Skip to main content

Grow Your Business with YouTube Marketing

Lesson 30 of 53

Shaina Longstreet Video 2 Evaluation

Whippy Cake

Grow Your Business with YouTube Marketing

Whippy Cake

Starting under


Get access to this class +2000 more taught by the world's top experts

  • 24/7 access via desktop, mobile, or TV
  • New classes added every month
  • Download lessons for offline viewing
  • Exclusive content for subscribers

Lesson Info

30. Shaina Longstreet Video 2 Evaluation


Class Trailer

Day 1

1 Class Introduction 12:02 2 Whippy Cake's First Video 10:43 3 The Key YouTube Checklist 09:41 4 Kari Kinsey Video Evaluation 10:38 5 Kelsey Tuia Video Evaluation 08:46 6 Kylar Tubbs Video Evaluation 09:54 7 Shaina Longstreet Video Evaluation 08:43
8 Audience Experience Feedback 07:55 9 The Importance of Pre-Production 20:19 10 Collecting Content Ideas 15:33 11 Offering Value with Content 05:13 12 Organizing Your Content 08:25 13 Planning Your Shoot 05:54 14 Planning Your Script 05:57 15 Planning Your Shot List 03:23 16 Planning Your Storyboard 06:16 17 Finalizing the Script 07:48 18 Why Quality Video Matters 07:48 19 Different Video Styles 14:21 20 Recording Options 11:51 21 Audio Hacks 10:28 22 The Importance of Lighting 08:23 23 Additional Production Hacks 12:12 24 Backdrops & Locations 20:07 25 Shooting a Video 46:11 26 Recap on Production Tips 10:01

Day 2

27 Heather Scherie Video 2 Evaluation 11:21 28 Jef Rawls Video 2 Evaluation 14:00 29 Kylar Tubbs Video 2 Evaluation 13:14 30 Shaina Longstreet Video 2 Evaluation 09:29 31 Kari Kinsey Video 2 Evaluation 10:27 32 Video Progress Discussion 15:00 33 The Importance of Branding 21:57 34 Editing Software Options 10:50 35 Final Cut Pro Tips & Tricks 40:09 36 Editing Whippy's Video 11:24 37 Adding Music 06:18 38 Optimizing for YouTube 07:58 39 SEO & the Keyword Planner 13:41 40 Creating a Description & Adding Tags 15:39 41 Ads, Monetization, & YouTube Affiliates 08:49 42 YouTube® Analytics 09:55 43 Advanced Settings & Commenting 15:05 44 Playlists on YouTube® 03:23 45 Using Visuals on Your Channel 04:33 46 Annotations & Transcripts 09:28 47 Linking & Ping Backs 07:03 48 Collaborations 04:03 49 Social Media 07:13 50 Email & Newsletters 03:55 51 Facebook Ads 03:28 52 Driving Traffic To Your Site 11:22 53 Pitching 16:48

Lesson Info

Shaina Longstreet Video 2 Evaluation

Let's go ahead and move it along. Teoh Shane. And we got to watch your first video yesterday. You got your camera bomb that cut off your chin? You had a lot of amazing talking points and one of my tips was Don't overshare because you can stretch that content. So you're working smarter and not harder, and you're making your information go longer. So give us exactly what I did because my video was so long you had Teoh cut out a couple parts of it for yesterday to show it. So I picked one of the bits that got cut to create a whole new video on guy. Tried Teoh, apply a lot of the feedback I got yesterday about like you couldn't read the business name. It wasn't like at the end. It wasn't on the screen long enough for you to write it down to go find my website. So I added that on Guy also had its, um, bloopers because they make me giggle a blooper that my love language. All right, let's go ahead and watch this from your persons. Do you and I believe that a vibrant, wholehearted online prese...

nce doesn't happen by accident. What would your photography business look like if you felt just as confident about your brands as you do behind your camera? Consistency is key when creating an online visual identity that will help you stand out from the crowd. But it's gotta have personality. Your personality. Having a recognizable profile picture that you use not only on your website but on all social media channels will help you accomplish just this. A couple of my favorite ways to get a good profile picture of a tripod and use the timer or remote feature on your camera. Another idea is to plan photography. Date with another local photographer. You can spend a couple hours together taking pictures of each other so you'll have images you love and that you can use for your online presence. Follow on. Please subscribe for more design and photography resources to help you feel as confident about your brands as you doing behind the camera with your n percent studio dot com to join in the conversation and share this video with a friend. It really is up. Anybody want to give common cause that Okay, Cuyler and then Jeff. It wasn't a big deal. But I thought before you did the bloopers cause like, you didn't really know, you should've did, like, maybe like a title saying bloopers because it just went on. And I was like, What is this? But then I remember she said bloopers. Yeah, so we knew that she was having bloopers because she was here to tell us, but probably not gonna drive to a bunch of houses and be like PS When you watch the video to follow up on my comment yesterday as well as kind of what I had asked earlier, I thought it was a really great use of the same footage that had cut you off. Excuse me. To come in a little bit closer and actually make that the frame. I thought that was really nice use of kind of going back in and re editing, making it work for you really necessary. I mean, those the way that you incorporated your website and you scrolled like I was actually on your web samples and I'm still scrolling, I want to see more. It was so just smart, very smart. And I love the contrast between taking him by yourself, which I thought were so cute in your old shag. This is hard. And then, like Oh son there and I'm a mom. So great contrast between taking him by yourself and having a professional trade with one of your photographer friends. I know it's not maturing. Go ahead, audience. Give us your feedback. I just love that I want. All right, let's see. We have MBK. She looks great. It's so you Good staging good screen grab, great use of still shots and great energy. Good video. Love the bloopers. Travel tester I would love for the music in chains video to go all the way through. It sounds so inspiring. I would make the video even more upbeat, but we would love tips from whippy on using background music in general. So let's keep that in our pockets to talk about when we're talking about. Then somebody else mentioned. The transitions are a little rough, and, um, let's see. Cakes said that you could have covered the cuts with me role. That would be an option to use e. I did cover with my still shots, so the one big one I could have worked on that butter. But most of them were covered with my B roll. Yeah, and I mean for taking the advice that we gave you and the footage that you already had an like just manipulating it just right where it's felt like you re recorded. So I'm still pretty pretty great job and I When I pushed play for the first time, the ampersand came through. It was yes, all sorts of brand reinforcement, which is what you dio and the ampersand and the symbol together. You it clicks. And then the only thing is, at the end you had your your logo, your business name coming again on Lee. The and percent came in after. I would like to kind of see that as a consistent thing where they're always together. Maybe you get this first and then this or ampersand first and then your title and have that just kind of being your title riel, which we'll get into making templates customized to your brand so that the video processes already easy. The main components are already there, but I love that you did that. And bloopers are always a win in my book, and the thing with bloopers is it's I find. Like he said. Either you do him in every video and your audience will start to expect it. Or you do kind of need to say, And now I will embarrass myself a quick little white screen with the title on it or something. So there is a slight transition to it. Either way, you're just letting them know what to expect. The more you prepare them for what they're going to see them or they're gonna be ready and engaged with it. Two final comments We had Jasmine. Who says Great update. I agree about closing in on the head shot to fix the accident from yesterday. One thing that I noticed was the U. R L at the end could use a slight drop shadow. Nothing heavy to help with the visibility That's getting fairly specific, but I thought it was great feedback. And then Joeli, the Onley critique for Tiana is that her voice concern sound like a little bit like a cheesy recorded message. Where is her voice in the bloopers is much more natural. So being a little bit more natural and your health and comfortable and then the rest of videos well, yeah, if I'm allowed. I want to kind of comment on that because I go back in. Okay, you can go on shun. Okay. I love both. I mean, I love if I may and hopefully this isn't offensive, because again, I love it. It reminds me exactly of I don't know which airline, but they play on their TV monitors. And if you look into your back seat pocket, you will find a bold and it has that same flow and tone ality to it, which is obviously a good thing. They pay those people great money to make those videos. So I think it's experimenting. You guys air in what I called Discovery vote. You're going to try heavily scripted. You're gonna try performance, shayanna, and then you're going to try real and natural Shane, and you decide what you feel like you can have longevity with and also take into account way. Your audience responses. If they're like I don't like it, it's too. I don't know Robotic, then. OK, you know, you need to adapt, but I am on the bench because I love it. But then, if you don't feel comfortable, then I don't want you to keep doing it. Yeah, let's follow. I just want to respond to that. Um, that is really natural for me. That's how I like to talk when I'm when I'm on point. Like when I'm talking about my subjects, That's how I am in. So I think that's probably what I'll stick with moving forward because it does feel really natural for and way to brand yourself. I love that you're unapologetic about It is. Well, you're like If you guys didn't get to see her video yesterday, she's like number one, and I'm like I am using them so cute. So absolutely Keep it. If you love it, do it, it's you. That's what makes it your That's what makes you unique in your spectrum. Think in your category, so yeah,

Class Description

People all over the world turn to YouTube® to watch tutorials and indulge their curiosities. For savvy entrepreneurs, YouTube is the perfect place to connect with potential customers and demonstrate your expertise. Find out how you can get in on the action in Grow Your Business with YouTube Marketing with Whippy Cake.

Whippy Cake has built a dedicated following through her fun and informative YouTube tutorials. In this class, she’ll show you what it takes to create a unique piece of video content that reflects your brand and grows your business. 

You’ll learn how to: 

  • Build a content schedule, write scripts, and storyboard your videos
  • Stick to a schedule and batch videos to create more content in less time
  • Produce and edit your videos
  • Optimize videos through naming and SEO keywords
  • Monetize and promote your videos
You’ll get tips on preparing to appear on video and finding partners to collaborate with. She will help you find the confidence to demonstrate your authority on-camera while creating content that reflects you and your brand. She’ll also teach you how to link your content to your product or website so your YouTube viewers become loyal, engaged customers.

You don’t need a bunch of fancy equipment and lots of experience to make awesome videos. In Grow Your Business withYouTube Marketing with Whippy Cake, you’ll learn techniques you can use to incorporate video into your marketing strategy no matter how small (or big) your operation already is. 



I enjoyed the class and learned many useful things I didn't know before. There are changes I would suggest. Too much time was spent viewing and critiquing existing videos. Demonstrating one (or more) of the free editing programs would be more helpful for beginners than showing how to use an expensive paid software. The information on selecting keywords should come earlier in the program (and SEO needs to be explained for those who don't know what it is and why it matters). More time should be devoted to editing info. More time should also be spent on the whole uploading process and on monetizing videos (and the benefits of doing that). Whippy is charming and knowledgeable but she had a tendency to get sidetracked on her own agenda (like searching for exactly when a company viewed her contest video). A general comment - it was hard to spend two full consecutive days watching this. I'm glad it fit my schedule but that was just lucky.

a Creativelive Student

Well worth the time if you want to add videos to your business mix and don't know how to get started. Becki knows her stuff and makes each step easy to grasp, even for non-techies. I love her keep-it-simple approach and her positive outlook. The content was solid. Her delivery made it fun to learn.

a Creativelive Student

Absolutely fabulous! Tons of down-to-earth info on YouTube, recording a video, editing a video, working within the parameters of YouTube's functionality, and much more. Whippy is knowledgeable and experienced. She shares her knowledge willingly, with humor, compassion, and integrity. It's the best course I've seen on CreativeLive, and I've seen many.