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Building Your Authority Platform

Lesson 25 of 50

The Blogging Amplification Model

Beate Chelette

Building Your Authority Platform

Beate Chelette

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Lesson Info

25. The Blogging Amplification Model


Class Trailer

The Authority Platform

1 Class Introduction 08:09 2 Generations Matter in the Way You Sell 09:34 3 Business Has Changed 22:52 4 Move From Selling to Serving to Solving 19:51 5 The Authority Platform 19:20 6 Your Elevator Pitch 06:26 7 Stop Selling and Start Connecting 32:48
8 Hot Seat - Elevator Pitch 27:09 9 About Beate 07:42 10 Platform Building Overview 16:49 11 How to Cut Through the Noise 15:17 12 Interview with Andrea Reindl 24:14 13 Workshopping 18:47 14 Questions 05:50 15 Why Peer Approval Matters 09:56 16 Creating a Word of Mouth Campaign 22:30 17 Hot Seat - Word of Mouth Campaign 41:54

Social Networks

18 The Why of Social Networking 12:17 19 How to Build Influence 24:24 20 How to Tell Your Story 26:50 21 Hot Seat: Put Your Story Together 19:37 22 Finding Your Voice 04:18 23 Where to Find Topics for Blogging 16:05 24 The Blogging Formula 11:37 25 The Blogging Amplification Model 18:53 26 Workshopping - Blogging 21:30 27 Your Personal Brand 09:05 28 The Fab Five Social Networks 23:46 29 How to Use the Five Social Networks 35:17 30 YouTube 10:53 31 What You Can and Can't Post 06:32 32 LinkedIn Overview 13:44 33 Skype Interview - Clint Evans 22:39 34 How to Build Your Profile 23:36 35 LinkedIn Links to Group 10:23 36 Top of Mind Awareness and Misconceptions 10:26

Lead Generation

37 Your Website is More Than a Portfolio 33:56 38 The Call to Action 08:33 39 Hot Seat - Unique Selling Proposition 24:36 40 Workshopping - Unique Selling Proposition 12:04 41 What is a White Paper 13:13 42 Why You Need a White Paper 18:45 43 Skype Guest - Uros Rojc 29:58 44 Be The Authority 10:29 45 Misconceptions about Media Relations 17:59 46 Skye Guest - Shannon Rose 38:26 47 Workshopping - PR Pitch 21:31 48 Great Leaders are Made, Not Born 10:14 49 The Authority Playbook 59:11 50 Accountability and Review 12:34

Lesson Info

The Blogging Amplification Model

Now we're going to talk about how to amplify this because this is the fun stuff, so we have blogged and posted this on our website now we are going into all of our social networks and we are spending what we wrote about because if you have three, five, seven, nine, twelve steps ideas, thoughts guess how many times you can tweet or right about this? Three, five, seven, nine, twelve times so you go, did you know that, um, did you know about outbound and inbound linking on block post number one? You know? And so you just go through this and you and you set up your tweets in, well, your social media, a broadcast or blasts in a software like hoot suite that does all the the broadcasting for you, and I'm going to ask you because I'm pretty sure you're going to have some some ideas on other tools to use because I know you use a lot of that type of stuff gin, I know you don't know shocking, yeah, that's part of my brand is that it has to do with the algorithms and how it lands in the system an...

d being really intentional of late using their technology to craft your beer voice it has it has more weight in the system number one, and it also gives you more creativity to tag and to draw more people into the conversation within that network so you were you're working intentionally with your audience your work with who is in that space because you don't always connect with the same people in all spaces all of that and it's I do use the schedulers in those applications so I will with intention broadcast the time but I I stay I stay away from having my content be labeled from buffer or from hoot suite or from any of that because people immediately when they see that it lands as spam and that's part of like part of our audience are getting are getting smart because they have it like well this person's just mass producing all this stuff and it's coming from hoot suite and it's not really them it's their assistant or it's somebody else so not only does the system not given enough wait people are now diminishing their listening of what you're saying when it says it's from buffer or one it says from I love that because what's jen's brand just be genuine intentional so if somebody should not be using it it probably should be so that's a very clever, smart part to use the branding so if somebody would so so what jen can do is you know, to take the sort of further she can say here's here three reasons why genuine creations does not use any scheduling software and why you shouldn't either because it's about the intention and our intention is not to just stand here and scream like crazy but to be intentional about our conversations and about our interactions and if that's what you do you shouldn't do this either right like part of being authentic if you're expressing it in the moment like you like for me there's this there's a lot of um formulas out there that say to reach the most people on facebook post between this time in this time no, I'm posting what I'm feeling it I'm posting when I'm I'm authentically in the space of expressing it and sometimes that's a two a m on a friday right? And I don't care that that allows people to know that I'm not out dating and I'm working or whatever it's authentic it's really it's it's in the moment and it's it's my opportunity to just release it and and have it have it happened rather than have it be for former roommate lake and say oh well this you know, I'm feeling this right now but I'm goingto I'm gonna publishing on monday at three so that I can get more people to listen to me no it's my expression I'm in the moment I'm going to use that it's going to go like this the way I'm going to say this I'm going to say and then jin said take this facebook I'm going to post when I want tio this's in my world you know that's what I heard I do whatever I wanted all right very good so not everybody should be using his scheduling self first light adjust some shit and some shouldn't and you can post whatever you want to the so that he wrote the post you share it and schedule it or not on everything that you are participating in so on whether that's a tumbler or youtube or whether that's twitter, facebook, google plus any kind of thing that you were involved in that could be linked back should what you don't do is read this link or here's something I find really interesting link wow exclamation mark link that's just bad so give them one reason just one quick reason and sometimes you know animal videos on facebook what can I say so sometimes you know and there's so many of them you can't avoid them and I watched him and I really tried not to repost them but ever so off so there's like an elephant and you know and I just have this thing and does this baby elephant is like playing all cute so so I may say something like I know I really shouldn't be posting another animal video but it's an elephant you know one must support elephants so it's okay to be playful with some of the stuff you know and I liked what you said about event it can you get some comments well yeah we're now having a conversation in the chat rooms about all of this and yeah, you know, I just write a post exactly it's cool because that's what we're talking about about doing here's what everyone's doing do something different and you are which for your brand it seems to be working for you but people want to know a little bit more about, um about don't you need to be somewhere when your audience is there don't you need teo you know if you are doing the social media, don't they? They're saying yeah, but you have to the people have to be there listening when you're when you're posting, do you can you comment a little bit more that well, I mean look so he is here's here's here's the thing about that I do agree with jen on this is that the more real you are, the more you will attract the people that like that kind of reality. So when you get really followers and not just people that happen to stumble upon you then people will find you when you are you know, because they like I wonder what she's which is doing this week I wonder what's going on you know what? What, what what darrell was photographing this week or where the rubber rubber rubber chicken is thiss week yeah, you know I wonder I wonder where the rubber chicken has traveled to, if you miss that we had a fantastic hot seat with darryl yesterday, and the star is a rubber chicken, so go in the authority plaid from day and watch it it's hot seat, because we came up with a fantastic idea and you cannot miss that so the if you are where they are, and if you speak in the voice that resonates with them, they will find you, and if they're not finding you, then they may not be right for you because remember, this isn't about, like the one block post that changed the world. This is about the siri's of interactions that, you know, eventually gets them too, so no one really isn't, you know, I mean, do I post my brand does not post on friday night because my brand is busy on friday night, even though I may not be, but my brand is somewhere hiking, skiing on a trip, having fun, you know, doing something romantic, that's, my brand so that's what my brand does, so I would not do that, but when I wasn't in that space, when I was hard working and trying to make it and survive that's a completely different picture, because at that point, you know, people that resonate with a sort of my struggle maybe my audience so they want to note that they're not the only ones that is sitting there on friday night by themselves trying to make this business work at that promotion or god forbid you know, balancing the checkbook or something like that and and in trying to make an impact or not having the money to go out so there's a total audience there's a total audience for that as well. So it is about the fearlessness off wondering what other people are thinking about what you're doing but owning what you're doing and sharing that stephanie you talked a while ago about you know you probably published twice a week of a period of city your schedule how far ahead do you plan your editorial schedule? Are you writing you know, three weeks ahead of time and sort of stockpiling things that move into your chain of publishing or is it more spontaneous where you see something it's like there's a great and I write about this or do you good? Well, first of all I personally block only once a week I found that in the women space for everybody is really incredibly busy and making the lives on I send out my block posts on sunday afternoon which is when most women for the first time especially working moms that's usually when sort of the husband takes the kids to the playground or does sort of the dead and kid thing and the moms for the first time have time to do the things that they want to do for a couple hours before it's time to cook dinner and then get ready for monday so I send him out specifically so that the woman can sit down because it's sort of my thing with a cup of tea and catch up on what's going on with me I found that the other the only other way like you have a lot of content then I posed wednesdays for women and I call it sort of the mid week fix I found that in the photography space that photographers are always plugged in for whatever unknown reason people don't you have a life uh and so I right so so saturday morning is when I send out my block post for the photography world I found that unlinked in when I send in monday night which is tuesday morning in europe that if something goes viral that's usually the slot it has to be in to be picked up because nobody posts on monday night apparently but me so so the's you know so sometimes it's good to be against it it's really a question off testing it and seeing what the open rates are twice a week in my world is a lot you know I don't know if I want to hear from somebody like I said like it might make my might my shades broke in my house my my roller shape so I went to the you know, shape store company and I said I'm extend me some sam so they put me on their list they're sending me an email every single day how many shades can I possibly want to buy right every single day that's insanity so more is not necessarily better I think good content scheduled at the right time has much for effect because then people don't want to subscribe and then when you say to let's say the thief shape place you say I'm going to unsubscribe and then you get to this page and it says it's this long it says we're sorry to see you go hey are you objecting against our daily emails, our two daily emails, our weekly emails, our two weekly e mails, monthly emails, our special promotions, our coupons, our vacation reminders our you know wash shades once a year remind them and you look at this list and have like six yuan six less in a shade store so keep it real people uh nobody needs that much information, so be mindful about what you what what you post out there so in my world I post once a week on each of them do I think about things ahead of time? I wished I would sometimes I do a serious off, you know where I think about, you know, this is the first in a series of three if I know it's a it's a big topic or if I really have nine points to make but it would be this long, then I'll break it down because it's easy to digest those sort of serious many serious works seemed to work really well those have to be planned out, but for the most part I keep it spontaneous because remember, my brand is very spontaneous because I could be on a plane going on a vacation or it could be a you know, you never know what I experienced on on this past weekend, so I keep that part really, really sort of fresh so let's talk about so article banks are and we talked about this in authority blood from day briefly I just want to repeat it for completion purposes again today so that's places where people go look for content. So if you have a particular topic like solar energy, green energy or inspiration or sort of whatever that might be or mindfulness or, you know, people coming up with images that make people feel you could create let's, say five or ten block posts and then uploaded you know, following that formula that I've given you and again in the workbook that formula is down step by step with much much greater detail and submitted in that article bank for other people too published these posts for free what it will do is it will get you if this if these ten articles are published once ten links that are coming back to your side which then in return will help you with ceo and google rankings right? So if you have a really good article that's being picked up ten times now you have for one article ten doing so you could have one hundred links coming into your side because, you know, in the in the article publishing business and that's you know, that just really helps you what we do, what I do in my brand is I use you know sort of here's the amplification model where you have the ceo the ceo of friendly post with you you earl where you promoted so you have the ours as feet that's working on your on your on your blogged make sure you have that set up so people can subscribe automatically to that. Then you posted tio personal profile page you posted to your business of community page. There is a way that I just learned where you supposed to post it on your community page first and then from there share it to your personal page which apparently gets you a little bit better ranking I don't necessarily do that but I you know, just look into the twitter google plus and linked in so that's a simple block amplification model I have the extended model which is another workbook exclusive where you can take a look on how I sort of get a lot more traffic and you go and you find guest blog's where so I'm a guest blogger on some very, very high traffic clogs where I get to post my article some of them are exclusive so I have to write an extra article like we we blogged on identity magazine and so it's really interesting because then they do send thie authors they send us the statistics off what the best and high strength and high street block posts are and in the top ten I have four spots in a quarter so just shows you that when you really pay attention to what it isthe that you're doing that you can get sort of that feedback do I have twenty five thousand article reads on my own block post for some miraculous reason I don't but everywhere else I do so do I care where they read the block post? I really don't because guess what there's inbound links so unlinked in if I get twenty four thousand rates on a long form a block post so I actually don't link that to my block post I don't give a tease in and they get to my blocos I post the whole thing on linked in why? Because it's. Good for me, because that's, what I would want elected, I don't go to linked in, because I want to get a teaser and then have somebody artificially drive traffic to the website. I goto lincoln, because it's people that are serious about my time, and so give me the information. Give it to me right now, and I'll tell you, if I like you or not. And if you follow the rules of these different social networks, that's kind of what happens is like you get that. You know, people respect you for being mindful off their time in their energy.

Class Description

After years of effort, you have mastered your craft. All that hard-earned wisdom and expertise should be shared with others, not only to raise the bar in your niche but also to establish your own credibility with clients and customers. Business expert and entrepreneur Beate Chelette is just the person to show you how to do it. 

Beate is a respected speaker, career coach, serial entrepreneur, and author of Happy Woman Happy World. In Building Your Authority Platform, Beate will show you exactly what it takes to become a thought leader in your own creative niche.  

In this class, you will learn strategies for growing your reputation and influence within your sphere of expertise. 

You’ll learn how to: 

  • Create and tell your personal brand story 
  • Find the perfect platforms to connect with your ideal audience 
  • Share the right amount of information on social and through whitepapers 
  • Get and leverage social proof through referrals and testimonials 

It's a challenge at any stage of your business to balance doing the work itself with building influence and attracting new customers and clients. In this class, you’ll learn practical ways to share your insights effectively without wasting valuable time. 

Great leaders are made, not born. Learn specific, actionable techniques for sharing your wisdom with others and building your professional reputation in Building Your Authority Platform.



Beate Chelette delivered so much value with so much style and grace that it was a "no-brainer" decision on the 2nd day -- I needed to own "Grow Your Business as the Authority In Your Space"! This is material I can really go back to and mine for nuggets over and over -- PLUS, I can't wait to get a closer look at the workbook (and start trying out the exercises of course!). Beate's surprisingly broad expertise coupled with her polish and professionalism made each day's programming a true joy to watch. She is a wonderful role model for all of us nascent women entrepreneurs -- and obviously, men will find her lessons just as empowering. Thank you, CreativeLive and a special thank you to Beate Chelette!


Outstanding lessons and advice on how to make your sales become real. The advice on how to link yourself to others via Linked-In is compelling and easy to begin. I like her advice about doing at least 1 thing every day for your business. Barry L Walton

Amy Fletcher

I love this course and dip back into it frequently. I would highly recommend this course to entry-level and mid-career academics, particularly women. More courses please from Beate Chelette! Cheers, Amy