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Adobe Lightroom 2020: The Ultimate Guide Bootcamp

Lesson 88 of 116

Posting Images to Social Media


Adobe Lightroom 2020: The Ultimate Guide Bootcamp

Lesson 88 of 116

Posting Images to Social Media


Lesson Info

Posting Images to Social Media

So you've gone through the whole process of importing images into light room on your IPad or on your phone, and you've put them up on the cloud and you've shared him with all of your other devices you've edited. Um, you've looked for you've created albums and you've put those images that you searched for in your album. You have all of this stuff, all of these photographs ready for you to do something with him. And the question is, what are you gonna do with them? And and And the thing I love most about the light room ecosystem is that I just simply have all of my photos ready and available to me anywhere, including my phone. And so we're all busy. We're all we're moving around and doing stuff, and I'm no exception to that. I'm constantly somewhere, and a lot of times were somewhere where we have nothing to do because we're just waiting. Or we are somewhere where someone wants to see something that we've done, say we're at dinner or were at a meeting or were with a client that wants to ...

see a new image we're talking about. For instance, the other day I was with someone who couldn't believe that there was snow in Arizona. And so I was able to pull up on my IPad and show them snow in Arizona with cactuses, simply by going out into all of my photographs and then typing in snow hoop. That's not how you spell snow snow and by typing in snow and cactus, I was able to find these photographs that show that there is indeed snow in Arizona in the desert, and that was amazing. Tow them. So, uh, it's really fun. Just just is a normal practice to have access to all of your photos, even if it's just, it's just for fun. But also we have the ability to do things for our own business practices, which is social media. I have to maintain some kind of social media presence because people find me on the Web, and so I have to constantly add stuff to social media. And when I am wandering around in a line or I'm waiting somewhere for dinner or what, I can always add something social media and all I have to do is just search for anything. Rand Aiken, search for anything and usually it's a topic that comes in my head, and I think, Oh, I remember a photograph like this and I can search for it. And because the light room inside your IPad and on your IPhone are tied so directly into the cloud sense a confined those things really quickly for you or if you have a little extra time. My recommendation is to search through your photos on the next plane flight that you have searched through your photos or the next time that you're sitting down and just relaxing. Just take your IPad and search through your photos and collect 100 or 200 images that our social media worthy and put them in a little portfolio collection for social media and then just simply go through that on a regular basis and say, Oh, well, I need to share social media. So just flip through that little folder or that album until you see one that you like that that responds to you right now and that you could say something about and then simply go up to the very top and click on the share icon and say share, too. And then I'm going to scroll over to copy to Instagram and the reason that we copied Instagram rather than there's gonna be actually two icons copied Instagram and instagram If you copied Instagram, you're actually sending the photo to the instagram app. If you just say if you use the instagram option, it's actually using an internal AP I to do it. And so it doesn't work quite as well cause it doesn't reach in and it doesn't auto fill in your ATS symbols and your your hashtags and stuff like that. So it's just easier to go straight to the instagram app. So here I am. I've got my instagram feed. I'm gonna show the whole photograph hit next. I don't want to add any filters to it. Um, location is going to be in Gilbert, Arizona, and I'm going to tag it by I'm gonna write a caption on it and says, uh, anyone up for a trip to the circus and then Okay, I can do my hashtags here if I want. So, like, I could do an at symbol Canon uh, see at San Canon Canon USA, cause it was shot with Canon photographed. It's a cannon five Demark four that photographed it. And it's at Pro Photo because I used my pro photo lights. So I'm just tagging people that were involved in the shot. So Cannon was involved? Pro photo was involved. Um, and I'm gonna say pro photo. Ah, be one. Yep. Okay. And now I'm just going to say, Ah, well, that's good for me. Okay? And share. And that's it. I have posted my image to, uh, Instagram, and at the same time, I've got my instagram setting set so that it also posts to my Facebook account. So any time I post something to instagram, it immediately goes to Facebook. I don't go posting from light room to Facebook And the reason I don't do that because Facebook ruins photos, it's really bad at it for some reason. If you if you post directly into Facebook, it really, uh, crunches the photos. So there's a lot of compression that happens and they look bad. But if you post to Instagram, Instagram doesn't crunch the photos and then Instagram sends it directly through to Facebook. And Facebook doesn't do anything to him because they came from Instagram. So that's a little tip. If you're gonna If you want a nice, clean, beautiful photos, post them directly from light room into Instagram Instagram. Send. Have it, Share them into Facebook and then you'll have nice, clean, beautiful photos in Facebook rather than crunchy, ugly photos in Facebook. I don't know what it is with Facebook, but they do a really bad job with importing photos. So I have already. I've got my image posted into my account on on Instagram, and it took me no time at all, and I could do it from anywhere. I didn't have to plan ahead to do it. It's very simple. So the next time you're thinking of posting to Instagram, just open up light room and do it from there and do a quick search. Ask since a to find you an image with this particular thing in it and and do it the beauty of having all of your images inside of a catalogue inside of your phone. In order to be able to share to social media, show to friends and family show to clients that you might potentially get a job from that is invaluable. And that's the reason that we want to have the light room cloud the light room ecosystem involved. And that is why I use light room classic to tie to the cloud. I use one catalogue inside of light and classic, and I tied to the cloud. That's also the reason that when I'm traveling, I import my images in from the camera in tow light room. And I do that by going through the NAR box. So I take my images from my camera and I put them into the NAR box. So I have a card and I put all of those images into my NorBAC so they're secure. And once I have them secure, then I can choose images, and I can browse images right here on the NAR box without ever taking him into the IPad. So I'm not filling up my ipad. And then once I've selected a number of them that I think of the very best and I want to share them. Those are the ones I draw into the IPad. And those images get immediately uploaded to the cloud and they get sent out to all of my other devices so that I can share even when I'm on the road I could share directly from my phone. I can share from my IPad or later on, I can come back and open up my, my, um, my computer and work on him inside of Light Room Classic. So it's a fantastic workflow. But the key to that workflow is making sure that you have everything backed up right from the beginning. If you can use to cards at your camera, then you want to back one of those cards up to something. If you can. In our box is a fantastic way to back that up. Then they'll go from there into your IPad. If you don't have in our box, you can go straight from your camera, plugging into a camera card reader and plug it into your IPad and bring everything into your IPad directly. And then, once you've got it in your IPad, it's all going to get backed up to the cloud. Make sure that if you're going to back it up to the cloud that you know what your data limits are, are on your cellular service because if you if you if you don't want to use the cellular surface because you don't have enough data on it. Make sure that you go into your light room preferences and turn off that upload, Uh, the data services. So go in. You don't have to turn off your data services, is you just simply go into a light room and I'll show you right now where it is just so that, you know, um, you'll go into your data services options here, so go into the settings and go into cloud storage and sink and make sure that the use cellular data is off. Now, I have unlimited data, so I leave it on. But if you don't have unlimited data turned that off, then when you're on WiFi, turn on your IPad and it will upload everything to the cloud. And then that will be a second security blanket for you. Now you have all your images backed up in the cloud, and then it's going to disperse it toe all of your devices. So everywhere you go, you'll have access to your images. And the most important device is your computer home is going to be receiving those full high resolution files back down through the cloud to your to your computer home either in light from desktop or what I use in light room Classic. And it's all going to come into one specific folder by date, and you're gonna take that folder and put it into the right place inside of your, um, your hard drive and you're going to kind of run it through the paces. You're gonna select images, adjust images, do all that kind of stuff, and remember that you're tying up a lot of space in the cloud. So we take those images off the cloud by simply removing him from what we called all sink photographs. We move him from all the sink photographs in the cloud, and that frees up space in our cloud. And then we can take our portfolio were the images, and we can put them back into a collection and send them back to the cloud by clicking on the little share to the cloud box that turns into a sideways lightning bolt. Send him back to the cloud. But now they're smart previews, and they don't take up any space in the cloud. And whether or not we're looking at original raw files that are in the cloud or whether We're looking at smart previews in the cloud. It doesn't really matter because what we're sharing from our phone on a regular basis is going to be instagram sized images. They're gonna be small print images. They're gonna be website images and all of those. It doesn't really matter what you're using. A smart preview or the original file. So now you have every image that is worthy of showing two people is here on your phone, and I highly, highly suggest that you get used to the idea of sharing images on a regular basis and just use your light room database as that functionary sending out tool. So you're looking for, ah, way to communicate with people through your photographs. The best way to do it is to actually share them. So you make photographs to share them. And this is the perfect tool toe actually share your photographs. And so I carry my entire catalog right here in my phone because I have access to the light room creative cloud and the ecosystem that's surrounding it. So that is sharing images from your phone through light room on through the light room catalogue. All because of that light room ecosystem. And if you'll use it, I guarantee that you'll love it and you'll be able to share. Your image is a little bit faster and better with other people. Uh, not a day goes by that I'm not just thrilled that I can share images so easily with everybody because of the light room ecosystem.

Class Description

All lessons are also available here for individual purchase.


  • Efficiently cull and retouch photographs
  • Manage your files to enable seamless and immediate recall
  • Get your computer and software to run faster
  • Create impressive photo books and slideshows
  • Take advantage of global adjustments
  • Improve your mobile workflow with both your iPhone and iPad
  • Deliver and share your images directly from Lightroom


Adobe® Lightroom® is the industry standard for post-production workflow and in Adobe Lightroom: The Ultimate Guide, you’ll learn Jared Platt’s gold standard for retouching and managing files quickly and efficiently.

Jared will show the ins and outs of Lightroom Classic, Lightroom Mobile, and Lightroom Desktop. He’ll demystify the difference between each and demonstrate when to use each one for maximum output.

Jared will share tips on improving every phase of your workflow – from shooting to archiving. You’ll learn how to take advantage of the latest Lightroom tools and features and become faster and more skilled at adjusting your images.


  • Beginner, intermediate, and advanced users of Adobe Lightroom
  • Those who want to gain confidence in Adobe Lightroom and learn new features to help edit photos
  • Students who’d like to take ordinary images and make them look extraordinary with some image editing or Lightroom fixes


Adobe Lightroom Classic 9.2
Adobe Lightroom Desktop 3.2
Adobe Lightroom Mobile 5.2


Jared Platt is a professional wedding and lifestyle photographer from Phoenix, Arizona. Jared holds a Masters of Fine Arts in the Photographic Studies and a Bachelors of Fine Arts in Photography from Arizona State University and has been a professional photographer and college educator for the past 12 years and has been a speaking, debating and lecturing for the past 17 years. His attention to detail and craft make him a demanding photography instructor. Jared has lectured at major trade shows and photo conferences as well as at universities around the world on the subject of photography as well as workflow. Currently, Jared is traveling the United States and Canada teaching and lecturing on photography and post production workflow. Join him online for monthly "Office Hours" at


  1. Differences Between Lightroom Desktop and Lightroom Classic
  2. Hard Drives
  3. File Organization
  4. 30,000 Foot View of Workflow
  5. Importing into Lightroom
  6. Building Previews
  7. Collections and Publish Services
  8. Keywords
  9. Hardware for Lightroom
  10. Searching for Images
  11. Selecting Images
  12. Organizing Images
  13. Collecting Images for Use
  14. Develop Module Overview
  15. Profiles
  16. Basic Adjustments
  17. Basics Panel: Texture, Clarity, and Dehaze
  18. Basics Panel: Saturation and Vibrance
  19. Tone Curve
  20. HSL
  21. Split Tone
  22. Lens Corrections
  23. Details
  24. Transform Tool
  25. Effects Panel
  26. Synchronizing for Faster Editing
  27. Spot Tool
  28. Skin Softening and Brush Work
  29. Range Masking
  30. Dodge and Burn
  31. Working with Specific Colors
  32. Edit Quickly with Gradient Filters
  33. Making Presets
  34. Preparing Image in Lightroom
  35. Content Aware Fill
  36. Skin Repair
  37. Skin Smoothing
  38. Expanding a Canvas
  39. Liquify
  40. Layers and Composite Images
  41. Sharing via Web
  42. Exporting Files
  43. Sharing with Slideshows
  44. Archiving Photos and Catalogs
  45. Designing
  46. Making Prints
  47. Color Management and Profiles
  48. Archiving Photos and Catalogs
  49. Using Cloud Storage
  50. Adding Images to your Portfolio
  51. Collecting for Your Portfolio
  52. Publishing Unique Websites Per Project
  53. Sharing to Instagram
  54. HDR
  55. Panorama
  56. HDR Panorama
  57. Making Presets
  58. Creating Profiles
  59. Maps
  60. Setup for Tethered Shooting
  61. Sharing with the Client
  62. Watched Folder Process
  63. Second Monitor and iPad
  64. Backup at the Camera
  65. Gnar Box Disk Backup
  66. iPhone and iPad Review
  67. Importing to Lightroom on iPad
  68. Cloud Backup
  69. Adjust, Edit, and Organize
  70. Using Lightroom Between Devices
  71. Lightroom Desktop
  72. Removing Images from the Cloud
  73. Profiles
  74. Light
  75. Color
  76. Effects
  77. Details
  78. Optics
  79. Geometry
  80. Crop
  81. Adding and Using Presets and Profiles
  82. Local Adjustments
  83. Healing Tool
  84. Synchronizing Edits
  85. Editing in Photoshop
  86. Finding Images
  87. Sharing and Exporting Albums on the Web
  88. Posting Images to Social Media
  89. Overview of Lightroom Desktop
  90. The Workflow Overview
  91. Organizing Images
  92. Albums and Shared Albums
  93. Lightroom Desktop Workspace Overview
  94. Importing and Selecting Images
  95. HDR and Panoramics
  96. Light
  97. Profiles
  98. Tone Curves
  99. Color
  100. Effects
  101. Details
  102. Optics
  103. Geometry and Crop Tool
  104. Sync Settings
  105. Making and Adding Presets
  106. Healing Brush
  107. Brush Tool
  108. Gradient Tool
  109. Edit in Photoshop
  110. Finding Images with Sensei
  111. Sharing Albums on the Web
  112. Print through Photoshop
  113. Exporting Images to Files or Web Services
  114. Connecting with Lightroom Classic and Mobile Devices
  115. Archiving Images for Storage
  116. Review of the Workflow



Thorough but very easy to follow. I've noticed a significant improvement in my work since starting this course a couple weeks ago, and I'm also spending noticeably less time editing my photos. I appreciate that it's up-to-date as of October, 2020, so the info is current (I wish CL would take down some of the older courses, since software changes make some of them obsolete).

Kayode Olorunfemi

I have been using lightroom for upwards of 6years and I still found this course incredibly useful. It can be useful learning through desperate tutorials online, but having a course that ties everything together, coupled with foundation principles, is invaluable.