Skip to main content

Grow Your Business with YouTube Marketing

Lesson 2 of 53

Whippy Cake's First Video

Whippy Cake

Grow Your Business with YouTube Marketing

Whippy Cake

Starting under


Get access to this class +2000 more taught by the world's top experts

  • 24/7 access via desktop, mobile, or TV
  • New classes added every month
  • Download lessons for offline viewing
  • Exclusive content for subscribers

Lesson Info

2. Whippy Cake's First Video


Class Trailer

Day 1

1 Class Introduction 12:02 2 Whippy Cake's First Video 10:43 3 The Key YouTube Checklist 09:41 4 Kari Kinsey Video Evaluation 10:38 5 Kelsey Tuia Video Evaluation 08:46 6 Kylar Tubbs Video Evaluation 09:54 7 Shaina Longstreet Video Evaluation 08:43
8 Audience Experience Feedback 07:55 9 The Importance of Pre-Production 20:19 10 Collecting Content Ideas 15:33 11 Offering Value with Content 05:13 12 Organizing Your Content 08:25 13 Planning Your Shoot 05:54 14 Planning Your Script 05:57 15 Planning Your Shot List 03:23 16 Planning Your Storyboard 06:16 17 Finalizing the Script 07:48 18 Why Quality Video Matters 07:48 19 Different Video Styles 14:21 20 Recording Options 11:51 21 Audio Hacks 10:28 22 The Importance of Lighting 08:23 23 Additional Production Hacks 12:12 24 Backdrops & Locations 20:07 25 Shooting a Video 46:11 26 Recap on Production Tips 10:01

Day 2

27 Heather Scherie Video 2 Evaluation 11:21 28 Jef Rawls Video 2 Evaluation 14:00 29 Kylar Tubbs Video 2 Evaluation 13:14 30 Shaina Longstreet Video 2 Evaluation 09:29 31 Kari Kinsey Video 2 Evaluation 10:27 32 Video Progress Discussion 15:00 33 The Importance of Branding 21:57 34 Editing Software Options 10:50 35 Final Cut Pro Tips & Tricks 40:09 36 Editing Whippy's Video 11:24 37 Adding Music 06:18 38 Optimizing for YouTube 07:58 39 SEO & the Keyword Planner 13:41 40 Creating a Description & Adding Tags 15:39 41 Ads, Monetization, & YouTube Affiliates 08:49 42 YouTube® Analytics 09:55 43 Advanced Settings & Commenting 15:05 44 Playlists on YouTube® 03:23 45 Using Visuals on Your Channel 04:33 46 Annotations & Transcripts 09:28 47 Linking & Ping Backs 07:03 48 Collaborations 04:03 49 Social Media 07:13 50 Email & Newsletters 03:55 51 Facebook Ads 03:28 52 Driving Traffic To Your Site 11:22 53 Pitching 16:48

Lesson Info

Whippy Cake's First Video

So this is the painful part for me. But we're going to be watching, um, my first video. And I just want to say, like, I'm happy to show this, because anything I hope it puts you at ease. I mean, this is my first video, me not knowing anything. And you guys are already going to be, like, leaps and bounds above that because you're watching this cloths, and because you're gonna have all these tools. And resource is by the end of the day, I wish I could go back to, like, I don't know in 2010 with the cake and be like, let me help you out there. So that's what I'm gonna dio with. You guys help you out and do what I wish I could have done for me without further dio on. Um, Also the preface. This video was almost nine minutes long, I think almost 10 minutes. But I cut it down for you and for me. We'll see if we can get it going for you. Oh, yeah? What thing? I like I feel like I need to check. Nobody needs, like, emotional therapy or anything. Here was watching you watching. I'm trying to und...

erstand. What did I do in the other eight minutes about video? But yeah. I mean, so many things that I would love to critique right now. I mean, I'll just cut. Sure, obviously. First of all, where's my face? You don't even know. How are you supposed to get to know me and make a connection with me if I am not even showing you who I am? And not only that, but how many of you are just like watching my chest region the whole time? It's just distracting and not not good. And then the lighting that flat iron I used is white. So very I mean, just to put the coloration discoloration in the perspective. But the point is, did you see how I was, like, tricky with my and then I'm gonna take one of my fancy glamour fans. Let me get this right in front of the camera, places on top of her head, and I even gave him a little tip with balance out, you know, the like, heavy swoop and with your head down on the opposite side. And here's a way to do that and whatnot. So that was the point. And honestly, I feel like if that was if that is all incapable of today, that's still great, because I'm showing people how to utilize what I do without what did I say? Go by my headband. No. And that's what we're not gonna be teaching in. This class has had a cell fell fell because that's not what that's what not what you to marketing is about. So I just want to say that you guys got this, all right? If I can go from making a video like that, you guys are going to get all the steps and everything that you need, Like a checklist, a step by step fairy godmother leading you along your YouTube journey. And I'm jealous of that Now, when I'm not sure if the viewers at home know some of you guys were challenged to make a video before this class. So in this class, when you RSVP'd got some bonus documents for free, Teoh that That's basically a super simple step by step guide to making a video start to finish. And we had I'm just going to kind of break that guy down, and I like to break it up into pre production and production, like recording and then what you do afterwards. So before he record like and this was my struggle, like I would say, I know I want to make a video and I would put the camera up like All right, I'm gonna deal my hair right now. And I had no thought process. I had no strategy, no plan set up. And guess what that meant. My videos were terribly long. So before you get started, these air just the basic steps. Don't worry. Guys will go into a more. You're going to choose a specific topic, know exactly what you want and pick one because a lot of times we want I want info dump. I just want to share my knowledge. So pick one topic. Choose what do the title's gonna be? Start there because you always want to reinforce that title, and we'll get into why that's so important. Later, determine your main talking points, which will eventually become your script for your video. Oh, I'm sorry. Research about your topic. So know what you're talking about before you recorded there so many times where I'm just like making up statistics. And then I go later. Even this last I I had to go back and change a slide them. Well, I'm pretty sure it's 100,000 hours. An hour or a minute. It's only 300. So make sure you know that's a fun fact, though. Over 300 hours of video are uploaded every 60 seconds. Crazy, not 100,000 hours. Every region research what you're talking about. Um, and then you can determine what those main talking points funnel it down, whittle it down. You don't want talking points because you're just gonna overwhelm people once you know what those talking points are. You can build your script around it, and that script will have at all of your video. Should have a specific flow, just like any TV show that you watch. They kind of introduced with the problem. And then they talk about the pains of that problem in the body of it and what to do with it. And then there's a resolution. And that's what you're up. You're out, Linus. You're gonna have your intro. You're gonna have your talking points with up Tyler. What do you mean by, like, talking points. Talking points. Okay, so let's just use the video that we watched my video I should have done, um, my main things, my main talking points for that specific hairstyle. So by talking points, maybe it would have gone something like this high and whippy cake. That's my intro. And in this video, I'm gonna show you how to do a messy, wavy hair style using these tools and then had a top it off with an accessory at the end. So that would be the intro. And then talking points would be something like, There's three main things you need to know about how to get this hairstyle the first you always want to have dry hair. That's a talking point. You never want to cook your hair while it's wet. That's instant boldness. Okay, and then talking Point number two is prime hair with product so that the heat told your hot coals not damaging your hair, and the talking point number three is working sections so that you have even curls. That would have been an example of how I would love to redo that that hairstyle on, but that's a great question because you can kind of see how how it would fit with the video. And then your closing point is just wrap it all up. Let's recap. So, what I did there was prime the hair with product and then in section did often than I curled different directions until I was done. Or what? You know that we will work with you guys on your scripts, and that's one thing. But at the end of it, it's always great to have a call to action. And I can't wait to talk about this part because when you give give, giving content, people are gonna be so happy they're gonna like, what can I do for you? And so that's why I love like, ending it with a good called action. So you know all of that before you're even setting up your camera stress free. So then you're not How difficult do you think it is to set up a camera and then be trying to think? Okay, what, are we gonna stay here? What I'm gonna do, You gonna turn on that thing you're going to like? Hi, I'm I'm Becky. And you just you want to eliminate all of that, so that when the cameras on, you know exactly where you're going, where you are and where you're going.

Class Description

People all over the world turn to YouTube® to watch tutorials and indulge their curiosities. For savvy entrepreneurs, YouTube is the perfect place to connect with potential customers and demonstrate your expertise. Find out how you can get in on the action in Grow Your Business with YouTube Marketing with Whippy Cake.

Whippy Cake has built a dedicated following through her fun and informative YouTube tutorials. In this class, she’ll show you what it takes to create a unique piece of video content that reflects your brand and grows your business. 

You’ll learn how to: 

  • Build a content schedule, write scripts, and storyboard your videos
  • Stick to a schedule and batch videos to create more content in less time
  • Produce and edit your videos
  • Optimize videos through naming and SEO keywords
  • Monetize and promote your videos
You’ll get tips on preparing to appear on video and finding partners to collaborate with. She will help you find the confidence to demonstrate your authority on-camera while creating content that reflects you and your brand. She’ll also teach you how to link your content to your product or website so your YouTube viewers become loyal, engaged customers.

You don’t need a bunch of fancy equipment and lots of experience to make awesome videos. In Grow Your Business withYouTube Marketing with Whippy Cake, you’ll learn techniques you can use to incorporate video into your marketing strategy no matter how small (or big) your operation already is. 



I enjoyed the class and learned many useful things I didn't know before. There are changes I would suggest. Too much time was spent viewing and critiquing existing videos. Demonstrating one (or more) of the free editing programs would be more helpful for beginners than showing how to use an expensive paid software. The information on selecting keywords should come earlier in the program (and SEO needs to be explained for those who don't know what it is and why it matters). More time should be devoted to editing info. More time should also be spent on the whole uploading process and on monetizing videos (and the benefits of doing that). Whippy is charming and knowledgeable but she had a tendency to get sidetracked on her own agenda (like searching for exactly when a company viewed her contest video). A general comment - it was hard to spend two full consecutive days watching this. I'm glad it fit my schedule but that was just lucky.

a Creativelive Student

Well worth the time if you want to add videos to your business mix and don't know how to get started. Becki knows her stuff and makes each step easy to grasp, even for non-techies. I love her keep-it-simple approach and her positive outlook. The content was solid. Her delivery made it fun to learn.

a Creativelive Student

Absolutely fabulous! Tons of down-to-earth info on YouTube, recording a video, editing a video, working within the parameters of YouTube's functionality, and much more. Whippy is knowledgeable and experienced. She shares her knowledge willingly, with humor, compassion, and integrity. It's the best course I've seen on CreativeLive, and I've seen many.