Lessons
Day 1
1Class Introduction
12:02 2Whippy Cake's First Video
10:43 3The Key YouTube Checklist
09:41 4Kari Kinsey Video Evaluation
10:38 5Kelsey Tuia Video Evaluation
08:46 6Kylar Tubbs Video Evaluation
09:54 7Shaina Longstreet Video Evaluation
08:43Audience Experience Feedback
07:55 9The Importance of Pre-Production
20:19 10Collecting Content Ideas
15:33 11Offering Value with Content
05:13 12Organizing Your Content
08:25 13Planning Your Shoot
05:54 14Planning Your Script
05:57 15Planning Your Shot List
03:23 16Planning Your Storyboard
06:16 17Finalizing the Script
07:48 18Why Quality Video Matters
07:48 19Different Video Styles
14:21 20Recording Options
11:51 21Audio Hacks
10:28 22The Importance of Lighting
08:23 23Additional Production Hacks
12:12 24Backdrops & Locations
20:07 25Shooting a Video
46:11 26Recap on Production Tips
10:01Day 2
27Heather Scherie Video 2 Evaluation
11:21 28Jef Rawls Video 2 Evaluation
14:00 29Kylar Tubbs Video 2 Evaluation
13:14 30Shaina Longstreet Video 2 Evaluation
09:29 31Kari Kinsey Video 2 Evaluation
10:27 32Video Progress Discussion
15:00 33The Importance of Branding
21:57 34Editing Software Options
10:50 35Final Cut Pro Tips & Tricks
40:09 36Editing Whippy's Video
11:24 37Adding Music
06:18 38Optimizing for YouTube
07:58 39SEO & the Keyword Planner
13:41 40Creating a Description & Adding Tags
15:39 41Ads, Monetization, & YouTube Affiliates
08:49 42YouTube® Analytics
09:55 43Advanced Settings & Commenting
15:05 44Playlists on YouTube®
03:23 45Using Visuals on Your Channel
04:33 46Annotations & Transcripts
09:28 47Linking & Ping Backs
07:03 48Collaborations
04:03 49Social Media
07:13 50Email & Newsletters
03:55 51Facebook Ads
03:28 52Driving Traffic To Your Site
11:22 53Pitching
16:48Lesson Info
Using Visuals on Your Channel
I want to talk about the visual side of your YouTube channel. Um, there's so many different components, starting with your channel icon, which would be your headshot. Maybe it's a logo if it's a specific brand. Or maybe it's just the name. Or if you're a nature photographer, could be trees, something that indicates a slight. It's a bread breadcrumb trail, right? Every little component should. It's a puzzle trail. Every little component is a puzzle piece that paints one big clear picture. Hopefully, um, and you don't have Teoh? I am. Okay, First of all, they're channel art, which is this little header. If you go and look at my YouTube channel on your phone, it's gonna look different. And if you play on your Apple TV, it's gonna look even more different and figuring out the parameters of where your logo and everything should be so that actually fits in it. Within this box correctly on all three platforms, it is impossible to do it on your own, so I have included with the bonus material a...
temple with a guide so you can decide if you want it. You can collapse. Calibrate where to put your image and your text so that it looks presentable. And also, I know most of you guys in here are not photographers or don't have, like, stuff ready made that it's gonna this instantly is like clean and crisp and professional. And guess what? I didn't take that picture because guess what? I love to take shortcuts. This image is from my favorite stock photo websites, called chez cochran dot com. And if she does exquisite stuff, if you go to my website, a lot of my buttons are made with that, I can you pay like 20 bucks for image, and then you can use it on PDS. You can put it, make your website look beautiful. You can use it to make like an out of office. No, in an email. I mean, don't do all the work. It's OK toe to cheat and have beautiful stuff by a beautiful stuff. But what is your called against shake cochran dot com also included in the Resource guy and then some. You guys, we're going to go through there and just be so happy because it's even broken down into the creative side of like here. Cem often tools for editing and hear some awesome tools for being organized and so on. So icon who thinks you should have a different picture on every platform. Nobody. You need to have the exact same profile image or logo on instagram, YouTube, Facebook, Google, plus even your email signature, if you can. So people know who they're talking to in a little translate across the board. Also your landing page. You know, having these playlist and having the thumbnails are also really, really great. Both because the thumbnail is what gets people Teoh click on stuff. And some people do, like, really kind of, like risque stuff, and it has nothing to do with their video. Some people will do, like, looks like they're fighting or they're really mad. And so I have to know why this person looks so mad. Some people just do like gorgeous beauty shots and, like, how did she look like that? Where does she really look like that? Because 75% of time you click on the thumbnail and it is nothing like the video, but also, when you're saving your thumbnail, make sure that you save the name of the file with your key. We're done a good job, guys. You can also do something like, um, this where you have a watermark on your video and it's basically a little icon that pops up. It could be your profile picture. It could be, I don't know if you guys can see it right here, but it's like a little quick link shows how many subscribers you have. This is great because people see that when they're not on your channel. So if you're over here and your channel, your your video is being promoted on somebody else's and they click on it for the first time, they can hover over that be like, Oh, she's like, actually doing pretty good. I want to go see what her channels all about, so it's like a little mini advertisement to yourself.
Class Materials
Bonus Materials
Ratings and Reviews
user-f00b67
I enjoyed the class and learned many useful things I didn't know before. There are changes I would suggest. Too much time was spent viewing and critiquing existing videos. Demonstrating one (or more) of the free editing programs would be more helpful for beginners than showing how to use an expensive paid software. The information on selecting keywords should come earlier in the program (and SEO needs to be explained for those who don't know what it is and why it matters). More time should be devoted to editing info. More time should also be spent on the whole uploading process and on monetizing videos (and the benefits of doing that). Whippy is charming and knowledgeable but she had a tendency to get sidetracked on her own agenda (like searching for exactly when a company viewed her contest video). A general comment - it was hard to spend two full consecutive days watching this. I'm glad it fit my schedule but that was just lucky.
a Creativelive Student
Well worth the time if you want to add videos to your business mix and don't know how to get started. Becki knows her stuff and makes each step easy to grasp, even for non-techies. I love her keep-it-simple approach and her positive outlook. The content was solid. Her delivery made it fun to learn.
a Creativelive Student
Absolutely fabulous! Tons of down-to-earth info on YouTube, recording a video, editing a video, working within the parameters of YouTube's functionality, and much more. Whippy is knowledgeable and experienced. She shares her knowledge willingly, with humor, compassion, and integrity. It's the best course I've seen on CreativeLive, and I've seen many.
Student Work
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