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Platform Building Overview

Lesson 10 from: Building Your Authority Platform

Beate Chelette

Platform Building Overview

Lesson 10 from: Building Your Authority Platform

Beate Chelette

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Lesson Info

10. Platform Building Overview


Class Trailer

The Authority Platform


Class Introduction


Generations Matter in the Way You Sell


Business Has Changed


Move From Selling to Serving to Solving


The Authority Platform


Your Elevator Pitch


Stop Selling and Start Connecting


Hot Seat - Elevator Pitch


About Beate


Platform Building Overview


How to Cut Through the Noise


Interview with Andrea Reindl






Why Peer Approval Matters


Creating a Word of Mouth Campaign


Hot Seat - Word of Mouth Campaign


Social Networks


The Why of Social Networking


How to Build Influence


How to Tell Your Story


Hot Seat: Put Your Story Together


Finding Your Voice


Where to Find Topics for Blogging


The Blogging Formula


The Blogging Amplification Model


Workshopping - Blogging


Your Personal Brand


The Fab Five Social Networks


How to Use the Five Social Networks




What You Can and Can't Post


LinkedIn Overview


Skype Interview - Clint Evans


How to Build Your Profile


LinkedIn Links to Group


Top of Mind Awareness and Misconceptions


Lead Generation


Your Website is More Than a Portfolio


The Call to Action


Hot Seat - Unique Selling Proposition


Workshopping - Unique Selling Proposition


What is a White Paper


Why You Need a White Paper


Skype Guest - Uros Rojc


Be The Authority


Misconceptions about Media Relations


Skye Guest - Shannon Rose


Workshopping - PR Pitch


Great Leaders are Made, Not Born


The Authority Playbook


Accountability and Review


Lesson Info

Platform Building Overview

What we have done this morning it's we've really talked about in the first previous segments what authority played from building is why we need it and sort of how it changes things we've had already a couple of really nice little breakthroughs, you know, and I called him sort of breakthroughs when we hit on something and it gets kind of really quiet but that moment and you go oh, something profound was just really said or, you know, something really happened that is sort of extraordinary, so I look for these things because when you have an emotional connection to something usually that's a really good thing because it takes, you know the fear of the selling because it is a part of the conversation how do we talk about it? And when it is a hard connection it's not selling, then it is a relationship and that's what we're building here relationships so let's dive into the authority platt from day segment number three build your platform step by step. So here we looking again as the slight...

ly overwhelming wheel off what authority platform building is really all about and you see that there's so many ofthe the's elements in there that it is probably impractical for anybody to wanting to do all of them at once, so the goal of this particular session is that I want you now to go with me through what they are and what the different elements that that you can use and write that down in your in your workbook make your notes and I want you to really arrive at a feeling for some of these portions ofthe thie the's platform wheels what what sounds right to you and we had earlier we had a question where somebody says well but that's not really where I feel so super comfortable that just happens to really work for me but that's not where my clients are and we had answered that question by just simply saying that platform building authority building is really a lot of times a numbers game it doesn't matter where you get the numbers from because if they are attracted to you for whatever reason that there is I promise you I can turn that into an advantage somewhere down the road because that's just the way it goes so if you don't attract your buyer but your buyers buyer so you know it's sort of the third step that's a really good thing because then you can explain to these people that they need to hire you because you can reach these people so it is an advantage all the way around so plaid from building explain so let's dive into this so there is a publishing blogging video of logging life events j we and affiliates and social networks and of course there's the website so in the publishing aspect of off platform building it is everything that you create that is for somebody else to to read right so it could be a book it could be e book it could be anything on amazon and we will have you know, in the social networks day we are actually going to dive even deeper in each one of those and explain what they are so stay tuned for that but right now I just want to sort of give you the idea of the platform so you have a feeling for all the different moving elements that are in it blogging is when you block on your own block or you could also be a guest blogger on other blocks as a whole strategy that I will be sharing in the social network stay on how to do it including an amplification model that I've developed then there is video uh video is you know, I'm part now of this youtube creator course which she's been very interesting and I've sort of laid low on the youtube just for about a year, but boy did a lot of happened and a lot happened in that one year they've just totally revamped the place so what's happening now on especially youtube is that they are now giving creatives opportunities to create whole serious of shows and they give you the support in the education on that and they're in sort of my class there are people that do comedy shows that are doing how to shows that doing all kinds of things and now I'm feeling like got outdated and I was I felt like I was at the forefront of that but so video is really becoming a much, much larger force to be reckoned with. It is said that the number two search engine in the world is youtube so people go google first youtube second I actually heard it was the other way around but that's what they told us so you know and it's the same company so what do I know? You never know? Then there is vlogging and blogging is sort of a mishmash of flogging and video and it is basically like I'm standing right here and I'm talking to the camera like you are my audience so I'm blogging right now so it's kind of like amusing about things I'm telling you what's going on in my life it's like a video log it'll be like something very personal between the two of us so there's a very particular star called flogging then there's life events life events are like that could be either training or they can be seminars or they can be you speaking somewhere it could be a networking event so we've already had some of these ideas earlier is like how do I get the word out on my my platform building right so we were talking to like for example with darryl you know the great elevator pitch of making cheap crap from china look really good and expensive is where would being out that for you to go speak about that right so it could be a manufacturer's association there is which a lot of people don't know a conference for any and everything in an association for every and anything you can possibly think off I mean it is unbelievable you know there's a light bulb conference there's thie their pastors conference I mean even none skoda conference I mean everybody goes to conferences so there must be you know manufacturing conferences where people come and make connections so there would be a pup you know an opportunity perhaps to go at it from that perspective and say well what would it take for me to go up there and say increasing the value off your product by good product photography I mean I would leave the cheap crap from china out when the people from china actually they're off course for good for me but but you know there is outlets and so what what the platform building it's about like who could I go to where where could I be where somebody might drive a benefit from my knowledge the rule of thumb always is the easier it is for you the more value it has for everybody else a no brainer for you has the most value for anybody else if for you it's like it is so simple, so easy I can't believe they don't know x that's the money maker because you don't even have to think about it that's me and so I'm curious if you have an example from yourself of what was that like? Oh it's so obvious for me but how can people know how to run a business? I mean it's so bloody I mean, it only has three million two hundred ninety five steps but they're chronological. I mean, how can somebody know know that so that's why? I went from the creative to the business side of things? Because it's like but how can you know know that? So that's what? You know to me the value was or you know what we did earlier when I'm listening to the elevator pitches so for me to sort of find that uniqueness, that is just something that comes to me so easily and I do it over and over and over and over again I listen and listen and listen and all of a sudden it's like I got it, you know, and we just nailed that unique sales proposition eso well, because I just, you know, just something that comes natural to me, so yes that is what you want to look for by people like I work with a a chef money who is a fight who does five minute meals and with her the first thing I had to go through was she says, like, well, but everybody can go to the internet and just research recipes so why would they pay me money for it? I'm like, are you kidding me? You teach him how to do organic meals in five minutes who wouldn't want to know that every mother on the planet wants to know how to do healthy organic meals and five minutes every single guy wants to know how he can, you know, cook for himself or maybe impress the girl if it takes him only five minutes, even better, right? So she said, but it is so simple, I said, my point so that's, you know, that's the easiness of thie off the information when it's like I can't believe other people don't know that that's that's always a winner joint ventures and affiliates so there's a difference between joint ventures and affiliates a joint venture is when you partner up with someone to do something together an affiliate is somebody who sells something for you, so a lot of these internet marketing promotions are done by affiliate esso affiliate is somebody who who makes only money by commissions off your stuff ah, joint venture is often a you know where they do sort of something together myself for you yourself. For me, there's sort of a multiple excuse me an affiliate is somebody who only sells something for you. Then of course there is a social networks which are big part ofthe our platform building and there's a lot of different available to you. I stick for the purpose of this course and because I only teach what I actually know how to do myself. So I'm sticking with the things that have worked for me that I am familiar with. That is not to say that there is an other places, other countries, other other ideas that work really well. But the idea of plaid from building really is to identify those elements that you really comfortable with case you have noticed I'm relatively comfortable in front of the cameras of video is great for me, I you know, I like speaking I've plenty to say, so that comes very natural for me. I am originally from germany, so english is my second language, but I do like to write because I have to have this innate need to express myself constantly, so I had to learn on how to write better in english I work with an advertising writer, a proof reader, so I have my team assembled, but to me because I do so much of it it's really important to me that my message gets out right? So on that note, I'm going to be really honest with you. If you are not a native english speaker and you write in english, you must have a proof reader it's just not cute when it's littered with mistakes and its third grade english if you want to be taken seriously in business, you've got to take it serious that's sort of my big thing with business in general, you have to imagine and maybe I explain it best way like this, so most people, when they run their businesses, this is the business, right? Like I'm in and I'm working in, I make money when I'm in it, I don't make money when I'm not in it, but what the business really is the business really as a gross like you give a birth and you push it away from you and then it becomes this entity, this individual entity and what you doing really issue like looking at it, you're checking it out, you tried different things with it, you kick it a little bit, you poke it a little bit, make a little bit uncomfortable, you see how far you can push it sometimes, so because you want that business to exist independent from you so that you can talk about it like it's almost a different person, right? It's like sort of that's. Why? I say, you know the idea off we'll be doing the authority platform takes sort of you the dance in the middle out of the game and he creates the brand. And then the brand does this the brand needs that the brand gets the most through that. So I run a couple different brands rights around the women's code under which the book happy woman happy world is under around the photo. This coach, which is my photography business coaching not everything works for all platforms. So you have to adjust what works for that particular brand. And then I have my corporate brand be articulate where I have thiss insights, papers, corporate insides, paper which will be talking about and the generation day and the language on that has to be completely different because it's corporate so I talked to my photographer's differently than I have to talk to my corporate clients. Then I have to talk to the women. So when I address the women, the language off with women has to be a lot more emotionally connected women have to know that I have secrets that will help them quickly to make their lives. More meaningful and better because they're very busy they have no time they have kids they have husbands that partnership there's so much going on you know the information has to get there quickly and before five because that's when they have to pick up the kids so depending on sort of what that brand you know and that's what you want to look at it's not so much about what you need is about what does this particular brand need to to be fed in the right way? Um the website of course is a big part of it we'll spend a lot of time on the web site just because the website is an extension off your brand and it has to do certain things so no longer is a web site just a portfolio that is just absolutely absolutely a terrible thinking there it is a tool and thie I know somebody's going to say somewhere in the world right now yeah but what if I if I do too hard if it push it hard then people are not going to like me and they're going toe walk away from the brand and they're going to say I'm selling something well it's just like I throw people out of my lincoln group if they I don't want to give me as the group owner who's built this up to thirty eight thousand people if they don't give me the right to to promote my brand that finances the person that is managing the group if they don't even give me that right, I really don't want them around me, period there out. So this is the transaction, you know we're very honest about this. I do this for a business I just for living. I provide valuable information to give you free content, but in return for that, you have to allow me that ever so often I need to promote my business because I have to make money too. And if you don't like it, ignore it or wait until the promotion is over and then boat back at the content and if you don't like it at all, you need to go. Why? Because do not waste your time retire kickers if people just come to just check you out that's great being liked us one thing appreciation comes in hard cash in the bank account so that you can do the things that you really want to d'oh you're not here to enable them to get stuff for free, so they don't have to spend the money you here to provide a service that solves other people's problems so that you can have the life that you want to live that you so richly deserve hard cash, bank account, good.

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Ratings and Reviews


Beate Chelette delivered so much value with so much style and grace that it was a "no-brainer" decision on the 2nd day -- I needed to own "Grow Your Business as the Authority In Your Space"! This is material I can really go back to and mine for nuggets over and over -- PLUS, I can't wait to get a closer look at the workbook (and start trying out the exercises of course!). Beate's surprisingly broad expertise coupled with her polish and professionalism made each day's programming a true joy to watch. She is a wonderful role model for all of us nascent women entrepreneurs -- and obviously, men will find her lessons just as empowering. Thank you, CreativeLive and a special thank you to Beate Chelette!


Outstanding lessons and advice on how to make your sales become real. The advice on how to link yourself to others via Linked-In is compelling and easy to begin. I like her advice about doing at least 1 thing every day for your business. Barry L Walton

Amy Fletcher

I love this course and dip back into it frequently. I would highly recommend this course to entry-level and mid-career academics, particularly women. More courses please from Beate Chelette! Cheers, Amy

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