The Direct Sale Funnel
Welcome to this new section in the Youtube marketing course. This section is all about different sales funnels. You can set up using Youtube videos. So each video is going to describe a different type of sales funnel and a different process that people go through your funnel. And the way that each of these lessons is going to work is I'm going to show you the sales funnel and how it works. And then I'm going to give you an example and show you an example from my Youtube channel of how I'm implementing this. So here's the most basic form of a sales funnel where someone comes to your video. It's a sales video. They find the video somehow, whether it's through searching on Youtube or on google or maybe it was posted or shared on social media. Somehow they find that video and they're watching that video and in that video you're pitching your product right now. They're actually at the start of the funnel already. They're consuming your content and in that video you direct them to a sales pa...
ge where you can buy the product mentioned in that video. So that's the next step of the sales funnel and then they either buy that product or they don't and that results in a customer and some revenue or nothing. So this, I like to call it the direct sales funnel where you're not getting anyone to opt into an email list. There's not a long email sequence or a sales marketing funnel process is just pitching your product and seeing if they want to buy it. So let's look at a couple examples of how I'm doing this with my own Youtube channel here are two videos for two different classes and they are actually the promotional videos, sort of the advertisement for the classes. One is a photography for kids class and the other is a photography masterclass, which is a more complete photography class. Here's the photography for kids class. I posted this a while ago. This is one of my oldest courses Back in 2013 was when we launched and today we have over 26,000 views and right at the top of the description, we have a link to enroll in the class. So don't worry about exactly how you link out to your products and use YouTube in that sense yet that's going to be covered in the next section of the course. But right now, basically they're watching the video and then they're able to click on the sales page for this class right here. Similarly, if we go to the photography masterclass promo, this has over 130,000 views and it was launched in 2015. So, a much more popular video and again, we have a link directly to the course, right at the top of the description, which is one of the most common ways to link out to either a sales page or to your own website on Youtube. There's other tools like Youtube cards and end screens that we can use, but we're going to get to that in the next section. These videos basically explain what the product is, which is an online course. And so for you, it would be some sort of commercial or promotion for whatever your product or service is and then some sort of call to action saying, click the link down below or click the link in the description to purchase this product. The other cool thing, I just want to show you about youtube is that Youtube because it's the largest search engine, second largest search engine in the world and it's owned by google. You get a lot of s ceo juice from being on Youtube. So if you search for photography for kids on google, our class actually shows up on the first page of results as this Youtube video and then if anyone clicks on the videos tab, it shows up as the very first video here and we get a lot of clicks and views directly from searches like this. So if you do have a popular video on Youtube, you're not only going to get traffic from Youtube itself, but other search engines like google or being, So that's the direct sales funnel and the next lesson, we're going to be looking at a softer sales funnel