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Customizing Your Channel

Lesson 30 from: Grow Your Audience with Youtube Marketing

Philip Ebiner

Customizing Your Channel

Lesson 30 from: Grow Your Audience with Youtube Marketing

Philip Ebiner

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Lesson Info

30. Customizing Your Channel

Lessons

Class Trailer

Chapter 1: Introduction

1

Introduction to YouTube Marketing

01:45
2

Why YouTube is Perfect for Marketers

03:05

Chapter 2: Youtube Marketing Funnels

3

The Direct Sale Funnel

04:01
4

The Soft Sales Funnel

04:25
5

The Email Marketing Funnel

07:51
6

Subscriber Sales Funnel

03:53
7

Ad Revenue Funnel

06:03
8

Promotion Funnel

01:14
9

Bonus lesson: Laying the groundwork for good design

13:23
10

Quiz - Chapter 2

Chapter 3: Optimize Your Videos for Views & Conversions | Video Marketing

11

Get More Views with Better SEO

10:54
12

Types of Videos to Make

06:37
13

Why Subscribers Matter & How to Get More

06:33
14

How to Add Links to Your Website

04:08
15

Calls to Action

04:49
16

Internal Linking

02:01
17

Quiz - Chapter 3

Chapter 4: Youtube Ads

18

Types of YouTube Ads

02:24
19

The Quick and Easy Way to Create a YouTube Ad

15:00
20

Advanced YouTube Ads - Part 1

09:58
21

Advanced YouTube Ads - Part 2

05:53
22

Advanced YouTube Ads - Part 3

05:03
23

Advanced YouTube Ads - Part 4

05:39
24

Quiz - Chapter 4

Chapter 5: Starting a Youtube Channel

25

Intro to Digital Marketing YouTube Lessons

01:12
26

Start Your Channel

02:01
27

Channel Art and Profile Icon

08:08
28

Channel Description and Links

04:35
29

Featured Channels

01:49
30

Customizing Your Channel

04:05
31

Channel Trailer

03:35
32

Channel Status and Features

02:17
33

Exporting a Video - Settings Reccomendations

06:39
34

Choose a Title

03:54
35

Write Your Description

03:41
36

Add Tags

03:35
37

Create a Thumbnail

04:44
38

Cards and End Screens

03:02
39

Case Study - Analyzing One of Phil's Popular Videos

07:26
40

YouTube Studio - Dashboard

03:23
41

YouTube Studio - Videos Tab

04:02
42

Quiz - Chapter 4

43

YouTube Studio - Comments Tab

03:11
44

YouTube Studio - Transcriptions and Copyright Tabs

08:35
45

YouTube Studio - Monetization Tab

05:25
46

YouTube Studio - Playlists

05:44
47

YouTube Studio - Audio Library

01:46
48

YouTube Studio - Settings

06:40
49

Advanced Settings, Branding and Upload Defaults

10:58

Chapter 6: Make Better Videos

50

Intro to Video Production Courses

01:13
51

Bonus lesson: What Type of Video Should You Make

02:47
52

Bonus lesson: Plan Your Video

03:30

Chapter 7: Conclusion

53

Conclusion and Thank You

01:07

Final Quiz

54

Final Quiz

Lesson Info

Customizing Your Channel

in this video, I'm going to show you how to customize the layout of your channel. So first I want to show you my channel so I can show you what I'm talking about. So see if I scroll down on my channel, you can see that I have different playlists and different types of videos that I have laid out to create this sort of easily easy to see and easy to find layout. So you scroll down. I have specific playlists, such as my Premier Pro tutorials, My after effects tutorials, Light room video creation. You can see that some are horizontal rows, some are vertical and it's just a great way to feature different videos. So in my channel that I just created, I don't have videos to play around with, but all you really have to do is click add a section. So each of these are sections that you add, you choose the content. So you can choose a single playlist. You can choose your popular visit uploads. For example, you can choose all the videos you've posted, you can even add other channels, videos if yo...

u want and then you choose whether you want it to be a vertical list or a horizontal row. Let me show you this more in action on my channel. So here's my channel and I can edit this by clicking customized channel. Alright, so here we're gonna look at featured content and channel trailers in in a future lesson. But here you can see all of these. So here's if I click at it, you can kind of see what this looks like. So this is a row of popular uploads in a horizontal row. So these are my most popular videos all here for people to see here our photography videos and tutorials. So if I hear click here, you can see that it's a single playlist and it's a vertical list. And then when you choose playlist, you, this dropdown opens up for my playlist and you get to choose which playlists you want to include to get rid of any of these. For example, I'm going to get rid of online course masters for here. I'm just going to click edit and trash it. And same with personal finance videos if I want or I can move it up. So for example, if I want to put my personal finance videos up top, I can move it up. You want to really make sure you're putting your best content forward. So put, um, you know, the best, the best videos that you want people to see at the top. A lot of the times, this is going to be like your most popular videos are the ones that you've recently posted. But if there is a specific playlist of videos, you can create a playlist and do put those up at the top of your channel as well, to be honest, most people aren't going to be finding your videos from your channel. They're just going to be seeing your videos after they've subscribed in the subscriptions tab. So if you click subscriptions in the dropdown menu over here, it gets to all of your, the, the videos um that have been uploaded by people you've subscribed to. So here's my list of people I have subscribed to got Casey, Neistat, Maria, papaya, Caleb logic, Justin O. D. Show a lot of great peter Mckinnon, Pat Flynn a lot of guys that um I look up to and so that's where people are going to see your videos. But nevertheless, it's a nice idea to make your channel look good and clean and really try to try to create a navigate people through a path towards watching specific videos of yours because you might have some older videos that are in playlist that people aren't going to find, but if you can make them more likely to be found by placing them and highlighting them on your channel, that's going to get those videos more views. Alright. If you have any questions, let me know about how you customize the layout of your channel.