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Organizing Your Content

Lesson 12 from: Grow Your Business with YouTube Marketing

Whippy Cake

Organizing Your Content

Lesson 12 from: Grow Your Business with YouTube Marketing

Whippy Cake

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Lesson Info

12. Organizing Your Content

Next Lesson: Planning Your Shoot

Lessons

Class Trailer

Day 1

1

Class Introduction

12:02
2

Whippy Cake's First Video

10:43
3

The Key YouTube Checklist

09:41
4

Kari Kinsey Video Evaluation

10:38
5

Kelsey Tuia Video Evaluation

08:46
6

Kylar Tubbs Video Evaluation

09:54
7

Shaina Longstreet Video Evaluation

08:43
8

Audience Experience Feedback

07:55
9

The Importance of Pre-Production

20:19
10

Collecting Content Ideas

15:33
11

Offering Value with Content

05:13
12

Organizing Your Content

08:25
13

Planning Your Shoot

05:54
14

Planning Your Script

05:57
15

Planning Your Shot List

03:23
16

Planning Your Storyboard

06:16
17

Finalizing the Script

07:48
18

Why Quality Video Matters

07:48
19

Different Video Styles

14:21
20

Recording Options

11:51
21

Audio Hacks

10:28
22

The Importance of Lighting

08:23
23

Additional Production Hacks

12:12
24

Backdrops & Locations

20:07
25

Shooting a Video

46:11
26

Recap on Production Tips

10:01

Day 2

27

Heather Scherie Video 2 Evaluation

11:21
28

Jef Rawls Video 2 Evaluation

14:00
29

Kylar Tubbs Video 2 Evaluation

13:14
30

Shaina Longstreet Video 2 Evaluation

09:29
31

Kari Kinsey Video 2 Evaluation

10:27
32

Video Progress Discussion

15:00
33

The Importance of Branding

21:57
34

Editing Software Options

10:50
35

Final Cut Pro Tips & Tricks

40:09
36

Editing Whippy's Video

11:24
37

Adding Music

06:18
38

Optimizing for YouTube

07:58
39

SEO & the Keyword Planner

13:41
40

Creating a Description & Adding Tags

15:39
41

Ads, Monetization, & YouTube Affiliates

08:49
42

YouTube® Analytics

09:55
43

Advanced Settings & Commenting

15:05
44

Playlists on YouTube®

03:23
45

Using Visuals on Your Channel

04:33
46

Annotations & Transcripts

09:28
47

Linking & Ping Backs

07:03
48

Collaborations

04:03
49

Social Media

07:13
50

Email & Newsletters

03:55
51

Facebook Ads

03:28
52

Driving Traffic To Your Site

11:22
53

Pitching

16:48

Lesson Info

Organizing Your Content

This is one of those things, right? How do I get my crazy into somewhere that I can use it? Let me tell you something. Don't trust your brain. It's not meant it's not. Ah, hard drive, right? It's a muscle it's meant for doing. It's not It's not. It's strong. So strong Point and I discovered that, and I was like, I have all these ideas, but then when I need one, it's not there. So ever know you're about to get the best publicity of your life right now because this is like a religion to me. I cannot function without ever known. And basically, I want you to think of ever know as a journal sticky note notebook to do list? It's capable of all of that. I'm not going to do a whole tutorial, although I should, because I love it so much. But I want to just paint a picture of how you can utilize tools and resource is to start to structure, to capture and organize and structure your content. Um, so let me actually kind of break down the process, and then we'll get into every now and I'll show you...

how I would do it in real life. So you're gonna keep a digital paper list? It did. You're going keep a digital list or for some people they like half like creative people love a pen and paper. So if that's your mode, do it. Whatever you dio needs to be one list campy one all over the place because I guarantee it will get lost, something trustworthy. That's where you're gonna store all of your ideas. So think of this as a big butterfly net, a big colander or big funnel where you're just going out there and capturing all these potential ideas. You're not committing the act on them. Do anything with them. You're just capturing them for safekeeping. Then what you're gonna do is start to break down these ideas. You just ask. I could do a video about hot as higher shoe. Do people need to know how to do that? Does my audience want to know how to do that? Am I passionate about that? Ask yourself those questions to decide. Is this going to go into my upcoming videos or shelve it for later? And I never don't delete an idea that you don't respond to now because I guarantee there will come a time where you respond to it later. So always, always keep it. Then once you sort your topics by enthusiasm and how much you care, Or maybe it's relevancy. We have current events all the time. So let's say something dramatic happens. I don't know a natural disaster. And you had a story about that in your piggy bank of information of ideas. You can, all of a sudden pull from that. Put the two together for that. That experience, that current event, Um, then once you have those topics, or whether the time relevant one or just one that you really want to share sooner than later you can start to plug it away based on how often you want a post and how you want to deliver it. So, in other words, you're scheduling when you're gonna post that, what happens when you have something on your calendar? Forces? Yeah, you do it and it's there. So you know, you're instantly prepare yourself for that. So if you know that you want to post a video on the 30th of July, you know that before then you need to come up with a script. You need to record it. You need to edit it. So all of a sudden, by default, you're gonna start setting deadlines for all these other steps to get that finished video by the 30th. Um, so then once you have it scheduled, you can populate all of that. You can start populating your topics that you picked. You can do your research. You can fill it in with your thoughts and feelings or ideas. And then you can sort through that talk about what? Visuals. You want to kind of reiterate that sometimes you don't need visual. Sometimes the visuals make the story. And then, um from there, you'll plan and schedule to record it. So you have all the information that outlines air there. It's all structured, ready to go. You record it. And then once it's recorded, you can edit it. So it really doesn't feel that hard to dio like if you say I got a record a video that feels like a lot. But if you're like, I just need to pick a topic. Okay. Done. Easy. Now I just need to talk. Decide what I want to include. What talking points I want to include Done. It's like eating an elephant bite by bite. You break it down into quickly, easy to do things. Um And then, of course, we'll talk about how to do that in batches. So you're not totally just exerting all of your time and energy. So let's experiment, shall we? We're gonna record a video, so we're gonna actually brainstorm ideas. Um, I do this thing on my channel, it's almost like a log. It's like I can do whatever I want. Sort of the thing I call it mystery Monday. It's a mystery because I have no idea what I'm gonna dio. Um, so you see, if I can just to work, So we're going to create this is the Evernote platform. We're going to create a new note, and we're going to call it. We'll just call it Mystery Monday brainstorming. Okay, anything goes right. It's all out there. So I'm like, Well, I got this new lipstick that I liked so I might talk about that I'm not committing to anything. I'm just throwing out ideas with sticking. I don't know. I don't know. Um oh, and then we just had 1/4 of July trip. That was fun. So I might want to talk about that. Us. I'll be honest when I'm doing this. I don't spellcheck. I don't capitalize. I don't punctuate. So I just used me to be able to tell what? Your rope? Kyler. Um, I liked his ideas, like sharing so people can come to your video and then you get more subscribers. But then you show me like you should do this, Siri on your YouTube channel. So if you combine them if you get over, like 56 subscribers, odd and serious or something like that. Oh, I don't know if you guys heard by. He said you can take the challenge of, like, sharing this with I'm gonna offer you something. It if you If I get 100 new subscribers by the end of the day, it doesn't even have to be a serious. I'm gonna do a backflip off this table in a dress making 100,000 used to subscribers. I will dio back e love that comment. Um, okay, so I'm on creative life, so I'm gonna talk about that. I would love to share about that. Potentially. I would just continue, like vomit out ideas of things that I that my audience might want to share. You want to know something else? I might also have another No, over here that I keep all the time about comments. And, of course, I start to organize my more. But if I'm going through my comments on Instagram or YouTube or anything, I will start to fill the men and keep him all the time. Because you never know when you're gonna be lacking content, ideas or motivation or perspective or a lot of times, just like they're doing in the Forum. Like click the thumbs up if you have the same question. If I'm getting the same question Repetitive Lee, you bet your bottom dollar I'm talking about it.

Class Materials

Bonus Materials

Blog Draft sample
Content Calendar Sample
Content Calendar Template
Content Calendar Template
Recording Script Template
Sample Recording Script
Shot List Sample
Shot List Sample
Shot List Template
Storyboard Sample
Storyboard Template
Tips for Pitching Outlets
Video End Cards
YouTube Banner Template
Day 1 Slides
Day 2 Slides
Whippy Cake's Favorite Resources
Video Dos and Donts
Brainstorming Your Video Content
Assignment 1 - Quick Start Video Guide
Assignemt 2 - Advanced Video Guide
5 Tips To Boost Your YouTube Audience

Ratings and Reviews

user-f00b67
 

I enjoyed the class and learned many useful things I didn't know before. There are changes I would suggest. Too much time was spent viewing and critiquing existing videos. Demonstrating one (or more) of the free editing programs would be more helpful for beginners than showing how to use an expensive paid software. The information on selecting keywords should come earlier in the program (and SEO needs to be explained for those who don't know what it is and why it matters). More time should be devoted to editing info. More time should also be spent on the whole uploading process and on monetizing videos (and the benefits of doing that). Whippy is charming and knowledgeable but she had a tendency to get sidetracked on her own agenda (like searching for exactly when a company viewed her contest video). A general comment - it was hard to spend two full consecutive days watching this. I'm glad it fit my schedule but that was just lucky.

a Creativelive Student
 

Well worth the time if you want to add videos to your business mix and don't know how to get started. Becki knows her stuff and makes each step easy to grasp, even for non-techies. I love her keep-it-simple approach and her positive outlook. The content was solid. Her delivery made it fun to learn.

a Creativelive Student
 

Absolutely fabulous! Tons of down-to-earth info on YouTube, recording a video, editing a video, working within the parameters of YouTube's functionality, and much more. Whippy is knowledgeable and experienced. She shares her knowledge willingly, with humor, compassion, and integrity. It's the best course I've seen on CreativeLive, and I've seen many.

Student Work

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