Skip to main content

Bonus lesson: Plan Your Video

Lesson 52 from: Grow Your Audience with Youtube Marketing

Philip Ebiner

Bonus lesson: Plan Your Video

Lesson 52 from: Grow Your Audience with Youtube Marketing

Philip Ebiner

buy this class

$00

$00
Sale Ends Soon!

starting under

$13/month*

Unlock this classplus 2000+ more >

Lesson Info

52. Bonus lesson: Plan Your Video

Lessons

Class Trailer

Chapter 1: Introduction

1

Introduction to YouTube Marketing

01:45
2

Why YouTube is Perfect for Marketers

03:05

Chapter 2: Youtube Marketing Funnels

3

The Direct Sale Funnel

04:01
4

The Soft Sales Funnel

04:25
5

The Email Marketing Funnel

07:51
6

Subscriber Sales Funnel

03:53
7

Ad Revenue Funnel

06:03
8

Promotion Funnel

01:14
9

Bonus lesson: Laying the groundwork for good design

13:23
10

Quiz - Chapter 2

Chapter 3: Optimize Your Videos for Views & Conversions | Video Marketing

11

Get More Views with Better SEO

10:54
12

Types of Videos to Make

06:37
13

Why Subscribers Matter & How to Get More

06:33
14

How to Add Links to Your Website

04:08
15

Calls to Action

04:49
16

Internal Linking

02:01
17

Quiz - Chapter 3

Chapter 4: Youtube Ads

18

Types of YouTube Ads

02:24
19

The Quick and Easy Way to Create a YouTube Ad

15:00
20

Advanced YouTube Ads - Part 1

09:58
21

Advanced YouTube Ads - Part 2

05:53
22

Advanced YouTube Ads - Part 3

05:03
23

Advanced YouTube Ads - Part 4

05:39
24

Quiz - Chapter 4

Chapter 5: Starting a Youtube Channel

25

Intro to Digital Marketing YouTube Lessons

01:12
26

Start Your Channel

02:01
27

Channel Art and Profile Icon

08:08
28

Channel Description and Links

04:35
29

Featured Channels

01:49
30

Customizing Your Channel

04:05
31

Channel Trailer

03:35
32

Channel Status and Features

02:17
33

Exporting a Video - Settings Reccomendations

06:39
34

Choose a Title

03:54
35

Write Your Description

03:41
36

Add Tags

03:35
37

Create a Thumbnail

04:44
38

Cards and End Screens

03:02
39

Case Study - Analyzing One of Phil's Popular Videos

07:26
40

YouTube Studio - Dashboard

03:23
41

YouTube Studio - Videos Tab

04:02
42

Quiz - Chapter 4

43

YouTube Studio - Comments Tab

03:11
44

YouTube Studio - Transcriptions and Copyright Tabs

08:35
45

YouTube Studio - Monetization Tab

05:25
46

YouTube Studio - Playlists

05:44
47

YouTube Studio - Audio Library

01:46
48

YouTube Studio - Settings

06:40
49

Advanced Settings, Branding and Upload Defaults

10:58

Chapter 6: Make Better Videos

50

Intro to Video Production Courses

01:13
51

Bonus lesson: What Type of Video Should You Make

02:47
52

Bonus lesson: Plan Your Video

03:30

Chapter 7: Conclusion

53

Conclusion and Thank You

01:07

Final Quiz

54

Final Quiz

Lesson Info

Bonus lesson: Plan Your Video

once you have an idea for your video, the next step is to make a plan. This is the pre production process. Pre production is extremely important. It's something that helps your production and post production all run much, much smoother because we've gone and you've had the foresight to know what you're getting into. Just for this course alone. We've been outlines, we've done scheduling, we've gone back on the outlines, we've written scripts. I mean it takes a lot to make this all happen. But now that we're here shooting it, we know what to expect. We know what we're trying to get and we just need to film it. Pre production for us includes things like creating a timeline, creating equipment and personnel lists and also creating a budget. All of these things together can be put together as a treatment if you're doing a more professional shoot with a client. This is something you might want to be presenting to your client. It can also be used as reference so that you can keep track of eve...

rything you're doing while you're shooting, setting up a timeline is an important part of your pre production process. Now, this is going to look different from your feature length narrative to your Youtube channel timeline. But for any type of video, it's important. Let's look at Youtube though, because I think a lot of you watching this video will be starting your own Youtube channel. It's so important to have a schedule on Youtube or really any social media platform when it comes to video putting out consistent video is one way to grow your audience faster because people will expect and know that you're coming out with more content on a weekly or a monthly or a biweekly basis. Now there's no perfect rule for how often you should be posting. But once or twice a week is a great rule of thumb. So once, you know that you want to be posting videos once a week or twice a week or whatever it is, you can come up with a timeline for how long it will take to create that video. That is going to include things like planning out the video, shooting the video and editing the video and any time it takes to put it online and publish it. And to actually do this start from the end, When do you want to publish a video? If it's monday and you want to publish on friday, think about when you want to shoot it, Maybe you want to shoot it on monday or Tuesday, when are you going to edit it? When are you going to set it up online? And maybe you can do it all in one day, but just start to think about how big what the scope of your project is and work backwards to create your own timeline. And next you'll need to think of your crew and equipment. So who's going to be on the set with you? Do you have someone to help with lighting, camera, audio, who's engaging with the subject and these can all be covered by one person or they can be a whole team of people alongside that. You need to know what equipment you have or what equipment you'll need to rent. Do you have your own camera? Do you have lighting can use natural lighting? You know, there's so many different tools and toys you can play with, but when you're first getting started, just use what you have, use what's available to you and really focus on your story, Focus on what's in front of your camera now that you figured out everything you need to shoot this, you can create a budget basically. The budget includes your costs from beginning to end. That means paying for production and post production. So for the total budget, things to think about our equipment, crew, transportation fees, food, post production, um such like editing or assets like creating new graphics and also music composition and potentially distribution fees. This can all seem a little daunting, but we're going to walk through our pre production checklist in the next lesson