Social Media Posting Plan


Fine Art Photography: The Complete Guide


Lesson Info

Social Media Posting Plan

The first thing that I do is I choose an image. That's how I start almost every post. However, if I have something that I really wanna say I'll choose the image to match the post. So choose an image or choose a message to start. And that message doesn't have to be this long, you don't have to have it all written out yet, but you can equate this to theme, message is theme. What is the general subject that you wanna talk about? And then choose a tone. How are you going to talk about that thing? And then choose a call-to-action. Now, I debated using the word funnel here, but I don't really like that word very much, even though I'm sure they're highly effective. A call-to-action is a lot more appropriate for what I do on social media, which is I tell people what I want if it's applicable. And then I sort of, through my vibe, through my tone, not so wordy, I tell people to interact with me. I'm never saying write me a comment, leave me a comment, nothing like that. But I'm posing questions ...

or I'm sharing a story that's relatable. And then people do, they comment. And that's a call-to-action. Now you could do it as overtly as you like or as subtly as you like, that's okay. But this is my four part plan to how I structure every social media post. And I find it to be very effective because it centers in on my core values every single time. And it gives people something to do by the end of the post. So if you're posting per site, either it's gonna be short or long and you have to choose the site based on the appropriateness that you think is appropriate for your site. Deep versus shallow, so are there certain sites that maybe are better for quick images that you just wanna see as eye candy versus something that you really wanna go in depth about. And that is very much to me the benefit of a blog, is taking people from social media onto your blog and saying here's the long form of what I'm trying to tell you. Image versus text, I always post an image, never just text, because it's just not gonna be seen as well. Plus we're visual artists, it's very relevant. Technical versus conceptual. Where is your audience? Who wants to hear about the technique versus the concept? Are they in different places or are they mingled together? Personal versus professional. I was a little bit wary about writing professional wince that's not necessarily the opposite of personal. But just considering who are you trying to attract, what do you want them to do, and what tone would they prefer to hear from you? And even though I'm saying what would they prefer the core of what I'm saying is what do you prefer and then attract those people who would like that better. Okay, now I just have a couple more points which is that social media could be expanded out to not just social sites but groups within social sites. So if you are figuring out where to share your content I would highly recommend joining groups and really just getting in there and connecting with people. That's how I started my journey on Flickr, I joined a whole bunch of groups and some of them were challenge groups where they would pit one image against another and people would say which one is best which is horrifying to me now, but I loved it then. And I would do that and I met one of my best friends that way, who actually lives here in Seattle and she came to my very first gallery show and I met her in person for the first time and it was beautiful. And that's how I started building my career was through groups. I then developed a blog, which is another extension of social media which has been really really great for identifying the people who really care about what I'm doing. And then a newsletter is another way to share your work. To keep "funneling" as we have to use that word sometimes, people into a more specific place to get the content that you want to them.

Class Description

Creating a great photo for a client is one thing - but turning your passion and ideas into a series that is shared, shown, and sold is a whole different business. If you do it right, you’ll be shooting what you love all the time. Learn how to choose which ideas to create, how to turn your concept into a production, and steps to getting your work seen and even sold in Fine Art Photography: A Complete Guide with Award-Winning Photographer, Brooke Shaden.

This is an all-inclusive workshop that provides the tools you need to run a successful and creative business as a fine art photographer. You’ll learn creative exercises to find and develop your ideas, how to create an original narrative, how to produce your own photo series, post production techniques and skills for compositing and retouching, how to write about your work, ways to pitch to galleries and agents, and how to print your pieces so they look like art.

This workshop will take you on location with Brooke as she creates a photo series from scratch. She’ll walk through every step for her photo shoots including set design and location scouting, she’ll cover techniques in the field for capturing your artistic vision, post-production and compositing techniques, as well as printing and framing essentials.

She’ll round out this experience by discussing all of the details that will help make your career a success like licensing, commissions, artists statements, social media plans, gallery prep, and pricing your work.

This comprehensive course is a powerful look into the world of fine art photography led by one of the world’s most talented photographers, Brooke Shaden. Included with purchase is exclusive access to bonus material that gives exercises and downloads for all of the lessons.


1Class Introduction
2Storytelling & Ideas
3Universal Symbols in Stories
4Create Interactive Characters
5The Story is in The Details
6Giving Your Audience Feelings
7Guided Daydream Exercise
8Elements of Imagery
9The Death Scenario
10Associations with Objects
11Three Writing Exercises
12Connection Through Art
13Break Through Imposter Syndrome
14Layering Inspiration
15Creating an Original Narrative
16Analyze an Image
17Translate Emotion into Images
18Finding Parts in Images
19Finding Your Target Audience
20Where Do You Want Your Images to Live?
21Create a Series That Targets Your Audience
22Formatting Your Work
23Additional Materials to Attract Clients
24Which Social Media Platforms Will be Useful?
25How to Make Money from Your Target Audience
26Circle of Focus
27The Pillars of Branding
28Planning Your Photoshoot
29Choose Every Element for The Series
30Write a Descriptive Paragraph
31Sketch Your Ideas
32Choose Your Gear
33How to Utilize Costumes, Props & Locations
34What Tells a Story in a Series?
35Set Design Overview
36Color Theory
37Lighting for the Scene
38Props, Wardrobe & Time Period for Set Design
40Subject Within the Scene
41Set Design Arrangement
42Fine Art Compositing
43Plan The Composite Before Shooting
44Checklist for Composite Shooting
45Analyze Composite Mistakes
46Shoot: Black Backdrop for White Clothing
47Shoot: Black Backdrop for Color Clothing
48Shoot: Black Backdrop for Accessories
49Shoot: Miniature Scene
50Editing Workflow Overview
51Add Fabric to Make a Big Dress
52Edit Details of Images
53Add Smoke & Texture
54Blend Multiple Images Into One Composite
55Put Subject Into a Miniature Scenario
56Location Scouting & Test Photoshoot
57Self Portrait Test Shoots
58Shoot for Edit
59Shoot Extra Stock Images
60Practice the Shoot
61Introduction to Shooting Photo Series
62Shoot: Vine Image
63Shoot: Sand Image
64Shoot: End Table Image
65Shoot: Bed Image
66Shoot: Wall Paper Image
67Shoot: Chair Image
68Shoot: Mirror Image
69Shoot: Moss Image
70Shoot: Tree Image
71Shoot: Fish Tank Image
72Shoot: Feather Image
73View Photo Series for Cohesion & Advanced Compositing
74Edit Multiple Images to Show Cohesion
75Edit Images with Advanced Compositing
76Decide How to Start the Composite
77Organize Final Images
78Choosing Images for Your Portfolio
79Order the Images in Your Portfolio
80Why do Some Images Sell More Than Others?
81Analyze Student Portfolio Image Order
82Framing, Sizing, Editioning & Pricing
83Determine Sizes for Prints
84How to Choose Paper
85How to Choose Editions
86Pricing Strategies
87How to Present Your Images
88Example Pricing Exercise
89Print Examples
90Licensing, Commissions & Contracts
91How to Keep Licensing Organized
92How to Prepare Files for Licensing
93Pricing Your Licensed Images
94Contract Terms for Licensing
95Where to Sell Images
96Commission Pricing Structure
97Contract for Commissions
98Questions for a Commission Shoot
99Working with Galleries
100Benefits of Galleries
101Contracts for Galleries
102How to Find Galleries
103Choose Images to Show
104Hanging the Images
105Importance of Proofing Prints
106Interview with Soren Christensen Gallery
107Press Package Overview
108Artist Statement for Your Series
109Write Your 'About Me' Page
110Importance of Your Headshot
111Create a Leave Behind & Elevator Pitch
112Writing For Fine Art
113Define Your Writing Style
114Find Your Genre
115What Sets You Apart?
116Write to Different Audiences
117Write for Blogging
118Speak About Your Work
119Branding for Video
120Clearly Define Video Talking Points
121Types of Video Content
122Interview Practice
123Diversifying Social Media Content
124Create an Intentional Social Media Persona
125Monetize Your Social Media Presence
126Social Media Posting Plan
127Choose Networks to Use & Invest
128Presentation of Final Images
129Printing Your Series
130How to Work With a Print Lab
131Proofing Your Prints
132Bad Vs. Good Prints
133Find Confidence to Print
134Why Critique?
135Critiquing Your Own Portfolio
136Critique of Brooke's Series
137Critique of Student Series
138Yours is a Story Worth Telling