Fine Art Photography: The Complete Guide


Fine Art Photography: The Complete Guide


Lesson Info

Shoot: Moss Image

For this image, we're using a lot of moss to create a rather creepy scene in this space, and I love creepy, so this is probably the most exciting moment yet during this series because I really feel a sense of everything coming together in one space and looking exactly as I envision, but I cannot take all the credit for this because I just drew a terrible little sketch of what I wanted and then all of my friends made it happen by putting this moss on the wall. So we bought moss, and its sort of like little sheets of it and I have an example here of what we haven't used yet, so this is the moss that we're using, just sort of little sheets. And we used tape to put it up on the wall and then double-sided tape to stick it to our subject on the wall right now. We have her standing on an apple box just so that she's elevated a little bit. My end goal being that I'm going to photograph her feet separately and when I photograph her feet I'll be able to add them in later to make it look like she...

's dangling in the scene. So the idea is that the moss is growing all through this corner of the room and it is enveloping our subject as though she is just completely melted into this space. This was a really exciting image for me because it's happening in real time as we see it right now. A lot of the time I rely on Photoshop, and I think that is totally fine if you rely on Photoshop. I do very frequently, but in this case I thought that it would be really helpful to have the moss in the space. One, because I don't live in a place where I can purchase moss easily or where I can go out and find it easily, so I thought, you know what, I'm just going to get as much moss as I can into one space, make sure that the lighting is consistent instead of trying to find logs and trees or random little areas where I can photograph it and hope that I can match the light to this space, so trying to move moss in a natural area in Photoshop into this room would have been quite a task in my opinion, get the contouring right, get the lighting right, so this way we have it all happening in one spot. I think that she looks beautiful and creepy in the corner and this is going to be rather straightforward in that I'm going to take just a couple shots of her here. I'm then going to photograph this space without our subject, remove the apple box, photograph her feet separately, and then I'll be able to get rid of that black box and have new feet in the picture in the end. So I'm just gonna step back, take a look, I'm gonna get a lower angle for this one, and we haven't got a lot of light in this space, and I'm going to try to just adjust my exposure to reflect the little bit of light that we do have. So I am taking my ISO up to 500 for this image. Just gonna get a little bit closer here. And this is looking really neat to me, so I'm gonna have you put your head down even further, yup, you got it. I'm just getting my focus here. And this is gonna be super simple, just a quick shot. I'm gonna get a little bit extra of the room in this space. And that's it. So now, I could tell her to move aside and I will get the feet and I will get the space without the box, but just because I can, because all this work went into this construction of this scene which actually did take quite some time to put together, I would say probably about an hour or so just crafting this and making sure that it looked perfect, I'm gonna come in and get just a couple detail shots here. And just make sure that I have this properly documented before I completely tear it down and destroy everything. And this is really good to have for a series, because if I have little detail shots then I, for one, have extra content that I can put on my blog, on my social media, or maybe even in a slide show in the gallery where this series might eventually end up. But the other good thing is simply that I can show people how it was done and really get some close up detail shots in that way. So I'm just getting in here, getting these detail shots, making sure that her pain is documented. No, no, she's not in pain, I'm just kidding. Well I don't think she is. You're in pain? No. Oh she's not in pain, that's okay. (chuckles) All right, so, you look beautiful. Now wait, I'm just gonna get one more shot, because it's so good and I wanna make sure that we do it justice, so I'm just gonna back up one more time. Make sure that everything is looking perfect. Maybe get a different angle, I might move in a little bit closer this time. (shutter clicks) Okay. (shutter clicking) Good. Okay, I think we got it. So, I'm going to have you just take a step forward, if you can. (chuckles) Are you stuck? I'm kinda stuck. Okay, well in that case, you're not gonna take a step forward and we'll just photograph your feet, okay? So I'm gonna photograph her feet, and I'm just gonna get back where I was. Make sure that my focus is still good. Perfect, and now the other. Fantastic. Okay, so now I've got the feet that I can edit in later, and once we're able to unstick her from the wall, then I will take my blank shot in this room, but that's as I've been doing, always getting a blank shot of the space that I'm in. Other than that I think this went beautifully.

Class Description

Creating a great photo for a client is one thing - but turning your passion and ideas into a series that is shared, shown, and sold is a whole different business. If you do it right, you’ll be shooting what you love all the time. Learn how to choose which ideas to create, how to turn your concept into a production, and steps to getting your work seen and even sold in Fine Art Photography: A Complete Guide with Award-Winning Photographer, Brooke Shaden.

This is an all-inclusive workshop that provides the tools you need to run a successful and creative business as a fine art photographer. You’ll learn creative exercises to find and develop your ideas, how to create an original narrative, how to produce your own photo series, post production techniques and skills for compositing and retouching, how to write about your work, ways to pitch to galleries and agents, and how to print your pieces so they look like art.

This workshop will take you on location with Brooke as she creates a photo series from scratch. She’ll walk through every step for her photo shoots including set design and location scouting, she’ll cover techniques in the field for capturing your artistic vision, post-production and compositing techniques, as well as printing and framing essentials.

She’ll round out this experience by discussing all of the details that will help make your career a success like licensing, commissions, artists statements, social media plans, gallery prep, and pricing your work.

This comprehensive course is a powerful look into the world of fine art photography led by one of the world’s most talented photographers, Brooke Shaden. Included with purchase is exclusive access to bonus material that gives exercises and downloads for all of the lessons.


1Class Introduction
2Storytelling & Ideas
3Universal Symbols in Stories
4Create Interactive Characters
5The Story is in The Details
6Giving Your Audience Feelings
7Guided Daydream Exercise
8Elements of Imagery
9The Death Scenario
10Associations with Objects
11Three Writing Exercises
12Connection Through Art
13Break Through Imposter Syndrome
14Layering Inspiration
15Creating an Original Narrative
16Analyze an Image
17Translate Emotion into Images
18Finding Parts in Images
19Finding Your Target Audience
20Where Do You Want Your Images to Live?
21Create a Series That Targets Your Audience
22Formatting Your Work
23Additional Materials to Attract Clients
24Which Social Media Platforms Will be Useful?
25How to Make Money from Your Target Audience
26Circle of Focus
27The Pillars of Branding
28Planning Your Photoshoot
29Choose Every Element for The Series
30Write a Descriptive Paragraph
31Sketch Your Ideas
32Choose Your Gear
33How to Utilize Costumes, Props & Locations
34What Tells a Story in a Series?
35Set Design Overview
36Color Theory
37Lighting for the Scene
38Props, Wardrobe & Time Period for Set Design
40Subject Within the Scene
41Set Design Arrangement
42Fine Art Compositing
43Plan The Composite Before Shooting
44Checklist for Composite Shooting
45Analyze Composite Mistakes
46Shoot: Black Backdrop for White Clothing
47Shoot: Black Backdrop for Color Clothing
48Shoot: Black Backdrop for Accessories
49Shoot: Miniature Scene
50Editing Workflow Overview
51Add Fabric to Make a Big Dress
52Edit Details of Images
53Add Smoke & Texture
54Blend Multiple Images Into One Composite
55Put Subject Into a Miniature Scenario
56Location Scouting & Test Photoshoot
57Self Portrait Test Shoots
58Shoot for Edit
59Shoot Extra Stock Images
60Practice the Shoot
61Introduction to Shooting Photo Series
62Shoot: Vine Image
63Shoot: Sand Image
64Shoot: End Table Image
65Shoot: Bed Image
66Shoot: Wall Paper Image
67Shoot: Chair Image
68Shoot: Mirror Image
69Shoot: Moss Image
70Shoot: Tree Image
71Shoot: Fish Tank Image
72Shoot: Feather Image
73View Photo Series for Cohesion & Advanced Compositing
74Edit Multiple Images to Show Cohesion
75Edit Images with Advanced Compositing
76Decide How to Start the Composite
77Organize Final Images
78Choosing Images for Your Portfolio
79Order the Images in Your Portfolio
80Why do Some Images Sell More Than Others?
81Analyze Student Portfolio Image Order
82Framing, Sizing, Editioning & Pricing
83Determine Sizes for Prints
84How to Choose Paper
85How to Choose Editions
86Pricing Strategies
87How to Present Your Images
88Example Pricing Exercise
89Print Examples
90Licensing, Commissions & Contracts
91How to Keep Licensing Organized
92How to Prepare Files for Licensing
93Pricing Your Licensed Images
94Contract Terms for Licensing
95Where to Sell Images
96Commission Pricing Structure
97Contract for Commissions
98Questions for a Commission Shoot
99Working with Galleries
100Benefits of Galleries
101Contracts for Galleries
102How to Find Galleries
103Choose Images to Show
104Hanging the Images
105Importance of Proofing Prints
106Interview with Soren Christensen Gallery
107Press Package Overview
108Artist Statement for Your Series
109Write Your 'About Me' Page
110Importance of Your Headshot
111Create a Leave Behind & Elevator Pitch
112Writing For Fine Art
113Define Your Writing Style
114Find Your Genre
115What Sets You Apart?
116Write to Different Audiences
117Write for Blogging
118Speak About Your Work
119Branding for Video
120Clearly Define Video Talking Points
121Types of Video Content
122Interview Practice
123Diversifying Social Media Content
124Create an Intentional Social Media Persona
125Monetize Your Social Media Presence
126Social Media Posting Plan
127Choose Networks to Use & Invest
128Presentation of Final Images
129Printing Your Series
130How to Work With a Print Lab
131Proofing Your Prints
132Bad Vs. Good Prints
133Find Confidence to Print
134Why Critique?
135Critiquing Your Own Portfolio
136Critique of Brooke's Series
137Critique of Student Series
138Yours is a Story Worth Telling