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Lesson 17 from: Blog Post Writing: Create Engaging Blogs

Maddie Cohen

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Lesson Info

17. Interviews


Class Trailer

Chapter 1: Why Launch a Company Blog?


Class Introduction to Content Marketing


Tell Your Story


Communicate with Customers


Be Competitive


Establish Your Brand Voice


Easily Repurpose Your Content


Improve Your Website Traffic


Lesson Info


number six interviews. I want to write a blog post that's both efficient for you and interesting for your readers. Well then you should publish an interview interviews are awesome because you can find an expert in your niche. Either sit down with them or send them a list of questions and lightly edit their responses for brevity and clarity. Be sure to disclose any edits you make. That's it, that's all there is to it. Simply interview a subject matter expert in your field, have a discussion with them, either in person or in writing and publish a proofread polished version of the content on your blog. For years now I've been copy editing the blog posts of a digital marketer turned podcaster. He also runs a blog. Re publishes interviews with pro athletes and his content is always well organized and super compelling As a reader, there's another blog I like to follow that of an upper midwest based clothing company that publishes interview style posts and interview style posts alone. They al...

l follow a fairly similar format interviews with local artists, but they're engaging and I enjoy reading them. I know others do too. So think about experimenting with an interview style blog post, see how your audience responds. Quick Side note, this is one of the rare formats where it's okay not to mix and match blog post types, plenty of successful blogs focused solely on interview style posts. But if you're thinking of moving in this direction, you need to be mindful and make sure it's for the benefit of your audience. Let's move on to our next blog post type checklists.