Building Your Authority Platform
Building Your Authority Platform
Class Description
After years of effort, you have mastered your craft. All that hard-earned wisdom and expertise should be shared with others, not only to raise the bar in your niche but also to establish your own credibility with clients and customers. Business expert and entrepreneur Beate Chelette is just the person to show you how to do it.
Beate is a respected speaker, career coach, serial entrepreneur, and author of Happy Woman Happy World. In Building Your Authority Platform, Beate will show you exactly what it takes to become a thought leader in your own creative niche.
In this class, you will learn strategies for growing your reputation and influence within your sphere of expertise.
You’ll learn how to:
- Create and tell your personal brand story
- Find the perfect platforms to connect with your ideal audience
- Share the right amount of information on social and through whitepapers
- Get and leverage social proof through referrals and testimonials
Great leaders are made, not born. Learn specific, actionable techniques for sharing your wisdom with others and building your professional reputation in Building Your Authority Platform.
Lessons
1Class Introduction 2Generations Matter in the Way You Sell 3Business Has Changed 4Move From Selling to Serving to Solving 5The Authority Platform 6Your Elevator Pitch 7Stop Selling and Start Connecting 8Hot Seat - Elevator Pitch 9About Beate 10Platform Building Overview 11How to Cut Through the Noise 12Interview with Andrea Reindl 13Workshopping 14Questions 15Why Peer Approval Matters 16Creating a Word of Mouth Campaign 17Hot Seat - Word of Mouth Campaign 1The Why of Social Networking 2How to Build Influence 3How to Tell Your Story 4Hot Seat: Put Your Story Together 5Finding Your Voice 6Where to Find Topics for Blogging 7The Blogging Formula 8The Blogging Amplification Model 9Workshopping - Blogging 10Your Personal Brand 11The Fab Five Social Networks 12How to Use the Five Social Networks 13YouTube 14What You Can and Can't Post 15LinkedIn Overview 16Skype Interview - Clint Evans 17How to Build Your Profile 18LinkedIn Links to Group 19Top of Mind Awareness and Misconceptions 1Your Website is More Than a Portfolio 2The Call to Action 3Hot Seat - Unique Selling Proposition 4Workshopping - Unique Selling Proposition 5What is a White Paper 6Why You Need a White Paper 7Skype Guest - Uros Rojc 8Be The Authority 9Misconceptions about Media Relations 10Skye Guest - Shannon Rose 11Workshopping - PR Pitch 12Great Leaders are Made, Not Born 13The Authority Playbook 14Accountability and ReviewReviews
Amy Fletcher
I love this course and dip back into it frequently. I would highly recommend this course to entry-level and mid-career academics, particularly women. More courses please from Beate Chelette! Cheers, Amy