Fine Art Photography: The Complete Guide

 

Lesson Info

How to Find Galleries

So then, how do we find galleries? This is the question, isn't it? Where are those elusive galleries that everyone talks about? Okay, so we've got The Hive Gallery, and I'm bringing this up not because I want you to all go send your submissions in, but this is just an example of one gallery that I started out showing in when I was in my first year of creating. It's in Los Angeles, and what I did is I went into the art walk website. So do you guys have art walks here? Of course you do. We're in Seattle. Of course you do. There are lots and lots of cities that have art walks or First Fridays or Second Thursdays or whatever the city calls it, and during that one night out of the month all these galleries open up and there's wine and cheese and stuff like that. And you go in and out, and you pop in and you see all this art. And in Los Angeles, of course, there's that same thing, but the galleries that are open for that art walk are usually showing a lot of emerging artists in my experience...

. And same with many of the art walks that I've been to in different cities depending on where you are, so it's a pretty good way to find a gallery is to look at art walks for any particular city that you're near, that you want to show in, and then you have this whole list of galleries that are going to open their doors for one night out of the month and have this art walk experience. It's a really good way of finding galleries, and that's how I found this one, which has artist in residence. You can rent space through their gallery. You can be part of juried shows, and this was a really good way of starting for me to find galleries because they're not willing to take anyone. Of course they're going to look at the work, and the artist, and all of that, but they were completely willing to take emerging artists for their space. And so I had a print in there. Same with this one, with Create Fixate. Exact same situation where I went in and was able to show my work. And then this is just an interesting website. Just sticking with Los Angeles here because I started my career in Los Angeles, but this could be anywhere. Just looking for call for entries wherever you can. So then we have juried shows. And juried shows, in terms of shows that anyone can submit to, that you don't have to have experience for, I highly recommend searching juried shows. So what I was just "Juried Shows Los Angeles," and that's how I found all of those spaces that I just showed you. "Juried Shows Los Angeles." "Juried Shows Seattle." "Juried Shows London." Wherever you are, go ahead and look it up, and see what pops up because a juried show is going to be a curated show, where you are being judged among the other applicants, and then you pay a fee to have your work either accepted or rejected. Oh I hate the word rejected. That sounded so harsh, didn't it? Yes. Okay, so after you started searching for galleries, and we'll talk a little bit more about where you're going to find those galleries. After you've started doing that, you're going to want to present a CV, a Curriculum Vitae, and this is your artist resume. So, I've got this really confusing looking description of my CV that didn't fit properly, and point is: you don't need to have every single detail like I've done here of every single show, or every single magazine, or every single everything. The important things are important, so keep those on and take off the smaller things. And this will evolve as you continue exhibiting or having your work published and so on, but what you want to have are three different categories here. Well, technically four. You have your education if that's relevant at all. If you've been trained in art. If you haven't- If it's relevant put it on. Exhibitions that you've been in. So what exhibitions have you had? What are of note? What maybe are not as relvant anymore? Publications. What magazines have you been published in? What journals? What literary publications? Whatever it may be, and then awards. So if you have won any awards for your art, make sure that you put that on there because this is the place to brag. Nowhere else. I hate bragging. I think it's the worse thing in the world, but this is where you're going to want to list your awards, your publications, your exhibitions, and things like that. I tend to list them by year and then by month underneath that. And then outside of that I will say the gallery name if it's an exhibition. I will say if it was a solo show, a group show. That's always important to make a distinction between. And then, if it's a publication, I have the publication name and then what it was. So you can see in some of these it says book cover. Some say magazine feature. Some say magazine cover. Just depends on what it was. Just giving as much information in a short as span as possible, and this is why twitter was invented: to help us to make our CV.

Creating a great photo for a client is one thing - but turning your passion and ideas into a series that is shared, shown, and sold is a whole different business. If you do it right, you’ll be shooting what you love all the time. Learn how to choose which ideas to create, how to turn your concept into a production, and steps to getting your work seen and even sold in Fine Art Photography: A Complete Guide with Award-Winning Photographer, Brooke Shaden.

This is an all-inclusive workshop that provides the tools you need to run a successful and creative business as a fine art photographer. You’ll learn creative exercises to find and develop your ideas, how to create an original narrative, how to produce your own photo series, post production techniques and skills for compositing and retouching, how to write about your work, ways to pitch to galleries and agents, and how to print your pieces so they look like art.

This workshop will take you on location with Brooke as she creates a photo series from scratch. She’ll walk through every step for her photo shoots including set design and location scouting, she’ll cover techniques in the field for capturing your artistic vision, post-production and compositing techniques, as well as printing and framing essentials.

She’ll round out this experience by discussing all of the details that will help make your career a success like licensing, commissions, artists statements, social media plans, gallery prep, and pricing your work.

This comprehensive course is a powerful look into the world of fine art photography led by one of the world’s most talented photographers, Brooke Shaden. Included with purchase is exclusive access to bonus material that gives exercises and downloads for all of the lessons.

Lessons

Class Introduction
Storytelling & Ideas
Universal Symbols in Stories
Create Interactive Characters
The Story is in The Details
Giving Your Audience Feelings
Guided Daydream Exercise
Elements of Imagery
The Death Scenario
Associations with Objects
Three Writing Exercises
Connection Through Art
Break Through Imposter Syndrome
Layering Inspiration
Creating an Original Narrative
Analyze an Image
Translate Emotion into Images
Finding Parts in Images
Finding Your Target Audience
Where Do You Want Your Images to Live?
Create a Series That Targets Your Audience
Formatting Your Work
Additional Materials to Attract Clients
Which Social Media Platforms Will be Useful?
How to Make Money from Your Target Audience
Circle of Focus
The Pillars of Branding
Planning Your Photoshoot
Choose Every Element for The Series
Write a Descriptive Paragraph
Sketch Your Ideas
Choose Your Gear
How to Utilize Costumes, Props & Locations
What Tells a Story in a Series?
Set Design Overview
Color Theory
Lighting for the Scene
Props, Wardrobe & Time Period for Set Design
Locations
Subject Within the Scene
Set Design Arrangement
Fine Art Compositing
Plan The Composite Before Shooting
Checklist for Composite Shooting
Analyze Composite Mistakes
Shoot: Black Backdrop for White Clothing
Shoot: Black Backdrop for Color Clothing
Shoot: Black Backdrop for Accessories
Shoot: Miniature Scene
Editing Workflow Overview
Add Fabric to Make a Big Dress
Edit Details of Images
Add Smoke & Texture
Blend Multiple Images Into One Composite
Put Subject Into a Miniature Scenario
Location Scouting & Test Photoshoot
Self Portrait Test Shoots
Shoot for Edit
Shoot Extra Stock Images
Practice the Shoot
Introduction to Shooting Photo Series
Shoot: Vine Image
Shoot: Sand Image
Shoot: End Table Image
Shoot: Bed Image
Shoot: Wall Paper Image
Shoot: Chair Image
Shoot: Mirror Image
Shoot: Moss Image
Shoot: Tree Image
Shoot: Fish Tank Image
Shoot: Feather Image
View Photo Series for Cohesion & Advanced Compositing
Edit Multiple Images to Show Cohesion
Edit Images with Advanced Compositing
Decide How to Start the Composite
Organize Final Images
Choosing Images for Your Portfolio
Order the Images in Your Portfolio
Why do Some Images Sell More Than Others?
Analyze Student Portfolio Image Order
Framing, Sizing, Editioning & Pricing
Determine Sizes for Prints
How to Choose Paper
How to Choose Editions
Pricing Strategies
How to Present Your Images
Example Pricing Exercise
Print Examples
Licensing, Commissions & Contracts
How to Keep Licensing Organized
How to Prepare Files for Licensing
Pricing Your Licensed Images
Contract Terms for Licensing
Where to Sell Images
Commission Pricing Structure
Contract for Commissions
Questions for a Commission Shoot
Working with Galleries
Benefits of Galleries
Contracts for Galleries
How to Find Galleries
Choose Images to Show
Hanging the Images
Importance of Proofing Prints
Interview with Soren Christensen Gallery
Press Package Overview
Artist Statement for Your Series
Write Your 'About Me' Page
Importance of Your Headshot
Create a Leave Behind & Elevator Pitch
Writing For Fine Art
Define Your Writing Style
Find Your Genre
What Sets You Apart?
Write to Different Audiences
Write for Blogging
Speak About Your Work
Branding for Video
Clearly Define Video Talking Points
Types of Video Content
Interview Practice
Diversifying Social Media Content
Create an Intentional Social Media Persona
Monetize Your Social Media Presence
Social Media Posting Plan
Choose Networks to Use & Invest
Presentation of Final Images
Printing Your Series
How to Work With a Print Lab
Proofing Your Prints
Bad Vs. Good Prints
Find Confidence to Print
Why Critique?
Critiquing Your Own Portfolio
Critique of Brooke's Series
Critique of Student Series
Yours is a Story Worth Telling
 
 
 
 

Reviews

  • I tuned in for most of Brooke's lessons in this course and watched some of them more than once as they were rebroadcast. First I want to say that Brooke is a very good instructor. Her easy-going, friendly, down-to-earth, somewhat quirky manner cannot be mistaken for unprofessional. She is very prepared, she speaks well (not a bunch of hemming and hawing), she is thoughtful, she is thorough, she is very relatable and at ease, and she is definitely professional in her presentation. I really thought when I first tuned in that it would mostly be background noise while I was at work, sound to keep me company. Not because I didn't like Brooke but I really didn't think I was into fine art photography nor did I think I cared about the business side of things much. Not now anyhow. I was really wrong. Brooke sparked a deep interest in me to delve into fine art photography, to consider creating images for myself, from my imagination. In fact, I realized that this was something I'd been thinking about for a couple of years though I hadn't put a name to it (the idea of creating pre-conceived images based on my own creative goals). I gleaned many little treasures from her about image sizes, working with printers, different types of paper, selling, interacting with galleries, and so much more. I may not need all of what she taught right now because I'm definitely headed in another direction at the moment, but she planted ideas and information in my head that I know will be useful at some point. Things I may not have thought of on my own, but that seed is in my head now so when the time comes, I'll know. I'd really like to buy her course but at the moment, with the holidays right around the corner, it's not in my personal budget. I'm grateful to have caught the live and rebroadcast lessons though, and her course is on my list to own. I think it's a great reference to be consulted over and over again, not watched once and forgotten. Kudos Brooke for really putting together an excellent course.
  • I'm retired now, but spent decades in the people and training business. Brooke is extraordinary! Even though this course is extremely well organized and she's left nothing unattended, she moves through it with friendly conversational manners and without a sense of it being stilted. It's as though we are all her friends, not students, as she shares her heart and passion with us. What a joy it is to listen to her. And what a clear, unambiguous command of her subject. Wow! She explains it with such ease using explanations and techniques that won't overwhelm artists just starting their portfolio or the Photoshop-squeamish among us; but despite its simplicity her resulting art is breathtaking and beyond original. I wish more of my professors at school were as engaging. This was by far my best buy at Creative Live yet.
  • What an amazing 20 days this is going to be! Brooke is so enthusiastic and has such a lovely manner. What a bargain for all of the information Brooke will be sharing with us. So excited. Thanks Brooke and Creative Live. :)