The Email Marketing Funnel
in this lesson, I'm going to show you a more traditional marketing funnel using Youtube. I call it the email sequence funnel. So at the top of the video. Again, you have a video where someone is watching that video and to get someone into your funnel. The first thing isn't pitching a product to them and hoping they click on that sales page and end up purchasing a product, but you're getting them eventually onto an email list. Usually this means pitching some sort of bonus content to them that they click onto this can go to your website where it may be a blog article or maybe it's other sort of some sort of download that's hosted on your site or another site or maybe it's directly to a page with an opt in form for your email list. If that bonus content is not in itself a lead magnet meaning something that you give away in exchange for an email. Perhaps on that bonus content page is an opt in form is a place where you are pitching some sort of lead magnet in exchange for their email addr...
ess and I'm going to show you a couple of examples. So don't worry if you're a little confused on what that exactly means right now, once they get that bonus content, they download that lead magnet and they're opted into your email list, you put them through an email sequence and at some point in that email sequence you are going to pitch to them, You will be sending them to a sales page or somehow giving them the opportunity to make a purchase. Email sequences can be as simple or as confusing as you want them to be. Some of my sequences are 10, 20 emails long where I'm not pitching to them until maybe the 12th or 13th email and those ones might end up running for a few weeks or months. Other email sequences of mine are just a few emails that go out once per day and on the third day they get an email pitch for a product that I think they might be interested in. The key with having a successful email marketing campaign is targeting a specific customer, with your videos and with your emails and providing content in those emails that relates to that target customer. You don't want to be sending emails about topics and products and services that they wouldn't be interested in. The cool thing is that because they're being sent from a Youtube video, you already know what kind of stuff they might be interested in because they're coming from that video. And with most modern email marketing tools, like convert kit or a weber or mail chimp or really any of the others, you can segment your list, your subscriber is into different sequences. You can tag them as different types of people depending on what opt in form they come in through. So for example, I might have a general email sequence for people who are interested in photography and then I might have a separate one for people who are interested in video production and then maybe a separate one for people interested in motion graphics. And then when people watch different types of videos of mine on youtube, I will send them to those different types of opt in forms that result in those different email sequences. Or I might be even more specific and create a specific email sequence for a specific video. So if I have a video on personal finance, I might have an email sequence that is related to that video and only talks about content or things related to that specific concept of that video. Okay, so I know you might be a little confused now. So let's hop over to Youtube so I can show you how this actually works in the real world. Speaking of motion graphics here is an example of a motion graphic tutorial that I created using after effects. And this again isn't something directly from my product which is of course, but it's related to it. And if someone searches for a lower third tutorial, they might end up wanting one of my courses. The bonus content for this video is a downloadable template. I mentioned the template in the beginning of the video and at the top of my description, I have a link to a page on my website where they can download the template itself. This helps them while they work through the tutorial. So on my website they can click the link to download this template, it's free or they can even pay a little bit. That's the cool thing about gum road is you can offer them a product for free and if they want they can actually pay for it. And actually a lot of students, a lot of viewers do and purchasing it, rather than just getting it for free. And then when they download this, I get their email address through gum Road dot com. You can offer a download another way using your email marketing tool, like convert kit where you can actually give a download automatically once they opt into an email list. So this is a little bit more of a roundabout way of getting people from gum Road onto my email list. But the cool thing is that a lot of these different modern marketing tools integrate with each other. So I use convert kit for my email marketing, but gum road actually connects and integrates with convert kit. So if anyone purchases a product of mine on gum Road, they automatically get added as a subscriber and I can add them to specific sequences. Here's another example and this is a tutorial on how to use Mint dot com, The sort of finance management tool. And this video was posted in 2016, views. So in this sales funnel, I offer a bonus piece of content, which is this ultimate guide to personal finance. I do want to give you a sneak peek at my email sequences. So you understand that? It doesn't have to be too complicated here in convert kit, you can see all of the different sequences that I have set up and depending on where someone opts in, they get on different list. Here's this personal finance principles list. So this is when people sign up for that mini course and so this is just a six email sequence that goes through some basic finance principles that encourages them to watch the free mini course. Here's another photo fundamentals sequence. I also have videos on Youtube that pitch this free photo course and this one is just a three day sequence and the first two days are all about adding value, trying to get them to watch the lessons, giving them more advice so that they begin to like, know and trust me. And then here's a little sequence for people who sign up for that opt in form that we saw on the sidebar of my website. While it's good to have different opt in forms and different sequences for different people coming from different videos and different content as you can see here. This is going to convert better than just one general email list. You might want to just start out by setting up your basic automated email funnel for anyone who signs up on your website. It's a great place to start by now, I hope you understand this email sequence. Marketing funnel, It's more of your traditional sales funnel capturing that lead, capturing that email address before pitching to them. There's lots of different ways how this can look. Different types of videos can lead to different types of opt in forms with different types of lead magnets. I've shown you with different types of sequences at the end of the day though. Try not to worry too much. Keep it simple. Start with one funnel and then you can branch out and make them more specific to different types of audiences in the next couple of videos, I'm gonna show you some different types of, I'll call them funnels, but basically other ways to make money with Youtube.