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Grow Your Business with YouTube Marketing

Lesson 44 of 53

Playlists on YouTube®

Whippy Cake

Grow Your Business with YouTube Marketing

Whippy Cake

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Lesson Info

44. Playlists on YouTube®


Class Trailer

Day 1

1 Class Introduction 12:02 2 Whippy Cake's First Video 10:43 3 The Key YouTube Checklist 09:41 4 Kari Kinsey Video Evaluation 10:38 5 Kelsey Tuia Video Evaluation 08:46 6 Kylar Tubbs Video Evaluation 09:54 7 Shaina Longstreet Video Evaluation 08:43
8 Audience Experience Feedback 07:55 9 The Importance of Pre-Production 20:19 10 Collecting Content Ideas 15:33 11 Offering Value with Content 05:13 12 Organizing Your Content 08:25 13 Planning Your Shoot 05:54 14 Planning Your Script 05:57 15 Planning Your Shot List 03:23 16 Planning Your Storyboard 06:16 17 Finalizing the Script 07:48 18 Why Quality Video Matters 07:48 19 Different Video Styles 14:21 20 Recording Options 11:51 21 Audio Hacks 10:28 22 The Importance of Lighting 08:23 23 Additional Production Hacks 12:12 24 Backdrops & Locations 20:07 25 Shooting a Video 46:11 26 Recap on Production Tips 10:01

Day 2

27 Heather Scherie Video 2 Evaluation 11:21 28 Jef Rawls Video 2 Evaluation 14:00 29 Kylar Tubbs Video 2 Evaluation 13:14 30 Shaina Longstreet Video 2 Evaluation 09:29 31 Kari Kinsey Video 2 Evaluation 10:27 32 Video Progress Discussion 15:00 33 The Importance of Branding 21:57 34 Editing Software Options 10:50 35 Final Cut Pro Tips & Tricks 40:09 36 Editing Whippy's Video 11:24 37 Adding Music 06:18 38 Optimizing for YouTube 07:58 39 SEO & the Keyword Planner 13:41 40 Creating a Description & Adding Tags 15:39 41 Ads, Monetization, & YouTube Affiliates 08:49 42 YouTube® Analytics 09:55 43 Advanced Settings & Commenting 15:05 44 Playlists on YouTube® 03:23 45 Using Visuals on Your Channel 04:33 46 Annotations & Transcripts 09:28 47 Linking & Ping Backs 07:03 48 Collaborations 04:03 49 Social Media 07:13 50 Email & Newsletters 03:55 51 Facebook Ads 03:28 52 Driving Traffic To Your Site 11:22 53 Pitching 16:48

Lesson Info

Playlists on YouTube®

Another thing that's great in terms of like engagement, and that's pretty simple to Dio and you can also help each other with is playlist. And that's something that I did today. I haven't promoted or shared that playlist anywhere, but just because I've been everywhere, but let's say I get some free time I've made this playlist of all of your guys is really cool videos. What I can do is take the link to this specific play list and go pin it on Pinterest or put it in Facebook or share tweet the link, that sort of thing. And then it will help. It basically is telling YouTube I'm active on all these videos, and if you guys end up commenting or coming to my channel, it's creating a Web right. And once, if I go up, you go up a little bit right, because we're connected like Web does. That concept makes sense. Eso playlists air really great to use as a networking option or a collaboration option, and also just a great way to get your content out in different ways. So if I don't have any playli...

sts, I just have one boring feed of videos right, just a stream. Keep it keeps going. But the playlist allow me tohave. Maybe this mystery Monday is it talks about makeup, and it also talks about favorite things. So it's in two different playlist or I have a whole pixie playlist, and then I have just general hair. So all my pixies, our videos are in both. You kind of see what I mean again, You don't want to abuse this. Don't put a pixie tutorial in with how to fix the toilet. YouTube is smart, and they will figure it out that you lied. And Alison, thank God knows, too. So don't do it put so replying to comments and how much perfect. Or if you're a baller, like right now, playlists are great subscribed to other people's channels. So don't just talk to people on their channels, subscribe to them and subscribe to them because you can act not because they're your competition on and then shout outs are great. I will. I love to just help people and talk about people, especially when I see something that's really exciting. Like those adorable little Ted makes videos anyways, so I will do shadows and guess what that means other people are more than happy to do. Shall it's just for thank you. Or if I am desperate and ask somebody with a game without wanting, you just feature May video for no, no reason. Of course, I'll promote this where you shadow took great and then reply videos. They're a little bit complicated and there for, like, the really, like YouTube been on it for a long time. I mean, the communities go deeper and deeper and deeper, like families, you know? So, um, I'm not going to get into the how to of a reply video. But if people are making reply videos to your videos, guess what it does to your rankings.

Class Description

People all over the world turn to YouTube® to watch tutorials and indulge their curiosities. For savvy entrepreneurs, YouTube is the perfect place to connect with potential customers and demonstrate your expertise. Find out how you can get in on the action in Grow Your Business with YouTube Marketing with Whippy Cake.

Whippy Cake has built a dedicated following through her fun and informative YouTube tutorials. In this class, she’ll show you what it takes to create a unique piece of video content that reflects your brand and grows your business. 

You’ll learn how to: 

  • Build a content schedule, write scripts, and storyboard your videos
  • Stick to a schedule and batch videos to create more content in less time
  • Produce and edit your videos
  • Optimize videos through naming and SEO keywords
  • Monetize and promote your videos
You’ll get tips on preparing to appear on video and finding partners to collaborate with. She will help you find the confidence to demonstrate your authority on-camera while creating content that reflects you and your brand. She’ll also teach you how to link your content to your product or website so your YouTube viewers become loyal, engaged customers.

You don’t need a bunch of fancy equipment and lots of experience to make awesome videos. In Grow Your Business withYouTube Marketing with Whippy Cake, you’ll learn techniques you can use to incorporate video into your marketing strategy no matter how small (or big) your operation already is. 



I enjoyed the class and learned many useful things I didn't know before. There are changes I would suggest. Too much time was spent viewing and critiquing existing videos. Demonstrating one (or more) of the free editing programs would be more helpful for beginners than showing how to use an expensive paid software. The information on selecting keywords should come earlier in the program (and SEO needs to be explained for those who don't know what it is and why it matters). More time should be devoted to editing info. More time should also be spent on the whole uploading process and on monetizing videos (and the benefits of doing that). Whippy is charming and knowledgeable but she had a tendency to get sidetracked on her own agenda (like searching for exactly when a company viewed her contest video). A general comment - it was hard to spend two full consecutive days watching this. I'm glad it fit my schedule but that was just lucky.

a Creativelive Student

Well worth the time if you want to add videos to your business mix and don't know how to get started. Becki knows her stuff and makes each step easy to grasp, even for non-techies. I love her keep-it-simple approach and her positive outlook. The content was solid. Her delivery made it fun to learn.

a Creativelive Student

Absolutely fabulous! Tons of down-to-earth info on YouTube, recording a video, editing a video, working within the parameters of YouTube's functionality, and much more. Whippy is knowledgeable and experienced. She shares her knowledge willingly, with humor, compassion, and integrity. It's the best course I've seen on CreativeLive, and I've seen many.