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Building Your Authority Platform

Lesson 22 of 50

Finding Your Voice

Beate Chelette

Building Your Authority Platform

Beate Chelette

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Lesson Info

22. Finding Your Voice


Class Trailer

The Authority Platform

1 Class Introduction 08:09 2 Generations Matter in the Way You Sell 09:34 3 Business Has Changed 22:52 4 Move From Selling to Serving to Solving 19:51 5 The Authority Platform 19:20 6 Your Elevator Pitch 06:26 7 Stop Selling and Start Connecting 32:48
8 Hot Seat - Elevator Pitch 27:09 9 About Beate 07:42 10 Platform Building Overview 16:49 11 How to Cut Through the Noise 15:17 12 Interview with Andrea Reindl 24:14 13 Workshopping 18:47 14 Questions 05:50 15 Why Peer Approval Matters 09:56 16 Creating a Word of Mouth Campaign 22:30 17 Hot Seat - Word of Mouth Campaign 41:54

Social Networks

18 The Why of Social Networking 12:17 19 How to Build Influence 24:24 20 How to Tell Your Story 26:50 21 Hot Seat: Put Your Story Together 19:37 22 Finding Your Voice 04:18 23 Where to Find Topics for Blogging 16:05 24 The Blogging Formula 11:37 25 The Blogging Amplification Model 18:53 26 Workshopping - Blogging 21:30 27 Your Personal Brand 09:05 28 The Fab Five Social Networks 23:46 29 How to Use the Five Social Networks 35:17 30 YouTube 10:53 31 What You Can and Can't Post 06:32 32 LinkedIn Overview 13:44 33 Skype Interview - Clint Evans 22:39 34 How to Build Your Profile 23:36 35 LinkedIn Links to Group 10:23 36 Top of Mind Awareness and Misconceptions 10:26

Lead Generation

37 Your Website is More Than a Portfolio 33:56 38 The Call to Action 08:33 39 Hot Seat - Unique Selling Proposition 24:36 40 Workshopping - Unique Selling Proposition 12:04 41 What is a White Paper 13:13 42 Why You Need a White Paper 18:45 43 Skype Guest - Uros Rojc 29:58 44 Be The Authority 10:29 45 Misconceptions about Media Relations 17:59 46 Skye Guest - Shannon Rose 38:26 47 Workshopping - PR Pitch 21:31 48 Great Leaders are Made, Not Born 10:14 49 The Authority Playbook 59:11 50 Accountability and Review 12:34

Lesson Info

Finding Your Voice

We're starting with the story, which we which we just finished. So you learned on how sort of even the toughest of circumstances of the big transformation can be used to talk about what's going on with you. So in once we clear what the brand is once we clear what our story is and how we are talking about it. It's time to broadcast the message and one off the most important things about broadcasting is blogging. So you have to find a way to take what you are all about and put that in your voice. So we we went through all the different elements that are out there in the universe, you know, from from google from updates from videos from, you know, all the different elements are available to you to choose from to tell your story in a format that's comfortable to you. So you've already selected three of these formats that you said you were very comfortable with. The one thing nobody gets around is blogging. Blogging is important for many, many different reasons because it keeps reiterating ...

a point. It shares your personal story over and over and over again, so people are reminded that you're not just the machine that's cranking out. Key word s e o friendly block pose but that you really have a story to tell a mission to share and an impact to make so that's really, really important that your posts or your messages air using that you know that emotion that we you know, just saw earlier with cat where where we could really feel on how connected she was to making a change in telling stories that make people feel that really matter. So that kind of passion needs to be translated now in your messaging that goes out to the world so that the people that are searching for this particular skill that say yeah, we have pretty pictures but how do we make our picture stand out? Well, if people feel nothing when they're looking at them, they're not standing out it's just another pretty picture so how do we do that? So can we find somebody who can help us to identify what really portrays thie emotion? So and now you need to talk about it in such a way that the people can find you that are looking for that because I said we need the specialist thie authority on the subject off telling stories that make people feel not think feel so thie knowledge is prepared in bite sized chunks so there's a particular blogging formula that I have that I am sharing with you of course in the workbook and the you know again, we said what's easiest to you has the most value, so if you know to stay with the example of cats, so if cat can tell the difference between what is a pretty picture following some technical qualifications and a picture that makes you feel, then it is so easy for her that she doesn't have to think about it. She needs to share that because that's what's most valuable for everybody else because people call like, yeah, I mean, I really is it a good picture? Is it a good picture? Is it a good picture? Does it make me feel anything? I am I looking at this and going while especially in the age of instagram, where it's like filter central aside, yeah, it's a cool picture, but is it a good picture that makes me feel so there's a difference? Who is who is qualified to talk about this? You're qualified to talk about because we just established that within that you know, transformation that you're going through, something is in there that needs to be needs week come out and verbalized.

Class Description

After years of effort, you have mastered your craft. All that hard-earned wisdom and expertise should be shared with others, not only to raise the bar in your niche but also to establish your own credibility with clients and customers. Business expert and entrepreneur Beate Chelette is just the person to show you how to do it. 

Beate is a respected speaker, career coach, serial entrepreneur, and author of Happy Woman Happy World. In Building Your Authority Platform, Beate will show you exactly what it takes to become a thought leader in your own creative niche.  

In this class, you will learn strategies for growing your reputation and influence within your sphere of expertise. 

You’ll learn how to: 

  • Create and tell your personal brand story 
  • Find the perfect platforms to connect with your ideal audience 
  • Share the right amount of information on social and through whitepapers 
  • Get and leverage social proof through referrals and testimonials 

It's a challenge at any stage of your business to balance doing the work itself with building influence and attracting new customers and clients. In this class, you’ll learn practical ways to share your insights effectively without wasting valuable time. 

Great leaders are made, not born. Learn specific, actionable techniques for sharing your wisdom with others and building your professional reputation in Building Your Authority Platform.



Beate Chelette delivered so much value with so much style and grace that it was a "no-brainer" decision on the 2nd day -- I needed to own "Grow Your Business as the Authority In Your Space"! This is material I can really go back to and mine for nuggets over and over -- PLUS, I can't wait to get a closer look at the workbook (and start trying out the exercises of course!). Beate's surprisingly broad expertise coupled with her polish and professionalism made each day's programming a true joy to watch. She is a wonderful role model for all of us nascent women entrepreneurs -- and obviously, men will find her lessons just as empowering. Thank you, CreativeLive and a special thank you to Beate Chelette!


Outstanding lessons and advice on how to make your sales become real. The advice on how to link yourself to others via Linked-In is compelling and easy to begin. I like her advice about doing at least 1 thing every day for your business. Barry L Walton

Amy Fletcher

I love this course and dip back into it frequently. I would highly recommend this course to entry-level and mid-career academics, particularly women. More courses please from Beate Chelette! Cheers, Amy