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Building Your Authority Platform

Lesson 9 of 50

About Beate

Beate Chelette

Building Your Authority Platform

Beate Chelette

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Lesson Info

9. About Beate


Class Trailer

The Authority Platform

1 Class Introduction 08:09 2 Generations Matter in the Way You Sell 09:34 3 Business Has Changed 22:52 4 Move From Selling to Serving to Solving 19:51 5 The Authority Platform 19:20 6 Your Elevator Pitch 06:26 7 Stop Selling and Start Connecting 32:48
8 Hot Seat - Elevator Pitch 27:09 9 About Beate 07:42 10 Platform Building Overview 16:49 11 How to Cut Through the Noise 15:17 12 Interview with Andrea Reindl 24:14 13 Workshopping 18:47 14 Questions 05:50 15 Why Peer Approval Matters 09:56 16 Creating a Word of Mouth Campaign 22:30 17 Hot Seat - Word of Mouth Campaign 41:54

Social Networks

18 The Why of Social Networking 12:17 19 How to Build Influence 24:24 20 How to Tell Your Story 26:50 21 Hot Seat: Put Your Story Together 19:37 22 Finding Your Voice 04:18 23 Where to Find Topics for Blogging 16:05 24 The Blogging Formula 11:37 25 The Blogging Amplification Model 18:53 26 Workshopping - Blogging 21:30 27 Your Personal Brand 09:05 28 The Fab Five Social Networks 23:46 29 How to Use the Five Social Networks 35:17 30 YouTube 10:53 31 What You Can and Can't Post 06:32 32 LinkedIn Overview 13:44 33 Skype Interview - Clint Evans 22:39 34 How to Build Your Profile 23:36 35 LinkedIn Links to Group 10:23 36 Top of Mind Awareness and Misconceptions 10:26

Lead Generation

37 Your Website is More Than a Portfolio 33:56 38 The Call to Action 08:33 39 Hot Seat - Unique Selling Proposition 24:36 40 Workshopping - Unique Selling Proposition 12:04 41 What is a White Paper 13:13 42 Why You Need a White Paper 18:45 43 Skype Guest - Uros Rojc 29:58 44 Be The Authority 10:29 45 Misconceptions about Media Relations 17:59 46 Skye Guest - Shannon Rose 38:26 47 Workshopping - PR Pitch 21:31 48 Great Leaders are Made, Not Born 10:14 49 The Authority Playbook 59:11 50 Accountability and Review 12:34

Lesson Info

About Beate

My story is, you know, that I'm really sort of the I think I'm really unruly, sort of the designated black sheep of the family, I don't know by choice or if that sort of just sort of came about so my background, you know, and how, how I really come to all of this and the reason I tell part of these stories and we'll tell, you know, I'll talk about the stories more throughout is I love creation, but creation to me is about, you know, I was ah started out as a photographer, actually. So have a photography degree from the bavarian institute of photo design in munich believe it or not, and then I realized that I wasn't as good as a photographer as I knew other people were and either was lazy and didn't want to do the work or, you know, whatever, but I liked the business side of things to me, the business side is incredibly creative and interesting, so I became a magazine editor it at vina magazine when I was nineteen, just fresh out of photo school, and they had not advertised in the regul...

ar, you know, a classified section. They had run an ad on page eight, unruly as I am, I'm like, oh, wonderful, what is a photo editor even do I had no clue, I mean, I'm nineteen years old, so I applied to the position and they said, well, we're not really looking for anybody like you, is it? But somebody's got to do like the photo stuff this at all. You want to be a photo editor? I'm like, yeah, that s o they hired me as an intern and I did become the photo editor, and then from there on I went over to elle magazine in germany, becoming the youngest photo editor of elle magazine. I think at the time it was like twenty one years old and I ran the photo department working with, like, help with newton jails and ben c'mon, and, you know, some of the biggest names in photography, which was which was sort of great fun. And then after I came, then stuff happened and I came to the united states because I wanted to have an adventure that hasn't stopped until today, and I became a photographer representative then I did hair and makeup representation. Then I started my own company because I was laid off. That was in the bigger sessions in the eighties, and I had to start figure out how to how to make things work, and that was a producer of a photographer representative, and then eventually I fell into stock photography syndication, too do you know tio, take this to the next level? But what is interesting about the story other than you can not say while she's really awesome is is really about how sort of every little thing that I did amounts to help me to where I am today, which is I think, what all of these path that we have going on really amount to is that the being a photographer I know what a photographer is up against because I am one and I didn't event photography in all of that, and I was in the studio being in the magazine in the editorial world I know exactly what it's like to, you know, the deadlines, getting stuff done and having things you know, being produces nothing like working in a magazine man, when that magazine comes every month and somebody puts it on you, I mean, that moment it's indescribable that mean to this day there's no other job I've ever had what I have that kind of feeling and then, you know, in the production part, what goes into the production? We were laughing yesterday when we were having the pre production meeting here because it was wow, wow, well, she knows as it would have been the producers, I know what needs to happen to make things sort of happened and then I went into you know, the stock photography I sold that for millions of dollars to bill gates company corbis who then took me on a cz the senior director of photography for their flagship outline and and everything entertainment which was great but I'm really it hard and entrepreneur and is very difficult for me to work in corporate settings with an entrepreneurial spirit I mean it's usually a question of time and then sort of sucks the life back out of you so that was a challenging and then I decided that I was going to retire for a week my daughter swear it was a day and I you know that's when I started writing my book and working on these things so the why you know because we are talking about the why so the why really is about why are you doing this? So why I do this because it was so hard I'm a single mom and immigrant within ethnical leap a mixed child who have almost lost twice and I am unemployable big mouth, big ideas big personality and I have the stream and I cannot give up for whatever reason I just cannot give up because somebody's doing it and I will find a way to figure it out if they're doing it it must be possible I will find the way that's the mindset I want everybody to have if somebody else is doing it have that mindset figure out how to do it there is no such thing is giving up but it is hard to get there so when I did come out on the other side now my why is I can tell everybody what it was like the truth on how much time energy you really have to put into it and how this sort of all works together because everybody always says here's my way one thing follow that one thing and then happiness will instantly occur. It is not true, it is fifty things that you have to know when to pull in at the right time. That is how you achieve that that's sort of happiness and it's always about being clear of who you are, what you doing and being honest about that and then hopefully attracting the people that are naturally attracted to you. And as we were talking about elevated pitch I know liver psa is in the chat room she says on the ilium yes, and so I put up her elevator pitch and tourists is learning fundraiser and her learning fundraiser. I have to turn around, I can beat it over there learning fundraiser elevates fundraising for educational institution to a whole new level. It is a new, fresh, innovative, fun, interactive confidence building, all inclusive showcase of student accomplishment the teacher's life skills protect management and project manager is protect myself. Supposed a project management, my apologies and job readiness at all ages. So, it's, learning, fundraiser outcome. And when lewis a came, she had this idea ofthe having a different fundraiser for schools. That's actually project management based to teach kids fabulous skills and is a phenomenal, phenomenal products. So go check it out, and she has done a great job. And she's given me this wonderful testimonial.

Class Description

After years of effort, you have mastered your craft. All that hard-earned wisdom and expertise should be shared with others, not only to raise the bar in your niche but also to establish your own credibility with clients and customers. Business expert and entrepreneur Beate Chelette is just the person to show you how to do it. 

Beate is a respected speaker, career coach, serial entrepreneur, and author of Happy Woman Happy World. In Building Your Authority Platform, Beate will show you exactly what it takes to become a thought leader in your own creative niche.  

In this class, you will learn strategies for growing your reputation and influence within your sphere of expertise. 

You’ll learn how to: 

  • Create and tell your personal brand story 
  • Find the perfect platforms to connect with your ideal audience 
  • Share the right amount of information on social and through whitepapers 
  • Get and leverage social proof through referrals and testimonials 

It's a challenge at any stage of your business to balance doing the work itself with building influence and attracting new customers and clients. In this class, you’ll learn practical ways to share your insights effectively without wasting valuable time. 

Great leaders are made, not born. Learn specific, actionable techniques for sharing your wisdom with others and building your professional reputation in Building Your Authority Platform.



Beate Chelette delivered so much value with so much style and grace that it was a "no-brainer" decision on the 2nd day -- I needed to own "Grow Your Business as the Authority In Your Space"! This is material I can really go back to and mine for nuggets over and over -- PLUS, I can't wait to get a closer look at the workbook (and start trying out the exercises of course!). Beate's surprisingly broad expertise coupled with her polish and professionalism made each day's programming a true joy to watch. She is a wonderful role model for all of us nascent women entrepreneurs -- and obviously, men will find her lessons just as empowering. Thank you, CreativeLive and a special thank you to Beate Chelette!


Outstanding lessons and advice on how to make your sales become real. The advice on how to link yourself to others via Linked-In is compelling and easy to begin. I like her advice about doing at least 1 thing every day for your business. Barry L Walton

Amy Fletcher

I love this course and dip back into it frequently. I would highly recommend this course to entry-level and mid-career academics, particularly women. More courses please from Beate Chelette! Cheers, Amy