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Launch a Successful Photography Business

Philip Ebiner, Will Carnahan

Launch a Successful Photography Business

Philip Ebiner, Will Carnahan

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Lessons

Class Trailer

Chapter 1: Introduction to Starting a Photography Business

1

Welcome

02:26
2

Why Do You Want to Start a Photography Business

04:40
3

What Kind of Photography Business Do You Want to Start

05:38
4

Important Personal Note from Instructor Will

02:25
5

Case Study Starting a Photography Business

07:43
6

Quiz - Chapter 1

Chapter 2: Basics of Starting a Photography Business

7

Introduction to Basics of Starting a Photography Business

00:52
8

Choose Your Business Name

05:29
9

Choose Your Business Structure

06:12
10

Register Your Business Name

01:47
11

Get Your Federal Tax ID

01:39
12

Get Your Business License

01:16
13

Get Your Business Bank Account

02:16
14

Register Your Online Accounts

02:17
15

Branding Your Business

02:18
16

Set Your Prices

12:56
17

The Photography Gear You Need to Start a Business

03:42
18

Case Study - Business Basics

24:42
19

Case Study - Equipment

10:05
20

Quiz - Chapter 2

Chapter 3: Get Your First Paying Clients

21

Intro to Getting Your First Paying Clients

00:44
22

You Need to Prove Yourself

01:30
23

The Best Place to Find Your First Clients

02:36
24

What to Charge for Your First Clients

02:44
25

On Set - Partnering with Other Creatives

01:57
26

On Set - Getting Work in a Competitive Environment

02:38
27

Use Your First Shoot Wisely

01:20
28

Case Study - Getting Your First Clients

07:55
29

Quiz - Chapter 3

Chapter 4: Create Your Photography Business Website

30

Introduction to Create Your Photography Business Website

01:05
31

Why You Need a Website and Platform Options

04:30
32

What Needs to Be On Your Website

07:32
33

Design the Perfect Portfolio

03:17
34

Case Study - Looking at Photography Websites

12:56
35

Quiz - Chapter 4

Chapter 5: Expanding Your Online Presence

36

Introduction to Expanding Your Online Presence

00:55
37

Use Instagram to Grow Your Business

02:29
38

Use Facebook to Grow Your Business

01:21
39

Get Listed on Google

03:53
40

Get Listed on Yelp

03:20
41

Get Listed on Review Sites

04:06
42

Using Craigslist to Get Work

03:01
43

Case Study - Expanding Your Online Presence

13:16
44

Quiz - Chapter 5

Chapter 6: The Photography Business Workflow

45

Introduction to the Photography Business Workflow

00:54
46

Step 1 - Meeting Your Client

03:32
47

Step 2 - Booking Your Client

05:53
48

Step 3 - The Shoot

02:28
49

Step 4 - Editing Your Photos

06:34
50

Step 5 - Delivering Your Photos

01:05
51

Case Study - Business Workflow

15:54
52

On Set - the Shoot

02:50
53

On Set - Backdrop Placement

01:13
54

On Set - Paper Backdrop Rolls

02:01
55

On Set - The Back Light

00:46
56

On Set - Interacting with Clients

04:58
57

Quiz - Chapter 6

Chapter 7:Scaling Your Business with Better Infrastructure

58

Intro to Business Infrastructure and Continued Growth

00:46
59

Productivity Tools to Make Your More Efficient

06:21
60

Get Business Insurance

03:55
61

Accounting Tools & Tips

04:20
62

Business Tax Tips

03:38
63

Scaling Your Prices Up

02:56
64

Use Conventions and Meet Ups to Grow Your Business

04:01
65

Case Study - Business Growth

11:04
66

Quiz - Chapter 7

Chapter 8: Selling Your Prints

67

Intro to the Selling Prints Section

00:56
68

Why Should You Sell Your Prints

02:18
69

Choose a Printer

02:59
70

How to Price Your Prints

05:33
71

Selling Your Prints Online

08:06
72

Selling Your Prints in Person

02:38
73

Wrapping up This Section

01:26
74

Quiz - Chapter 8

Chapter 9: Conclusion

75

Tips for Personal and Creative Well Being

04:38
76

Conclusion

01:45

Final Quiz

77

Final Quiz

Class Description

AFTER THIS CLASS YOU’LL BE ABLE TO:

  • Understand the different kinds of photography businesses and know which one will suit you best.
  • Choose a name for your photography business that will stand out from the crowd and register your name legally.
  • Decide on your business structure and set up your legal business officially.
  • Obtain a business license for your photography business and open the required bank accounts.
  • Create a visual identity and consistent branding for your business.
  • Determine the best prices for your services and scale your pricing.
  • Know what equipment you need to get started.
  • Get started with your social media business accounts and use Instagram and Facebook to grow your business.
  • Know the basics of creating a high-converting photography business website.
  • Secure your first paying clients.
  • Use freelance websites like Fiverr to get more work.
  • Insurance, accounting, and tax tips for maximum success.

ABOUT PHILIP & WILL'S CLASS:

This class will equip you to start and run your own photography business from scratch. From essential business skills and branding tips to securing your first clients, setting your prices and maintaining your growth, this class contains everything you need to start a profitable business.

Learn all about what the workflow on a shoot looks like including meeting and booking the client, shooting, editing and delivering your work. You’ll also learn about creating a successful business infrastructure that will support your continued growth and productivity tools to make you more efficient at what you do. Finally, you’ll learn how to sell your own prints to maximize your profits.

WHAT YOU WILL LEARN:

  • The benefits of starting a photography business
  • Business basics that set you up for success as a new business owner
  • All about common business structures, the pros and cons of each one and how to navigate business insurance
  • The basics of branding for your new business
  • The latest information on essential photography equipment
  • How to develop a portfolio of samples to secure more clients
  • How to expand your online presence
  • How to get listed on Google, Yelp and top review sites
  • Productivity tips and tricks for maximized efficiency
  • Using conventions and meetups to grow your business

WHO THIS CLASS IS FOR:

  • Photographers wanting to set up and run their own photography businesses
  • Photography business owners who want to accelerate their growth, determine their pricing, and choose the right business structure
  • New business owners wanting to secure their first clients
  • Business owners wanting to expand their photography business
  • Freelance business managers wanting to add to their skillset
  • Content creators wanting to start their own creative business
  • All experience levels

ABOUT YOUR INSTRUCTOR:

Professional video and class creator, photographer and teacher to 1mil+ students. Phil has 10+ years of professional experience in the world of video & photography. He has created 1000+ videos and award-winning documentaries and works from his home studio near LA.

Class Materials

Bonus Materials with Purchase

15 Tips: How Your Photography Business can be Adapted to Online Services
Start a Photography Business
Workbook
Worksheet