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Lesson 34 from: Grow Your Audience with Youtube Marketing

Philip Ebiner

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Lesson Info

34. Choose a Title

Lessons

Class Trailer

Chapter 1: Introduction

1

Introduction to YouTube Marketing

01:45
2

Why YouTube is Perfect for Marketers

03:05

Chapter 2: Youtube Marketing Funnels

3

The Direct Sale Funnel

04:01
4

The Soft Sales Funnel

04:25
5

The Email Marketing Funnel

07:51
6

Subscriber Sales Funnel

03:53
7

Ad Revenue Funnel

06:03
8

Promotion Funnel

01:14
9

Bonus lesson: Laying the groundwork for good design

13:23
10

Quiz - Chapter 2

Chapter 3: Optimize Your Videos for Views & Conversions | Video Marketing

11

Get More Views with Better SEO

10:54
12

Types of Videos to Make

06:37
13

Why Subscribers Matter & How to Get More

06:33
14

How to Add Links to Your Website

04:08
15

Calls to Action

04:49
16

Internal Linking

02:01
17

Quiz - Chapter 3

Chapter 4: Youtube Ads

18

Types of YouTube Ads

02:24
19

The Quick and Easy Way to Create a YouTube Ad

15:00
20

Advanced YouTube Ads - Part 1

09:58
21

Advanced YouTube Ads - Part 2

05:53
22

Advanced YouTube Ads - Part 3

05:03
23

Advanced YouTube Ads - Part 4

05:39
24

Quiz - Chapter 4

Chapter 5: Starting a Youtube Channel

25

Intro to Digital Marketing YouTube Lessons

01:12
26

Start Your Channel

02:01
27

Channel Art and Profile Icon

08:08
28

Channel Description and Links

04:35
29

Featured Channels

01:49
30

Customizing Your Channel

04:05
31

Channel Trailer

03:35
32

Channel Status and Features

02:17
33

Exporting a Video - Settings Reccomendations

06:39
34

Choose a Title

03:54
35

Write Your Description

03:41
36

Add Tags

03:35
37

Create a Thumbnail

04:44
38

Cards and End Screens

03:02
39

Case Study - Analyzing One of Phil's Popular Videos

07:26
40

YouTube Studio - Dashboard

03:23
41

YouTube Studio - Videos Tab

04:02
42

Quiz - Chapter 4

43

YouTube Studio - Comments Tab

03:11
44

YouTube Studio - Transcriptions and Copyright Tabs

08:35
45

YouTube Studio - Monetization Tab

05:25
46

YouTube Studio - Playlists

05:44
47

YouTube Studio - Audio Library

01:46
48

YouTube Studio - Settings

06:40
49

Advanced Settings, Branding and Upload Defaults

10:58

Chapter 6: Make Better Videos

50

Intro to Video Production Courses

01:13
51

Bonus lesson: What Type of Video Should You Make

02:47
52

Bonus lesson: Plan Your Video

03:30

Chapter 7: Conclusion

53

Conclusion and Thank You

01:07

Final Quiz

54

Final Quiz

Lesson Info

Choose a Title

choosing a good title for your video is a critical part of growing an audience on Youtube. Not only does your title tell Youtube what the video is about, but it tells the person clicking your video what they should expect. A good title needs to be both accurate and eye catching the word Clickbait is often thrown around with a negative connotation. Generally a video with a Clickbait title doesn't deliver what the viewer expects. They're often generic and make unverifiable claims. I did blank and you won't believe what happened next. Try doing this one simple trick and the results will shock you. Click bait of that kind should be avoided and it is not your goal. Although Clickbait titles do often work. The clicks you receive will be very low quality viewers will quickly click away and when they realize you aren't delivering some big secret, they won't subscribe or seek you out for new content. On the other hand, a catchy title is extremely important. You want to catch the eye and pique t...

he interest of potential viewers. You can get away with building up expectations or in some cases even slightly exaggerating if your video delivers good content with that in mind, let's outline a few practical tips for crafting a great video title one, make it unique. A good video title should stand out in the search results, for example, Easy D I. Y Project is far too generic. It says nothing about what the project is or why the viewers should click on it instead of all the other ones. In the search results. Alternatively, how to make a cutting board with no power tools tells the viewer exactly what to expect and why they should click on your video to focus on one or two main keywords. If you make a video about a product or a technique, you want to be sure to include that keyword in the beginning of your title. For example, is the instant pot worth buying. This title tells Youtube that your video should be included in the search results when someone types instant pot. But it also intrigues viewers. We naturally want to know the answer to the question is the instant pot worth buying. Similar but slightly less engaging title might be why I love my instant pot. Although it's still an okay video title, it's given away the ending of the video before the viewer even clicks on it. They know you like it. Three. Keep it short and sweet although you can expand your title length a bit by using a colon or a dash. Keep the main component of your title short and to the point is college worth it. That would make a great title by itself. An example of the same title that might be a little too long would be a tour of my college and why I think it's worth the money If you wanted to expand our short and sweet title, you might add a colon and say is college worth it thoughts from a recent graduate or make it even more engaging. Is college worth it $114,000 in debt and I'm scared much more Clickbait. E but it's also more relatable four. Make it about the viewer. Speaking of making things relatable, you might have noticed there's a theme in our example. So far the bad titles are mostly about ourselves and the good ones are about the viewer is the instant pot worth. It makes the viewer asked the question themselves, why I love my instant pot, makes it all about you. A tour of my college is all about you and your college experience is college worth. It directs that attention back to the viewer. In both cases, the content is identical. But if you can put the viewer and your shoes, they're much more likely to stick around and see how the video ends. You shouldn't feel the need to cover everything that happens in your video in its title. The title is just the introduction to what the video will be about. The video description is where you can expand on what the video is about and why they should keep watching, which is exactly what we'll cover in the next video