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Grow Your Business with YouTube Marketing

Lesson 16 of 53

Planning Your Storyboard

Whippy Cake

Grow Your Business with YouTube Marketing

Whippy Cake

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Lesson Info

16. Planning Your Storyboard


Class Trailer

Day 1

1 Class Introduction 12:02 2 Whippy Cake's First Video 10:43 3 The Key YouTube Checklist 09:41 4 Kari Kinsey Video Evaluation 10:38 5 Kelsey Tuia Video Evaluation 08:46 6 Kylar Tubbs Video Evaluation 09:54 7 Shaina Longstreet Video Evaluation 08:43
8 Audience Experience Feedback 07:55 9 The Importance of Pre-Production 20:19 10 Collecting Content Ideas 15:33 11 Offering Value with Content 05:13 12 Organizing Your Content 08:25 13 Planning Your Shoot 05:54 14 Planning Your Script 05:57 15 Planning Your Shot List 03:23 16 Planning Your Storyboard 06:16 17 Finalizing the Script 07:48 18 Why Quality Video Matters 07:48 19 Different Video Styles 14:21 20 Recording Options 11:51 21 Audio Hacks 10:28 22 The Importance of Lighting 08:23 23 Additional Production Hacks 12:12 24 Backdrops & Locations 20:07 25 Shooting a Video 46:11 26 Recap on Production Tips 10:01

Day 2

27 Heather Scherie Video 2 Evaluation 11:21 28 Jef Rawls Video 2 Evaluation 14:00 29 Kylar Tubbs Video 2 Evaluation 13:14 30 Shaina Longstreet Video 2 Evaluation 09:29 31 Kari Kinsey Video 2 Evaluation 10:27 32 Video Progress Discussion 15:00 33 The Importance of Branding 21:57 34 Editing Software Options 10:50 35 Final Cut Pro Tips & Tricks 40:09 36 Editing Whippy's Video 11:24 37 Adding Music 06:18 38 Optimizing for YouTube 07:58 39 SEO & the Keyword Planner 13:41 40 Creating a Description & Adding Tags 15:39 41 Ads, Monetization, & YouTube Affiliates 08:49 42 YouTube® Analytics 09:55 43 Advanced Settings & Commenting 15:05 44 Playlists on YouTube® 03:23 45 Using Visuals on Your Channel 04:33 46 Annotations & Transcripts 09:28 47 Linking & Ping Backs 07:03 48 Collaborations 04:03 49 Social Media 07:13 50 Email & Newsletters 03:55 51 Facebook Ads 03:28 52 Driving Traffic To Your Site 11:22 53 Pitching 16:48

Lesson Info

Planning Your Storyboard

and there's a storyboard. And this is my very high tech fancy storyboard. Very proud of this story. I did it like this on purpose because people think storyboards. You have to be an artist in whatever you just have to be able to visually comprehend what you want in that shot. So here the story reads perfectly, if you ask me. So the intro. I'm just telling you what this video is going to be in a headshot too. I'm presenting the problem. Oh, my gosh, you have no hair. How sad, Boo, Uh, seen three. Guess what? I have a solution for that. It's lemons, that lemon not attire lemons. And they've discovered that a reaction to your scalp. And now it's in Hairspray. So that's all you need. Look, here's the hair spray. It's the finished product that you can use and purchase been seen. Five. Look, your hair's going and still off from everybody's hair growing spray, but you get the idea that the purpose of a storyboard is toe walk you through it. You can start to see scene by scene what your viewer...

s are gonna see. Um, I actually wanted Teoh Recap Those few things and get your questions because we talked about tax sharing everything and then scripting it. All that information that you've collected, putting it into a script, making a shot list and then store story boarding. And again, some of you will only script Some of you will only script and shot list. Some of you need all of the components. Some of you will only need a basic bulleted shot list some of you will need, like, timed and locations and characters and framing. Especially if you get to the point where you're working with videographers and people are helping you with your production. You can print this out your whole team. Okay, Today we're gonna record this video. Ted, you're over here. You're gonna be doing this with the camera and this and that. Tina, I need you making sure my kitchen's clean and Fulham and just drizzles. Right way. Adam. Hey, got a stressful job. But you know what I mean? Like so it's context. It's you. It's what you need it to be. Don't make it more than you need it to be. You can definitely sabotage yourself by over complicating. Um I want questions because I know you guys want to break it down. Do you have questions about scripting shot list, anything like that? Should we finish scripting my video? Sheena, Um, what if you have, like, a specific sentence You really want to say, Do you have, like, um, abort like a white board or poster board or something where you have the actual sentence written out that you can refer back to? Oh, I love that question. I've actually tried it a couple different ways, and it almost always depends on what I'm talking about or how structure professional it needs to be. Or if I can just be candid, you're quoting somebody almost always need to do it. Word for word. So, um, I recommend I mean, whatever you want, what I do is I print from my ever know and I'll have it on the floor, out of frame. So Well, I'll say, OK, my next talking point is this. Set it down. Go. Yes, lemons Make your hair grow done. Cool case study. Tina over here did the lemons and now Tina has 14 feet long. Harry. 18 a. Our modern day with fungal. Next talking point. Here's where you can get Miracle Gro women hair spray. So on. I've also done it on my phone. Um, I have, like a I think so. I don't trust my phone anymore. You can I get out of it? People can call you all of that thing. It really just depends on how elaborated is. You can also have a white borders or I have people on my team who are kind of killing me. OK, your next talking point is this. So if you have somebody helping you with your camera, they can absolutely keep tabs on your script. I've got some online we have Bronwyn Keen Apple. Who says, how do you actually make your story board? Is there specific way or program you use for this template for that thing is actually one of the handouts that you get when you purchase the class and you can add as many pages to it. If you have more than you can keep adding to it or computer paper, get if he's a computer, behavior draws and boxes on it. I mean, it can be whatever you want. If it's gonna like, if you're gonna get stumped. I don't have a storyboard. I'm not making this video next, the storyboard. Next, whatever is preventing you from doing it. Another question for someone online and four other people want to know the answer. This talked a little bit about it, but I have a hard time just talking and feel like I do need a full script. But I'm not sure how to make it not look like I'm reading notes. Any tips for this? If you actually do feel like you need to read it, yeah, If you feel like you need to read it, I would recommend, I mean, obviously really large print, having it somewhere like clip it to a clipboard and put that on an easel or something so you can see it and just terror from page to page. There's also a really cool tutorial on how you can take a IPad with a piece of glass from a picture frame and make it into a teleprompter, which I thought was really cool. Um, YouTube. Thank you. So I mean, that's like such a specific tutorial. But there's a need for it. Isn't that crazy? And flow how that kind of came back around

Class Description

People all over the world turn to YouTube® to watch tutorials and indulge their curiosities. For savvy entrepreneurs, YouTube is the perfect place to connect with potential customers and demonstrate your expertise. Find out how you can get in on the action in Grow Your Business with YouTube Marketing with Whippy Cake.

Whippy Cake has built a dedicated following through her fun and informative YouTube tutorials. In this class, she’ll show you what it takes to create a unique piece of video content that reflects your brand and grows your business. 

You’ll learn how to: 

  • Build a content schedule, write scripts, and storyboard your videos
  • Stick to a schedule and batch videos to create more content in less time
  • Produce and edit your videos
  • Optimize videos through naming and SEO keywords
  • Monetize and promote your videos
You’ll get tips on preparing to appear on video and finding partners to collaborate with. She will help you find the confidence to demonstrate your authority on-camera while creating content that reflects you and your brand. She’ll also teach you how to link your content to your product or website so your YouTube viewers become loyal, engaged customers.

You don’t need a bunch of fancy equipment and lots of experience to make awesome videos. In Grow Your Business withYouTube Marketing with Whippy Cake, you’ll learn techniques you can use to incorporate video into your marketing strategy no matter how small (or big) your operation already is. 



I enjoyed the class and learned many useful things I didn't know before. There are changes I would suggest. Too much time was spent viewing and critiquing existing videos. Demonstrating one (or more) of the free editing programs would be more helpful for beginners than showing how to use an expensive paid software. The information on selecting keywords should come earlier in the program (and SEO needs to be explained for those who don't know what it is and why it matters). More time should be devoted to editing info. More time should also be spent on the whole uploading process and on monetizing videos (and the benefits of doing that). Whippy is charming and knowledgeable but she had a tendency to get sidetracked on her own agenda (like searching for exactly when a company viewed her contest video). A general comment - it was hard to spend two full consecutive days watching this. I'm glad it fit my schedule but that was just lucky.

a Creativelive Student

Well worth the time if you want to add videos to your business mix and don't know how to get started. Becki knows her stuff and makes each step easy to grasp, even for non-techies. I love her keep-it-simple approach and her positive outlook. The content was solid. Her delivery made it fun to learn.

a Creativelive Student

Absolutely fabulous! Tons of down-to-earth info on YouTube, recording a video, editing a video, working within the parameters of YouTube's functionality, and much more. Whippy is knowledgeable and experienced. She shares her knowledge willingly, with humor, compassion, and integrity. It's the best course I've seen on CreativeLive, and I've seen many.