Building Your Authority Platform

 

Lesson Info

Your Elevator Pitch

After years of effort, you have mastered your craft. All that hard-earned wisdom and expertise should be shared with others, not only to raise the bar in your niche but also to establish your own credibility with clients and customers. Business expert and entrepreneur Beate Chelette is just the person to show you how to do it. 


Beate is a respected speaker, career coach, serial entrepreneur, and author of Happy Woman Happy World. In Building Your Authority Platform, Beate will show you exactly what it takes to become a thought leader in your own creative niche.  

In this class, you will learn strategies for growing your reputation and influence within your sphere of expertise. 

You’ll learn how to: 
  • Create and tell your personal brand story 
  • Find the perfect platforms to connect with your ideal audience 
  • Share the right amount of information on social and through whitepapers 
  • Get and leverage social proof through referrals and testimonials 
It's a challenge at any stage of your business to balance doing the work itself with building influence and attracting new customers and clients. In this class, you’ll learn practical ways to share your insights effectively without wasting valuable time. 

Great leaders are made, not born. Learn specific, actionable techniques for sharing your wisdom with others and building your professional reputation in Building Your Authority Platform.

Lessons

Class Introduction
Generations Matter in the Way You Sell
Business Has Changed
Move From Selling to Serving to Solving
The Authority Platform
Your Elevator Pitch
Stop Selling and Start Connecting
Hot Seat - Elevator Pitch
About Beate
Platform Building Overview
How to Cut Through the Noise
Interview with Andrea Reindl
Workshopping
Questions
Why Peer Approval Matters
Creating a Word of Mouth Campaign
Hot Seat - Word of Mouth Campaign
The Why of Social Networking
How to Build Influence
How to Tell Your Story
Hot Seat: Put Your Story Together
Finding Your Voice
Where to Find Topics for Blogging
The Blogging Formula
The Blogging Amplification Model
Workshopping - Blogging
Your Personal Brand
The Fab Five Social Networks
How to Use the Five Social Networks
YouTube
What You Can and Can't Post
LinkedIn Overview
Skype Interview - Clint Evans
How to Build Your Profile
LinkedIn Links to Group
Top of Mind Awareness and Misconceptions
Your Website is More Than a Portfolio
The Call to Action
Hot Seat - Unique Selling Proposition
Workshopping - Unique Selling Proposition
What is a White Paper
Why You Need a White Paper
Skype Guest - Uros Rojc
Be The Authority
Misconceptions about Media Relations
Skye Guest - Shannon Rose
Workshopping - PR Pitch
Great Leaders are Made, Not Born
The Authority Playbook
Accountability and Review
 
 
 
 

Reviews

  • Beate Chelette delivered so much value with so much style and grace that it was a "no-brainer" decision on the 2nd day -- I needed to own "Grow Your Business as the Authority In Your Space"! This is material I can really go back to and mine for nuggets over and over -- PLUS, I can't wait to get a closer look at the workbook (and start trying out the exercises of course!). Beate's surprisingly broad expertise coupled with her polish and professionalism made each day's programming a true joy to watch. She is a wonderful role model for all of us nascent women entrepreneurs -- and obviously, men will find her lessons just as empowering. Thank you, CreativeLive and a special thank you to Beate Chelette!
  • Outstanding lessons and advice on how to make your sales become real. The advice on how to link yourself to others via Linked-In is compelling and easy to begin. I like her advice about doing at least 1 thing every day for your business. Barry L Walton
  • I love this course and dip back into it frequently. I would highly recommend this course to entry-level and mid-career academics, particularly women. More courses please from Beate Chelette! Cheers, Amy
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