Subscriber Sales Funnel
in this lesson, you're going to learn about the subscriber funnel. The basis of this funnel is that you're getting people to subscribe to your Youtube channel before you're offering anything or before they're getting into any sort of other type of funnel, like an email sequence funnel here. You can see that I call it a call to action video, but it could be any type of video. It could be a promotional video, educational entertainment really, any video. The key is that using calls to action will increase the rate at which people subscribe calls to actions within the video and also in things like your description and using your cards, I'll be showing you how to do this later on in the course, when they watch a video, the top of the funnel, the first step is getting them to subscribe. Once they subscribed, they're more likely to watch more of your videos. They're getting notifications, your videos show up on their home page. There's a tab dedicated to videos that you are subscribed to on Y...
outube. One of the tabs that I go to a lot and I know other Youtubers or viewers use a lot too. And then once they watch more of your videos and they become warmer. Perhaps your other promotional videos that you post later or videos they find on your channel later, they're going to be more likely to convert from those direct sales videos or they're going to be more likely to convert in an email sequence funnel. And at the end of the day, the goal again, is to create a customer and to make some revenue. Let's look at an example of how I'm doing this here is the channel trailer that I have, which is important for any Youtube channel. It's a video that pops up first. When anyone who is not a subscriber visits your channel page, I'm going to pause the video here because you can see that I have a specific called Action. I'm talking about it. You don't hear that, but I'm talking about it and it's showing up in a graphic form to subscribe. All this video does is explain what the channel is about, what it has to offer. And really the goal with this video is to get people to subscribe. So while I have lots of other videos where I mentioned subscribe now, if you like this video, those don't convert as well as this specific call to subscribe channel trailer. I show you how to set up this channel trailer in the basics of Youtube section later on this course. But let me just go to my channel itself right now. This is what my channel looks like when you aren't subscribed this video automatically starts playing. Getting people to subscribe. There's the big subscribe button on the Youtube channel page itself. So encouraging people to subscribe and this plays before any other video. And I've set up my channel to have different playlists and groups of videos. But the first one I want them watching if they're new to my channel is the trailer here. I am on my subscriptions tab. So you get an inside look at the type of people that I subscribe to. You can see them all here on the left as well. And this is one of the pages I come to first as a youtube viewer because I want to see if anyone that I follow and subscribe to has posted a new video. So I've got a combination of video creators, photographers, cat channels, personal finance, business cycling, all kinds of people that I subscribe to. I'm actually relatively picky on who I subscribe to because I don't want and I don't like my subscription page getting too crowded with videos that I'm not interested anymore, but as a subscriber, I know and I trust these Youtubers more than anyone else. And at the end of the day, that's what you want from your customers for them to like, no one trusts you. That's the subscriber funnel, which adds one more step before of the other funnels that we've mentioned before in the next video, I'm going to show you another quote unquote funnel. Another way to make money on Youtube