Shaina Longstreet Video 2 Evaluation
Lesson 30 from: Grow Your Business with YouTube MarketingWhippy Cake
Shaina Longstreet Video 2 Evaluation
Lesson 30 from: Grow Your Business with YouTube MarketingWhippy Cake
Lessons
Day 1
1Class Introduction
12:02 2Whippy Cake's First Video
10:43 3The Key YouTube Checklist
09:41 4Kari Kinsey Video Evaluation
10:38 5Kelsey Tuia Video Evaluation
08:46 6Kylar Tubbs Video Evaluation
09:54 7Shaina Longstreet Video Evaluation
08:43Audience Experience Feedback
07:55 9The Importance of Pre-Production
20:19 10Collecting Content Ideas
15:33 11Offering Value with Content
05:13 12Organizing Your Content
08:25 13Planning Your Shoot
05:54 14Planning Your Script
05:57 15Planning Your Shot List
03:23 16Planning Your Storyboard
06:16 17Finalizing the Script
07:48 18Why Quality Video Matters
07:48 19Different Video Styles
14:21 20Recording Options
11:51 21Audio Hacks
10:28 22The Importance of Lighting
08:23 23Additional Production Hacks
12:12 24Backdrops & Locations
20:07 25Shooting a Video
46:11 26Recap on Production Tips
10:01Day 2
27Heather Scherie Video 2 Evaluation
11:21 28Jef Rawls Video 2 Evaluation
14:00 29Kylar Tubbs Video 2 Evaluation
13:14 30Shaina Longstreet Video 2 Evaluation
09:29 31Kari Kinsey Video 2 Evaluation
10:27 32Video Progress Discussion
15:00 33The Importance of Branding
21:57 34Editing Software Options
10:50 35Final Cut Pro Tips & Tricks
40:09 36Editing Whippy's Video
11:24 37Adding Music
06:18 38Optimizing for YouTube
07:58 39SEO & the Keyword Planner
13:41 40Creating a Description & Adding Tags
15:39 41Ads, Monetization, & YouTube Affiliates
08:49 42YouTube® Analytics
09:55 43Advanced Settings & Commenting
15:05 44Playlists on YouTube®
03:23 45Using Visuals on Your Channel
04:33 46Annotations & Transcripts
09:28 47Linking & Ping Backs
07:03 48Collaborations
04:03 49Social Media
07:13 50Email & Newsletters
03:55 51Facebook Ads
03:28 52Driving Traffic To Your Site
11:22 53Pitching
16:48Lesson Info
Shaina Longstreet Video 2 Evaluation
Let's go ahead and move it along. Teoh Shane. And we got to watch your first video yesterday. You got your camera bomb that cut off your chin? You had a lot of amazing talking points and one of my tips was Don't overshare because you can stretch that content. So you're working smarter and not harder, and you're making your information go longer. So give us exactly what I did because my video was so long you had Teoh cut out a couple parts of it for yesterday to show it. So I picked one of the bits that got cut to create a whole new video on guy. Tried Teoh, apply a lot of the feedback I got yesterday about like you couldn't read the business name. It wasn't like at the end. It wasn't on the screen long enough for you to write it down to go find my website. So I added that on Guy also had its, um, bloopers because they make me giggle a blooper that my love language. All right, let's go ahead and watch this from your persons. Do you and I believe that a vibrant, wholehearted online prese...
nce doesn't happen by accident. What would your photography business look like if you felt just as confident about your brands as you do behind your camera? Consistency is key when creating an online visual identity that will help you stand out from the crowd. But it's gotta have personality. Your personality. Having a recognizable profile picture that you use not only on your website but on all social media channels will help you accomplish just this. A couple of my favorite ways to get a good profile picture of a tripod and use the timer or remote feature on your camera. Another idea is to plan photography. Date with another local photographer. You can spend a couple hours together taking pictures of each other so you'll have images you love and that you can use for your online presence. Follow on. Please subscribe for more design and photography resources to help you feel as confident about your brands as you doing behind the camera with your n percent studio dot com to join in the conversation and share this video with a friend. It really is up. Anybody want to give common cause that Okay, Cuyler and then Jeff. It wasn't a big deal. But I thought before you did the bloopers cause like, you didn't really know, you should've did, like, maybe like a title saying bloopers because it just went on. And I was like, What is this? But then I remember she said bloopers. Yeah, so we knew that she was having bloopers because she was here to tell us, but probably not gonna drive to a bunch of houses and be like PS When you watch the video to follow up on my comment yesterday as well as kind of what I had asked earlier, I thought it was a really great use of the same footage that had cut you off. Excuse me. To come in a little bit closer and actually make that the frame. I thought that was really nice use of kind of going back in and re editing, making it work for you really necessary. I mean, those the way that you incorporated your website and you scrolled like I was actually on your web samples and I'm still scrolling, I want to see more. It was so just smart, very smart. And I love the contrast between taking him by yourself, which I thought were so cute in your old shag. This is hard. And then, like Oh son there and I'm a mom. So great contrast between taking him by yourself and having a professional trade with one of your photographer friends. I know it's not maturing. Go ahead, audience. Give us your feedback. I just love that I want. All right, let's see. We have MBK. She looks great. It's so you Good staging good screen grab, great use of still shots and great energy. Good video. Love the bloopers. Travel tester I would love for the music in chains video to go all the way through. It sounds so inspiring. I would make the video even more upbeat, but we would love tips from whippy on using background music in general. So let's keep that in our pockets to talk about when we're talking about. Then somebody else mentioned. The transitions are a little rough, and, um, let's see. Cakes said that you could have covered the cuts with me role. That would be an option to use e. I did cover with my still shots, so the one big one I could have worked on that butter. But most of them were covered with my B roll. Yeah, and I mean for taking the advice that we gave you and the footage that you already had an like just manipulating it just right where it's felt like you re recorded. So I'm still pretty pretty great job and I When I pushed play for the first time, the ampersand came through. It was yes, all sorts of brand reinforcement, which is what you dio and the ampersand and the symbol together. You it clicks. And then the only thing is, at the end you had your your logo, your business name coming again on Lee. The and percent came in after. I would like to kind of see that as a consistent thing where they're always together. Maybe you get this first and then this or ampersand first and then your title and have that just kind of being your title riel, which we'll get into making templates customized to your brand so that the video processes already easy. The main components are already there, but I love that you did that. And bloopers are always a win in my book, and the thing with bloopers is it's I find. Like he said. Either you do him in every video and your audience will start to expect it. Or you do kind of need to say, And now I will embarrass myself a quick little white screen with the title on it or something. So there is a slight transition to it. Either way, you're just letting them know what to expect. The more you prepare them for what they're going to see them or they're gonna be ready and engaged with it. Two final comments We had Jasmine. Who says Great update. I agree about closing in on the head shot to fix the accident from yesterday. One thing that I noticed was the U. R L at the end could use a slight drop shadow. Nothing heavy to help with the visibility That's getting fairly specific, but I thought it was great feedback. And then Joeli, the Onley critique for Tiana is that her voice concern sound like a little bit like a cheesy recorded message. Where is her voice in the bloopers is much more natural. So being a little bit more natural and your health and comfortable and then the rest of videos well, yeah, if I'm allowed. I want to kind of comment on that because I go back in. Okay, you can go on shun. Okay. I love both. I mean, I love if I may and hopefully this isn't offensive, because again, I love it. It reminds me exactly of I don't know which airline, but they play on their TV monitors. And if you look into your back seat pocket, you will find a bold and it has that same flow and tone ality to it, which is obviously a good thing. They pay those people great money to make those videos. So I think it's experimenting. You guys air in what I called Discovery vote. You're going to try heavily scripted. You're gonna try performance, shayanna, and then you're going to try real and natural Shane, and you decide what you feel like you can have longevity with and also take into account way. Your audience responses. If they're like I don't like it, it's too. I don't know Robotic, then. OK, you know, you need to adapt, but I am on the bench because I love it. But then, if you don't feel comfortable, then I don't want you to keep doing it. Yeah, let's follow. I just want to respond to that. Um, that is really natural for me. That's how I like to talk when I'm when I'm on point. Like when I'm talking about my subjects, That's how I am in. So I think that's probably what I'll stick with moving forward because it does feel really natural for and way to brand yourself. I love that you're unapologetic about It is. Well, you're like If you guys didn't get to see her video yesterday, she's like number one, and I'm like I am using them so cute. So absolutely Keep it. If you love it, do it, it's you. That's what makes it your That's what makes you unique in your spectrum. Think in your category, so yeah,
Class Materials
Bonus Materials
Ratings and Reviews
user-f00b67
I enjoyed the class and learned many useful things I didn't know before. There are changes I would suggest. Too much time was spent viewing and critiquing existing videos. Demonstrating one (or more) of the free editing programs would be more helpful for beginners than showing how to use an expensive paid software. The information on selecting keywords should come earlier in the program (and SEO needs to be explained for those who don't know what it is and why it matters). More time should be devoted to editing info. More time should also be spent on the whole uploading process and on monetizing videos (and the benefits of doing that). Whippy is charming and knowledgeable but she had a tendency to get sidetracked on her own agenda (like searching for exactly when a company viewed her contest video). A general comment - it was hard to spend two full consecutive days watching this. I'm glad it fit my schedule but that was just lucky.
a Creativelive Student
Well worth the time if you want to add videos to your business mix and don't know how to get started. Becki knows her stuff and makes each step easy to grasp, even for non-techies. I love her keep-it-simple approach and her positive outlook. The content was solid. Her delivery made it fun to learn.
a Creativelive Student
Absolutely fabulous! Tons of down-to-earth info on YouTube, recording a video, editing a video, working within the parameters of YouTube's functionality, and much more. Whippy is knowledgeable and experienced. She shares her knowledge willingly, with humor, compassion, and integrity. It's the best course I've seen on CreativeLive, and I've seen many.
Student Work
Related Classes
Business Basics