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Lessons
Chapter 1: Why Launch a Company Blog?
1Class Introduction to Content Marketing
01:36 2Tell Your Story
02:47 3Communicate with Customers
01:31 4Be Competitive
02:19 5Establish Your Brand Voice
02:59 6Easily Repurpose Your Content
01:01 7Improve Your Website Traffic
02:30Quiz: Chapter 1
Chapter 2: Identify Your Audience — And Write for Them
9Write to Your Audience
03:50 10Common Pitfalls
05:58 11Quiz: Chapter 2
Chapter 3: Consider Different Blog Post Types
12List Posts
01:50 13How-To Guides
01:35 14Roundups
02:35 15Personal Stories
01:12 16Case Studies
02:53 17Interviews
01:34 18Checklists
02:29 19Quiz: Chapter 3
Chapter 4: Write Your Blog Posts: Spotlight on Blogging Best Practices
20Develop a Content Calendar
02:53 21Craft a Compelling, Accurate Headline
05:23 22Outline Your Post
02:45 23Write a Lede with a Gripping Hook
04:04 24Include a Call to Action in Your Post
01:40 25Include an Image in Your Content
01:50 26Make Your Content Readable
02:21 27Quiz: Chapter 4
Chapter 5: Optimize Your Content for On-Page SEO
28Keywords
02:48 29Internal Links
01:00 30Meta Descriptions
00:37 31Image Text
00:22 32Tags and Categories
00:40 33SEO Plugins
02:27 34Quiz: Chapter 5
Chapter 6: Proofread and Edit Your Blog Posts
35Revision Process
01:36 36Copyediting
01:31 37Proofreading
03:14 38Quiz: Chapter 6
Chapter 7: Publish Your Posts and Plan for the Future
39Commit to a Specific Posting Frequency
02:23 40Track Your Analytics
00:57 41Be Flexible
01:07 42Quiz: Chapter 7
Chapter 8: Course Conclusion
43Wrap-up
03:33Final Quiz
44Final Quiz
Lesson Info
Be Flexible
we've touched on the importance of keeping a content calendar. We've talked briefly about scheduling about outlining your posts. This doesn't mean you shouldn't be flexible, you should be very flexible and you should embrace your creativity. So I urge you to be open to new sources of inspiration to keep a notebook or even just a note on your phone in case inspiration strikes at an unlikely time, develop your ideas and see where they take. You, adjust your content calendar if you need to or expand on what you've written before that how to guide can wait. If you think you've come up with a different idea that will blow your audience's minds. Trust your instincts. Here it is your blog after all, your voice, your brand and I hope you enjoy the ride. Final recap. Congratulations. You just completed the last chapter of this course. You learned to commit to a specific posting frequency, to track your analytics and to, above all else, be flexible to go with the flow of things to write truly st...
andout blog posts. Time and time again. Talk about building healthy business habits.
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I am happy to watch those video.
Student Work
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