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Advanced Settings, Branding and Upload Defaults

Lesson 49 from: Grow Your Audience with Youtube Marketing

Philip Ebiner

Advanced Settings, Branding and Upload Defaults

Lesson 49 from: Grow Your Audience with Youtube Marketing

Philip Ebiner

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Lesson Info

49. Advanced Settings, Branding and Upload Defaults

Lessons

Class Trailer

Chapter 1: Introduction

1

Introduction to YouTube Marketing

01:45
2

Why YouTube is Perfect for Marketers

03:05

Chapter 2: Youtube Marketing Funnels

3

The Direct Sale Funnel

04:01
4

The Soft Sales Funnel

04:25
5

The Email Marketing Funnel

07:51
6

Subscriber Sales Funnel

03:53
7

Ad Revenue Funnel

06:03
8

Promotion Funnel

01:14
9

Bonus lesson: Laying the groundwork for good design

13:23
10

Quiz - Chapter 2

Chapter 3: Optimize Your Videos for Views & Conversions | Video Marketing

11

Get More Views with Better SEO

10:54
12

Types of Videos to Make

06:37
13

Why Subscribers Matter & How to Get More

06:33
14

How to Add Links to Your Website

04:08
15

Calls to Action

04:49
16

Internal Linking

02:01
17

Quiz - Chapter 3

Chapter 4: Youtube Ads

18

Types of YouTube Ads

02:24
19

The Quick and Easy Way to Create a YouTube Ad

15:00
20

Advanced YouTube Ads - Part 1

09:58
21

Advanced YouTube Ads - Part 2

05:53
22

Advanced YouTube Ads - Part 3

05:03
23

Advanced YouTube Ads - Part 4

05:39
24

Quiz - Chapter 4

Chapter 5: Starting a Youtube Channel

25

Intro to Digital Marketing YouTube Lessons

01:12
26

Start Your Channel

02:01
27

Channel Art and Profile Icon

08:08
28

Channel Description and Links

04:35
29

Featured Channels

01:49
30

Customizing Your Channel

04:05
31

Channel Trailer

03:35
32

Channel Status and Features

02:17
33

Exporting a Video - Settings Reccomendations

06:39
34

Choose a Title

03:54
35

Write Your Description

03:41
36

Add Tags

03:35
37

Create a Thumbnail

04:44
38

Cards and End Screens

03:02
39

Case Study - Analyzing One of Phil's Popular Videos

07:26
40

YouTube Studio - Dashboard

03:23
41

YouTube Studio - Videos Tab

04:02
42

Quiz - Chapter 4

43

YouTube Studio - Comments Tab

03:11
44

YouTube Studio - Transcriptions and Copyright Tabs

08:35
45

YouTube Studio - Monetization Tab

05:25
46

YouTube Studio - Playlists

05:44
47

YouTube Studio - Audio Library

01:46
48

YouTube Studio - Settings

06:40
49

Advanced Settings, Branding and Upload Defaults

10:58

Chapter 6: Make Better Videos

50

Intro to Video Production Courses

01:13
51

Bonus lesson: What Type of Video Should You Make

02:47
52

Bonus lesson: Plan Your Video

03:30

Chapter 7: Conclusion

53

Conclusion and Thank You

01:07

Final Quiz

54

Final Quiz

Lesson Info

Advanced Settings, Branding and Upload Defaults

in this lesson, we're going to look at some more advanced settings, including some branding and upload default settings in the new Youtube studio. If you click on settings, others and hover over other settings, you'll find all these options here. So I'm gonna start with advanced channel settings and then we'll work our way through. These are going to be built into Youtube studio in the future but for now you kinda have to go one at a time if you're using classic creator studio, you'll find these options by going to channel clicking on channel and then you'll see these options here. Upload defaults, branding and advanced. Ok, so here is this my new channel that I just created a lot of these settings under advanced are what we just went through. So you have the country keywords disabling interest based ad, that kind of stuff. Your, your subscriber count. You also have an option for showing your channel and channel recommendations. This is what we saw a long time ago. Back on our channel ...

itself. There's a couple other things though, associated website. So if you want to add links to your videos via Youtube cards, you're going to need to associate your website and this is how you do it, click the learn more button to find out more information. But for example, if I want to go through and add video school online dot commerce, let's say Philemon er dot com, I would plug that in and then click add and then we need to verify it. So youtube needs to know that we own this website so that we, if we are linking to it in our description and our cards and things like that. It's not like we're spamming some other website so you'll need to log in and verify. So once you log into your google account it's going to take you to this page. Web master Central. And there are different ways to verify your your your website. The way they recommend is html file upload. So basically what you do is you click download this html file, you're going to upload the file to your website. You're going to confirm it by going to this page and then click verify. There's also alternative method methods. For example if you sign into your domain name provider. For example if you use Go Daddy for example it's it's pretty easy to verify that this is your account, you can add an html tag this stuff is a little bit more advanced and so I'm not going to go over it in this lesson. Um and it really is going I'm not really going to go over this in the course because there's so many different methods. People have different web hosts, you have different web builders. So it's going to be different for everyone but all the instructions are here on this page and if you have, if you need help feel free to send us a question but also look up on Youtube tutorials on your specific methods. So if you're having trouble using the html tag method to verify your channel, look up how to do that and there will be a tutorial. Okay. Alright, so we're back on the advanced settings. So that's associated websites. The other thing here is this google analytics, property tracking I. D. So if you use google analytics separate, then the analytics here in Youtube, you can create different properties and view your Youtube analytics there. So this is again a little bit more advanced and we're not going to cover this in this class because we recommend just using the analytics right within google, right within Youtube that we're going to be covering in a future section. Okay, so those are the advanced settings. Let's go ahead and click return to Youtube studio and go to our next option. Channel branding. Channel branding is cool because it allows you to put a watermark over your videos. So click add watermark, it gives you recommendations. You can choose a file you want to make sure something that is a PNG file or a Jif or Gif that doesn't have a background. So for example, let's go into our branding for video school online. Go to our logo. It's fine one. PNG. You wanted to be a square. Find my square logo. Where is that? Here we go. I think a white square is probably best something to click open. Save You just want to use one for one color and click save. So now this watermark is going to appear in the bottom right corner of all our videos next we can choose how we want it to appear. So right now we can have it appear after five seconds. You can have it just beyond there. The entire video just at the end of the video or choose your specific start time. Having your logo appear after a certain amount of time is a good idea because it's a little bit more jarring and noticeable if you just have your logo there the entire time or at the end of the video, most people might not notice it or they won't see it because they're not watching your videos till the end. But having it appear after 5 10 seconds, it's like boom, something changed and they'll see it. What some people do here is instead of a little logo like this, they'll say have a little icon that says subscribe now and I've seen some people use that strategy to encourage people to subscribe. Um and that's pretty cool too. Okay, so you'll see that here we are under the branding and we're it's taking us to the creator studio. This might be different in the future, but we can go right on next to upload defaults. If we are back on Youtube studio, then you'll find this set option under settings, other settings. Upload defaults. Alright, so this is a really cool page that's going to make you a lot more efficient as a video creator. So here we can set our settings so to help us um, as we upload. So every new upload is going to have these things in it. So I've gone over to my current channel so you can see what I'm actually doing. So under privacy you can choose if you want your videos to automatically be public. Unlisted private. If you are uploading a lot of unlisted videos, it might be a good idea to have this. So you're not accidentally publishing something you don't want to be public. You can choose a category. So I choose education for mine, but you can choose anything that fits your channel, standard Youtube license. So if for some reason you are uploading videos that you want to include in creative commons. So basically allowing other people to use your footage, you can choose that if all of your videos have some sort of title. For example, if you have uh a series that you're doing, for example, the fill dinner show, then you might want to include that in the title. So then, you know, every absolutely every time you upload this is going to appear, but then you add the actual title, how to Youtube or whatever it is and then you add something like that. So it just makes it a little bit easier. I don't have a default title because my titles are all different, but I do have a default description. So you'll see here that I have this description that I use for all of our videos. It includes gear that I use at the top. It says how to subscribe and this has a link to my channel down below. It has follow us and it has information on how people can find us. And so I would go through and add sort of your default description here with any information rather than having to copy and paste it to every new video below. You have tags. So for all of my videos, I tagged them with video school online and fill a better. If my channel was more focused and it was always about adobe lightroom videos or photos, videos, then I would probably include things like that under my tag. So I don't have to copy and paste them or write them out every time. You also have your defaults for comments and ratings and monetization settings. Now this is going to be for specific videos. So we've seen some of the stuff like the general ad formats that we have on our channel or not. Um, but here you can make it and have it set individually for each video. So if you don't want sponsored cards on your videos, you can turn those off and that's going to be the default when you upload a video, there's always the option to change all these settings within your upload settings, but this is just going to be the default ad breaks. This isn't something that we haven't talked about some videos, um, or some Youtubers have automatic ads in the middle of a video. I find those quite annoying to watch myself. So I don't have them enabled on my channel right now. Not that I won't in the future, but this is an option. And the more ads potentially the more earnings you will make video language. So if you're always making your videos in another language, you can change that. You can allow community contributions. Like we've seen translated titles, descriptions, etcetera or not have your video stats public or not. So like things like views and things like that people can see. And then I just skipped over this little option but caption certification. There are laws in the United States, which is, it's gonna be different for you if you're not in the US. But there's laws about whether you need close captions on your videos or not. Any content that has aired on television needs to have captions, I believe since 2012 that has been a lot. And so if you want, um, you can say that all of my content has never aired on television in the US. So that means that tells Youtube and whoever is looking into this that your videos don't require close captions. If your videos for some reason have been on TV, then you would, you might need to change that. But for most of us, 99.9% of us, this is going to be the option we want. Okay. And then once you're done with all your defaults, just click save. So those are a lot of great options to kind of improve your channel and the experience makes you a little bit more efficient and help brand your your channel, let us know if you have any other questions and we'll see you in the next lesson.