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Grow Your Business with YouTube Marketing

Lesson 45 of 53

Using Visuals on Your Channel

Whippy Cake

Grow Your Business with YouTube Marketing

Whippy Cake

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Lesson Info

45. Using Visuals on Your Channel


Class Trailer

Day 1

1 Class Introduction 12:02 2 Whippy Cake's First Video 10:43 3 The Key YouTube Checklist 09:41 4 Kari Kinsey Video Evaluation 10:38 5 Kelsey Tuia Video Evaluation 08:46 6 Kylar Tubbs Video Evaluation 09:54 7 Shaina Longstreet Video Evaluation 08:43
8 Audience Experience Feedback 07:55 9 The Importance of Pre-Production 20:19 10 Collecting Content Ideas 15:33 11 Offering Value with Content 05:13 12 Organizing Your Content 08:25 13 Planning Your Shoot 05:54 14 Planning Your Script 05:57 15 Planning Your Shot List 03:23 16 Planning Your Storyboard 06:16 17 Finalizing the Script 07:48 18 Why Quality Video Matters 07:48 19 Different Video Styles 14:21 20 Recording Options 11:51 21 Audio Hacks 10:28 22 The Importance of Lighting 08:23 23 Additional Production Hacks 12:12 24 Backdrops & Locations 20:07 25 Shooting a Video 46:11 26 Recap on Production Tips 10:01

Day 2

27 Heather Scherie Video 2 Evaluation 11:21 28 Jef Rawls Video 2 Evaluation 14:00 29 Kylar Tubbs Video 2 Evaluation 13:14 30 Shaina Longstreet Video 2 Evaluation 09:29 31 Kari Kinsey Video 2 Evaluation 10:27 32 Video Progress Discussion 15:00 33 The Importance of Branding 21:57 34 Editing Software Options 10:50 35 Final Cut Pro Tips & Tricks 40:09 36 Editing Whippy's Video 11:24 37 Adding Music 06:18 38 Optimizing for YouTube 07:58 39 SEO & the Keyword Planner 13:41 40 Creating a Description & Adding Tags 15:39 41 Ads, Monetization, & YouTube Affiliates 08:49 42 YouTube® Analytics 09:55 43 Advanced Settings & Commenting 15:05 44 Playlists on YouTube® 03:23 45 Using Visuals on Your Channel 04:33 46 Annotations & Transcripts 09:28 47 Linking & Ping Backs 07:03 48 Collaborations 04:03 49 Social Media 07:13 50 Email & Newsletters 03:55 51 Facebook Ads 03:28 52 Driving Traffic To Your Site 11:22 53 Pitching 16:48

Lesson Info

Using Visuals on Your Channel

I want to talk about the visual side of your YouTube channel. Um, there's so many different components, starting with your channel icon, which would be your headshot. Maybe it's a logo if it's a specific brand. Or maybe it's just the name. Or if you're a nature photographer, could be trees, something that indicates a slight. It's a bread breadcrumb trail, right? Every little component should. It's a puzzle trail. Every little component is a puzzle piece that paints one big clear picture. Hopefully, um, and you don't have Teoh? I am. Okay, First of all, they're channel art, which is this little header. If you go and look at my YouTube channel on your phone, it's gonna look different. And if you play on your Apple TV, it's gonna look even more different and figuring out the parameters of where your logo and everything should be so that actually fits in it. Within this box correctly on all three platforms, it is impossible to do it on your own, so I have included with the bonus material a...

temple with a guide so you can decide if you want it. You can collapse. Calibrate where to put your image and your text so that it looks presentable. And also, I know most of you guys in here are not photographers or don't have, like, stuff ready made that it's gonna this instantly is like clean and crisp and professional. And guess what? I didn't take that picture because guess what? I love to take shortcuts. This image is from my favorite stock photo websites, called chez cochran dot com. And if she does exquisite stuff, if you go to my website, a lot of my buttons are made with that, I can you pay like 20 bucks for image, and then you can use it on PDS. You can put it, make your website look beautiful. You can use it to make like an out of office. No, in an email. I mean, don't do all the work. It's OK toe to cheat and have beautiful stuff by a beautiful stuff. But what is your called against shake cochran dot com also included in the Resource guy and then some. You guys, we're going to go through there and just be so happy because it's even broken down into the creative side of like here. Cem often tools for editing and hear some awesome tools for being organized and so on. So icon who thinks you should have a different picture on every platform. Nobody. You need to have the exact same profile image or logo on instagram, YouTube, Facebook, Google, plus even your email signature, if you can. So people know who they're talking to in a little translate across the board. Also your landing page. You know, having these playlist and having the thumbnails are also really, really great. Both because the thumbnail is what gets people Teoh click on stuff. And some people do, like, really kind of, like risque stuff, and it has nothing to do with their video. Some people will do, like, looks like they're fighting or they're really mad. And so I have to know why this person looks so mad. Some people just do like gorgeous beauty shots and, like, how did she look like that? Where does she really look like that? Because 75% of time you click on the thumbnail and it is nothing like the video, but also, when you're saving your thumbnail, make sure that you save the name of the file with your key. We're done a good job, guys. You can also do something like, um, this where you have a watermark on your video and it's basically a little icon that pops up. It could be your profile picture. It could be, I don't know if you guys can see it right here, but it's like a little quick link shows how many subscribers you have. This is great because people see that when they're not on your channel. So if you're over here and your channel, your your video is being promoted on somebody else's and they click on it for the first time, they can hover over that be like, Oh, she's like, actually doing pretty good. I want to go see what her channels all about, so it's like a little mini advertisement to yourself.

Class Description

People all over the world turn to YouTube® to watch tutorials and indulge their curiosities. For savvy entrepreneurs, YouTube is the perfect place to connect with potential customers and demonstrate your expertise. Find out how you can get in on the action in Grow Your Business with YouTube Marketing with Whippy Cake.

Whippy Cake has built a dedicated following through her fun and informative YouTube tutorials. In this class, she’ll show you what it takes to create a unique piece of video content that reflects your brand and grows your business. 

You’ll learn how to: 

  • Build a content schedule, write scripts, and storyboard your videos
  • Stick to a schedule and batch videos to create more content in less time
  • Produce and edit your videos
  • Optimize videos through naming and SEO keywords
  • Monetize and promote your videos
You’ll get tips on preparing to appear on video and finding partners to collaborate with. She will help you find the confidence to demonstrate your authority on-camera while creating content that reflects you and your brand. She’ll also teach you how to link your content to your product or website so your YouTube viewers become loyal, engaged customers.

You don’t need a bunch of fancy equipment and lots of experience to make awesome videos. In Grow Your Business withYouTube Marketing with Whippy Cake, you’ll learn techniques you can use to incorporate video into your marketing strategy no matter how small (or big) your operation already is. 



I enjoyed the class and learned many useful things I didn't know before. There are changes I would suggest. Too much time was spent viewing and critiquing existing videos. Demonstrating one (or more) of the free editing programs would be more helpful for beginners than showing how to use an expensive paid software. The information on selecting keywords should come earlier in the program (and SEO needs to be explained for those who don't know what it is and why it matters). More time should be devoted to editing info. More time should also be spent on the whole uploading process and on monetizing videos (and the benefits of doing that). Whippy is charming and knowledgeable but she had a tendency to get sidetracked on her own agenda (like searching for exactly when a company viewed her contest video). A general comment - it was hard to spend two full consecutive days watching this. I'm glad it fit my schedule but that was just lucky.

a Creativelive Student

Well worth the time if you want to add videos to your business mix and don't know how to get started. Becki knows her stuff and makes each step easy to grasp, even for non-techies. I love her keep-it-simple approach and her positive outlook. The content was solid. Her delivery made it fun to learn.

a Creativelive Student

Absolutely fabulous! Tons of down-to-earth info on YouTube, recording a video, editing a video, working within the parameters of YouTube's functionality, and much more. Whippy is knowledgeable and experienced. She shares her knowledge willingly, with humor, compassion, and integrity. It's the best course I've seen on CreativeLive, and I've seen many.