Fine Art Photography: The Complete Guide
Lesson 102 of 138
How to Find Galleries

Fine Art Photography: The Complete Guide
Lesson 102 of 138
How to Find Galleries
Lesson Info
How to Find Galleries
So then, how do we find galleries? This is the question, isn't it? Where are those elusive galleries that everyone talks about? Okay, so we've got The Hive Gallery, and I'm bringing this up not because I want you to all go send your submissions in, but this is just an example of one gallery that I started out showing in when I was in my first year of creating. It's in Los Angeles, and what I did is I went into the art walk website. So do you guys have art walks here? Of course you do. We're in Seattle. Of course you do. There are lots and lots of cities that have art walks or First Fridays or Second Thursdays or whatever the city calls it, and during that one night out of the month all these galleries open up and there's wine and cheese and stuff like that. And you go in and out, and you pop in and you see all this art. And in Los Angeles, of course, there's that same thing, but the galleries that are open for that art walk are usually showing a lot of emerging artists in my experience...
. And same with many of the art walks that I've been to in different cities depending on where you are, so it's a pretty good way to find a gallery is to look at art walks for any particular city that you're near, that you want to show in, and then you have this whole list of galleries that are going to open their doors for one night out of the month and have this art walk experience. It's a really good way of finding galleries, and that's how I found this one, which has artist in residence. You can rent space through their gallery. You can be part of juried shows, and this was a really good way of starting for me to find galleries because they're not willing to take anyone. Of course they're going to look at the work, and the artist, and all of that, but they were completely willing to take emerging artists for their space. And so I had a print in there. Same with this one, with Create Fixate. Exact same situation where I went in and was able to show my work. And then this is just an interesting website. Just sticking with Los Angeles here because I started my career in Los Angeles, but this could be anywhere. Just looking for call for entries wherever you can. So then we have juried shows. And juried shows, in terms of shows that anyone can submit to, that you don't have to have experience for, I highly recommend searching juried shows. So what I was just "Juried Shows Los Angeles," and that's how I found all of those spaces that I just showed you. "Juried Shows Los Angeles." "Juried Shows Seattle." "Juried Shows London." Wherever you are, go ahead and look it up, and see what pops up because a juried show is going to be a curated show, where you are being judged among the other applicants, and then you pay a fee to have your work either accepted or rejected. Oh I hate the word rejected. That sounded so harsh, didn't it? Yes. Okay, so after you started searching for galleries, and we'll talk a little bit more about where you're going to find those galleries. After you've started doing that, you're going to want to present a CV, a Curriculum Vitae, and this is your artist resume. So, I've got this really confusing looking description of my CV that didn't fit properly, and point is: you don't need to have every single detail like I've done here of every single show, or every single magazine, or every single everything. The important things are important, so keep those on and take off the smaller things. And this will evolve as you continue exhibiting or having your work published and so on, but what you want to have are three different categories here. Well, technically four. You have your education if that's relevant at all. If you've been trained in art. If you haven't- If it's relevant put it on. Exhibitions that you've been in. So what exhibitions have you had? What are of note? What maybe are not as relvant anymore? Publications. What magazines have you been published in? What journals? What literary publications? Whatever it may be, and then awards. So if you have won any awards for your art, make sure that you put that on there because this is the place to brag. Nowhere else. I hate bragging. I think it's the worse thing in the world, but this is where you're going to want to list your awards, your publications, your exhibitions, and things like that. I tend to list them by year and then by month underneath that. And then outside of that I will say the gallery name if it's an exhibition. I will say if it was a solo show, a group show. That's always important to make a distinction between. And then, if it's a publication, I have the publication name and then what it was. So you can see in some of these it says book cover. Some say magazine feature. Some say magazine cover. Just depends on what it was. Just giving as much information in a short as span as possible, and this is why twitter was invented: to help us to make our CV.
Class Description
Creating a great photo for a client is one thing - but turning your passion and ideas into a series that is shared, shown, and sold is a whole different business. If you do it right, you’ll be shooting what you love all the time. Learn how to choose which ideas to create, how to turn your concept into a production, and steps to getting your work seen and even sold in Fine Art Photography: A Complete Guide with Award-Winning Photographer, Brooke Shaden.
This is an all-inclusive workshop that provides the tools you need to run a successful and creative business as a fine art photographer. You’ll learn creative exercises to find and develop your ideas, how to create an original narrative, how to produce your own photo series, post production techniques and skills for compositing and retouching, how to write about your work, ways to pitch to galleries and agents, and how to print your pieces so they look like art.
This workshop will take you on location with Brooke as she creates a photo series from scratch. She’ll walk through every step for her photo shoots including set design and location scouting, she’ll cover techniques in the field for capturing your artistic vision, post-production and compositing techniques, as well as printing and framing essentials.
She’ll round out this experience by discussing all of the details that will help make your career a success like licensing, commissions, artists statements, social media plans, gallery prep, and pricing your work.
This comprehensive course is a powerful look into the world of fine art photography led by one of the world’s most talented photographers, Brooke Shaden. Included with purchase is exclusive access to bonus material that gives exercises and downloads for all of the lessons.
Lessons
- Class Introduction
- Storytelling & Ideas
- Universal Symbols in Stories
- Create Interactive Characters
- The Story is in The Details
- Giving Your Audience Feelings
- Guided Daydream Exercise
- Elements of Imagery
- The Death Scenario
- Associations with Objects
- Three Writing Exercises
- Connection Through Art
- Break Through Imposter Syndrome
- Layering Inspiration
- Creating an Original Narrative
- Analyze an Image
- Translate Emotion into Images
- Finding Parts in Images
- Finding Your Target Audience
- Where Do You Want Your Images to Live?
- Create a Series That Targets Your Audience
- Formatting Your Work
- Additional Materials to Attract Clients
- Which Social Media Platforms Will be Useful?
- How to Make Money from Your Target Audience
- Circle of Focus
- The Pillars of Branding
- Planning Your Photoshoot
- Choose Every Element for The Series
- Write a Descriptive Paragraph
- Sketch Your Ideas
- Choose Your Gear
- How to Utilize Costumes, Props & Locations
- What Tells a Story in a Series?
- Set Design Overview
- Color Theory
- Lighting for the Scene
- Props, Wardrobe & Time Period for Set Design
- Locations
- Subject Within the Scene
- Set Design Arrangement
- Fine Art Compositing
- Plan The Composite Before Shooting
- Checklist for Composite Shooting
- Analyze Composite Mistakes
- Shoot: Black Backdrop for White Clothing
- Shoot: Black Backdrop for Color Clothing
- Shoot: Black Backdrop for Accessories
- Shoot: Miniature Scene
- Editing Workflow Overview
- Add Fabric to Make a Big Dress
- Edit Details of Images
- Add Smoke & Texture
- Blend Multiple Images Into One Composite
- Put Subject Into a Miniature Scenario
- Location Scouting & Test Photoshoot
- Self Portrait Test Shoots
- Shoot for Edit
- Shoot Extra Stock Images
- Practice the Shoot
- Introduction to Shooting Photo Series
- Shoot: Vine Image
- Shoot: Sand Image
- Shoot: End Table Image
- Shoot: Bed Image
- Shoot: Wall Paper Image
- Shoot: Chair Image
- Shoot: Mirror Image
- Shoot: Moss Image
- Shoot: Tree Image
- Shoot: Fish Tank Image
- Shoot: Feather Image
- View Photo Series for Cohesion & Advanced Compositing
- Edit Multiple Images to Show Cohesion
- Edit Images with Advanced Compositing
- Decide How to Start the Composite
- Organize Final Images
- Choosing Images for Your Portfolio
- Order the Images in Your Portfolio
- Why do Some Images Sell More Than Others?
- Analyze Student Portfolio Image Order
- Framing, Sizing, Editioning & Pricing
- Determine Sizes for Prints
- How to Choose Paper
- How to Choose Editions
- Pricing Strategies
- How to Present Your Images
- Example Pricing Exercise
- Print Examples
- Licensing, Commissions & Contracts
- How to Keep Licensing Organized
- How to Prepare Files for Licensing
- Pricing Your Licensed Images
- Contract Terms for Licensing
- Where to Sell Images
- Commission Pricing Structure
- Contract for Commissions
- Questions for a Commission Shoot
- Working with Galleries
- Benefits of Galleries
- Contracts for Galleries
- How to Find Galleries
- Choose Images to Show
- Hanging the Images
- Importance of Proofing Prints
- Interview with Soren Christensen Gallery
- Press Package Overview
- Artist Statement for Your Series
- Write Your 'About Me' Page
- Importance of Your Headshot
- Create a Leave Behind & Elevator Pitch
- Writing For Fine Art
- Define Your Writing Style
- Find Your Genre
- What Sets You Apart?
- Write to Different Audiences
- Write for Blogging
- Speak About Your Work
- Branding for Video
- Clearly Define Video Talking Points
- Types of Video Content
- Interview Practice
- Diversifying Social Media Content
- Create an Intentional Social Media Persona
- Monetize Your Social Media Presence
- Social Media Posting Plan
- Choose Networks to Use & Invest
- Presentation of Final Images
- Printing Your Series
- How to Work With a Print Lab
- Proofing Your Prints
- Bad Vs. Good Prints
- Find Confidence to Print
- Why Critique?
- Critiquing Your Own Portfolio
- Critique of Brooke's Series
- Critique of Student Series
- Yours is a Story Worth Telling
Reviews
April S.
I tuned in for most of Brooke's lessons in this course and watched some of them more than once as they were rebroadcast. First I want to say that Brooke is a very good instructor. Her easy-going, friendly, down-to-earth, somewhat quirky manner cannot be mistaken for unprofessional. She is very prepared, she speaks well (not a bunch of hemming and hawing), she is thoughtful, she is thorough, she is very relatable and at ease, and she is definitely professional in her presentation. I really thought when I first tuned in that it would mostly be background noise while I was at work, sound to keep me company. Not because I didn't like Brooke but I really didn't think I was into fine art photography nor did I think I cared about the business side of things much. Not now anyhow. I was really wrong. Brooke sparked a deep interest in me to delve into fine art photography, to consider creating images for myself, from my imagination. In fact, I realized that this was something I'd been thinking about for a couple of years though I hadn't put a name to it (the idea of creating pre-conceived images based on my own creative goals). I gleaned many little treasures from her about image sizes, working with printers, different types of paper, selling, interacting with galleries, and so much more. I may not need all of what she taught right now because I'm definitely headed in another direction at the moment, but she planted ideas and information in my head that I know will be useful at some point. Things I may not have thought of on my own, but that seed is in my head now so when the time comes, I'll know. I'd really like to buy her course but at the moment, with the holidays right around the corner, it's not in my personal budget. I'm grateful to have caught the live and rebroadcast lessons though, and her course is on my list to own. I think it's a great reference to be consulted over and over again, not watched once and forgotten. Kudos Brooke for really putting together an excellent course.
Ron Landis
I'm retired now, but spent decades in the people and training business. Brooke is extraordinary! Even though this course is extremely well organized and she's left nothing unattended, she moves through it with friendly conversational manners and without a sense of it being stilted. It's as though we are all her friends, not students, as she shares her heart and passion with us. What a joy it is to listen to her. And what a clear, unambiguous command of her subject. Wow! She explains it with such ease using explanations and techniques that won't overwhelm artists just starting their portfolio or the Photoshop-squeamish among us; but despite its simplicity her resulting art is breathtaking and beyond original. I wish more of my professors at school were as engaging. This was by far my best buy at Creative Live yet.
Juli Miranda
She save my life this isolation time. Everything you need to know about fine art photography super well explained and super easy to get. She es funny and sweet as much as expert. it is a super recommendation! Yes!! Thanks. :)