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Welcome to Facebook Messenger Chatbot Masterclass

Lesson 1 from: Facebook Chatbots: Generate Leads and Sales Effectively

Isaac Rudansky

Welcome to Facebook Messenger Chatbot Masterclass

Lesson 1 from: Facebook Chatbots: Generate Leads and Sales Effectively

Isaac Rudansky

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Lesson Info

1. Welcome to Facebook Messenger Chatbot Masterclass

Lessons

Class Trailer

Chapter 1: Introduction to Facebook Messenger Marketing

1

Welcome to Facebook Messenger Chatbot Masterclass

08:17
2

What is Messenger Marketing

09:07
3

Advantages to Using Facebook Messenger Marketing

14:17
4

How is Chatbot Marketing Different Than Other Marketing Channels

07:08
5

Who Can Use Messenger Bots to Their Advantage

04:43
6

Quiz - Chapter 1

Chapter 2: Example Use Cases for Facebook Messenger Chatbots

7

Ecommerce Chatbot Strategies

09:59
8

Webinar - Event Registrations Using Chatbots

04:13
9

Lead-gen Chatbot Strategies

09:10
10

Using Chatbots to Promote Educational Resources

09:42
11

Using Chatbots to Stay in Touch With Your Customers

07:45
12

Calculating LTV and CAC to Formulate Incentive Plans

11:06
13

Ideas for Incentive Structures to Promote Through Facebook Chatbots

08:31
14

Quiz - Chapter 2

Chapter 3: Psychological Principles of Persuasion in Effective Bot Design

15

Commitment and Consistency in Chatbot Design

14:55
16

Increasing Customer Value With Reciprocity

14:25
17

Using Social Proof to Build Trust and Identity

11:41
18

Likability - Your Secret Weapon to Successful Bot Marketing

11:07
19

Using Scarcity to Drive Your Customers to Convert Faster

08:42
20

Understanding the Fogg Behavior Model and How to Use It to Your Advantage

15:53
21

Quiz - Chapter 3

Chapter 4: Building Killer Chatbots With Mobile Monkey

22

What is Mobile Monkey

04:12
23

Creating a Mobile Monkey Account and Connecting Your Facebook Page

05:41
24

Viewing Active Bots and Adding Users

02:42
25

Create Your First Chatbot

03:22
26

Quiz - Chapter 4

Chapter 5: Learning All About the Mobile Monkey Chatbot Builder

27

Widgets, Page Flow and Organization

08:20
28

Understanding Q&A and What They're Used For

02:07
29

Adding Q&A Items

05:45
30

Understanding Unanswered Questions

03:56
31

Configuring and Editing Bot Builder Settings

03:31
32

All About the Text Widget

06:45
33

All About the Image Widget

00:55
34

All About the Form Widget

09:47
35

All About the Quick Question Widget

07:21
36

All About the GIF Widget

02:40
37

All About the Attachment Widget

02:07
38

All About the Attribute Widget

01:30
39

All About the Connection Widget

03:10
40

All About the Email Widget

03:06
41

All About the Gallery Widget

06:02
42

All About the List Widget

02:32
43

All About the Navigate Widget

03:03
44

All About the Typing Widget

03:03
45

All About the Video Widget

02:37
46

Quiz - Chapter 5

Chapter 6: How to Wield the Mobile Monkey Chat Blaster Like a Jedi Master

47

What's a Chat Blast Anyway

03:14
48

A Few Useful Chat Blaster Use Cases

05:32
49

Chat Blasting Vs. Drip Campaigns

05:46
50

Planning Four Chat Blast Ideas - Part 1

10:11
51

Planning Four Chat Blast Ideas - Part 2

12:08
52

Organizing Our Chat Blast Pages in the Mobile Monkey Page Builder

04:48
53

Building Our Coupon Chat Blast

10:47
54

Testing Our Chat Blast Before Blasting

04:43
55

Launching Our First Chat Blast- Naming, Audience, Page and Purpose

08:30
56

Building a Chat Blast to Drive Phone Calls

13:55
57

Building Our New Product Line Chat Blast

15:44
58

Building Our Competitive Advantage - Awareness Chat Blast

18:42
59

Analyzing Chat Blast Results

01:47

Chapter 7: Understanding Lead Magnets and Using Them to Build Your Contact List

60

Why Are Lead Magnets Important

05:05
61

Installing Your Chat Widget on a WordPress Site

06:05
62

Installing Your Chat Widget on a Shopify Site

01:17
63

58: Installing Your Chat Widget Through Google Tag Manager

04:53
64

Link to Messenger and Adding It to Emails and Blogs

09:29
65

Adding the Checkbox Plugin to Your Web Forms

03:10
66

How to Use Facebook Comment Guards

16:33
67

Creating Facebook Messenger Landing Pages

13:09
68

Quiz - Chapter 7

Chapter 8: Facebook Messenger Ad Campaigns Using Your Mobile Monkey Chatbots!

69

What Are Facebook Messenger Ads

05:31
70

Messenger Ads Best Practices and Sample Strategies

12:14
71

Creating a New Messenger Ad Campaign in Facebook

08:35
72

Designing a Messenger Ad

13:26
73

Completing Messenger Campaign Creation in Facebook Ads Manager

06:37
74

Drafting Our Mobile Monkey Messaging Campaign Blueprint

06:30
75

Creating and Naming All Our Pages in Mobile Monkey

03:32
76

Building Our Messenger Landing Page in Mobile Monkey

04:21
77

Finishing All the Other Facebook Messenger Bot Pages

13:54
78

Duplicating Your Ad Groups to Try Different Targeting Settings

07:45
79

Setting Up Mobile Monkey Q&A and Other Loose Ends

06:28
80

Quiz - Chapter 8

Chapter 9: Understanding Audiences in Mobile Monkey and Using Them to Your Advantage

81

What Are Audiences in Mobile Monkey

07:54
82

Creating an All Contacts and Gender Based Audience

04:12
83

Timezone and Last Active Based Audiences in Mobile Monkey

06:33
84

Creating an Audience Based on a Custom Variable

06:26

Chapter 10: Building Our First Mobile Monkey Drip Campaign!

85

What Are Drip Campaigns and Drip Campaign Best Practices

06:53
86

Practical and Useful Drip Campaign Ideas

06:43
87

Building and Reviewing Our Drip Pages in Mobile Monkey (10.3)

07:53
88

Creating and Launching Our First Mobile Monkey Drip Campaign

08:39

Chapter 11: Using the RSS Blaster in Mobile Monkey

89

RSS Feed Step by Step and Best Practices (11.1)

09:56
90

Quiz - Chapter 11

Chapter 12: Becoming a Mobile Monkey Power User With Advanced Integrations and Connections

91

What Are Connections and When Would You Use Them

02:49
92

Creating a Connection to Google Sheets (12.2)

14:18
93

Creating a Connection to Gotowebinar

09:37
94

Send New Leads to Your CRM - Hubspot

07:26
95

Send an SMS to Your Sales Team When a Contact Requests a Callback

09:59
96

Quiz - Chapter 12

Chapter 13: Understanding Your Mobile Monkey Audience Insights

97

Contacts - Searching, Exporting and Deleting

02:32
98

Audiences in Mobile Monkey

02:04
99

Forms - What They Are and How to Use Them

01:42
100

Bot Analytics - How to Find Useful Information Using Mobile Monkey Analytics

02:45

Chapter 14: Staying on Facebook's Good Side: Chatbot Compliance

101

What You Need to Know About Staying Compliant With Facebook (14.1)

04:10
102

Getting Approved for Subscription Messaging (14.2)

08:43

Chapter 15: Conclusion ... Goodbye for Now but Stay in Touch!

103

Thank You, Getting Help, Final Thoughts

04:16

Final Quiz

104

Final Quiz

Lesson Info

Welcome to Facebook Messenger Chatbot Masterclass

Howdy chatbot fans. My name is Isaac Radinsky and welcome to my facebook chatbot mastery masterclass. Now, before I go one second further, I want to let you know that this is a lecture that you could skip if you want to. One of the criticisms that I've received from many previous students is that they'll say sometimes I'll go off on a tangent or talk about something that might not be essential to the core topic of the course. So I wanna let you know that this is one of those lectures. I'm gonna introduce myself. I'm going to introduce my company, I'm gonna introduce mobile monkey and larry kim. I'm gonna talk about best practices for getting the most out of this course. I think it's useful information but you can definitely skip it. So for those of you who want to stay, my name is Isaac Radinsky. Once again, I am the Ceo and founder of Adventure Media Group and new york based digital advertising agency. We work with companies like Forbes AMC networks caress negotiating the internationa...

l culinary center. Lots of really exciting companies. We help them with digital advertising campaigns, pay per click management, conversion rate optimization, landing page design, social media advertising. You can check us out online at Adventure PPC dot com www dot adventure PPC dot com. Once again, that's Adventure Media Group. My company where advertisers were actually shooting this course in one of Adventure Media's back offices and I appreciate them letting letting us use this space. Many of you might know me from my previous courses, I have around 100,000 students at this point and I'm hoping that this course will continue that trend will be really useful and practical for for more students and and expose a lot of students to an incredibly, incredibly exciting aspect of digital advertising that is on the rise. And in fact, and I mean this sincerely out of all the different courses and educational material that we've put out, this is the course that I am the most excited about facebook chat bot marketing is exploding. It is literally exploding. It's incredibly, incredibly effective by the time you're done with this course And you've learned the tools and the techniques and the principles that I'm gonna show you step by step, you're gonna be within the top one of digital advertisers in the country. And I mean that 100% sincerely, I have a master's degree in industrial organizational psychology from Hofstra University out here on Long Island and just learning about workplace motivation and psychological principles apply to businesses. Has helped me both in teaching material in an effective way, but it's also helped me create a team that's able to communicate with our clients, able to communicate with our clients, is customers and prospects and and really create some very, very interesting and profitable and successful digital advertising campaigns. I'm also a contributing editor to some of our industry's leading online publications like search engine journal dot com. I regularly write for some other blogs and I often speak at local marketing conferences and high schools about careers in digital advertising and digital advertising concepts that are new and trending. So I want to talk briefly about how this course came to be, many of you might know. Larry Kim. Larry Kim is from word stream. He started work stream in 2007, grew over the course of 10 years to a massive, massive company. Word Stream offered PPC software and PPC consulting services. Larry kim recently sold Word Stream for $150 million and went on to Found Mobile Monkey. This course is going to talk a lot about Mobile monkey. This is a collaborative course with Larry kim with mobile monkey and I'm telling you this stuff is really, really cool. So Larry reached out to me, he says listen Isaac you guys are a leading agency in online advertising and social media marketing campaigns for your clients developing this software called Mobile monkey. Here's a login, here's an account, check it out, I check it out, I start creating some box in a very simplistic way. This was before I really understood and really was actually using bots for our clients and I was like wow I was just I was blown away. This stuff is incredible. The engagement rates, the open rates, we were seeing the amount of conversions we were getting sales from our client's websites that we were getting was like nothing I had ever seen before and mobile monkey software is orders of magnitude better than any other visual chatbot builder software on the market today. And I'm telling you that because I've spent many, many hours exploring the software, learning the software using the software, I'm gonna teach you step by step how to build bots in that software as well. So anyway, so I got back on the phone with Larry and Larry's like I was like Larry, this stuff is incredible, and Larry said, Isaac I want you to make a course teach people how to use this exposes to the masses, get the regular people who are not developers who don't have a development background, give them the skills and the capacity to use the software to their advantage to help their businesses grow. And I said I love the idea and here we are. So this is a collaborative course with Larry and I appreciate that opportunity and this is all that benefit is gonna be passed along to you throughout the course as you learn step by step how to do all these things, just briefly how I teach and for those of you who have come um from other courses of mind, you sort of know this, I try first and foremost to be practical and clear, I want you to be able to follow along step by step with what I'm doing and you could take that knowledge, take those skills literally step by step and apply it to your business. I'm gonna go through lots of different examples, I can't imagine that I'm not going to cover a scenario or an example that's relevant to your type of business. So practical clarity is really the first and foremost, the thing that I care a great deal about. A lot of instructors talk more about just theory or things more complex and I don't think that's as useful to students. So it's important to take notes to engage in the community. We're gonna have a facebook community, I'll be an active participant, but most of all, all the students will would, will be and should be active participants, responding to each other's questions, asking questions. That's really how you you're going to get some really creative ideas to to take your bots to the next level. Well, we also will cover a fair amount of theory. When I say theory, I mean, psychological principles of persuasion. So how to use the concepts of like, like ability and commitment and reciprocity in the, in the, in the conversational ways you build your box to make them more effective. So, that's theory is still very, very important. Again, take notes. Review lectures, this is a long course, it's a long course. There's a lot of modules, an enormous amount of time was spent drafting out the different stages of this course and the different lectures, different lectures to enable you to to jump around, don't get bogged down in a topic that you might not need to learn about. So, if you understand all the psychological principles of persuasion or you don't want to learn about them right now, you could skip that section and go right into bodybuilding. It's it's totally up to you. You could definitely skip around just very briefly and lastly, an enormous amount of time, energy money has gone into producing this course. There's professional videographers, there's professional equipment, there's lighting, there's just the time. Um it would mean a lot to me, it does mean a lot to me. If you take a minute to leave a positive review, leave your feedback. That helps me expose the course to more students. It helps bring more students in to this educational fold. It helps a lot more people get involved with with with this sort of digital advertising. That up until now, up until mobile monkey has been unattainable mobile monkeys creating software that's allowing the masses that have never learned development, who do not know how to write code for an aPI or a chatbot, ap I actually use chatbots, complex chatbots at scale. So if you anyway, if you if you could take a moment to leave a positive review, it would mean a lot to me. And lastly, and really lastly this time, um I want to thank you very much for joining me in this course for joining me in this journey. I mean, I mean, it sincerely when I say I'm enormously and incredibly excited to be here with you. I know that there are other courses out there and I appreciate, and I'm thankful that you chose this course. I am going to do everything in my power to make this course as useful, as fun, as practical as possible for you. I'm looking forward to seeing you guys in a couple of seconds in the very next lecture.

Class Materials

Bonus Materials with Purchase

MobileMonkey Support
Facebook Chat Bot Marketing Mastery