Building Your Authority Platform

Building Your Authority Platform
Class Description
- Create and tell your personal brand story
- Find the perfect platforms to connect with your ideal audience
- Share the right amount of information on social and through whitepapers
- Get and leverage social proof through referrals and testimonials
Lessons
- Class Introduction
- Generations Matter in the Way You Sell
- Business Has Changed
One-way selling doesn’t work, you must build relationships. Beate explains how to get started.
- Move From Selling to Serving to Solving
- The Authority Platform
- Your Elevator Pitch
- Stop Selling and Start Connecting
- Hot Seat - Elevator Pitch
- About Beate
- Platform Building Overview
- How to Cut Through the Noise
- Interview with Andrea Reindl
- Workshopping
- Questions
- Why Peer Approval Matters
- Creating a Word of Mouth Campaign
- Hot Seat - Word of Mouth Campaign
- The Why of Social Networking
- How to Build Influence
- How to Tell Your Story
- Hot Seat: Put Your Story Together
- Finding Your Voice
- Where to Find Topics for Blogging
- The Blogging Formula
- The Blogging Amplification Model
- Workshopping - Blogging
- Your Personal Brand
- The Fab Five Social Networks
- How to Use the Five Social Networks
- YouTube
- What You Can and Can't Post
- LinkedIn Overview
- Skype Interview - Clint Evans
- How to Build Your Profile
- LinkedIn Links to Group
- Top of Mind Awareness and Misconceptions
- Your Website is More Than a Portfolio
- The Call to Action
- Hot Seat - Unique Selling Proposition
- Workshopping - Unique Selling Proposition
- What is a White Paper
- Why You Need a White Paper
- Skype Guest - Uros Rojc
- Be The Authority
- Misconceptions about Media Relations
- Skye Guest - Shannon Rose
- Workshopping - PR Pitch
- Great Leaders are Made, Not Born
- The Authority Playbook
- Accountability and Review
Reviews
ZuZu
Beate Chelette delivered so much value with so much style and grace that it was a "no-brainer" decision on the 2nd day -- I needed to own "Grow Your Business as the Authority In Your Space"! This is material I can really go back to and mine for nuggets over and over -- PLUS, I can't wait to get a closer look at the workbook (and start trying out the exercises of course!). Beate's surprisingly broad expertise coupled with her polish and professionalism made each day's programming a true joy to watch. She is a wonderful role model for all of us nascent women entrepreneurs -- and obviously, men will find her lessons just as empowering. Thank you, CreativeLive and a special thank you to Beate Chelette!
user-75a661
Outstanding lessons and advice on how to make your sales become real. The advice on how to link yourself to others via Linked-In is compelling and easy to begin. I like her advice about doing at least 1 thing every day for your business. Barry L Walton
Amy Fletcher
I love this course and dip back into it frequently. I would highly recommend this course to entry-level and mid-career academics, particularly women. More courses please from Beate Chelette! Cheers, Amy