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Unlock the Power of Pinterest

Lesson 2 of 46

Bonus Video wtih Purchase: Business Resource Center

 

Unlock the Power of Pinterest

Lesson 2 of 46

Bonus Video wtih Purchase: Business Resource Center

 

Lesson Info

Bonus Video wtih Purchase: Business Resource Center

Welcome to the Business Resource Center on Pinterest, and you can access this site any time by going to business dot Pinterest dot com. Just type that it is a URL and for some reason it that doesn't pull up properly. You can always just go to Google and type in Pinterest business or business Pinterest and this site should appear is a top result. I'm also going to go ahead and post a link to this resource area below this video so you can just click on that as well. But this is a wonderful area that Pinterest has created just for business owners. And you might notice that the layout of this page might change a little bit just because Pinterest is always updating and adding new layouts and design, so it might look a little different at different times. But you should always find some key essential things, including a way to get started, which will take you through different ways to set up your business account and different resource is and tutorials as well as the basics success stories, ...

case studies of other businesses and also tool. So let me walk you through these different areas first you Congar to this get started area and there's a whole tutorial. If you scroll down here all the way to go through and create your business account, joining us a business also a tutorial on verifying your website, something that I know a lot of you have questions on. You can click right here, and Pinter's actually will walk you through what you need to dio to verify your website. So all the steps right here, including a link to their help center. So if you do need further assistance with verifying, you can click on this little help center button right there. They've got a great resource area where you can search for, you know, common things you might be struggling with. You can look and I'm click on any of these different topic areas and read through and research so tons and tons of great information, particularly if you, you know, really want to read up on Pinterest or you have a super technical question. You can click on instant answers, all sorts of account things. You can check existing requests if you've gone ahead. I'm not logged in right now, but if you've gone ahead and you've placed some sort of requests with the Pinterest team, which I'll show you how to do in a moment. But lots of great resource is here, so I'm gonna scroll back up to the top. You can see brand guidelines of wherever confused about how you can. You can't use the Pinterest logo you can go through on here on. There's also a bunch of tools you can access, like we saw in the home page. Including there will talk to you about rich pins and rich pins are some of those pins you see that have all of the additional, You know, if a recipe, it might have the full recipe available in the pin. Or you might see for product pins where they show the price and whether or not since stock. Right now, this is looking like something that's really intensive and is intended more for major brands than small businesses. But I will definitely keep you up to date, you know, as this changes and develops. But right now it's looking like rich pins or something that you really have to have a lot of technical knowledge and support Teoh. Go ahead and integrate with your Pinterest account, so I'm not teaching it as a strategy for small businesses. You can see here tools is the pin it button. So if you actually want to get the pin it button on your site, you can scroll through here and learn all of these great ways to go ahead and do that as well as walking through analytics, which we talk more about in the final module. But if you do want to go ahead and read through the Pinterest description of how you install and use your analytics buttons, you can go ahead and watch this video here a. The bottom So lots of different resource is. There's also this contact and help button you'll find you can click here to fill out a contact form and again, the help button will. I'm take you to that resource center. So while really good things to know, I'm also gonna post a directly below this video for the help button just because when you have questions about super technical things or something that relates to the Pinterest server, say you are having a hard time, you know, finding one of your boards or one of your boards is disappearing or you know something like that. That's not necessarily a marketing strategy, cause this course is here to teach you marketing strategies. But if you're having a technical issue, I encourage you to reach out at Pinterest directly so that you can interact with their experts and get that resolved.

Class Description

Looking for a free, powerful tool to attract clients and grow your brand? Join marketing maven Melanie Duncan for a three-day workshop that will teach you everything you need to know about harnessing the power of Pinterest.

Melanie will describe how you can use Pinterest to effectively communicate your company’s mission, perspective, and product. You’ll explore selecting content that best supports your brand, attracting the ideal audience to your page, and implementing monetizing strategies. You’ll also learn about using watermarks and other tools to protect your unique voice and intellectual property.

By the end of this course, you’ll be ready to create a compelling, dynamic Pinterest presence that will drive sales, spark conversation, and attract loyal customers.

Lessons

  1. Bonus Video with Purchase: Create/Convert to a Business Account
  2. Bonus Video wtih Purchase: Business Resource Center
  3. Bonus Video With Purchase: Your Profile
  4. Bonus Video With Purchase: How to Create Boards
  5. Bonus Video With Purchase: How to Edit Your Pins
  6. Bonus Video With Purchase: How to Follow
  7. Bonus Video With Purchase: How to Pin
  8. Bonus Video With Purchase: How to Search
  9. Bonus Video With Purchase: Liking and Commenting
  10. Day 1 - Pre-Show
  11. Intro & Power of Visual Marketing
  12. Using Pinterest as A Business

    Get tips on using Pinterest to grow your business.

  13. Business Pinterest Account Q&A
  14. What's Working Now on Pinterest
  15. What's Working Now Pt. 2 & Q&A
  16. Guest Instructor: Christine Tafoya
  17. Q&A with Christine & Melanie
  18. Get More Clients
  19. Student Hot Seat
  20. Final Q&A
  21. Day 1 - Wrap-Up
  1. Day 2 - Pre-Show
  2. How to Build Pinterest Followers
  3. Build Followers: Expert Panel
  4. Promoting Content with Crystal Palecek
  5. Traffic Strategies: Crystal & Melanie
  6. Increasing Traffic from Pinterest
  7. Hot Seat: Adam / Artful Gentleman
  8. Launch a Pinterest Contest
  9. Contest Marketing & Follow-up
  10. Contests Recap & Final Q&A
  11. Day 2 - Wrap-Up
  1. Day 3 - Pre-Show
  2. Building Your Email List with Pinterest
  3. About Me Pages & Q&A
  4. Building Your Brand with Images
  5. Q&A & Student Hot Seat
  6. Branding & Design with Christine Tafoya
  7. Branding Hot Seat: Artful Gentleman
  8. Branding & Design Hot Seat
  9. Christine Tafoya's Graphics Package
  10. Student Hot Seat & Q&A w/ Christine Tafoya
  11. Thank Yous & Devin Duncan
  12. Optimizing Your Website
  13. Workshop Recap
  14. Day 3 - Wrap-Up

Reviews

a Creativelive Student
 

What an incredible amount of GREAT information that Melanie gives in this course! I couldn't watch it all live, but I saw enough in about 30 minutes to know I had to have it and so I bought it and it is worth EVERY PENNY! I can't wait to start utilizing all the great info to make my Pinterest boards work for me and have more fun pinning! Thank you CreativeLive and Melanie!

Stamperdog
 

So glad I saw this and got it to keep. With just a few tweaks, I turned my non-active boards into active boards and quadrupled my followers in just a few days. This spilled over into site traffic AND major lead generation for my mailing list. Thanks for the inspiration, Melanie.

Michelle Smith
 

Awesome learnt so much thank u