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Channel Trailer

Lesson 31 from: Grow Your Audience with Youtube Marketing

Philip Ebiner

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Lesson Info

31. Channel Trailer

Lessons

Class Trailer

Chapter 1: Introduction

1

Introduction to YouTube Marketing

01:45
2

Why YouTube is Perfect for Marketers

03:05

Chapter 2: Youtube Marketing Funnels

3

The Direct Sale Funnel

04:01
4

The Soft Sales Funnel

04:25
5

The Email Marketing Funnel

07:51
6

Subscriber Sales Funnel

03:53
7

Ad Revenue Funnel

06:03
8

Promotion Funnel

01:14
9

Bonus lesson: Laying the groundwork for good design

13:23
10

Quiz - Chapter 2

Chapter 3: Optimize Your Videos for Views & Conversions | Video Marketing

11

Get More Views with Better SEO

10:54
12

Types of Videos to Make

06:37
13

Why Subscribers Matter & How to Get More

06:33
14

How to Add Links to Your Website

04:08
15

Calls to Action

04:49
16

Internal Linking

02:01
17

Quiz - Chapter 3

Chapter 4: Youtube Ads

18

Types of YouTube Ads

02:24
19

The Quick and Easy Way to Create a YouTube Ad

15:00
20

Advanced YouTube Ads - Part 1

09:58
21

Advanced YouTube Ads - Part 2

05:53
22

Advanced YouTube Ads - Part 3

05:03
23

Advanced YouTube Ads - Part 4

05:39
24

Quiz - Chapter 4

Chapter 5: Starting a Youtube Channel

25

Intro to Digital Marketing YouTube Lessons

01:12
26

Start Your Channel

02:01
27

Channel Art and Profile Icon

08:08
28

Channel Description and Links

04:35
29

Featured Channels

01:49
30

Customizing Your Channel

04:05
31

Channel Trailer

03:35
32

Channel Status and Features

02:17
33

Exporting a Video - Settings Reccomendations

06:39
34

Choose a Title

03:54
35

Write Your Description

03:41
36

Add Tags

03:35
37

Create a Thumbnail

04:44
38

Cards and End Screens

03:02
39

Case Study - Analyzing One of Phil's Popular Videos

07:26
40

YouTube Studio - Dashboard

03:23
41

YouTube Studio - Videos Tab

04:02
42

Quiz - Chapter 4

43

YouTube Studio - Comments Tab

03:11
44

YouTube Studio - Transcriptions and Copyright Tabs

08:35
45

YouTube Studio - Monetization Tab

05:25
46

YouTube Studio - Playlists

05:44
47

YouTube Studio - Audio Library

01:46
48

YouTube Studio - Settings

06:40
49

Advanced Settings, Branding and Upload Defaults

10:58

Chapter 6: Make Better Videos

50

Intro to Video Production Courses

01:13
51

Bonus lesson: What Type of Video Should You Make

02:47
52

Bonus lesson: Plan Your Video

03:30

Chapter 7: Conclusion

53

Conclusion and Thank You

01:07

Final Quiz

54

Final Quiz

Lesson Info

Channel Trailer

in this lesson, I'm going to show you how to add a channel trailer and also feature specific content for returning visitors. So first though, what should your channel trailer do, it should give your audience a preview of what your channel is about and encourage them to subscribe, make sure you keep it short and also assume that they've never heard of you. So give a little explanation of who you are or what the channel is all about and like I mentioned, make sure you encourage them to subscribe, not just by saying please subscribe, but also tell them why they should subscribe. Are you posting videos every week? Are you posting every day? Are you giving away certain prizes to subscribers? Whatever the incentive is for getting someone to subscribe, Make sure you mentioned that in the channel trailer. So here you can see on my main filibuster channel, my my trailer. Uh so this is what new visitors see and you can go to my channel and watch it yourself. Now I'm going to our test account tha...

t I've created and before I recorded this lesson, what I did was I actually uploaded a random video to this channel just to test it out because you need to have a video uploaded to create a channel trailer. So before you upload a video, you wouldn't see these options when you're on your channel. And just a side note, if you're ever trying to get back to your channel. The easiest way is just to click this little hamburger button right here and choose my channel and that will take you back to your channel and then if you click edit or customize your channel, you'll see these options now for returning subscribers and for new visitors. Okay, So if you need help uploading a video, the next section of this course covers everything, you need to know how to do that. Alright, so click plus channel trailer and then just choose one of your videos and click save. And now anyone who comes to this channel who's new to it will see this video now. This isn't a good trailer. This is a a video for a specific class not related to this channel, but it was just the easiest file that I found on my computer right now. Alright, so similarly for returning subscribers, you can feature specific content. So you can feature a playlist. For example, if you have a playlist or a specific video, this is kind of a cool idea. If you do want to create a separate video for this, say something like that says, hey, thanks for returning to my channel. I hope you have enjoyed the content so far and then maybe direct them somewhere, make sure you check out the playlist down below where you can find my most popular videos or my latest videos or have you checked out my website yet? This is a way that you can further engage with people returning to your channel who are already subscribers, which is awesome because they've already taken that step to subscribe to your channel. You can further that relationship even more, depending if you're starting a business or if you're just kind of growing a channel, you can, you can figure out how to do that best for your own channel. Alright? But make sure you do this. Having a channel trailer, increases the subscriber ship for channels, so it's really important to create that. That would definitely be one of the first videos I focus on creating, even if it's just something short and sweet, 30 seconds, 60 seconds, I wouldn't, I wouldn't even want it to be more than 60 seconds. Actually, just like a commercial on tv. You wanted to be short and punchy, awesome. Thanks a lot and we'll see you in the next lesson.