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Communicate with Customers

Lesson 3 from: Blog Post Writing: Create Engaging Blogs

Maddie Cohen

Communicate with Customers

Lesson 3 from: Blog Post Writing: Create Engaging Blogs

Maddie Cohen

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Lesson Info

3. Communicate with Customers

Lessons

Class Trailer

Chapter 1: Why Launch a Company Blog?

1

Class Introduction to Content Marketing

01:36
2

Tell Your Story

02:47
3

Communicate with Customers

01:31
4

Be Competitive

02:19
5

Establish Your Brand Voice

02:59
6

Easily Repurpose Your Content

01:01
7

Improve Your Website Traffic

02:30

Lesson Info

Communicate with Customers

moving on now to our next point, blogging can also help you number two communicate with customers. Are you launching a new product or service entering a new market, changing an important policy or making other updates that will affect consumers this next quarter? Did you win an award? You think people should know about your blog is a great place to communicate these changes and updates. You've got your email list, you've got your website, you've probably got a handful of social media accounts, but your blog is in a league of its own house. So Because you can convey your message in a number of creative formats, we'll discuss all the structural directions you can take with your blog posts in Chapter three. The point I want to make right here right now is that blogging is generally long form. Well there's something to be said for brevity and you definitely want to avoid using flowery language. Your blog is an ideal place to experiment with longer messages. Who's to say if you have importa...

nt news that you can take 1500 words and offer a deep dive into your topic of choice. A longer piece can complement the 150 words sales email you wrote on the same subject. In fact you can include a link to a relevant blog post in that very email communication is admittedly a buzzword, but there's a reason for that. It's important that you communicate when you blog and you post on a consistent schedule, your audience will expect to hear from you at specific intervals and will be very grateful that you're being clear and open with them.