not only auditing your content strategy but also knowing how to audit your content strategy, you need to pay less attention to metrics like how many friends and followers you have and more attention to the effectiveness of the content that you post at the end of the day, If your audience is not engaging with your content, it's getting lost in the digital noise. That means you need to audit yourself at the very least once a year to make sure you stay relevant and top of mind to your audience, Here's how you do an audit step one. Who is your competition? Everyone has competition. And the sooner you identify who your competition is, the better, the more that you know about your competition, the more you can set yourself apart from your competition. You do that by giving people a better reason to follow, engage with and buy from you or do business with you than your competition. Here's how you audit yourself. Why are you on facebook Or any other social ne...
twork? Who are your top three competitors? What are your 2 to 3 key objectives? What are your top three competitors doing? Right Step two, analyze your competition. What are they doing well and not doing well. To set yourself apart from your competition, you need to analyze their behavior online. That means you need to know what they are doing well and not doing well, emulate what they are doing right and improve on what they are doing wrong. When you see that competing brand is receiving a high volume of engagement by comparison to your brand, you need to stop and analyze how their content varies from yours. Remember, social media is like the Wild Wild West and there are no rules. The more you make your own rules such as engaging with people on your competition's post, before your competition does, the more you will cut through the digital noise step three, analyze your own content. What are you doing well and not doing well? You need to have a presence on the platforms that your audience uses and you need to post content that your audience engages with. Ask yourself is your content reaching the right audience. Is your audience engaging with your content? Is your audience talking about you or your company, your competition or your industry, are your followers promoting you or your brand on their channels? Are you building relationships with your followers online? You want to use the data you collect to make informed decisions. That means you want to pay attention to those metrics that show whether or not your online activity is leading to an R. O. I. In other words, you need to consider whether or not the content you post is leading to you collecting phone numbers and email addresses. One way to do that is to set up a landing page with a free offer only available to people that give you your information. You want to identify your top performing content by identifying your top performing content. You can make informed decisions about what content you should post online, and the more informed you are about what content performs best on your social media channels, the more you will know what type of content not to post. In other words, the less time you waste posting content that does not perform well, the more you can focus on posting content that drives your bottom line.