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Grow Your Business with YouTube Marketing

Lesson 12 of 53

Organizing Your Content

Whippy Cake

Grow Your Business with YouTube Marketing

Whippy Cake

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Lesson Info

12. Organizing Your Content


Class Trailer

Day 1


Class Introduction


Whippy Cake's First Video


The Key YouTube Checklist


Kari Kinsey Video Evaluation


Kelsey Tuia Video Evaluation


Kylar Tubbs Video Evaluation


Shaina Longstreet Video Evaluation


Audience Experience Feedback


The Importance of Pre-Production


Collecting Content Ideas


Offering Value with Content


Organizing Your Content


Planning Your Shoot


Planning Your Script


Planning Your Shot List


Planning Your Storyboard


Finalizing the Script


Why Quality Video Matters


Different Video Styles


Recording Options


Audio Hacks


The Importance of Lighting


Additional Production Hacks


Backdrops & Locations


Shooting a Video


Recap on Production Tips


Day 2


Heather Scherie Video 2 Evaluation


Jef Rawls Video 2 Evaluation


Kylar Tubbs Video 2 Evaluation


Shaina Longstreet Video 2 Evaluation


Kari Kinsey Video 2 Evaluation


Video Progress Discussion


The Importance of Branding


Editing Software Options


Final Cut Pro Tips & Tricks


Editing Whippy's Video


Adding Music


Optimizing for YouTube


SEO & the Keyword Planner


Creating a Description & Adding Tags


Ads, Monetization, & YouTube Affiliates


YouTube® Analytics


Advanced Settings & Commenting


Playlists on YouTube®


Using Visuals on Your Channel


Annotations & Transcripts


Linking & Ping Backs




Social Media


Email & Newsletters


Facebook Ads


Driving Traffic To Your Site




Lesson Info

Organizing Your Content

This is one of those things, right? How do I get my crazy into somewhere that I can use it? Let me tell you something. Don't trust your brain. It's not meant it's not. Ah, hard drive, right? It's a muscle it's meant for doing. It's not It's not. It's strong. So strong Point and I discovered that, and I was like, I have all these ideas, but then when I need one, it's not there. So ever know you're about to get the best publicity of your life right now because this is like a religion to me. I cannot function without ever known. And basically, I want you to think of ever know as a journal sticky note notebook to do list? It's capable of all of that. I'm not going to do a whole tutorial, although I should, because I love it so much. But I want to just paint a picture of how you can utilize tools and resource is to start to structure, to capture and organize and structure your content. Um, so let me actually kind of break down the process, and then we'll get into every now and I'll show you...

how I would do it in real life. So you're gonna keep a digital paper list? It did. You're going keep a digital list or for some people they like half like creative people love a pen and paper. So if that's your mode, do it. Whatever you dio needs to be one list campy one all over the place because I guarantee it will get lost, something trustworthy. That's where you're gonna store all of your ideas. So think of this as a big butterfly net, a big colander or big funnel where you're just going out there and capturing all these potential ideas. You're not committing the act on them. Do anything with them. You're just capturing them for safekeeping. Then what you're gonna do is start to break down these ideas. You just ask. I could do a video about hot as higher shoe. Do people need to know how to do that? Does my audience want to know how to do that? Am I passionate about that? Ask yourself those questions to decide. Is this going to go into my upcoming videos or shelve it for later? And I never don't delete an idea that you don't respond to now because I guarantee there will come a time where you respond to it later. So always, always keep it. Then once you sort your topics by enthusiasm and how much you care, Or maybe it's relevancy. We have current events all the time. So let's say something dramatic happens. I don't know a natural disaster. And you had a story about that in your piggy bank of information of ideas. You can, all of a sudden pull from that. Put the two together for that. That experience, that current event, Um, then once you have those topics, or whether the time relevant one or just one that you really want to share sooner than later you can start to plug it away based on how often you want a post and how you want to deliver it. So, in other words, you're scheduling when you're gonna post that, what happens when you have something on your calendar? Forces? Yeah, you do it and it's there. So you know, you're instantly prepare yourself for that. So if you know that you want to post a video on the 30th of July, you know that before then you need to come up with a script. You need to record it. You need to edit it. So all of a sudden, by default, you're gonna start setting deadlines for all these other steps to get that finished video by the 30th. Um, so then once you have it scheduled, you can populate all of that. You can start populating your topics that you picked. You can do your research. You can fill it in with your thoughts and feelings or ideas. And then you can sort through that talk about what? Visuals. You want to kind of reiterate that sometimes you don't need visual. Sometimes the visuals make the story. And then, um from there, you'll plan and schedule to record it. So you have all the information that outlines air there. It's all structured, ready to go. You record it. And then once it's recorded, you can edit it. So it really doesn't feel that hard to dio like if you say I got a record a video that feels like a lot. But if you're like, I just need to pick a topic. Okay. Done. Easy. Now I just need to talk. Decide what I want to include. What talking points I want to include Done. It's like eating an elephant bite by bite. You break it down into quickly, easy to do things. Um And then, of course, we'll talk about how to do that in batches. So you're not totally just exerting all of your time and energy. So let's experiment, shall we? We're gonna record a video, so we're gonna actually brainstorm ideas. Um, I do this thing on my channel, it's almost like a log. It's like I can do whatever I want. Sort of the thing I call it mystery Monday. It's a mystery because I have no idea what I'm gonna dio. Um, so you see, if I can just to work, So we're going to create this is the Evernote platform. We're going to create a new note, and we're going to call it. We'll just call it Mystery Monday brainstorming. Okay, anything goes right. It's all out there. So I'm like, Well, I got this new lipstick that I liked so I might talk about that I'm not committing to anything. I'm just throwing out ideas with sticking. I don't know. I don't know. Um oh, and then we just had 1/4 of July trip. That was fun. So I might want to talk about that. Us. I'll be honest when I'm doing this. I don't spellcheck. I don't capitalize. I don't punctuate. So I just used me to be able to tell what? Your rope? Kyler. Um, I liked his ideas, like sharing so people can come to your video and then you get more subscribers. But then you show me like you should do this, Siri on your YouTube channel. So if you combine them if you get over, like 56 subscribers, odd and serious or something like that. Oh, I don't know if you guys heard by. He said you can take the challenge of, like, sharing this with I'm gonna offer you something. It if you If I get 100 new subscribers by the end of the day, it doesn't even have to be a serious. I'm gonna do a backflip off this table in a dress making 100,000 used to subscribers. I will dio back e love that comment. Um, okay, so I'm on creative life, so I'm gonna talk about that. I would love to share about that. Potentially. I would just continue, like vomit out ideas of things that I that my audience might want to share. You want to know something else? I might also have another No, over here that I keep all the time about comments. And, of course, I start to organize my more. But if I'm going through my comments on Instagram or YouTube or anything, I will start to fill the men and keep him all the time. Because you never know when you're gonna be lacking content, ideas or motivation or perspective or a lot of times, just like they're doing in the Forum. Like click the thumbs up if you have the same question. If I'm getting the same question Repetitive Lee, you bet your bottom dollar I'm talking about it.

Class Description

People all over the world turn to YouTube® to watch tutorials and indulge their curiosities. For savvy entrepreneurs, YouTube is the perfect place to connect with potential customers and demonstrate your expertise. Find out how you can get in on the action in Grow Your Business with YouTube Marketing with Whippy Cake.

Whippy Cake has built a dedicated following through her fun and informative YouTube tutorials. In this class, she’ll show you what it takes to create a unique piece of video content that reflects your brand and grows your business. 

You’ll learn how to: 

  • Build a content schedule, write scripts, and storyboard your videos
  • Stick to a schedule and batch videos to create more content in less time
  • Produce and edit your videos
  • Optimize videos through naming and SEO keywords
  • Monetize and promote your videos
You’ll get tips on preparing to appear on video and finding partners to collaborate with. She will help you find the confidence to demonstrate your authority on-camera while creating content that reflects you and your brand. She’ll also teach you how to link your content to your product or website so your YouTube viewers become loyal, engaged customers.

You don’t need a bunch of fancy equipment and lots of experience to make awesome videos. In Grow Your Business withYouTube Marketing with Whippy Cake, you’ll learn techniques you can use to incorporate video into your marketing strategy no matter how small (or big) your operation already is. 

Class Materials

Bonus Materials

Blog Draft sample

Content Calendar Sample

Content Calendar Template

Content Calendar Template

Recording Script Template

Sample Recording Script

Shot List Sample

Shot List Sample

Shot List Template

Storyboard Sample

Storyboard Template

Tips for Pitching Outlets

Video End Cards

YouTube Banner Template

Day 1 Slides

Day 2 Slides

Whippy Cake's Favorite Resources

Video Dos and Donts

Brainstorming Your Video Content

Assignment 1 - Quick Start Video Guide

Assignemt 2 - Advanced Video Guide

5 Tips To Boost Your YouTube Audience

Ratings and Reviews

Student Work

Related Classes



I enjoyed the class and learned many useful things I didn't know before. There are changes I would suggest. Too much time was spent viewing and critiquing existing videos. Demonstrating one (or more) of the free editing programs would be more helpful for beginners than showing how to use an expensive paid software. The information on selecting keywords should come earlier in the program (and SEO needs to be explained for those who don't know what it is and why it matters). More time should be devoted to editing info. More time should also be spent on the whole uploading process and on monetizing videos (and the benefits of doing that). Whippy is charming and knowledgeable but she had a tendency to get sidetracked on her own agenda (like searching for exactly when a company viewed her contest video). A general comment - it was hard to spend two full consecutive days watching this. I'm glad it fit my schedule but that was just lucky.

a Creativelive Student

Well worth the time if you want to add videos to your business mix and don't know how to get started. Becki knows her stuff and makes each step easy to grasp, even for non-techies. I love her keep-it-simple approach and her positive outlook. The content was solid. Her delivery made it fun to learn.

a Creativelive Student

Absolutely fabulous! Tons of down-to-earth info on YouTube, recording a video, editing a video, working within the parameters of YouTube's functionality, and much more. Whippy is knowledgeable and experienced. She shares her knowledge willingly, with humor, compassion, and integrity. It's the best course I've seen on CreativeLive, and I've seen many.