Grow Your Business with YouTube Marketing
Lesson 45 of 53
Using Visuals on Your Channel
Grow Your Business with YouTube Marketing
Lesson 45 of 53
Using Visuals on Your Channel
Lesson Info
Using Visuals on Your Channel
I want to talk about the visual side of your YouTube channel. Um, there's so many different components, starting with your channel icon, which would be your headshot. Maybe it's a logo if it's a specific brand. Or maybe it's just the name. Or if you're a nature photographer, could be trees, something that indicates a slight. It's a bread breadcrumb trail, right? Every little component should. It's a puzzle trail. Every little component is a puzzle piece that paints one big clear picture. Hopefully, um, and you don't have Teoh? I am. Okay, First of all, they're channel art, which is this little header. If you go and look at my YouTube channel on your phone, it's gonna look different. And if you play on your Apple TV, it's gonna look even more different and figuring out the parameters of where your logo and everything should be so that actually fits in it. Within this box correctly on all three platforms, it is impossible to do it on your own, so I have included with the bonus material a...
temple with a guide so you can decide if you want it. You can collapse. Calibrate where to put your image and your text so that it looks presentable. And also, I know most of you guys in here are not photographers or don't have, like, stuff ready made that it's gonna this instantly is like clean and crisp and professional. And guess what? I didn't take that picture because guess what? I love to take shortcuts. This image is from my favorite stock photo websites, called chez cochran dot com. And if she does exquisite stuff, if you go to my website, a lot of my buttons are made with that, I can you pay like 20 bucks for image, and then you can use it on PDS. You can put it, make your website look beautiful. You can use it to make like an out of office. No, in an email. I mean, don't do all the work. It's OK toe to cheat and have beautiful stuff by a beautiful stuff. But what is your called against shake cochran dot com also included in the Resource guy and then some. You guys, we're going to go through there and just be so happy because it's even broken down into the creative side of like here. Cem often tools for editing and hear some awesome tools for being organized and so on. So icon who thinks you should have a different picture on every platform. Nobody. You need to have the exact same profile image or logo on instagram, YouTube, Facebook, Google, plus even your email signature, if you can. So people know who they're talking to in a little translate across the board. Also your landing page. You know, having these playlist and having the thumbnails are also really, really great. Both because the thumbnail is what gets people Teoh click on stuff. And some people do, like, really kind of, like risque stuff, and it has nothing to do with their video. Some people will do, like, looks like they're fighting or they're really mad. And so I have to know why this person looks so mad. Some people just do like gorgeous beauty shots and, like, how did she look like that? Where does she really look like that? Because 75% of time you click on the thumbnail and it is nothing like the video, but also, when you're saving your thumbnail, make sure that you save the name of the file with your key. We're done a good job, guys. You can also do something like, um, this where you have a watermark on your video and it's basically a little icon that pops up. It could be your profile picture. It could be, I don't know if you guys can see it right here, but it's like a little quick link shows how many subscribers you have. This is great because people see that when they're not on your channel. So if you're over here and your channel, your your video is being promoted on somebody else's and they click on it for the first time, they can hover over that be like, Oh, she's like, actually doing pretty good. I want to go see what her channels all about, so it's like a little mini advertisement to yourself.
Class Description
Whippy Cake has built a dedicated following through her fun and informative YouTube tutorials. In this class, she’ll show you what it takes to create a unique piece of video content that reflects your brand and grows your business.
- Build a content schedule, write scripts, and storyboard your videos
- Stick to a schedule and batch videos to create more content in less time
- Produce and edit your videos
- Optimize videos through naming and SEO keywords
- Monetize and promote your videos
You don’t need a bunch of fancy equipment and lots of experience to make awesome videos. In Grow Your Business withYouTube Marketing with Whippy Cake, you’ll learn techniques you can use to incorporate video into your marketing strategy no matter how small (or big) your operation already is.
Lessons
- Class Introduction
- Whippy Cake's First Video
- The Key YouTube Checklist
- Kari Kinsey Video Evaluation
- Kelsey Tuia Video Evaluation
- Kylar Tubbs Video Evaluation
- Shaina Longstreet Video Evaluation
- Audience Experience Feedback
- The Importance of Pre-Production
- Collecting Content Ideas
Whippy shares tips on collecting ideas that easily convert into YouTube® videos that grow your business.
- Offering Value with Content
- Organizing Your Content
- Planning Your Shoot
- Planning Your Script
- Planning Your Shot List
- Planning Your Storyboard
- Finalizing the Script
- Why Quality Video Matters
- Different Video Styles
- Recording Options
- Audio Hacks
- The Importance of Lighting
- Additional Production Hacks
- Backdrops & Locations
- Shooting a Video
- Recap on Production Tips
- Heather Scherie Video 2 Evaluation
- Jef Rawls Video 2 Evaluation
- Kylar Tubbs Video 2 Evaluation
- Shaina Longstreet Video 2 Evaluation
- Kari Kinsey Video 2 Evaluation
- Video Progress Discussion
- The Importance of Branding
- Editing Software Options
- Final Cut Pro Tips & Tricks
- Editing Whippy's Video
- Adding Music
- Optimizing for YouTube
- SEO & the Keyword Planner
- Creating a Description & Adding Tags
- Ads, Monetization, & YouTube Affiliates
- YouTube® Analytics
- Advanced Settings & Commenting
- Playlists on YouTube®
- Using Visuals on Your Channel
- Annotations & Transcripts
- Linking & Ping Backs
- Collaborations
- Social Media
- Email & Newsletters
- Facebook Ads
- Driving Traffic To Your Site
- Pitching
Reviews
user-f00b67
I enjoyed the class and learned many useful things I didn't know before. There are changes I would suggest. Too much time was spent viewing and critiquing existing videos. Demonstrating one (or more) of the free editing programs would be more helpful for beginners than showing how to use an expensive paid software. The information on selecting keywords should come earlier in the program (and SEO needs to be explained for those who don't know what it is and why it matters). More time should be devoted to editing info. More time should also be spent on the whole uploading process and on monetizing videos (and the benefits of doing that). Whippy is charming and knowledgeable but she had a tendency to get sidetracked on her own agenda (like searching for exactly when a company viewed her contest video). A general comment - it was hard to spend two full consecutive days watching this. I'm glad it fit my schedule but that was just lucky.
a Creativelive Student
Well worth the time if you want to add videos to your business mix and don't know how to get started. Becki knows her stuff and makes each step easy to grasp, even for non-techies. I love her keep-it-simple approach and her positive outlook. The content was solid. Her delivery made it fun to learn.
a Creativelive Student
Absolutely fabulous! Tons of down-to-earth info on YouTube, recording a video, editing a video, working within the parameters of YouTube's functionality, and much more. Whippy is knowledgeable and experienced. She shares her knowledge willingly, with humor, compassion, and integrity. It's the best course I've seen on CreativeLive, and I've seen many.