Fine Art Photography: The Complete Guide


Fine Art Photography: The Complete Guide


Lesson Info

How to Find Galleries

So then, how do we find galleries? This is the question, isn't it? Where are those elusive galleries that everyone talks about? Okay, so we've got The Hive Gallery, and I'm bringing this up not because I want you to all go send your submissions in, but this is just an example of one gallery that I started out showing in when I was in my first year of creating. It's in Los Angeles, and what I did is I went into the art walk website. So do you guys have art walks here? Of course you do. We're in Seattle. Of course you do. There are lots and lots of cities that have art walks or First Fridays or Second Thursdays or whatever the city calls it, and during that one night out of the month all these galleries open up and there's wine and cheese and stuff like that. And you go in and out, and you pop in and you see all this art. And in Los Angeles, of course, there's that same thing, but the galleries that are open for that art walk are usually showing a lot of emerging artists in my experience...

. And same with many of the art walks that I've been to in different cities depending on where you are, so it's a pretty good way to find a gallery is to look at art walks for any particular city that you're near, that you want to show in, and then you have this whole list of galleries that are going to open their doors for one night out of the month and have this art walk experience. It's a really good way of finding galleries, and that's how I found this one, which has artist in residence. You can rent space through their gallery. You can be part of juried shows, and this was a really good way of starting for me to find galleries because they're not willing to take anyone. Of course they're going to look at the work, and the artist, and all of that, but they were completely willing to take emerging artists for their space. And so I had a print in there. Same with this one, with Create Fixate. Exact same situation where I went in and was able to show my work. And then this is just an interesting website. Just sticking with Los Angeles here because I started my career in Los Angeles, but this could be anywhere. Just looking for call for entries wherever you can. So then we have juried shows. And juried shows, in terms of shows that anyone can submit to, that you don't have to have experience for, I highly recommend searching juried shows. So what I was just "Juried Shows Los Angeles," and that's how I found all of those spaces that I just showed you. "Juried Shows Los Angeles." "Juried Shows Seattle." "Juried Shows London." Wherever you are, go ahead and look it up, and see what pops up because a juried show is going to be a curated show, where you are being judged among the other applicants, and then you pay a fee to have your work either accepted or rejected. Oh I hate the word rejected. That sounded so harsh, didn't it? Yes. Okay, so after you started searching for galleries, and we'll talk a little bit more about where you're going to find those galleries. After you've started doing that, you're going to want to present a CV, a Curriculum Vitae, and this is your artist resume. So, I've got this really confusing looking description of my CV that didn't fit properly, and point is: you don't need to have every single detail like I've done here of every single show, or every single magazine, or every single everything. The important things are important, so keep those on and take off the smaller things. And this will evolve as you continue exhibiting or having your work published and so on, but what you want to have are three different categories here. Well, technically four. You have your education if that's relevant at all. If you've been trained in art. If you haven't- If it's relevant put it on. Exhibitions that you've been in. So what exhibitions have you had? What are of note? What maybe are not as relvant anymore? Publications. What magazines have you been published in? What journals? What literary publications? Whatever it may be, and then awards. So if you have won any awards for your art, make sure that you put that on there because this is the place to brag. Nowhere else. I hate bragging. I think it's the worse thing in the world, but this is where you're going to want to list your awards, your publications, your exhibitions, and things like that. I tend to list them by year and then by month underneath that. And then outside of that I will say the gallery name if it's an exhibition. I will say if it was a solo show, a group show. That's always important to make a distinction between. And then, if it's a publication, I have the publication name and then what it was. So you can see in some of these it says book cover. Some say magazine feature. Some say magazine cover. Just depends on what it was. Just giving as much information in a short as span as possible, and this is why twitter was invented: to help us to make our CV.

Class Description

Creating a great photo for a client is one thing - but turning your passion and ideas into a series that is shared, shown, and sold is a whole different business. If you do it right, you’ll be shooting what you love all the time. Learn how to choose which ideas to create, how to turn your concept into a production, and steps to getting your work seen and even sold in Fine Art Photography: A Complete Guide with Award-Winning Photographer, Brooke Shaden.

This is an all-inclusive workshop that provides the tools you need to run a successful and creative business as a fine art photographer. You’ll learn creative exercises to find and develop your ideas, how to create an original narrative, how to produce your own photo series, post production techniques and skills for compositing and retouching, how to write about your work, ways to pitch to galleries and agents, and how to print your pieces so they look like art.

This workshop will take you on location with Brooke as she creates a photo series from scratch. She’ll walk through every step for her photo shoots including set design and location scouting, she’ll cover techniques in the field for capturing your artistic vision, post-production and compositing techniques, as well as printing and framing essentials.

She’ll round out this experience by discussing all of the details that will help make your career a success like licensing, commissions, artists statements, social media plans, gallery prep, and pricing your work.

This comprehensive course is a powerful look into the world of fine art photography led by one of the world’s most talented photographers, Brooke Shaden. Included with purchase is exclusive access to bonus material that gives exercises and downloads for all of the lessons.


1Class Introduction
2Storytelling & Ideas
3Universal Symbols in Stories
4Create Interactive Characters
5The Story is in The Details
6Giving Your Audience Feelings
7Guided Daydream Exercise
8Elements of Imagery
9The Death Scenario
10Associations with Objects
11Three Writing Exercises
12Connection Through Art
13Break Through Imposter Syndrome
14Layering Inspiration
15Creating an Original Narrative
16Analyze an Image
17Translate Emotion into Images
18Finding Parts in Images
19Finding Your Target Audience
20Where Do You Want Your Images to Live?
21Create a Series That Targets Your Audience
22Formatting Your Work
23Additional Materials to Attract Clients
24Which Social Media Platforms Will be Useful?
25How to Make Money from Your Target Audience
26Circle of Focus
27The Pillars of Branding
28Planning Your Photoshoot
29Choose Every Element for The Series
30Write a Descriptive Paragraph
31Sketch Your Ideas
32Choose Your Gear
33How to Utilize Costumes, Props & Locations
34What Tells a Story in a Series?
35Set Design Overview
36Color Theory
37Lighting for the Scene
38Props, Wardrobe & Time Period for Set Design
40Subject Within the Scene
41Set Design Arrangement
42Fine Art Compositing
43Plan The Composite Before Shooting
44Checklist for Composite Shooting
45Analyze Composite Mistakes
46Shoot: Black Backdrop for White Clothing
47Shoot: Black Backdrop for Color Clothing
48Shoot: Black Backdrop for Accessories
49Shoot: Miniature Scene
50Editing Workflow Overview
51Add Fabric to Make a Big Dress
52Edit Details of Images
53Add Smoke & Texture
54Blend Multiple Images Into One Composite
55Put Subject Into a Miniature Scenario
56Location Scouting & Test Photoshoot
57Self Portrait Test Shoots
58Shoot for Edit
59Shoot Extra Stock Images
60Practice the Shoot
61Introduction to Shooting Photo Series
62Shoot: Vine Image
63Shoot: Sand Image
64Shoot: End Table Image
65Shoot: Bed Image
66Shoot: Wall Paper Image
67Shoot: Chair Image
68Shoot: Mirror Image
69Shoot: Moss Image
70Shoot: Tree Image
71Shoot: Fish Tank Image
72Shoot: Feather Image
73View Photo Series for Cohesion & Advanced Compositing
74Edit Multiple Images to Show Cohesion
75Edit Images with Advanced Compositing
76Decide How to Start the Composite
77Organize Final Images
78Choosing Images for Your Portfolio
79Order the Images in Your Portfolio
80Why do Some Images Sell More Than Others?
81Analyze Student Portfolio Image Order
82Framing, Sizing, Editioning & Pricing
83Determine Sizes for Prints
84How to Choose Paper
85How to Choose Editions
86Pricing Strategies
87How to Present Your Images
88Example Pricing Exercise
89Print Examples
90Licensing, Commissions & Contracts
91How to Keep Licensing Organized
92How to Prepare Files for Licensing
93Pricing Your Licensed Images
94Contract Terms for Licensing
95Where to Sell Images
96Commission Pricing Structure
97Contract for Commissions
98Questions for a Commission Shoot
99Working with Galleries
100Benefits of Galleries
101Contracts for Galleries
102How to Find Galleries
103Choose Images to Show
104Hanging the Images
105Importance of Proofing Prints
106Interview with Soren Christensen Gallery
107Press Package Overview
108Artist Statement for Your Series
109Write Your 'About Me' Page
110Importance of Your Headshot
111Create a Leave Behind & Elevator Pitch
112Writing For Fine Art
113Define Your Writing Style
114Find Your Genre
115What Sets You Apart?
116Write to Different Audiences
117Write for Blogging
118Speak About Your Work
119Branding for Video
120Clearly Define Video Talking Points
121Types of Video Content
122Interview Practice
123Diversifying Social Media Content
124Create an Intentional Social Media Persona
125Monetize Your Social Media Presence
126Social Media Posting Plan
127Choose Networks to Use & Invest
128Presentation of Final Images
129Printing Your Series
130How to Work With a Print Lab
131Proofing Your Prints
132Bad Vs. Good Prints
133Find Confidence to Print
134Why Critique?
135Critiquing Your Own Portfolio
136Critique of Brooke's Series
137Critique of Student Series
138Yours is a Story Worth Telling