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Building Your Authority Platform

Lesson 23 of 50

Where to Find Topics for Blogging

Beate Chelette

Building Your Authority Platform

Beate Chelette

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Lesson Info

23. Where to Find Topics for Blogging


Class Trailer

The Authority Platform

1 Class Introduction 08:09 2 Generations Matter in the Way You Sell 09:34 3 Business Has Changed 22:52 4 Move From Selling to Serving to Solving 19:51 5 The Authority Platform 19:20 6 Your Elevator Pitch 06:26 7 Stop Selling and Start Connecting 32:48
8 Hot Seat - Elevator Pitch 27:09 9 About Beate 07:42 10 Platform Building Overview 16:49 11 How to Cut Through the Noise 15:17 12 Interview with Andrea Reindl 24:14 13 Workshopping 18:47 14 Questions 05:50 15 Why Peer Approval Matters 09:56 16 Creating a Word of Mouth Campaign 22:30 17 Hot Seat - Word of Mouth Campaign 41:54

Social Networks

18 The Why of Social Networking 12:17 19 How to Build Influence 24:24 20 How to Tell Your Story 26:50 21 Hot Seat: Put Your Story Together 19:37 22 Finding Your Voice 04:18 23 Where to Find Topics for Blogging 16:05 24 The Blogging Formula 11:37 25 The Blogging Amplification Model 18:53 26 Workshopping - Blogging 21:30 27 Your Personal Brand 09:05 28 The Fab Five Social Networks 23:46 29 How to Use the Five Social Networks 35:17 30 YouTube 10:53 31 What You Can and Can't Post 06:32 32 LinkedIn Overview 13:44 33 Skype Interview - Clint Evans 22:39 34 How to Build Your Profile 23:36 35 LinkedIn Links to Group 10:23 36 Top of Mind Awareness and Misconceptions 10:26

Lead Generation

37 Your Website is More Than a Portfolio 33:56 38 The Call to Action 08:33 39 Hot Seat - Unique Selling Proposition 24:36 40 Workshopping - Unique Selling Proposition 12:04 41 What is a White Paper 13:13 42 Why You Need a White Paper 18:45 43 Skype Guest - Uros Rojc 29:58 44 Be The Authority 10:29 45 Misconceptions about Media Relations 17:59 46 Skye Guest - Shannon Rose 38:26 47 Workshopping - PR Pitch 21:31 48 Great Leaders are Made, Not Born 10:14 49 The Authority Playbook 59:11 50 Accountability and Review 12:34

Lesson Info

Where to Find Topics for Blogging

So when you start blogging, the first thing you do is you have to or you want to find topics ideally so the current topics, that sort of tie in with what you're talking about. So if you go into your work books on page number thirty six, what I've done is I have, and this is another workbook exclusive where I have a whole list of how to find topics, so in the workbook is everything and life. We're talking about a couple of them, so the ones that I'm talking about here are the there's, something that's called flipboard, which I personally use because I am working and sort of the photography space and these there's just some great stories. So what I do is like, I find a story that inspires me, and then I think about why it inspires me. Is there something about this that, like, like, like what resonated with me? And then I make that a teaching point. So what I would do now, for example, on the women's side, with what you know, kat and I just it together, I would write a block post and I wo...

uld say in a recent life event for creative life link to the creative life website with my course. I had the pleasure to discover, you know, a wonderful woman who was going through a very serious transformation who has been in corporate america was now making a transformation to finding something sort of more meaningful because she wants to show to the world on how to I feel more live with more passion intention, you know, stealing your tag line jin here for for the purpose of kicks and what I learned from cad wass and then I'd sit and I think about like, what did I learn from cat like? What was it in this transaction, right? What I learned is that everybody has a story that's worth telling, so don't underestimate the power off your own story that would be my first point. My second point would be to say that at the end of the day it's always about people and how people feel so when we teach, when we educate, when we share our services, our product at the end of the day, these products help inspire it deal with people so we have to make it about the people. So it becomes so clear because when it's not behind the computer screen, when we're sitting here face to face and I can see kat and I see her emotional she gets about this it reminds me I must make it about the people my third point would be to say because now I need to turn it around and give sort of a teaching because now this is what I learned, so I'm going to have to turn it around and give sort of this message out to everybody else. So I'm going to say my third point in this wass that when we have encountered how to overcome a problem or when we come out on the other side and how important is for us to share this information because others are at a different path in their journey and they can learn or be mentored from us by our experience and often what we feel is safe, painful personal experience really is a great inspiration for somebody else to say if that woman did it with all of that piled up on her shoulders than I can deal with what I'm dealing with, you know, it's like I will always remember, you know, to put it in relationship lynn christopher brief was still alive and he had this terrible accident, this forcing horse riding accident where he was, you know, in a wheelchair you couldn't breathe and it was the worst off everything and then he had encountered this other this young man in a wheelchair and he says, so how was that for you? And he says, man, I am just so thrilled because at least I can breathe on my own this is andi here's, christopher reef and he's so positive and so motivated and here I am and I'm complaining in my wheelchair but I can't breathe I mean look at lucky me and that always are stuck with me because in relationship to somebody else's stories most of our stores are really not that bad they're you know they're they're they're personal and they're difficult and they're hard for us but believe me, for every bad story there's a story that's ten times worse so in the blogging it is about finding something that you see read something that's inspiring you because you need the back link in part of it, right? So if it is something that has inspired here that matters to you, then you want to set a link to it, especially if it's a high traffic, high quality website because that gives you credibility and helps you with the ceo and and google rankings because google does look at how you're linking in inbound and outbound links the content you know, so the content finder just you know it takes sometimes it takes a little bit of time to sort of figure out what what it is, but you know what matters but I take like current events, you know, for example, hillary clinton announced the presidency running for the president and for a second time and now there are a couple women out there on facebook that say women shouldn't be president because they are too emotional. What a brilliant topic! I should think them personally for giving me such great topics to talk about, because boy, do I have something to say about that? And it is not three points. It's, twelve steps off how to overcome, you know, cliches of why women can't do certain things, or I may choose to pick if I want to do a virtual temp attention, which you know, that might be what these women are doing is that might be attention huggers. So they might be choosing this controversial perspective because they want the attention there's, nothing that's going to get you more attention right now than saying, ah, woman should not run for president if I could make that fit anyhow, in my brand of the women's co trust me, I would, but unfortunately, just doesn't, but that would be, you know, one of those they believe me, you would be everywhere so you can take the topic one of two ways, you know, you can take a controversial approach to it, or you can, you know, you can sort of agree with something, but if if if people already talking about it, then that is a very good thing. Because if they already talking about it, then you can't talk about it too. So a lot in my pitching when I go out for with my publicist for my radio or tv interviews, I talk about, you know, way here what's going on, so we took this women shouldn't be president and that's going to be my next pitch that's going out on monday to talk about, but you know what is my angle? Remember the brand my story, my angle women work to heart to be not supported by other women, which is one of the women's code principles, so if women don't support other women, shame on them not for having an opinion but for not supporting other women, because what she could say is I feel too emotional, I feel emotionally not stable enough to run for presidency, but I fully and wholeheartedly endorse and encourage and support every woman who thinks the sky's the limit and wants to be president good for her whole different story in the women's coat that's how we would do it because those are the principles of what we are, you know what we're talking about. So when you're clear about the voice in the story and where you stand, it becomes very easy to talk about things because it's very clear on whether it supports or hinders your cause next step is let's create a headline and again in the workbook and this is where the workbook becomes so incredibly important so I've given you some formulas and how to create headlines in the workbook there are eleven mohr formulas on how to create headlines, so let me take you through this. The best way to learn how to do a catchy headline is to go to the newsstand and look at all the magazine covers what they will usually say three steps five tips seven ways ten ideas the twelve foolproof fixes for whatever so the numbers three, five, seven, nine and twelve are magic three is always great because most people cannot remember more than three things myself included. Nobody ever wanted to buy a book that says two thousand seven hundred ninety five tips on how to be skinny because people go like, shoot me if it takes two thousand, you know, steps to be skinny, I'm not doing it, but if they say here are the three simple things you can do to lose ten pounds by tonight everybody was like I am in I can do this so you pick a headline that has something to do with making it easy, you know, and here here here we do this in the myspace in the persona architecture with that we talked about in the authority platform day, andrea says they are certain ways to you know people are motivated by so there's a logical methodical and there's the spontaneous and there's the humanistic emotional and there's the competitive people so in the logical world will go one two three in the humanistic world we go like well so what you want to do because including absolutely everybody so he is just sort of a little behind the curtain thing what you know how you can use sort of when you understand how certain people take on how you add that into your into your writing or into your blogging into your messaging where where sometimes because for me you know again I'm going to pull the curtain so you can see what's behind the scenes because I know I speak with a german accent and I know I have that sort of you know that you know I'm here so I have to be able to take that back sometimes because the I feel part for me like when I was in this myers bricks assessment and I learned all these things about myself I realized that I always was under the impression of the systems are working in the processes that people must be okay I mean it's totally logical isn't it? But then somebody said, well, if the systems don't support the people what good other systems I'm like that is a revolutionary thought it had never even occurred to me up until then that it could be possibly the case so when you understand the's aspect of it and you you know again to step back here's the brand you go like well how do I want to know how do I want to say this this time? So am I going to be I might be more I think versus and I feel so I wanted to but I didn't want to be that way certainly not in my brand so I wanted to make sure that the people knew I actually care about because I care about the people that's why I built this systems for crying out loud but they don't know that so I have to tell them so I have to take the system's back and put the people first so that you know then thiss point becomes clearer to those who look for those trigger points and say well does it made it that is it about the people and the more I do this the more I do this the more I want to say is that they making it about the people is the big thing right now irrespective on the techie and the you know record number off hours people spending in front of their computers but the making it about the people is the big headline right now because people are lost people are bombarded people don't take don't take vacations people don't even go toe lunches anymore people sit in front of their computers, they just grabbed a few things they scarfing down to take normal time for anything it is mind less living because there could be one piece of information one email one something that needs to be answered right away some sort of an emergency you know that we have to tend to god forbid we're not responding to recline toe once a bit within five minutes way have so much pressure on on us right now so we have to make it about the people because I think that that gets the most feedback right now the most feedback I'm seeing that I'm getting and we just saw this when we were doing the story telling cannot earlier is that when we share a piece off us and how the's teaching points apart of our transformation we get the most engagement why? Because it's real it's really people go oh I get it this isn't just some fluffy look at her she's got you know everything going on there's like there's a real person with a real story who fought like a lioness to get out on the other side that's what people want to hear from you is like how do you fight now if we put this in relationship to your business or even if you employ to your personal value proposition this goes back to what we talked about what you stand for what do you stand for? So if if you are employed and you're using the authority platform building to sort of get to that next level, it is about taking that stand and saying in our company, we need to make people feel because everything we're doing in here is designed to to to attract people out there. So how can we be cold and here and then appear warm and fuzzy out there? That's just not possible that's, not concrete, it's, not authentic it's. Not really. So we can on ly portray something that we, that that's really going on and that we kind of pushing to the outside. And so this is the beautiful part about, you know, and this is where the social network part comes in. You can't tell it any the way you want it. Hard, tough, controversial, sweet, soft, feminine mascot, and I think I feel or you can try a whole variety of different things on why, uh, why you telling the story in a particular type of away?

Class Description

After years of effort, you have mastered your craft. All that hard-earned wisdom and expertise should be shared with others, not only to raise the bar in your niche but also to establish your own credibility with clients and customers. Business expert and entrepreneur Beate Chelette is just the person to show you how to do it. 

Beate is a respected speaker, career coach, serial entrepreneur, and author of Happy Woman Happy World. In Building Your Authority Platform, Beate will show you exactly what it takes to become a thought leader in your own creative niche.  

In this class, you will learn strategies for growing your reputation and influence within your sphere of expertise. 

You’ll learn how to: 

  • Create and tell your personal brand story 
  • Find the perfect platforms to connect with your ideal audience 
  • Share the right amount of information on social and through whitepapers 
  • Get and leverage social proof through referrals and testimonials 

It's a challenge at any stage of your business to balance doing the work itself with building influence and attracting new customers and clients. In this class, you’ll learn practical ways to share your insights effectively without wasting valuable time. 

Great leaders are made, not born. Learn specific, actionable techniques for sharing your wisdom with others and building your professional reputation in Building Your Authority Platform.



Beate Chelette delivered so much value with so much style and grace that it was a "no-brainer" decision on the 2nd day -- I needed to own "Grow Your Business as the Authority In Your Space"! This is material I can really go back to and mine for nuggets over and over -- PLUS, I can't wait to get a closer look at the workbook (and start trying out the exercises of course!). Beate's surprisingly broad expertise coupled with her polish and professionalism made each day's programming a true joy to watch. She is a wonderful role model for all of us nascent women entrepreneurs -- and obviously, men will find her lessons just as empowering. Thank you, CreativeLive and a special thank you to Beate Chelette!


Outstanding lessons and advice on how to make your sales become real. The advice on how to link yourself to others via Linked-In is compelling and easy to begin. I like her advice about doing at least 1 thing every day for your business. Barry L Walton

Amy Fletcher

I love this course and dip back into it frequently. I would highly recommend this course to entry-level and mid-career academics, particularly women. More courses please from Beate Chelette! Cheers, Amy