Grow Your Business with YouTube Marketing
Lesson 30 of 53
Shaina Longstreet Video 2 Evaluation

Grow Your Business with YouTube Marketing
Lesson 30 of 53
Shaina Longstreet Video 2 Evaluation
Lesson Info
Shaina Longstreet Video 2 Evaluation
Class Description
Whippy Cake has built a dedicated following through her fun and informative YouTube tutorials. In this class, she’ll show you what it takes to create a unique piece of video content that reflects your brand and grows your business.
- Build a content schedule, write scripts, and storyboard your videos
- Stick to a schedule and batch videos to create more content in less time
- Produce and edit your videos
- Optimize videos through naming and SEO keywords
- Monetize and promote your videos
You don’t need a bunch of fancy equipment and lots of experience to make awesome videos. In Grow Your Business withYouTube Marketing with Whippy Cake, you’ll learn techniques you can use to incorporate video into your marketing strategy no matter how small (or big) your operation already is.
Lessons
- Class Introduction
- Whippy Cake's First Video
- The Key YouTube Checklist
- Kari Kinsey Video Evaluation
- Kelsey Tuia Video Evaluation
- Kylar Tubbs Video Evaluation
- Shaina Longstreet Video Evaluation
- Audience Experience Feedback
- The Importance of Pre-Production
- Collecting Content Ideas
Whippy shares tips on collecting ideas that easily convert into YouTube® videos that grow your business.
- Offering Value with Content
- Organizing Your Content
- Planning Your Shoot
- Planning Your Script
- Planning Your Shot List
- Planning Your Storyboard
- Finalizing the Script
- Why Quality Video Matters
- Different Video Styles
- Recording Options
- Audio Hacks
- The Importance of Lighting
- Additional Production Hacks
- Backdrops & Locations
- Shooting a Video
- Recap on Production Tips
- Heather Scherie Video 2 Evaluation
- Jef Rawls Video 2 Evaluation
- Kylar Tubbs Video 2 Evaluation
- Shaina Longstreet Video 2 Evaluation
- Kari Kinsey Video 2 Evaluation
- Video Progress Discussion
- The Importance of Branding
- Editing Software Options
- Final Cut Pro Tips & Tricks
- Editing Whippy's Video
- Adding Music
- Optimizing for YouTube
- SEO & the Keyword Planner
- Creating a Description & Adding Tags
- Ads, Monetization, & YouTube Affiliates
- YouTube® Analytics
- Advanced Settings & Commenting
- Playlists on YouTube®
- Using Visuals on Your Channel
- Annotations & Transcripts
- Linking & Ping Backs
- Collaborations
- Social Media
- Email & Newsletters
- Facebook Ads
- Driving Traffic To Your Site
- Pitching
Reviews
user-f00b67
I enjoyed the class and learned many useful things I didn't know before. There are changes I would suggest. Too much time was spent viewing and critiquing existing videos. Demonstrating one (or more) of the free editing programs would be more helpful for beginners than showing how to use an expensive paid software. The information on selecting keywords should come earlier in the program (and SEO needs to be explained for those who don't know what it is and why it matters). More time should be devoted to editing info. More time should also be spent on the whole uploading process and on monetizing videos (and the benefits of doing that). Whippy is charming and knowledgeable but she had a tendency to get sidetracked on her own agenda (like searching for exactly when a company viewed her contest video). A general comment - it was hard to spend two full consecutive days watching this. I'm glad it fit my schedule but that was just lucky.
a Creativelive Student
Well worth the time if you want to add videos to your business mix and don't know how to get started. Becki knows her stuff and makes each step easy to grasp, even for non-techies. I love her keep-it-simple approach and her positive outlook. The content was solid. Her delivery made it fun to learn.
a Creativelive Student
Absolutely fabulous! Tons of down-to-earth info on YouTube, recording a video, editing a video, working within the parameters of YouTube's functionality, and much more. Whippy is knowledgeable and experienced. She shares her knowledge willingly, with humor, compassion, and integrity. It's the best course I've seen on CreativeLive, and I've seen many.