Fine Art Photography: The Complete Guide


Fine Art Photography: The Complete Guide


Lesson Info

Finding Your Target Audience

This is a really exciting topic for me, particularly because I think that a lot of the times artists struggle a little bit with how they're going to get their work out there. I mean, if you ask any artist, "What is your main problem?" It's almost always that they don't know how to get their work in front of the right people. They don't know who to target. They don't know where to find that audience. So that's what we're going to talk about right now, and I'm super excited about it, because it's something that I used to think was a really taboo subject, the idea of putting your work in front of people, of trying to get your work out there. It felt like the hustle, you know, and like sort of, a little bit grimy for an artist to also sell and promote their work, because that's somehow not artistic in a way. But I want to break it down and make it more manageable, and just really see it as something that, I don't know, can be more approachable, that can be fun for an artist, that can be ar...

tistic in itself even. I have some really good bonus materials for this segment. So this guide is going to very simply help you find your target audience. It's a little workbook. So that's something that you'll be able to take home when you watch this little piece. But in the meantime, let's get started. How do you find your target audience? And I think there are a few things to consider here. So there's not just this big, overarching, how do you find your audience, because that is a terrifying thing. If I were to ask any one of you, okay, tell me, how are you going to find your audience? You'd be like, "Uh, well, where do I start?" Okay, there's social media, and I could do in-person marketing, and I could do all of these things. So I want to think about, what do you have to consider with an audience? I mean, literally, who are you targeting and what do they want to see from you? What is it that they are looking to purchase? What are they looking to experience? Things like that. How do you format your images for these different audiences? Because if you think about it, you've got a lot of options in fine art. You've got galleries, for example, that you might be selling to. You could license your images for book covers. So when you have all of these different options, what is the best format to create your work in to be able to put it in front of them and have them actually, one, care about it, and two, accept it for the format that they might need. And then we've got accompanying materials, so not just the work that you're putting out, but what else do they want to see from you? So, for example, you're creating a book cover. Let's say that's your goal. You're like, "I want my pictures on book covers." Okay, well what else might they want to see? Maybe they want to see a sample of a book cover, you know, maybe they need to see that your work can actually fit in that way. So what accompanying materials, and then how can you make a plan for yourself? How can you make a content plan that you can actually stick to that will benefit your art as well as your business, because that's what I think a lot of people miss is the fact that business and art don't have to be these two wildly separate things. They really can mingle together in a really lovely way. So when you're making a content plan, too often we say to ourselves, "Okay, I've got this idea. "I want to have my work on book covers." Okay, that's the business plan, and then you say, "But over here, I have art, and this is my art, "and they're two separate things, business and art." But when you start to say, "Okay, well, how can I create art that's more meaningful "for me that also fulfills what this other person needs "in my business?" Then you start to think more creatively in every single facet. That's what I think is really interesting, so we're gonna talk about that.

Class Description

Creating a great photo for a client is one thing - but turning your passion and ideas into a series that is shared, shown, and sold is a whole different business. If you do it right, you’ll be shooting what you love all the time. Learn how to choose which ideas to create, how to turn your concept into a production, and steps to getting your work seen and even sold in Fine Art Photography: A Complete Guide with Award-Winning Photographer, Brooke Shaden.

This is an all-inclusive workshop that provides the tools you need to run a successful and creative business as a fine art photographer. You’ll learn creative exercises to find and develop your ideas, how to create an original narrative, how to produce your own photo series, post production techniques and skills for compositing and retouching, how to write about your work, ways to pitch to galleries and agents, and how to print your pieces so they look like art.

This workshop will take you on location with Brooke as she creates a photo series from scratch. She’ll walk through every step for her photo shoots including set design and location scouting, she’ll cover techniques in the field for capturing your artistic vision, post-production and compositing techniques, as well as printing and framing essentials.

She’ll round out this experience by discussing all of the details that will help make your career a success like licensing, commissions, artists statements, social media plans, gallery prep, and pricing your work.

This comprehensive course is a powerful look into the world of fine art photography led by one of the world’s most talented photographers, Brooke Shaden. Included with purchase is exclusive access to bonus material that gives exercises and downloads for all of the lessons.


1Class Introduction
2Storytelling & Ideas
3Universal Symbols in Stories
4Create Interactive Characters
5The Story is in The Details
6Giving Your Audience Feelings
7Guided Daydream Exercise
8Elements of Imagery
9The Death Scenario
10Associations with Objects
11Three Writing Exercises
12Connection Through Art
13Break Through Imposter Syndrome
14Layering Inspiration
15Creating an Original Narrative
16Analyze an Image
17Translate Emotion into Images
18Finding Parts in Images
19Finding Your Target Audience
20Where Do You Want Your Images to Live?
21Create a Series That Targets Your Audience
22Formatting Your Work
23Additional Materials to Attract Clients
24Which Social Media Platforms Will be Useful?
25How to Make Money from Your Target Audience
26Circle of Focus
27The Pillars of Branding
28Planning Your Photoshoot
29Choose Every Element for The Series
30Write a Descriptive Paragraph
31Sketch Your Ideas
32Choose Your Gear
33How to Utilize Costumes, Props & Locations
34What Tells a Story in a Series?
35Set Design Overview
36Color Theory
37Lighting for the Scene
38Props, Wardrobe & Time Period for Set Design
40Subject Within the Scene
41Set Design Arrangement
42Fine Art Compositing
43Plan The Composite Before Shooting
44Checklist for Composite Shooting
45Analyze Composite Mistakes
46Shoot: Black Backdrop for White Clothing
47Shoot: Black Backdrop for Color Clothing
48Shoot: Black Backdrop for Accessories
49Shoot: Miniature Scene
50Editing Workflow Overview
51Add Fabric to Make a Big Dress
52Edit Details of Images
53Add Smoke & Texture
54Blend Multiple Images Into One Composite
55Put Subject Into a Miniature Scenario
56Location Scouting & Test Photoshoot
57Self Portrait Test Shoots
58Shoot for Edit
59Shoot Extra Stock Images
60Practice the Shoot
61Introduction to Shooting Photo Series
62Shoot: Vine Image
63Shoot: Sand Image
64Shoot: End Table Image
65Shoot: Bed Image
66Shoot: Wall Paper Image
67Shoot: Chair Image
68Shoot: Mirror Image
69Shoot: Moss Image
70Shoot: Tree Image
71Shoot: Fish Tank Image
72Shoot: Feather Image
73View Photo Series for Cohesion & Advanced Compositing
74Edit Multiple Images to Show Cohesion
75Edit Images with Advanced Compositing
76Decide How to Start the Composite
77Organize Final Images
78Choosing Images for Your Portfolio
79Order the Images in Your Portfolio
80Why do Some Images Sell More Than Others?
81Analyze Student Portfolio Image Order
82Framing, Sizing, Editioning & Pricing
83Determine Sizes for Prints
84How to Choose Paper
85How to Choose Editions
86Pricing Strategies
87How to Present Your Images
88Example Pricing Exercise
89Print Examples
90Licensing, Commissions & Contracts
91How to Keep Licensing Organized
92How to Prepare Files for Licensing
93Pricing Your Licensed Images
94Contract Terms for Licensing
95Where to Sell Images
96Commission Pricing Structure
97Contract for Commissions
98Questions for a Commission Shoot
99Working with Galleries
100Benefits of Galleries
101Contracts for Galleries
102How to Find Galleries
103Choose Images to Show
104Hanging the Images
105Importance of Proofing Prints
106Interview with Soren Christensen Gallery
107Press Package Overview
108Artist Statement for Your Series
109Write Your 'About Me' Page
110Importance of Your Headshot
111Create a Leave Behind & Elevator Pitch
112Writing For Fine Art
113Define Your Writing Style
114Find Your Genre
115What Sets You Apart?
116Write to Different Audiences
117Write for Blogging
118Speak About Your Work
119Branding for Video
120Clearly Define Video Talking Points
121Types of Video Content
122Interview Practice
123Diversifying Social Media Content
124Create an Intentional Social Media Persona
125Monetize Your Social Media Presence
126Social Media Posting Plan
127Choose Networks to Use & Invest
128Presentation of Final Images
129Printing Your Series
130How to Work With a Print Lab
131Proofing Your Prints
132Bad Vs. Good Prints
133Find Confidence to Print
134Why Critique?
135Critiquing Your Own Portfolio
136Critique of Brooke's Series
137Critique of Student Series
138Yours is a Story Worth Telling