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Grow Your Business with YouTube Marketing

Lesson 37 of 53

Adding Music

Whippy Cake

Grow Your Business with YouTube Marketing

Whippy Cake

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Lesson Info

37. Adding Music


Class Trailer

Day 1

1 Class Introduction 12:02 2 Whippy Cake's First Video 10:43 3 The Key YouTube Checklist 09:41 4 Kari Kinsey Video Evaluation 10:38 5 Kelsey Tuia Video Evaluation 08:46 6 Kylar Tubbs Video Evaluation 09:54 7 Shaina Longstreet Video Evaluation 08:43
8 Audience Experience Feedback 07:55 9 The Importance of Pre-Production 20:19 10 Collecting Content Ideas 15:33 11 Offering Value with Content 05:13 12 Organizing Your Content 08:25 13 Planning Your Shoot 05:54 14 Planning Your Script 05:57 15 Planning Your Shot List 03:23 16 Planning Your Storyboard 06:16 17 Finalizing the Script 07:48 18 Why Quality Video Matters 07:48 19 Different Video Styles 14:21 20 Recording Options 11:51 21 Audio Hacks 10:28 22 The Importance of Lighting 08:23 23 Additional Production Hacks 12:12 24 Backdrops & Locations 20:07 25 Shooting a Video 46:11 26 Recap on Production Tips 10:01

Day 2

27 Heather Scherie Video 2 Evaluation 11:21 28 Jef Rawls Video 2 Evaluation 14:00 29 Kylar Tubbs Video 2 Evaluation 13:14 30 Shaina Longstreet Video 2 Evaluation 09:29 31 Kari Kinsey Video 2 Evaluation 10:27 32 Video Progress Discussion 15:00 33 The Importance of Branding 21:57 34 Editing Software Options 10:50 35 Final Cut Pro Tips & Tricks 40:09 36 Editing Whippy's Video 11:24 37 Adding Music 06:18 38 Optimizing for YouTube 07:58 39 SEO & the Keyword Planner 13:41 40 Creating a Description & Adding Tags 15:39 41 Ads, Monetization, & YouTube Affiliates 08:49 42 YouTube® Analytics 09:55 43 Advanced Settings & Commenting 15:05 44 Playlists on YouTube® 03:23 45 Using Visuals on Your Channel 04:33 46 Annotations & Transcripts 09:28 47 Linking & Ping Backs 07:03 48 Collaborations 04:03 49 Social Media 07:13 50 Email & Newsletters 03:55 51 Facebook Ads 03:28 52 Driving Traffic To Your Site 11:22 53 Pitching 16:48

Lesson Info

Adding Music

once it's all perfectly timed is when you would add your music. I never recommend adding your music at the beginning because you'll have to re edit not only the footage but your music and re time everything, especially if you're doing things. Carry did her video today, Teoh. She was dancing to the beat, and so she had a time. It just right if she had added her video her audio first and then tried to line it up. I'm talking like tripling your editing time for adding music. You're just gonna go ahead and pick your clip. Whether you have audio from up here or you have audio from this library, you would just click and drag and you see that little blind at the very beginning right here. Think of that as a magnet, and that magnet is going to stick wherever you put it and and likewise, these additional clips see that magnet? There's a magnet. I call it that just because it will be easy for you to remember that what it does. If I were to delete this, what's gonna happen? All the magnets sticki...

ng to it go away, too. They don't just automatically go somewhere else. So pay attention to those. And if you're going to get rid of a clip like let's say I happen to be cutting out apart from here and it's just this one part right here. But I lost that. So, um and then from there, so hypothetically, if this was all timed, narrowed down to a minute or two minute, chances are you're going to need Teoh loop your music and they're quick and easy ways to do it or just generic ways to do it like I just did back to back. You can drag and hug, Um, so they're touching. You can zoom in to make sure that they're actually touching and something dio another trick. When you have your play head and you zoom or zoom out, it's gonna zoom in or zoom out on the play head, so make sure it's where you want to see Um, and then for exporting that is again way more simple than you think it is. I always recommend going into your preferences and choosing that first so you can choose your importing preferences and you can choose your exporting preferences as well so you can go in here. Type in all of your YouTube information. Maybe you're making footage for other places like Facebook. In that sort of thing, all you would have to do, want to have imported. All your information is click that the platform that you want Teoh export to. And so I'm gonna double click this and is automatically gonna add it. Let me type in my information. And then what would happen is it would then be on this export menu. So this is where again we're in preferences. You're setting up your ideal ways. Export Could be YouTube. Could be Facebook, or, I recommend is exported to your desktop, and then you could do whatever you want with it later. So once you've set your preferences than their automatic like quick export options here, So let's say that I had set up my YouTube. It automatically I push this button, it's going to confirm my title. I can put in my quick description here, add my tags here and then hit next, and I mean, of course, it's gonna say your password not typed in, but you can even double check, make sure. Oh, I don't want it in high death. I just wanted in something quick and easy. That's that's upload fast. Saves a small file, but still decent on YouTube. That's everything I know. It's a lot. It's a lot guys. But what I'm willing to dio Because I've been wanting to train my team on how toe edit? Because I can't always do it myself. I'm going to do a video for her so she can watch and rewatch You're not going to remember everything that I told you. What if I made it into a live stream on you too? You let me know if you're interested. I'm not promising a date right now, because I just don't know. But when I do that with my team, I will open it up in any of you who want to watch can watch for free as long as you don't make fun of my scrappy editing skills because they are D I y meditation. Um, really quick, Really quick. How do you have the white screen with the title after the intro? Real Corlett wants to know. And a few other people had questions about Yes. So I'm gonna undo whatever I did. I don't even know him out here the white screen to remember that generator. Some people dio j pegs. They'll just get a white. They'll make a white image and they'll drag it in there. And it's just an image. But your generator actually gives you a little bit more customization. So this little time screen over here is our your generators. You'll go to solids, and then you can pick your color like I showed earlier. Remember how I had one and I didn't What? I wasn't ready to use it on a zoom out. There it is. So let's say I'm going to do my intro title again. I'm sorry. Um, then you would just go to your title library. You can shorten and lengthen this by scrubbing and scrubbing back and forth. I wanted to be. How many seconds? Let's do fight for the beginning. You can always do a little bit longer, and then you would just pick one of these titles. Uh, building. Sure, fade. Great. And you would drag it on top and to preview it you have it. And over here is where you can customize that. You can decide if you wanted to have actions when it builds in or out. You can change the color of lying one, and then you can change the color of line to or you can have them all be the same. You can have a drop shadow, no drops, Chateau. Honestly, just get in there and start clicking around. You're going to discover some amazing ways to customize video.

Class Description

People all over the world turn to YouTube® to watch tutorials and indulge their curiosities. For savvy entrepreneurs, YouTube is the perfect place to connect with potential customers and demonstrate your expertise. Find out how you can get in on the action in Grow Your Business with YouTube Marketing with Whippy Cake.

Whippy Cake has built a dedicated following through her fun and informative YouTube tutorials. In this class, she’ll show you what it takes to create a unique piece of video content that reflects your brand and grows your business. 

You’ll learn how to: 

  • Build a content schedule, write scripts, and storyboard your videos
  • Stick to a schedule and batch videos to create more content in less time
  • Produce and edit your videos
  • Optimize videos through naming and SEO keywords
  • Monetize and promote your videos
You’ll get tips on preparing to appear on video and finding partners to collaborate with. She will help you find the confidence to demonstrate your authority on-camera while creating content that reflects you and your brand. She’ll also teach you how to link your content to your product or website so your YouTube viewers become loyal, engaged customers.

You don’t need a bunch of fancy equipment and lots of experience to make awesome videos. In Grow Your Business withYouTube Marketing with Whippy Cake, you’ll learn techniques you can use to incorporate video into your marketing strategy no matter how small (or big) your operation already is. 



I enjoyed the class and learned many useful things I didn't know before. There are changes I would suggest. Too much time was spent viewing and critiquing existing videos. Demonstrating one (or more) of the free editing programs would be more helpful for beginners than showing how to use an expensive paid software. The information on selecting keywords should come earlier in the program (and SEO needs to be explained for those who don't know what it is and why it matters). More time should be devoted to editing info. More time should also be spent on the whole uploading process and on monetizing videos (and the benefits of doing that). Whippy is charming and knowledgeable but she had a tendency to get sidetracked on her own agenda (like searching for exactly when a company viewed her contest video). A general comment - it was hard to spend two full consecutive days watching this. I'm glad it fit my schedule but that was just lucky.

a Creativelive Student

Well worth the time if you want to add videos to your business mix and don't know how to get started. Becki knows her stuff and makes each step easy to grasp, even for non-techies. I love her keep-it-simple approach and her positive outlook. The content was solid. Her delivery made it fun to learn.

a Creativelive Student

Absolutely fabulous! Tons of down-to-earth info on YouTube, recording a video, editing a video, working within the parameters of YouTube's functionality, and much more. Whippy is knowledgeable and experienced. She shares her knowledge willingly, with humor, compassion, and integrity. It's the best course I've seen on CreativeLive, and I've seen many.