And now the next reason you should be blogging A quality blog will allow you to number five, easily repurpose your content. This benefit of launching a blog is straightforward. That is. You can pull the content from each blog post and repurpose it. This will allow you to stay on top of your content marketing without compromising the quality of your material. Your blog posts should be detailed and gripping, written in the format of a story like we discussed previously. If they're clear, coherent and compelling, then you're on the right track. You're on track to transform your posts into videos, podcasts, social media posts, free PDFs, emails, you name it, you can even edit your blog posts into evergreen content or content that's considered timeless evergreen content. Never or almost never goes out of date. But for the time being we'll keep discussing the reasons you need a blog is a part of your content marketing.