Cards and End Screens
maybe you've been watching a Youtube video before and a little gray eye pops up in the corner of the screen and the title of a suggested video slides out. That's called a card on Youtube and you should be using them to suggest new content to your viewers. But cards don't just have to be used to recommend your own videos. You can also recommend someone else's youtube videos. You can link to other websites that you own, you can link to approve merchandise outlet, you can have poles, you can have crowdfunding platforms. It's a very versatile tool in most cases, cards and end screens give viewers a quick and easy links to recommended videos where unlike the featured page or the Youtube suggested videos in the sidebar, you control the videos that are suggested to your viewers that you think they're going to want to watch. Next end screens are like cards, But they're only available to overlay in the last 5-20 seconds of your video and you can promote up to four elements. Those elements can i...
nclude a subscribe Button, links to other videos, crowdfunding platforms or playlists. There's no reason not to use end screens and cards to your advantage. Even if you don't specifically mention another video of yours in your new video, selecting other videos that might be of interest to your viewers will help provide context. If you're vlogging, you could provide links to the previous and next episode. If you're filming a series, you can include a link to the playlist of all the videos in that series or if nothing else at least offer new viewers an easy way to subscribe for more videos when crafting end screen and card teasers. Here's just a couple of tips unless you want your viewer to leave in the middle of your video for context. Place your cards promoting merchandise and crowdfunding at the end of your video, the best place to put video recommendations is just as you're wrapping up and you want your viewer to seamlessly click from one video to the next so that you increase your overall watch time. Don't spam your audience even properly used cards can be a huge distraction to viewers and in my opinion, you should limit the number of cards in your video to two or three max link to videos, you know, have performed well in the past. If you don't have a specific video that you want to recommend in your cards or end screen linked to one of your best performing videos as a default. If a new viewer finds your channel for the first time and they want to see more, don't send them off to see a video that doesn't put your best foot forward. Use your analytics to find your most popular videos with the most watch time and linked to those. Monitor your analytics to see which cards are performing the best. When we get to the analytics section, we'll dive a little bit deeper into cards but know that youtube allows you to see exactly how many clicks your cards and your end schemes. End screens receive, monitor that page regularly to improve your teasers and suggested videos and make better use out of your cards and end screens.