Skip to main content

Write Your Description

Lesson 35 from: Grow Your Audience with Youtube Marketing

Philip Ebiner

Write Your Description

Lesson 35 from: Grow Your Audience with Youtube Marketing

Philip Ebiner

buy this class

$00

$00
Sale Ends Soon!

starting under

$13/month*

Unlock this classplus 2000+ more >

Lesson Info

35. Write Your Description

Lessons

Class Trailer

Chapter 1: Introduction

1

Introduction to YouTube Marketing

01:45
2

Why YouTube is Perfect for Marketers

03:05

Chapter 2: Youtube Marketing Funnels

3

The Direct Sale Funnel

04:01
4

The Soft Sales Funnel

04:25
5

The Email Marketing Funnel

07:51
6

Subscriber Sales Funnel

03:53
7

Ad Revenue Funnel

06:03
8

Promotion Funnel

01:14
9

Bonus lesson: Laying the groundwork for good design

13:23
10

Quiz - Chapter 2

Chapter 3: Optimize Your Videos for Views & Conversions | Video Marketing

11

Get More Views with Better SEO

10:54
12

Types of Videos to Make

06:37
13

Why Subscribers Matter & How to Get More

06:33
14

How to Add Links to Your Website

04:08
15

Calls to Action

04:49
16

Internal Linking

02:01
17

Quiz - Chapter 3

Chapter 4: Youtube Ads

18

Types of YouTube Ads

02:24
19

The Quick and Easy Way to Create a YouTube Ad

15:00
20

Advanced YouTube Ads - Part 1

09:58
21

Advanced YouTube Ads - Part 2

05:53
22

Advanced YouTube Ads - Part 3

05:03
23

Advanced YouTube Ads - Part 4

05:39
24

Quiz - Chapter 4

Chapter 5: Starting a Youtube Channel

25

Intro to Digital Marketing YouTube Lessons

01:12
26

Start Your Channel

02:01
27

Channel Art and Profile Icon

08:08
28

Channel Description and Links

04:35
29

Featured Channels

01:49
30

Customizing Your Channel

04:05
31

Channel Trailer

03:35
32

Channel Status and Features

02:17
33

Exporting a Video - Settings Reccomendations

06:39
34

Choose a Title

03:54
35

Write Your Description

03:41
36

Add Tags

03:35
37

Create a Thumbnail

04:44
38

Cards and End Screens

03:02
39

Case Study - Analyzing One of Phil's Popular Videos

07:26
40

YouTube Studio - Dashboard

03:23
41

YouTube Studio - Videos Tab

04:02
42

Quiz - Chapter 4

43

YouTube Studio - Comments Tab

03:11
44

YouTube Studio - Transcriptions and Copyright Tabs

08:35
45

YouTube Studio - Monetization Tab

05:25
46

YouTube Studio - Playlists

05:44
47

YouTube Studio - Audio Library

01:46
48

YouTube Studio - Settings

06:40
49

Advanced Settings, Branding and Upload Defaults

10:58

Chapter 6: Make Better Videos

50

Intro to Video Production Courses

01:13
51

Bonus lesson: What Type of Video Should You Make

02:47
52

Bonus lesson: Plan Your Video

03:30

Chapter 7: Conclusion

53

Conclusion and Thank You

01:07

Final Quiz

54

Final Quiz

Lesson Info

Write Your Description

if the video title is there to engage the viewer and in the video description, is there to inform them something you have to keep in mind when making youtube videos is that the majority of your viewers are completely unfamiliar with you or your work. You want to make sure there's some kind of context or background available so that they can get caught up to speed if they want to. Similar to the video title. The video description serves to inform both the viewer of the video and the Youtube search and suggestion algorithm. What your video is about here are some tips to maximize the impact of your description. Be sure to include your main one or two keywords or topics covered in the first two sentences of your description. Not only are the first few words heavily weighted by the Youtube search engine, but they're also often the only thing a potential viewer will see when they search for a video below each video title you can see there is the name of your channel, how old the video is, ho...

w many views it has. And then two lines of your video description. The first two lines use this to your advantage. Don't write in a robotic language. Use sentences that make sense to a reader. Youtube can see through a stream or block of keywords and will disregard them in the algorithm. Right? For humans, not for computers to don't duplicate your title in the description between the title and the video description preview on the search page that we just talked about. You have a total of three lines to convince a potential viewer to click on your video. Duplicating your title. Word for word in the description would just be a waste of space. Include the same keywords as we discussed. But find new ways to describe your video example with our title is the instant pot worth it. We might make a description that says I put my new instant pot to the test. Can you really cook food faster? That tastes better with this $50 kitchen gadget as you can see. We used the same keywords as our title but we expanded it and made it more interesting for the viewer to read after your initial two line teaser in the description, be sure to include a biography about yourself. This has been recommended to us over and over by our YouTube manager and it makes perfect sense. Viewers want to get a little bit of background information on you so they can decide whether or not to trust your judgment. For example, below your description that we just wrote, you could say I'm a stay at home mom with six years of professional culinary experience on my channel. You'll find cooking tips, tricks, reviews and the latest kitchen gadgets now that you've described yourself to the viewer. They might relate and trust your opinion on the instant pot more than someone else on Youtube for include a call to action. Every video you produce should have some kind of call to action at the end of it, you might direct viewers to a book you wrote or a T shirt you sell or an amazon link to a product you just reviewed at the very least you should include links to your other social media platforms and an invitation to subscribe to your channel. If you mentioned any links to other Youtube videos or websites, the description is the place to put them. Five use hashtags. If you use hashtags in the description of your video, for example, meal prep, sunday or cooking or mike and Lauren, your viewers can click on those links and they will be brought to a page of videos that share the same hashtag. Not only can you use this method to increase watch time on your own channel, but even if viewers watch someone else's video and stay on Youtube, you'll be rewarded for that effort by Youtube a little bit more on that later.

RELATED ARTICLES

RELATED ARTICLES