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Cards and End Screens

Lesson 38 from: Grow Your Audience with Youtube Marketing

Philip Ebiner

Cards and End Screens

Lesson 38 from: Grow Your Audience with Youtube Marketing

Philip Ebiner

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Lesson Info

38. Cards and End Screens

Lessons

Class Trailer

Chapter 1: Introduction

1

Introduction to YouTube Marketing

01:45
2

Why YouTube is Perfect for Marketers

03:05

Chapter 2: Youtube Marketing Funnels

3

The Direct Sale Funnel

04:01
4

The Soft Sales Funnel

04:25
5

The Email Marketing Funnel

07:51
6

Subscriber Sales Funnel

03:53
7

Ad Revenue Funnel

06:03
8

Promotion Funnel

01:14
9

Bonus lesson: Laying the groundwork for good design

13:23
10

Quiz - Chapter 2

Chapter 3: Optimize Your Videos for Views & Conversions | Video Marketing

11

Get More Views with Better SEO

10:54
12

Types of Videos to Make

06:37
13

Why Subscribers Matter & How to Get More

06:33
14

How to Add Links to Your Website

04:08
15

Calls to Action

04:49
16

Internal Linking

02:01
17

Quiz - Chapter 3

Chapter 4: Youtube Ads

18

Types of YouTube Ads

02:24
19

The Quick and Easy Way to Create a YouTube Ad

15:00
20

Advanced YouTube Ads - Part 1

09:58
21

Advanced YouTube Ads - Part 2

05:53
22

Advanced YouTube Ads - Part 3

05:03
23

Advanced YouTube Ads - Part 4

05:39
24

Quiz - Chapter 4

Chapter 5: Starting a Youtube Channel

25

Intro to Digital Marketing YouTube Lessons

01:12
26

Start Your Channel

02:01
27

Channel Art and Profile Icon

08:08
28

Channel Description and Links

04:35
29

Featured Channels

01:49
30

Customizing Your Channel

04:05
31

Channel Trailer

03:35
32

Channel Status and Features

02:17
33

Exporting a Video - Settings Reccomendations

06:39
34

Choose a Title

03:54
35

Write Your Description

03:41
36

Add Tags

03:35
37

Create a Thumbnail

04:44
38

Cards and End Screens

03:02
39

Case Study - Analyzing One of Phil's Popular Videos

07:26
40

YouTube Studio - Dashboard

03:23
41

YouTube Studio - Videos Tab

04:02
42

Quiz - Chapter 4

43

YouTube Studio - Comments Tab

03:11
44

YouTube Studio - Transcriptions and Copyright Tabs

08:35
45

YouTube Studio - Monetization Tab

05:25
46

YouTube Studio - Playlists

05:44
47

YouTube Studio - Audio Library

01:46
48

YouTube Studio - Settings

06:40
49

Advanced Settings, Branding and Upload Defaults

10:58

Chapter 6: Make Better Videos

50

Intro to Video Production Courses

01:13
51

Bonus lesson: What Type of Video Should You Make

02:47
52

Bonus lesson: Plan Your Video

03:30

Chapter 7: Conclusion

53

Conclusion and Thank You

01:07

Final Quiz

54

Final Quiz

Lesson Info

Cards and End Screens

maybe you've been watching a Youtube video before and a little gray eye pops up in the corner of the screen and the title of a suggested video slides out. That's called a card on Youtube and you should be using them to suggest new content to your viewers. But cards don't just have to be used to recommend your own videos. You can also recommend someone else's youtube videos. You can link to other websites that you own, you can link to approve merchandise outlet, you can have poles, you can have crowdfunding platforms. It's a very versatile tool in most cases, cards and end screens give viewers a quick and easy links to recommended videos where unlike the featured page or the Youtube suggested videos in the sidebar, you control the videos that are suggested to your viewers that you think they're going to want to watch. Next end screens are like cards, But they're only available to overlay in the last 5-20 seconds of your video and you can promote up to four elements. Those elements can i...

nclude a subscribe Button, links to other videos, crowdfunding platforms or playlists. There's no reason not to use end screens and cards to your advantage. Even if you don't specifically mention another video of yours in your new video, selecting other videos that might be of interest to your viewers will help provide context. If you're vlogging, you could provide links to the previous and next episode. If you're filming a series, you can include a link to the playlist of all the videos in that series or if nothing else at least offer new viewers an easy way to subscribe for more videos when crafting end screen and card teasers. Here's just a couple of tips unless you want your viewer to leave in the middle of your video for context. Place your cards promoting merchandise and crowdfunding at the end of your video, the best place to put video recommendations is just as you're wrapping up and you want your viewer to seamlessly click from one video to the next so that you increase your overall watch time. Don't spam your audience even properly used cards can be a huge distraction to viewers and in my opinion, you should limit the number of cards in your video to two or three max link to videos, you know, have performed well in the past. If you don't have a specific video that you want to recommend in your cards or end screen linked to one of your best performing videos as a default. If a new viewer finds your channel for the first time and they want to see more, don't send them off to see a video that doesn't put your best foot forward. Use your analytics to find your most popular videos with the most watch time and linked to those. Monitor your analytics to see which cards are performing the best. When we get to the analytics section, we'll dive a little bit deeper into cards but know that youtube allows you to see exactly how many clicks your cards and your end schemes. End screens receive, monitor that page regularly to improve your teasers and suggested videos and make better use out of your cards and end screens.