Introduction to Editing Video
In this one we're doing something kind of unorthodox for photographers, but video in Photoshop. You'd think, do I need to be a videographer for that? No, not necessarily. The reason why is I'm gonna put this into perspective for you. Video is gonna be really important for you as a photographer maybe not now, but it definitely will be within the next five to 10 years, if not maybe even closer to one to two years. Video is moving so fast, and it's really important. The number one search engine in the world is Google. Guess what the number two search engine in the world is.
YouTube. The number two search engine in the world is YouTube. What that means for us as photographers is that maybe just by some stretch of our imagination we should get on board with video in some way, shape, or form, because it's really gonna help you in your business more than likely. Google likes to see video for SEO. You don't necessarily need to be a YouTube star but for SEO purposes, if you have a ...
blog, if you have a website, if you have something where people are going to, even if it's a business based website, Google loves video. Especially for SEO. That's a fancy term for search engine optimization. If you're trying to optimize your posts for the most engagement Google likes to see video, because of its ties with YouTube. Okay? How can we, as photographers, incorporate videos into our business? How do we incorporate video, and mainly, and when we get editing we'll see that, but on your website? On my website, f64 Academy, I do a lot of video, a ton of video. I probably do about at least 100 videos a year just on this website, and then on my other website, I think in two years I did over 650 videos. Every year I'm doing about 300 to 400 videos for my business in some way, shape, or form. I chose a different path for my photography path. My photography path is educating people. For educating people, video is my main way of interfacing with people. That's my perspective on video and where it works for me. But, this is on my website. So, what happens is this becomes an item that Google likes to see, because it sees you got a website that you update very routinely. Okay, so you got a routine website that's awesome. Wait, that website has video on it. Oh, you're routinely updating it with videos, awesome. Here's another thing, an animated GIF. An animated GIF is a video, and you can make those animated GIFs essentially in Photoshop as well. These are great for doing things on social media. If you're trying to get the attention of people while they're scrolling through something, as a photographer, an animated GIF, they're like dude, wait oh it moves. (audience laughs) Yeah, I'm telling you, we have very small attention spans. Animated GIFs can get people's attention. This happens to be on my website, but I do use animated GIFs on my social media engines as well, so that I can get people engaged with the things that I'm doing. On your social media platform, right here at the top of my Facebook page, this is a video. It's a 20 second video that zooms in and has different things happening as this video is zooming in and out, and there's even some video elements that are happening within the background there. It's not moving right now, but if you were to go to my Facebook page, my business page, Blake Rudis, you would see that interacting with you as you clicked on it. You can do those for yours as well. In a blog post. So, these are videos that happen in blog posts to gather people's attention, to get people's attention from the internet. Now if you look at my Facebook page, you can even see here that video takes a very prime space inside that page, with your experience in that page. It calls up the last video more so than it calls up my past post. Video is extremely important. As eye-catching ads, Creative Live. They do a phenomenal job with their advertisements. They always get me every time. I'm like scroll, scroll, oh look, an ad. Oh, a Creative Live ad, oh look at that, awesome. Hey, it's mine, cool. (audience laughing) But, they do a great job of getting your attention and pulling you away from the environment that you're in to get you to interact with their product. This is a rather new thing. Our photographer is now a videographer. She does a lot of these kind of day in the life things. She did a newborn session with our son Matthew, and she just showed up within the first 24 hours of him being born. She came in with one camera. She did a phenomenal job. Missy Moore, she does a phenomenal job taking pictures while doing the video. The video that we got back was amazing. We watch it over, and over, and over again. It's something that, you know, it was just a series of small, little snippets that she put together in between taking pictures that could then enhance what you deliver to your end client. Think about this from a client based perspective now. Every one of these could then become something that gets put on social media, that grabs the attention of other people around, and what are we gonna be more apt to share about something for us? Are we gonna be more apt to share those photos, or how about that video of when your son was first born? We shared the junk out of this video. We loved it. It brought tears, it still brings tears to our eyes, just capturing that moment. The pictures are great, but it's the video. It's that interaction that we have. We could see the excitement in our eyes and everything like that. These are things that you could deliver to people in your photography business. Here's something, if you don't believe anything I just said. Just get your phone out, not right now. Get your phone out when we're done with this and take two minutes to scroll through Facebook. Just count how many videos you see. There is a ton of video on there. We like to interact with things that interact with us. We like to move with things that move with us. Video is very important. You don't necessarily have to be a videographer though, to edit these videos. I'm gonna teach you some things in Photoshop that can get your juices going a little bit here when you're thinking about the videos that you take.