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Testing Our Chat Blast Before Blasting

Lesson 54 from: Facebook Chatbots: Generate Leads and Sales Effectively

Isaac Rudansky

Testing Our Chat Blast Before Blasting

Lesson 54 from: Facebook Chatbots: Generate Leads and Sales Effectively

Isaac Rudansky

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Lesson Info

54. Testing Our Chat Blast Before Blasting

Lessons

Class Trailer

Chapter 1: Introduction to Facebook Messenger Marketing

1

Welcome to Facebook Messenger Chatbot Masterclass

08:17
2

What is Messenger Marketing

09:07
3

Advantages to Using Facebook Messenger Marketing

14:17
4

How is Chatbot Marketing Different Than Other Marketing Channels

07:08
5

Who Can Use Messenger Bots to Their Advantage

04:43
6

Quiz - Chapter 1

Chapter 2: Example Use Cases for Facebook Messenger Chatbots

7

Ecommerce Chatbot Strategies

09:59
8

Webinar - Event Registrations Using Chatbots

04:13
9

Lead-gen Chatbot Strategies

09:10
10

Using Chatbots to Promote Educational Resources

09:42
11

Using Chatbots to Stay in Touch With Your Customers

07:45
12

Calculating LTV and CAC to Formulate Incentive Plans

11:06
13

Ideas for Incentive Structures to Promote Through Facebook Chatbots

08:31
14

Quiz - Chapter 2

Chapter 3: Psychological Principles of Persuasion in Effective Bot Design

15

Commitment and Consistency in Chatbot Design

14:55
16

Increasing Customer Value With Reciprocity

14:25
17

Using Social Proof to Build Trust and Identity

11:41
18

Likability - Your Secret Weapon to Successful Bot Marketing

11:07
19

Using Scarcity to Drive Your Customers to Convert Faster

08:42
20

Understanding the Fogg Behavior Model and How to Use It to Your Advantage

15:53
21

Quiz - Chapter 3

Chapter 4: Building Killer Chatbots With Mobile Monkey

22

What is Mobile Monkey

04:12
23

Creating a Mobile Monkey Account and Connecting Your Facebook Page

05:41
24

Viewing Active Bots and Adding Users

02:42
25

Create Your First Chatbot

03:22
26

Quiz - Chapter 4

Chapter 5: Learning All About the Mobile Monkey Chatbot Builder

27

Widgets, Page Flow and Organization

08:20
28

Understanding Q&A and What They're Used For

02:07
29

Adding Q&A Items

05:45
30

Understanding Unanswered Questions

03:56
31

Configuring and Editing Bot Builder Settings

03:31
32

All About the Text Widget

06:45
33

All About the Image Widget

00:55
34

All About the Form Widget

09:47
35

All About the Quick Question Widget

07:21
36

All About the GIF Widget

02:40
37

All About the Attachment Widget

02:07
38

All About the Attribute Widget

01:30
39

All About the Connection Widget

03:10
40

All About the Email Widget

03:06
41

All About the Gallery Widget

06:02
42

All About the List Widget

02:32
43

All About the Navigate Widget

03:03
44

All About the Typing Widget

03:03
45

All About the Video Widget

02:37
46

Quiz - Chapter 5

Chapter 6: How to Wield the Mobile Monkey Chat Blaster Like a Jedi Master

47

What's a Chat Blast Anyway

03:14
48

A Few Useful Chat Blaster Use Cases

05:32
49

Chat Blasting Vs. Drip Campaigns

05:46
50

Planning Four Chat Blast Ideas - Part 1

10:11
51

Planning Four Chat Blast Ideas - Part 2

12:08
52

Organizing Our Chat Blast Pages in the Mobile Monkey Page Builder

04:48
53

Building Our Coupon Chat Blast

10:47
54

Testing Our Chat Blast Before Blasting

04:43
55

Launching Our First Chat Blast- Naming, Audience, Page and Purpose

08:30
56

Building a Chat Blast to Drive Phone Calls

13:55
57

Building Our New Product Line Chat Blast

15:44
58

Building Our Competitive Advantage - Awareness Chat Blast

18:42
59

Analyzing Chat Blast Results

01:47

Chapter 7: Understanding Lead Magnets and Using Them to Build Your Contact List

60

Why Are Lead Magnets Important

05:05
61

Installing Your Chat Widget on a WordPress Site

06:05
62

Installing Your Chat Widget on a Shopify Site

01:17
63

58: Installing Your Chat Widget Through Google Tag Manager

04:53
64

Link to Messenger and Adding It to Emails and Blogs

09:29
65

Adding the Checkbox Plugin to Your Web Forms

03:10
66

How to Use Facebook Comment Guards

16:33
67

Creating Facebook Messenger Landing Pages

13:09
68

Quiz - Chapter 7

Chapter 8: Facebook Messenger Ad Campaigns Using Your Mobile Monkey Chatbots!

69

What Are Facebook Messenger Ads

05:31
70

Messenger Ads Best Practices and Sample Strategies

12:14
71

Creating a New Messenger Ad Campaign in Facebook

08:35
72

Designing a Messenger Ad

13:26
73

Completing Messenger Campaign Creation in Facebook Ads Manager

06:37
74

Drafting Our Mobile Monkey Messaging Campaign Blueprint

06:30
75

Creating and Naming All Our Pages in Mobile Monkey

03:32
76

Building Our Messenger Landing Page in Mobile Monkey

04:21
77

Finishing All the Other Facebook Messenger Bot Pages

13:54
78

Duplicating Your Ad Groups to Try Different Targeting Settings

07:45
79

Setting Up Mobile Monkey Q&A and Other Loose Ends

06:28
80

Quiz - Chapter 8

Chapter 9: Understanding Audiences in Mobile Monkey and Using Them to Your Advantage

81

What Are Audiences in Mobile Monkey

07:54
82

Creating an All Contacts and Gender Based Audience

04:12
83

Timezone and Last Active Based Audiences in Mobile Monkey

06:33
84

Creating an Audience Based on a Custom Variable

06:26

Chapter 10: Building Our First Mobile Monkey Drip Campaign!

85

What Are Drip Campaigns and Drip Campaign Best Practices

06:53
86

Practical and Useful Drip Campaign Ideas

06:43
87

Building and Reviewing Our Drip Pages in Mobile Monkey (10.3)

07:53
88

Creating and Launching Our First Mobile Monkey Drip Campaign

08:39

Chapter 11: Using the RSS Blaster in Mobile Monkey

89

RSS Feed Step by Step and Best Practices (11.1)

09:56
90

Quiz - Chapter 11

Chapter 12: Becoming a Mobile Monkey Power User With Advanced Integrations and Connections

91

What Are Connections and When Would You Use Them

02:49
92

Creating a Connection to Google Sheets (12.2)

14:18
93

Creating a Connection to Gotowebinar

09:37
94

Send New Leads to Your CRM - Hubspot

07:26
95

Send an SMS to Your Sales Team When a Contact Requests a Callback

09:59
96

Quiz - Chapter 12

Chapter 13: Understanding Your Mobile Monkey Audience Insights

97

Contacts - Searching, Exporting and Deleting

02:32
98

Audiences in Mobile Monkey

02:04
99

Forms - What They Are and How to Use Them

01:42
100

Bot Analytics - How to Find Useful Information Using Mobile Monkey Analytics

02:45

Chapter 14: Staying on Facebook's Good Side: Chatbot Compliance

101

What You Need to Know About Staying Compliant With Facebook (14.1)

04:10
102

Getting Approved for Subscription Messaging (14.2)

08:43

Chapter 15: Conclusion ... Goodbye for Now but Stay in Touch!

103

Thank You, Getting Help, Final Thoughts

04:16

Final Quiz

104

Final Quiz

Lesson Info

Testing Our Chat Blast Before Blasting

Howdy chatbots fans. Let's go ahead and test the chap class that we just created before we actually send it out. So from the page you want to test you navigate to that page. So we're on the page we wanted to test and on the right hand side of the screen under test this page you click test this page and open messenger and again you know you guys know by now how to copy the mobile link and I do recommend doing that and test it on your mobile phone as well. So here's the first message. Hey Isaac how many hours a day do you think you spent on your couch reply stop at any time to opt out of messages from us and I can reply, stop and get an unsubscribed prompt. But I'm gonna be like um I think I spend about 30 minutes a day on my couch. Right this is free form so I I apply and they sent me the Jeff of the dog. So far so far so good it's working. And I see the typing Isaac sofa mania is running a limited time promotion this week and we're offering exclusive coupon only available through faceb...

ook messenger. Good use code Sm special at checkout shop sale now. Okay so here are three of our best in that in case you wanted to check them out. Um Everything worked well. But one thing that I didn't like was that it came in too fast. Like I want to I want another break after this after the shop sale now so a person could process that. Um But I'm actually pretty impressed. Like I don't see any issues. We have the three best sellers. Um Let me just test these links. That's always a good idea and just the one shop now button make sure it's all good. Good good good. Okay all the links work. Well it's always a good idea to test your links. Um So let's go back and add a typing widget after or before the last text widget lets go back into the old monkey. I'm gonna add a typing widget. I'm gonna have to read, drag it to reorder it, scroll to the bottom. That's where it lives and I'm gonna drag it and reorder it before. Um Well look at that. See this is exactly what we mean to do to debug a little bit. So there is a typing widget there already. So I'm gonna drop this back down here. Delete it and try to see what exactly went wrong. It's a quick question. We have the Jif typing for four seconds and then it should show typing for six seconds. Maybe there's a little bit of a bug there. Let me go down to typing or move it up a little bit too typing for seven seconds. Let's see how that goes. Um I'm gonna now retest this page and then retest the whole process by clicking test and open and messenger test again. Remember I told you that sometimes you need to do this multiple times And here it is. Okay so Isaac how many hours a day do you think you spend on your couch? Three hours? Here's my dog, here's typing. This should be four seconds. There we go. There's my seven seconds or six second typing that is working now. Maybe there was a bug at six seconds. All these bugs get fixed easily. Um And here are three of our best selling it in case you want to check them out. And that's that that's a great chat last um I think the dog is funny and it's also nice. It's not you're not we're not blowing up the person's inbox because we do have to get them to respond to our first question in order for the chat blast to continue. That's something which is important to note if nobody responds. And that's also you should think about that when it comes to strategizing your tap class because there's a pro and con. The pro of getting somebody to respond is that you keep them on your messenger list. They remain part of your audience and re um it restarts their audience window so they remain more time will pass before they fall off your audience list. And and so you can still some of your drip campaigns and your chap blasts At the same time if nobody responds and you you did not send out any of the actual marketing information you wanted to send out then you might have lost some opportunity there. So you know in some cases your chap last might just be the first message starts off with like we're running this 20% coupon. It's exclusive here's the here's the coupon code I chose in this case because I know that my audience has, I had typically good engagement rates on my audience. I know that um something like this could work and it will help and I want to get the advantage of keeping keeping people on my list for longer. But I'm happy with how this looks and if you're happy with how your tap blasts look, once you've tested it once you're really ready to send it out. So I would do another test on a mobile device and I've I've already done that because we're gonna send we're actually gonna send send send out this blast. Um So do do the mobile test, make sure everything looks good in a format formatted well on mobile. And now let's go and in the next lecture actually create our first chat blast. Super exciting. And we'll see how this goes. I'll see you guys in a few seconds. In the very next lecture

Class Materials

Bonus Materials with Purchase

MobileMonkey Support
Facebook Chat Bot Marketing Mastery