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A Few Useful Chat Blaster Use Cases

Lesson 48 from: Facebook Chatbots: Generate Leads and Sales Effectively

Isaac Rudansky

A Few Useful Chat Blaster Use Cases

Lesson 48 from: Facebook Chatbots: Generate Leads and Sales Effectively

Isaac Rudansky

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Lesson Info

48. A Few Useful Chat Blaster Use Cases

Lessons

Class Trailer

Chapter 1: Introduction to Facebook Messenger Marketing

1

Welcome to Facebook Messenger Chatbot Masterclass

08:17
2

What is Messenger Marketing

09:07
3

Advantages to Using Facebook Messenger Marketing

14:17
4

How is Chatbot Marketing Different Than Other Marketing Channels

07:08
5

Who Can Use Messenger Bots to Their Advantage

04:43
6

Quiz - Chapter 1

Chapter 2: Example Use Cases for Facebook Messenger Chatbots

7

Ecommerce Chatbot Strategies

09:59
8

Webinar - Event Registrations Using Chatbots

04:13
9

Lead-gen Chatbot Strategies

09:10
10

Using Chatbots to Promote Educational Resources

09:42
11

Using Chatbots to Stay in Touch With Your Customers

07:45
12

Calculating LTV and CAC to Formulate Incentive Plans

11:06
13

Ideas for Incentive Structures to Promote Through Facebook Chatbots

08:31
14

Quiz - Chapter 2

Chapter 3: Psychological Principles of Persuasion in Effective Bot Design

15

Commitment and Consistency in Chatbot Design

14:55
16

Increasing Customer Value With Reciprocity

14:25
17

Using Social Proof to Build Trust and Identity

11:41
18

Likability - Your Secret Weapon to Successful Bot Marketing

11:07
19

Using Scarcity to Drive Your Customers to Convert Faster

08:42
20

Understanding the Fogg Behavior Model and How to Use It to Your Advantage

15:53
21

Quiz - Chapter 3

Chapter 4: Building Killer Chatbots With Mobile Monkey

22

What is Mobile Monkey

04:12
23

Creating a Mobile Monkey Account and Connecting Your Facebook Page

05:41
24

Viewing Active Bots and Adding Users

02:42
25

Create Your First Chatbot

03:22
26

Quiz - Chapter 4

Chapter 5: Learning All About the Mobile Monkey Chatbot Builder

27

Widgets, Page Flow and Organization

08:20
28

Understanding Q&A and What They're Used For

02:07
29

Adding Q&A Items

05:45
30

Understanding Unanswered Questions

03:56
31

Configuring and Editing Bot Builder Settings

03:31
32

All About the Text Widget

06:45
33

All About the Image Widget

00:55
34

All About the Form Widget

09:47
35

All About the Quick Question Widget

07:21
36

All About the GIF Widget

02:40
37

All About the Attachment Widget

02:07
38

All About the Attribute Widget

01:30
39

All About the Connection Widget

03:10
40

All About the Email Widget

03:06
41

All About the Gallery Widget

06:02
42

All About the List Widget

02:32
43

All About the Navigate Widget

03:03
44

All About the Typing Widget

03:03
45

All About the Video Widget

02:37
46

Quiz - Chapter 5

Chapter 6: How to Wield the Mobile Monkey Chat Blaster Like a Jedi Master

47

What's a Chat Blast Anyway

03:14
48

A Few Useful Chat Blaster Use Cases

05:32
49

Chat Blasting Vs. Drip Campaigns

05:46
50

Planning Four Chat Blast Ideas - Part 1

10:11
51

Planning Four Chat Blast Ideas - Part 2

12:08
52

Organizing Our Chat Blast Pages in the Mobile Monkey Page Builder

04:48
53

Building Our Coupon Chat Blast

10:47
54

Testing Our Chat Blast Before Blasting

04:43
55

Launching Our First Chat Blast- Naming, Audience, Page and Purpose

08:30
56

Building a Chat Blast to Drive Phone Calls

13:55
57

Building Our New Product Line Chat Blast

15:44
58

Building Our Competitive Advantage - Awareness Chat Blast

18:42
59

Analyzing Chat Blast Results

01:47

Chapter 7: Understanding Lead Magnets and Using Them to Build Your Contact List

60

Why Are Lead Magnets Important

05:05
61

Installing Your Chat Widget on a WordPress Site

06:05
62

Installing Your Chat Widget on a Shopify Site

01:17
63

58: Installing Your Chat Widget Through Google Tag Manager

04:53
64

Link to Messenger and Adding It to Emails and Blogs

09:29
65

Adding the Checkbox Plugin to Your Web Forms

03:10
66

How to Use Facebook Comment Guards

16:33
67

Creating Facebook Messenger Landing Pages

13:09
68

Quiz - Chapter 7

Chapter 8: Facebook Messenger Ad Campaigns Using Your Mobile Monkey Chatbots!

69

What Are Facebook Messenger Ads

05:31
70

Messenger Ads Best Practices and Sample Strategies

12:14
71

Creating a New Messenger Ad Campaign in Facebook

08:35
72

Designing a Messenger Ad

13:26
73

Completing Messenger Campaign Creation in Facebook Ads Manager

06:37
74

Drafting Our Mobile Monkey Messaging Campaign Blueprint

06:30
75

Creating and Naming All Our Pages in Mobile Monkey

03:32
76

Building Our Messenger Landing Page in Mobile Monkey

04:21
77

Finishing All the Other Facebook Messenger Bot Pages

13:54
78

Duplicating Your Ad Groups to Try Different Targeting Settings

07:45
79

Setting Up Mobile Monkey Q&A and Other Loose Ends

06:28
80

Quiz - Chapter 8

Chapter 9: Understanding Audiences in Mobile Monkey and Using Them to Your Advantage

81

What Are Audiences in Mobile Monkey

07:54
82

Creating an All Contacts and Gender Based Audience

04:12
83

Timezone and Last Active Based Audiences in Mobile Monkey

06:33
84

Creating an Audience Based on a Custom Variable

06:26

Chapter 10: Building Our First Mobile Monkey Drip Campaign!

85

What Are Drip Campaigns and Drip Campaign Best Practices

06:53
86

Practical and Useful Drip Campaign Ideas

06:43
87

Building and Reviewing Our Drip Pages in Mobile Monkey (10.3)

07:53
88

Creating and Launching Our First Mobile Monkey Drip Campaign

08:39

Chapter 11: Using the RSS Blaster in Mobile Monkey

89

RSS Feed Step by Step and Best Practices (11.1)

09:56
90

Quiz - Chapter 11

Chapter 12: Becoming a Mobile Monkey Power User With Advanced Integrations and Connections

91

What Are Connections and When Would You Use Them

02:49
92

Creating a Connection to Google Sheets (12.2)

14:18
93

Creating a Connection to Gotowebinar

09:37
94

Send New Leads to Your CRM - Hubspot

07:26
95

Send an SMS to Your Sales Team When a Contact Requests a Callback

09:59
96

Quiz - Chapter 12

Chapter 13: Understanding Your Mobile Monkey Audience Insights

97

Contacts - Searching, Exporting and Deleting

02:32
98

Audiences in Mobile Monkey

02:04
99

Forms - What They Are and How to Use Them

01:42
100

Bot Analytics - How to Find Useful Information Using Mobile Monkey Analytics

02:45

Chapter 14: Staying on Facebook's Good Side: Chatbot Compliance

101

What You Need to Know About Staying Compliant With Facebook (14.1)

04:10
102

Getting Approved for Subscription Messaging (14.2)

08:43

Chapter 15: Conclusion ... Goodbye for Now but Stay in Touch!

103

Thank You, Getting Help, Final Thoughts

04:16

Final Quiz

104

Final Quiz

Lesson Info

A Few Useful Chat Blaster Use Cases

alright chop off fans in this lecture, we're gonna talk about some common chat blaster use cases just so your wheels could start spinning Some easy ideas and and by no and by no means is this an exhaustive list of ideas. But these are some of the chat blasts that I've run that have been successful. And of course these are chat blasts that I'm sure 99% of you could probably run in your businesses promoting a limited time sale. Right? So if you're, if you're an e commerce business, which many of you are a very common thing is to run a sale. So you could use chat blasts to promote a new limited time sale. Remember some of those psychological principles of persuasion, If you're promoting a limited time sale, then you want to convey that sense of urgency in your chat bots and we'll talk about how to do that offering customers a coupon code, right? You might be running certain types of sales on your website, but you might want to send out a special coupon code to your facebook subscribers. T...

hat's a way to make them feel sort of there on an exclusive platform. They have an exclusive coupon code. Uh, and that could be something which is very successful running a poll or survey. I gave you that example in a previous lecture that we did a design contest for one of our higher end clients, that's sort of like a contest. But then you can run polls of of what products are people's favorite products, surveys about their experience with your brand and then you can start saving these custom attributes like we spoke about as a net promoter score. How likely is somebody to promote your brand? How happy like starting putting together a happiness scale polls or surveys are really good for that. Um that will allow you to ask your customers for a referral. So you could use chat blasts to send out a referral request or a special link that people could share if you connect mobile monkey to something like that ambassador and you could send them, you could send out a referral request or or you know, promote my brand, our brand request uh, to your happiest and most engaged previous customers. Like I said, running a contest. I'm sure that many of you guys can think of different ways to engage an audience will build out a chat blast in this lecture about running a contest um promoting new content on your site. Do you have a new e book? Do you have a new case study? Do you have a new testimonial? You have a new blog post. All these pieces of content could be promoted through facebook messenger through chat blasts. You could introduce a new product if you have a new um a new line or a new version of a product, you could also promote a new way to use an old product. News is very effective. I talked about this a lot. This has been the case for many, many years in advertising. Um Going back to David Ogilvy Days and Claude Hopkins days and this is going back into the early 1900s that people have always found that when you advertise something in the form of it being new or a new product or a new way, a new way to use an existing product or a new addition or change to a current service. Those types of messages are much more appealing than the similar messages that contain the same information, but not phrased in a way that is new or it's promoting news promoting a new service or updating to an existing service like we said. And then you could also just use tap class to highlight your unique selling propositions. What makes your brand special? What do you offer that your your competition doesn't, your marketing techniques can't just be buy from me because I want your dollars and don't give them to the competitor. Right? That's a selfish ask. And you and embedded within that subconsciously or subtly is like you should, you should potentially sacrifice for my sake. But we would never do that. If we're making a buying decision, we would never um sacrifice an advantage of ours for the sake of helping some consumer brands, some, some retailer. So your your your requests and appeals for people to buy from. You can't just be like here, here we are like just give us the money and not our competitor the money because we're here and we're asking for it. You need to offer the consumer something that's advantageous about your product, give them a promise that your your competitors aren't making tell a story that your competitors aren't telling. That doesn't necessarily mean that you have to be distinctly different on every dimension from a company from your competitors, from your competition. Doesn't mean that at all. What it means is that you need to talk about your products and services in a way that tells a story that not everyone else is telling. So if it's about your manufacturing facilities or if it's about the quality of craftsmanship in your product or is it about the range of options or if it's about your quality of your customer service, whatever it is, has to be phrased in like, you know, we're taking a gamble on you, we're investing in you as the consumer, in your success and your self satisfaction. We want you to return that and reciprocate that and invest in us. So that's a way using. And chat blasts are just the medium to get that message across effectively. And like I always talk about when we talk about marketing psychology, the mediums will change five years from now. There'll be other channels. Five years ago, there were totally different channels Now, facebook chat about marketing is, is extremely hot and it will remain hot for a long time. But what hasn't changed much in the last 100 years is human nature. What hasn't changed much is how people basically relate to advertising, how they make their buying decisions, which brands they have affinity for, and when you understand those concepts, then you'll be able to use the mediums, the channels to your advantage. So those are some example, chatbot use cases. I look forward to continuing this chat blaster section in the very next lecture.

Class Materials

Bonus Materials with Purchase

MobileMonkey Support
Facebook Chat Bot Marketing Mastery