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Social Listening Strategies

Lesson 38 from: Social Media: Build Engagement Across Top Platforms

Carlos Gil

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Lesson Info

38. Social Listening Strategies

Lessons

Class Trailer

Chapter 1: Course Introduction

1

Class Introduction

03:27
2

Making Your Content go Viral

03:29
3

4 Pillars of Social Media Strategy

03:58
4

Engage Influencers, Brand Advocates, and Customers of Competitors

02:23
5

How Often You Should Post on Social Media

02:26
6

Personal Branding Must Have's to Build Your Influence

02:18
7

Become an Influential Personal Brand by Sharing Stories

02:18
8

Storytelling and Humanizing Your Brand In The Age of AI and Robots

03:15
9

What Does Your Content Say About Your Brand

01:17
10

Recap Video

01:25
11

Quiz - Chapter 1

Chapter 2: Social Media Tips

12

Chapter Introduction

01:58
13

Become an Industry Authority on LinkedIn

03:14
14

Build Your Personal Brand by Optimizing Your LinkedIn Profile

03:33
15

How to Find Prospects on LinkedIn

01:56
16

Types of Content Facebook Favors

00:32
17

Strategies for Organic Facebook Reach

05:13
18

Build Your Presence on Twitter

02:41
19

Grow Your Youtube Channel

01:05
20

The Benefit of Using New Social Networking Sites

01:59
21

Recap Video

00:49
22

Quiz - Chapter 2

Chapter 3: Social Media Tools

23

Chapter Introduction

02:12
24

Agorapulse for Social Media Management

02:05
25

Optimize Your YouTube Channel with TubeBuddy

03:30
26

Discover Trending Topic Ideas with BuzzSumo

02:12
27

Make Animated GIFs with Giphy

01:47
28

Posting Long-Form Video Content on Instagram

01:48
29

Create a Podcast with Anchor

01:22
30

Recap Video

01:12
31

Quiz - Chapter 3

Chapter 4: Social Media Management

32

Chapter Introduction

00:59
33

How to Use Hashtags Effectively

03:17
34

Save Twitter Search Results for Prospecting

02:10
35

Engage "Missing" Facebook Fans

02:13
36

Strategies to Build Strong Engagement

03:20
37

Get Your First 10K YouTube Subscribers

02:48
38

Social Listening Strategies

02:23
39

Community Management Must-Have's

01:59
40

Growing Your Reach Through Advocacy

01:49
41

Recap Video

01:16
42

Quiz - Chapter 4

Chapter 5: Social Media ROI

43

Chapter Introduction

00:44
44

KPI's to Measure

04:07
45

Built-in Channel Analytics

03:47
46

How to Find Work as A Freelancer

03:44
47

Instagram Growth Hacks

04:52
48

Facebook Business Manager

01:07
49

Maximizing Facebook ROI with Ads

00:31
50

How to View YouTube Analytics

02:23
51

How to Use Instagram and Facebook For E-commerce

02:20
52

Recap Video

00:58
53

Bonus Lesson: How to Optimize Your Fiverr Seller Account

04:28
54

Bonus Lesson: Hire Fiverr Sellers

06:58
55

Quiz - Chapter 5

Chapter 6: Conclusion

56

Closing Video

03:06

Final Quiz

57

Final Quiz

Lesson Info

Social Listening Strategies

while most people only use social media networks to create content, very few people use social media to find customers online. The three primary advantages to using social networks to find potential customers by searching keywords or hashtags over google include search results are updates in real time. Following hashtags and keywords allows you to create engagement, knowing who posted the content, makes it easier to connect with them by using social networks as search engines to find potential clients, business partners and even people you can outsource your work too. You are harnessing the untapped power of social media to get the most out of using social media to search for potential clients. You must use those social networks your audience uses. You will also want to know how to communicate well with potential clients. Once you find them. While you can type in keywords into any of the major social networks, there are distinct advantages to each of them. The more you learn, the advan...

tages of one social network over another, the more you can use each of them to your business advantage. For instance, twitter is a great place to search for keywords or hashtags and follow conversations in real time. You can then follow those accounts using keywords or hashtags as well as you can connect with people on other social networking sites. While you can use linkedin. The search for keywords and hashtags Lincoln gives you more control over how you search depending on whether you search for a keyword or hashtags linkedin gives you options to filter your search when it comes to using instagram as a search engine. You can also search by keywords and hashtags instagram does not give you the filter options linkedin does, but it does give you the option of following conversations by following hashtags. Another advantage of using instagram search is when you type in a keyword or hashtags, it will populate related hashtags in the tags section. The great part is that instagram will also show you the popularity of those hashtags that shows to you of course we can't forget about facebook. Facebook allows users to search for keywords within a dozen categories, including pages, groups and more. You can even search hashtags to find relevant conversations, but right now there's no way to follow those hashtags like you can in the other major social networks.