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Catalog > Money & Life > Business Basics > Building Your Authority Platform

Building Your Authority Platform

 

Building Your Authority Platform

 

Class Description


After years of effort, you have mastered your craft. All that hard-earned wisdom and expertise should be shared with others, not only to raise the bar in your niche but also to establish your own credibility with clients and customers. Business expert and entrepreneur Beate Chelette is just the person to show you how to do it. 

Beate is a respected speaker, career coach, serial entrepreneur, and author of Happy Woman Happy World. In Building Your Authority Platform, Beate will show you exactly what it takes to become a thought leader in your own creative niche.  

In this class, you will learn strategies for growing your reputation and influence within your sphere of expertise. 

You’ll learn how to: 


  • Create and tell your personal brand story 
  • Find the perfect platforms to connect with your ideal audience 
  • Share the right amount of information on social and through whitepapers 
  • Get and leverage social proof through referrals and testimonials 

It's a challenge at any stage of your business to balance doing the work itself with building influence and attracting new customers and clients. In this class, you’ll learn practical ways to share your insights effectively without wasting valuable time. 

Great leaders are made, not born. Learn specific, actionable techniques for sharing your wisdom with others and building your professional reputation in Building Your Authority Platform.

Lessons

  1. Class Introduction
  2. Generations Matter in the Way You Sell
  3. Business Has Changed

    One-way selling doesn’t work, you must build relationships. Beate explains how to get started.

  4. Move From Selling to Serving to Solving
  5. The Authority Platform
  6. Your Elevator Pitch
  7. Stop Selling and Start Connecting
  8. Hot Seat - Elevator Pitch
  9. About Beate
  10. Platform Building Overview
  11. How to Cut Through the Noise
  12. Interview with Andrea Reindl
  13. Workshopping
  14. Questions
  15. Why Peer Approval Matters
  16. Creating a Word of Mouth Campaign
  17. Hot Seat - Word of Mouth Campaign
  1. The Why of Social Networking
  2. How to Build Influence
  3. How to Tell Your Story
  4. Hot Seat: Put Your Story Together
  5. Finding Your Voice
  6. Where to Find Topics for Blogging
  7. The Blogging Formula
  8. The Blogging Amplification Model
  9. Workshopping - Blogging
  10. Your Personal Brand
  11. The Fab Five Social Networks
  12. How to Use the Five Social Networks
  13. YouTube
  14. What You Can and Can't Post
  15. LinkedIn Overview
  16. Skype Interview - Clint Evans
  17. How to Build Your Profile
  18. LinkedIn Links to Group
  19. Top of Mind Awareness and Misconceptions
  1. Your Website is More Than a Portfolio
  2. The Call to Action
  3. Hot Seat - Unique Selling Proposition
  4. Workshopping - Unique Selling Proposition
  5. What is a White Paper
  6. Why You Need a White Paper
  7. Skype Guest - Uros Rojc
  8. Be The Authority
  9. Misconceptions about Media Relations
  10. Skye Guest - Shannon Rose
  11. Workshopping - PR Pitch
  12. Great Leaders are Made, Not Born
  13. The Authority Playbook
  14. Accountability and Review

Reviews

ZuZu
 

Beate Chelette delivered so much value with so much style and grace that it was a "no-brainer" decision on the 2nd day -- I needed to own "Grow Your Business as the Authority In Your Space"! This is material I can really go back to and mine for nuggets over and over -- PLUS, I can't wait to get a closer look at the workbook (and start trying out the exercises of course!). Beate's surprisingly broad expertise coupled with her polish and professionalism made each day's programming a true joy to watch. She is a wonderful role model for all of us nascent women entrepreneurs -- and obviously, men will find her lessons just as empowering. Thank you, CreativeLive and a special thank you to Beate Chelette!

user-75a661
 

Outstanding lessons and advice on how to make your sales become real. The advice on how to link yourself to others via Linked-In is compelling and easy to begin. I like her advice about doing at least 1 thing every day for your business. Barry L Walton

Amy Fletcher
 

I love this course and dip back into it frequently. I would highly recommend this course to entry-level and mid-career academics, particularly women. More courses please from Beate Chelette! Cheers, Amy