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Building Your Authority Platform

Lesson 32 of 50

LinkedIn Overview

Beate Chelette

Building Your Authority Platform

Beate Chelette

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Lesson Info

32. LinkedIn Overview


Class Trailer

The Authority Platform

1 Class Introduction 08:09 2 Generations Matter in the Way You Sell 09:34 3 Business Has Changed 22:52 4 Move From Selling to Serving to Solving 19:51 5 The Authority Platform 19:20 6 Your Elevator Pitch 06:26 7 Stop Selling and Start Connecting 32:48
8 Hot Seat - Elevator Pitch 27:09 9 About Beate 07:42 10 Platform Building Overview 16:49 11 How to Cut Through the Noise 15:17 12 Interview with Andrea Reindl 24:14 13 Workshopping 18:47 14 Questions 05:50 15 Why Peer Approval Matters 09:56 16 Creating a Word of Mouth Campaign 22:30 17 Hot Seat - Word of Mouth Campaign 41:54

Social Networks

18 The Why of Social Networking 12:17 19 How to Build Influence 24:24 20 How to Tell Your Story 26:50 21 Hot Seat: Put Your Story Together 19:37 22 Finding Your Voice 04:18 23 Where to Find Topics for Blogging 16:05 24 The Blogging Formula 11:37 25 The Blogging Amplification Model 18:53 26 Workshopping - Blogging 21:30 27 Your Personal Brand 09:05 28 The Fab Five Social Networks 23:46 29 How to Use the Five Social Networks 35:17 30 YouTube 10:53 31 What You Can and Can't Post 06:32 32 LinkedIn Overview 13:44 33 Skype Interview - Clint Evans 22:39 34 How to Build Your Profile 23:36 35 LinkedIn Links to Group 10:23 36 Top of Mind Awareness and Misconceptions 10:26

Lead Generation

37 Your Website is More Than a Portfolio 33:56 38 The Call to Action 08:33 39 Hot Seat - Unique Selling Proposition 24:36 40 Workshopping - Unique Selling Proposition 12:04 41 What is a White Paper 13:13 42 Why You Need a White Paper 18:45 43 Skype Guest - Uros Rojc 29:58 44 Be The Authority 10:29 45 Misconceptions about Media Relations 17:59 46 Skye Guest - Shannon Rose 38:26 47 Workshopping - PR Pitch 21:31 48 Great Leaders are Made, Not Born 10:14 49 The Authority Playbook 59:11 50 Accountability and Review 12:34

Lesson Info

LinkedIn Overview

I just want to share to comments I just got on linked in, and one of them is from bill in his wife noel shout out to you and he says after watching young creative live for two days with my wife now, well, we were inspired to buy, of course. Well, of course you were that's the whole point, if you two bites, they can keep doing it let's connect on linked in we have become fans as we work to find a business opportunity to share in the empty nest face of our lives. Thank you for the fresh energy that warms my heart. Here's another one from chelsea who is a jewelry designer, she says, I'd like to add you to my linked in network. He was so awesome on creative life peace keep telling me this, thanks so much for your inspiration, chelsea johnson shout out to you so while we're on this topic, this what these two did will make me want to connect with them. Why? Because they went beyond the generic yo baby let's connect on linked in without telling me anything about anything so big points for you...

. So the first rule of linked in before we even talk about lincoln is if you ever want to connect with anybody, do not just clink ad tell them why just tell them why I think you're awesome you're gorgeous all they'll be careful with that because I did have some dating enquiries on linked in lately which which I thought was a little bit on the professional network and so my answer responding to that aside from don't do that was I'm here in a professional capacity and I would like to keep it that way so if you can follow these simple rule I said I'll be happy to engage but otherwise I must decline the connection right? Because I'm not here to find love on linked in leaven lincoln that's a title for a movie all right, so let's talk about what lincoln is who's unlinked in why they are unlimited why you should be on linked in what does linked and do for you on how it will help you grow your business the thing I hear over and over and over and over and over and over again linked in dust nod work for businesses when they creative wrong so especially in the creative business or for any business linked in works and I am going to show you exactly how that's going toe work um we are looking at some numbers and numbers alone there are three hundred forty seven million users worldwide off length in one hundred and seven of them are in the u s alone one hundred eighty seven million linked in users use it monthly forty percent check it daily. I check it multiple times today it reaches over two hundred countries, is available in twenty languages. There, three hundred eighty million skills listed and won billion endorsements. Ceos have an average off nine hundred thirty connections. If ceo ozcan do it, so can you. The user age thirteen percent between fifteen thirty four years old. I have to say, I find this a little bit awkward the state to see why would a fifteen year old have ellington nigga but that's just me but it just shows that the millennials are not secure on linked in and ninety two percent of the class of two thousand fourteen do not use it. But forty one percent of millionaires use linked in including me so that's a good indication and fifty six percent men forty four percent women which I think is a pretty good, you know, pretty sort of good balance. So in my personal world, when I saw my company and I declined the idea off drinking beverages with straws on the beach and with straws straw hats on the beach there we go there's a picture and went back into business. I followed the money, so I did my research before I ever even started on anything and I said, where's, the money being made being in it, so I went and I studied who the big internet marketers were, how much money they were making, how they were making any money I pulled every single hair on my head out twice because it was so process oriented so geeky so you know, you know and they all talk about what we do you know, what we talk about is that all you have to do is just just find the thing that inspires you and then you just take that thing and you talk about it in your unique voice and then when you have that unique voice, you know, then just tell a whole bunch of people about it and they love you and they're going to buy from u c c well this when you get to these different steps it becomes during the easy but getting to the steps obviously, you know, takes a little bit of work, so what I did with linked in is I looked how people are connecting and where the people go and how these connections are taking place and I found that linked in is where people show up but are ready for business. So if I want to show up not in my pajamas but in my business outfit I'm ready to business I need to be elected so I go where people go that doing something that I want to learn how to do or a communication that I want to a pity I as a personal investor you know as a side note I actually bought stock in linked in about twelve months ago because what I saw was happening at linked in I knew they were onto something now I did not have stock in lincoln before because it was you know and I'm watching not just to look where the money goes but I'm also looking on how these companies are performing so linked in sort of was like doing their thing doing their thing doing the thing and all of a sudden I'm seeing all these changes coming in right and they don't really tell you about it so you have to find out what these changes are and I realize how how much more exciting it is because they changed it to use the engagement but what does use engagement on a professional level look like now we're talking now that is sexy to me um let's talk about what linked in users don't use so linked in users don't use thirteen percent don't use facebook eighty three percent don't use pinterest and fifty nine percent don't use twitter what I found interesting about this is that obviously the overlap between facebook and linked in it is pretty um you know there's a lot of overlap so people that use facebook also he's linked in which would be I think kind of ok with the demographics that we're talking about anybody but the millennials pinterest which is also what has been called and which is why we have not covered it in this in this class is pinterest is a lot for sort of the arts crafts type of community just sharing, sharing these kind of beautiful things are getting ideas, idea books kind of stuff which does not fit in the purpose of what I'm doing. So I left that out on purpose if obviously you're artists out there, this is always an opportunity for you to get involved in into pinterest but there's other creative life courses I think that have covered that very, very well. So for the purpose of this, I'm going to give you the idea off sort of what I do on linked in so unlinked in I am presenting my brand professionally so what I'm looking for, you know, let's talk about high level umbrella I am looking for connecting with people that can help my business to get to the next level either by providing a connection or an opportunity or are a potential client so there's people out there which we talk about after we talked to clinton our guest there's people who believe linked in is a let's fall with the door in your house sales tool that's bad the rule off let's create the relationship first remember the authority platform day from selling two serving to solving so if you are selling it's bad if you help you know if you want to serve your connections and you can help solve a problem for that that's good selling always bad always bad so thie connections on linked in help you again because linked in is the on ly professional network that has any relevance definitely in the united states and in most of the world so you must be unlinked it must must dimension you have must be arlington because if you're not unlinked in you're missing out all these other opportunities that come from the connection so high level umbrella strategy wise what do I hope to achieve by participating in linked in I want to make connections on a very high level with decision makers I want them to follow me I want them toe like me I want them to comment on my professional engagement so that they take me seriously and because they're taking me seriously I now can engage in a conversation that I otherwise picking up the phone hey it's beyond what I was just wondering did you did you see anything that I ever written or do you know about me because I really kind of like wanna work with you so how are we going to do that that certainly you know the discovery portion is a great way to become top off my awareness so if your name keeps popping up by providing good comments good, meaningful content people will start to notice you're like, wow, wow, there's really something that this person has to say that is consistently an interesting, different viewpoint. My brand again is the, you know, remember me, a little bit unruly, we can't follow rules, so I try and take aa lot of put a lot of attention in making sure that what my viewpoint is just has that little extra. What did she just say? So when I did this article, why most women don't make it to the sea level, some of the smarty pants readers said most men don't make it to the sea level. Well, that is correct, but you most people didn't even notice that so because the way I choose to write the article was from this a particular kind of thing, so they said, well, if most men don't make it to the sea level, why, you know, why you over here complaining about, you know, why most women don't make it to the sea level? So what's that all about? Unlike, well, it's, a lovely comment, but we're not really talking about this right now. We're talking about that, you know, is, um, it's a mindset kind of thing, so you take all these opportunities to just again, fine tune your perspective, the longform publishing, which you know we'll talk about in a moment, gives you an opportunity to test very quickly on whether or not what you say is any relevance to anybody or not it's instant. And it is absolutely painless because the worst thing that can happen to his, nobody reads it. If nobody reads it, no damage has been done. All you find out is nobody really cares about this particular topic you just wrote about. So you either deleted. You changed the headline. You see, if the headline changes anything, and then you kind of come back to that.

Class Description

After years of effort, you have mastered your craft. All that hard-earned wisdom and expertise should be shared with others, not only to raise the bar in your niche but also to establish your own credibility with clients and customers. Business expert and entrepreneur Beate Chelette is just the person to show you how to do it. 

Beate is a respected speaker, career coach, serial entrepreneur, and author of Happy Woman Happy World. In Building Your Authority Platform, Beate will show you exactly what it takes to become a thought leader in your own creative niche.  

In this class, you will learn strategies for growing your reputation and influence within your sphere of expertise. 

You’ll learn how to: 

  • Create and tell your personal brand story 
  • Find the perfect platforms to connect with your ideal audience 
  • Share the right amount of information on social and through whitepapers 
  • Get and leverage social proof through referrals and testimonials 

It's a challenge at any stage of your business to balance doing the work itself with building influence and attracting new customers and clients. In this class, you’ll learn practical ways to share your insights effectively without wasting valuable time. 

Great leaders are made, not born. Learn specific, actionable techniques for sharing your wisdom with others and building your professional reputation in Building Your Authority Platform.



Beate Chelette delivered so much value with so much style and grace that it was a "no-brainer" decision on the 2nd day -- I needed to own "Grow Your Business as the Authority In Your Space"! This is material I can really go back to and mine for nuggets over and over -- PLUS, I can't wait to get a closer look at the workbook (and start trying out the exercises of course!). Beate's surprisingly broad expertise coupled with her polish and professionalism made each day's programming a true joy to watch. She is a wonderful role model for all of us nascent women entrepreneurs -- and obviously, men will find her lessons just as empowering. Thank you, CreativeLive and a special thank you to Beate Chelette!


Outstanding lessons and advice on how to make your sales become real. The advice on how to link yourself to others via Linked-In is compelling and easy to begin. I like her advice about doing at least 1 thing every day for your business. Barry L Walton

Amy Fletcher

I love this course and dip back into it frequently. I would highly recommend this course to entry-level and mid-career academics, particularly women. More courses please from Beate Chelette! Cheers, Amy