A Few Useful Chat Blaster Use Cases
alright chop off fans in this lecture, we're gonna talk about some common chat blaster use cases just so your wheels could start spinning Some easy ideas and and by no and by no means is this an exhaustive list of ideas. But these are some of the chat blasts that I've run that have been successful. And of course these are chat blasts that I'm sure 99% of you could probably run in your businesses promoting a limited time sale. Right? So if you're, if you're an e commerce business, which many of you are a very common thing is to run a sale. So you could use chat blasts to promote a new limited time sale. Remember some of those psychological principles of persuasion, If you're promoting a limited time sale, then you want to convey that sense of urgency in your chat bots and we'll talk about how to do that offering customers a coupon code, right? You might be running certain types of sales on your website, but you might want to send out a special coupon code to your facebook subscribers. T...
hat's a way to make them feel sort of there on an exclusive platform. They have an exclusive coupon code. Uh, and that could be something which is very successful running a poll or survey. I gave you that example in a previous lecture that we did a design contest for one of our higher end clients, that's sort of like a contest. But then you can run polls of of what products are people's favorite products, surveys about their experience with your brand and then you can start saving these custom attributes like we spoke about as a net promoter score. How likely is somebody to promote your brand? How happy like starting putting together a happiness scale polls or surveys are really good for that. Um that will allow you to ask your customers for a referral. So you could use chat blasts to send out a referral request or a special link that people could share if you connect mobile monkey to something like that ambassador and you could send them, you could send out a referral request or or you know, promote my brand, our brand request uh, to your happiest and most engaged previous customers. Like I said, running a contest. I'm sure that many of you guys can think of different ways to engage an audience will build out a chat blast in this lecture about running a contest um promoting new content on your site. Do you have a new e book? Do you have a new case study? Do you have a new testimonial? You have a new blog post. All these pieces of content could be promoted through facebook messenger through chat blasts. You could introduce a new product if you have a new um a new line or a new version of a product, you could also promote a new way to use an old product. News is very effective. I talked about this a lot. This has been the case for many, many years in advertising. Um Going back to David Ogilvy Days and Claude Hopkins days and this is going back into the early 1900s that people have always found that when you advertise something in the form of it being new or a new product or a new way, a new way to use an existing product or a new addition or change to a current service. Those types of messages are much more appealing than the similar messages that contain the same information, but not phrased in a way that is new or it's promoting news promoting a new service or updating to an existing service like we said. And then you could also just use tap class to highlight your unique selling propositions. What makes your brand special? What do you offer that your your competition doesn't, your marketing techniques can't just be buy from me because I want your dollars and don't give them to the competitor. Right? That's a selfish ask. And you and embedded within that subconsciously or subtly is like you should, you should potentially sacrifice for my sake. But we would never do that. If we're making a buying decision, we would never um sacrifice an advantage of ours for the sake of helping some consumer brands, some, some retailer. So your your your requests and appeals for people to buy from. You can't just be like here, here we are like just give us the money and not our competitor the money because we're here and we're asking for it. You need to offer the consumer something that's advantageous about your product, give them a promise that your your competitors aren't making tell a story that your competitors aren't telling. That doesn't necessarily mean that you have to be distinctly different on every dimension from a company from your competitors, from your competition. Doesn't mean that at all. What it means is that you need to talk about your products and services in a way that tells a story that not everyone else is telling. So if it's about your manufacturing facilities or if it's about the quality of craftsmanship in your product or is it about the range of options or if it's about your quality of your customer service, whatever it is, has to be phrased in like, you know, we're taking a gamble on you, we're investing in you as the consumer, in your success and your self satisfaction. We want you to return that and reciprocate that and invest in us. So that's a way using. And chat blasts are just the medium to get that message across effectively. And like I always talk about when we talk about marketing psychology, the mediums will change five years from now. There'll be other channels. Five years ago, there were totally different channels Now, facebook chat about marketing is, is extremely hot and it will remain hot for a long time. But what hasn't changed much in the last 100 years is human nature. What hasn't changed much is how people basically relate to advertising, how they make their buying decisions, which brands they have affinity for, and when you understand those concepts, then you'll be able to use the mediums, the channels to your advantage. So those are some example, chatbot use cases. I look forward to continuing this chat blaster section in the very next lecture.