Skip to main content

Introduction to YouTube Marketing

Lesson 1 from: Grow Your Audience with Youtube Marketing

Philip Ebiner

Introduction to YouTube Marketing

Lesson 1 from: Grow Your Audience with Youtube Marketing

Philip Ebiner

buy this class

$00

$00
Sale Ends Soon!

starting under

$13/month*

Unlock this classplus 2000+ more >

Lesson Info

1. Introduction to YouTube Marketing

Lessons

Class Trailer

Chapter 1: Introduction

1

Introduction to YouTube Marketing

01:45
2

Why YouTube is Perfect for Marketers

03:05

Chapter 2: Youtube Marketing Funnels

3

The Direct Sale Funnel

04:01
4

The Soft Sales Funnel

04:25
5

The Email Marketing Funnel

07:51
6

Subscriber Sales Funnel

03:53
7

Ad Revenue Funnel

06:03
8

Promotion Funnel

01:14
9

Bonus lesson: Laying the groundwork for good design

13:23
10

Quiz - Chapter 2

Chapter 3: Optimize Your Videos for Views & Conversions | Video Marketing

11

Get More Views with Better SEO

10:54
12

Types of Videos to Make

06:37
13

Why Subscribers Matter & How to Get More

06:33
14

How to Add Links to Your Website

04:08
15

Calls to Action

04:49
16

Internal Linking

02:01
17

Quiz - Chapter 3

Chapter 4: Youtube Ads

18

Types of YouTube Ads

02:24
19

The Quick and Easy Way to Create a YouTube Ad

15:00
20

Advanced YouTube Ads - Part 1

09:58
21

Advanced YouTube Ads - Part 2

05:53
22

Advanced YouTube Ads - Part 3

05:03
23

Advanced YouTube Ads - Part 4

05:39
24

Quiz - Chapter 4

Chapter 5: Starting a Youtube Channel

25

Intro to Digital Marketing YouTube Lessons

01:12
26

Start Your Channel

02:01
27

Channel Art and Profile Icon

08:08
28

Channel Description and Links

04:35
29

Featured Channels

01:49
30

Customizing Your Channel

04:05
31

Channel Trailer

03:35
32

Channel Status and Features

02:17
33

Exporting a Video - Settings Reccomendations

06:39
34

Choose a Title

03:54
35

Write Your Description

03:41
36

Add Tags

03:35
37

Create a Thumbnail

04:44
38

Cards and End Screens

03:02
39

Case Study - Analyzing One of Phil's Popular Videos

07:26
40

YouTube Studio - Dashboard

03:23
41

YouTube Studio - Videos Tab

04:02
42

Quiz - Chapter 4

43

YouTube Studio - Comments Tab

03:11
44

YouTube Studio - Transcriptions and Copyright Tabs

08:35
45

YouTube Studio - Monetization Tab

05:25
46

YouTube Studio - Playlists

05:44
47

YouTube Studio - Audio Library

01:46
48

YouTube Studio - Settings

06:40
49

Advanced Settings, Branding and Upload Defaults

10:58

Chapter 6: Make Better Videos

50

Intro to Video Production Courses

01:13
51

Bonus lesson: What Type of Video Should You Make

02:47
52

Bonus lesson: Plan Your Video

03:30

Chapter 7: Conclusion

53

Conclusion and Thank You

01:07

Final Quiz

54

Final Quiz

Lesson Info

Introduction to YouTube Marketing

Welcome to the Youtube marketing class. My name is Phil eh banner. I'm the founder of video school Online and I'm so excited to have you here in this class, you're going to learn how to grow your business with Youtube. I'm going to show you the exact strategies that I've used to grow my own seven figure business and hopes that you can use some of these best practices to increase your business as well. So what exactly are you going to learn in this class? You'll learn how to start your own channel, how to create great videos on any budget that do convert to customers, how to get more subscribers and understanding why subscribers are so important on youtube. You're going to learn a variety of specific sales, funnel tactics and techniques, different ways to get customers from your Youtube videos, ultimately to buying a product and how to advertise using your own Youtube videos. The way that I've organized this course is a little bit backwards if you're completely brand new to Youtube. So ...

we start off with different sales funnel ideas. Then we talk about optimizing your videos and your Youtube channel. And then finally, at the end of the course is a complete section on starting out on Youtube. So how you create your profile, how you set up and upload videos, your default settings, all of those things. So if you're brand new to youtube, you might want to skip ahead to those later sections before coming back to the more marketing sections early on. But we wanted to start off with the best content first, the sales funnel ideas, the optimization and then the advertising aspect of Youtube as well. But let's get straight to the course content. And in the next lesson, I'm going to be talking more about why you should be using Youtube as a marketer.